B2B Marketing - North America Generalist

Director of Marketing, North America

Wireless Logic

What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain. Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! 🚀 While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities. IoT… a fancy acronym or a secret code? The Internet of Things (IoT) is like the magical glue that keeps the world connected! 🌐✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected. Join the Wireless Logic Adventure! The Opportunity: This is a genuinely rare role. You will be the most senior marketing leader in North America, with the scope, autonomy, and budget to shape how a fast-growing global technology business wins in the world's most competitive enterprise market. You will not be running a single brand. You will be the commercial architect across a portfolio of brands, each with its own marketing function, its own customer base, and its own GTM motion. Your job is to make the sum greater than the parts: aligning priorities, deploying investment where it creates the most commercial impact, and ensuring that Wireless Logic group brands carries real authority in the US market. Our model is built on managed connectivity, deep platform capability, and long-term customer relationships. We operate through a multi-brand portfolio, each with its own market identity and customer base, united by the authority of the Wireless Logic Group. In North America, that portfolio currently spans: * Webbing: enterprise IoT and connectivity, selling directly to global enterprises and through channel partners including Granite. * Blue Wireless: fixed wireless access and satellite connectivity, serving global enterprises and major MSPs. * Zipit: IoT-focused solutions for US enterprises, OEMs, and ODMs. North America is our largest growth market and one of our most strategically important. The businesses described above have strong foundations. The opportunity now is to drive significant new business growth by orchestrating a coherent, high-impact marketing approach across all of them, and by establishing Wireless Logic as the defining enterprise IoT connectivity brand in the region. You will have direct access to and regular engagement with the MD RoW, SVP North America and the Group CMO. The impact of this role will be visible at the highest levels of the business. If you want to be the person who defines how a world-class IoT platform becomes a market leader in North America, this is the role. Role Overview: The Director of Marketing, North America is the commercial marketing lead for North America. The role is accountable for the overall pipeline value generated across all brands in the region and has the strategic and financial remit to make that happen. This is a role that spans both leadership and execution. The three brands each have dedicated marketing managers; the role of the Director is to provide strategic direction, coordinate activity across brands and ICPs, allocate discretionary investment (and focus/expertise) to the highest-impact opportunities, and influence and develop the marketing managers who are closest to each business. Equally, this person will lead the development of a coherent regional brand strategy, including the establishment of Wireless Logic as a recognised brand of authority in the US market, which is a critical lever for analyst positioning, enterprise consideration, and LLM-driven buyer discovery. Your Daily Quest:🌎 1. Commercial Leadership and Pipeline Growth * Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands. * Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership. * Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability. * Act as the primary marketing voice in regional commercial reviews and leadership discussions. 2. Discretionary Marketing Budget and Investment Deployment * Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget. * Deploy this investment against the highest-impact opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical. * Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity. * Manage agency, vendor and partner relationships as required to support regional initiatives. 3. Regional Brand Strategy * Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team. * Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments. * Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts each brand's existing market identity. * Ensure consistent, differentiated messaging across the portfolio that reflects each brand's ICP while reinforcing the credibility of the group. * Lead employer brand positioning for the region in collaboration with HR and the wider group. 4. Multi-Brand Orchestration and GTM Alignment * Maintain a clear view of marketing activity, priorities, and performance across all brands in the region. * Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or aligned ICP targeting, and drive these where they create commercial value. * Ensure that the introduction any additional brands into the portfolio (most likely through M&A) is supported by a clear integration plan from a GTM and brand perspective. * Provide the Group Marketing team with regular, structured insight into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities. 5. Marketing Leadership and Team Influence * Provide dotted-line leadership to the marketing managers within each brand in the region, with hard-line accountability remaining with their respective brand MDs. * Set the strategic direction and priority framework within which those teams operate, and ensure they have the support, clarity, and tools they need to execute effectively. * Support the development of marketing capability across the regional team, sharing best practice, frameworks, and access to central resources. * Build strong, productive working relationships with each brand's commercial and sales leadership. 6. Channel and Partner Marketing * Provide strategic oversight of channel marketing activity in the region, including Webbing's channel programme (with VARs, MSPs, aggregators, service providers and distributors) and Blue Wireless's MSP relationships. * Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives. * Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity. 7. Market Intelligence and Competitive Positioning * Maintain a structured view of the competitive landscape in North America across each brand's primary markets. * Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group. * Feed US market insight into the Group Product Marketing team's global competitive intelligence programme. 8. Global Marketing Collaboration * Work closely with the Group Heads of Brand, Growth, and Product Marketing to ensure global programmes are localised effectively for the North American market. * Provide the US market perspective into global analyst relations programmes (owned and managed by the Group Product Marketing team). * Commission work from and brief into central specialist functions (SEO, demand generation, performance marketing, content) where these can accelerate regional outcomes. * Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model. What Success Looks Like: * NA revenue growth and total qualified new business pipeline value generated across all brands in North America are the primary commercial success metrics. * Wireless Logic is a recognised brand of authority in the US market: measurable growth in branded search, LLM visibility, analyst coverage, and third-party review presence. * Clear, differentiated positioning across each brand in the portfolio, with consistent group brand architecture applied. * Strong commercial alignment between marketing activity and revenue outcomes across all brands. * The regional marketing team operates as a coordinated, high-performing function, with clear direction, shared standards, and measurable improvement in marketing effectiveness. * Integration of any new group brands is executed smoothly from a GTM and brand perspective, with no loss of market momentum. The Secret Sauce:🍨 * 10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments. * Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability. * Experience operating across multiple brands, business units, or GTM motions simultaneously. * Demonstrable ability to lead through influence in a matrixed organisation, building followership and alignment without direct authority. * Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation. * Established network and credibility in the US enterprise technology or (ideally) the connectivity market. * Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing. Skills and Attributes: * Commercially grounded: you think about marketing in terms of pipeline and revenue, not just awareness and activity. * Strategic and decisive: able to set clear priorities across a complex portfolio and hold the line on what matters most. * Strong influencer and communicator: confident presenting to and challenging senior leadership, and credible with sales and commercial teams. * Brand literate: understands how brand authority, third-party credibility, and digital presence drive enterprise consideration, especially in an AI-mediated discovery environment. * Collaborative by instinct: works effectively across functions, geographies, and reporting lines to get the best outcome. * Resilient and adaptable: comfortable with ambiguity, pace, and the complexity of a multi-brand, PE-backed environment Why This Role, Why Now? IoT connectivity is one of the defining infrastructure categories of the next decade. Wireless Logic is already a global leader, and North America is the market where the next phase of that leadership will be established. This role is the commercial marketing lead for that ambition. You will have real authority: a senior mandate, meaningful budget, direct access to leadership, and a portfolio of brands with strong foundations to build from. You will have the support of a world-class global marketing team, and the autonomy to make the US your own. If you are a senior B2B marketing leader who wants to play a defining role in building a global brand in the world's largest enterprise market, we would like to hear from you. Why Come Work With Us?👋 Here’s why we’re confident you’ll love being part of our team: * 🚀 The chance to join a creative, entrepreneurial company where bold ideas are celebrated. * 🎓 Full training, ongoing support, and the tools to help you thrive and grow in your role. * ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family. Overview of interview process at Wireless Logic: * Tele Interview – Meet the Talent team😊 * 1st Interview - Meet your manager 😀 * 2nd Stage - Meet our leadership🙂 If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs. Ok, I'm Interested, What’s Next?🙌 Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application.  We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities.  We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.   Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.   By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.

Architect, Martech (Adobe)

DEPT

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE DEPT® is seeking an Architect, MarTech to lead within our MarTech practice in North America. You bring senior B2B marketing leadership together with Adobe MarTech fluency — owning how B2B demand generation, account-based marketing, and lifecycle programs are designed and operated on the Adobe stack, and translating client marketing objectives into executable MarTech programs. You are equally comfortable setting B2B marketing strategy and directing the teams who build the journeys, campaigns, and lead flows that bring it to life. You partner with our Data team (customer data and identity), our Analytics team (measurement and attribution), and our Adobe strategy architects to ensure B2B marketing outcomes are real and measurable. WHAT YOU'LL DO * Lead B2B Marketing Strategy on Adobe: Own the design of B2B demand-generation, account-based marketing, and lifecycle programs, and their implementation across the Adobe MarTech stack. * Direct MarTech Execution: Guide the build and operation of journeys, campaigns, and lead flows, in partnership with the MarTech and Data engineers who configure them. * Advise Clients: Serve as the senior B2B marketing voice to client marketing leadership; translate business goals into MarTech roadmaps and prove outcomes. * Partner Across Disciplines: Work with data (identity and CDP), analytics (attribution and measurement), and solution architecture to keep programs coherent end to end. * Develop the Team: Mentor MarTech practitioners and set the quality bar for B2B marketing delivery. WHAT YOU BRING * B2B Marketing Leadership: 8+ years of experience leading enterprise B2B marketing — demand generation, account-based marketing, and lifecycle — in an agency or  consulting, context. * Adobe MarTech Fluency: Working command of the Adobe activation stack required — Marketo Engage, Adobe Journey Optimizer (AJO), and Adobe Campaign — and how they consume audiences from Adobe Experience Platform (AEP) and Real-Time CDP and report through Adobe Analytics and Customer Journey Analytics (CJA). * Executive Communication: Comfortable advising client marketing leadership and translating strategy into operational MarTech programs. * Cross-Functional Leadership: Experience coordinating marketing strategy with data, analytics, and engineering execution across teams. Work Environment: Remote position - TRAVEL EXPECTED  WHAT DO WE OFFER? * We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT® Learn more about DEPT® diversity, equity, and inclusion efforts The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $138,000—$148,000 USD

Vice President, Marketing

Unknown Employer

VertexOne is a cloud-native Customer Information System (CIS) and customer engagement platform serving 460+ utility and deregulated energy clients across North America. With revenue approaching $85M in ARR, 113% Net Revenue Retention, and a deep installed base of clients across electric, gas, water, and retail energy, the commercial foundation is strong. VertexOne is backed by DFW Capital Partners and is building toward a meaningful liquidity event within an 18–36 month horizon. The VP of Marketing joins at the most commercially consequential moment in the company's history — and the work done in 2026 and 2027 directly shapes the exit story. VertexOne is seeking a results-oriented Vice President of Marketing to lead the company's marketing strategy and execution across demand generation, digital campaigns, brand, product marketing, partner marketing, customer advocacy, and market positioning. Reporting directly to the Chief Revenue Officer (CRO), the VP of Marketing will own marketing's contribution to pipeline creation and revenue growth. This leader will inherit a talented five-person marketing team that has built a solid 90-day activation plan — and will accelerate its execution while adding strategic direction, analytical rigor, and a genuine Sales partnership that has been missing.   The ideal candidate is a hands-on B2B SaaS marketing executive who has built or rebuilt demand generation programs from an underdeveloped state, owned a pipeline number alongside a Sales team, operated in a PE-backed environment, and can demonstrate specific, attributable outcomes from their work — not activity metrics. Essential job Duties: Demand Generation & Pipeline Ownership — Primary Mandate * Own marketing's pipeline contribution target — a specific dollar figure of marketing-sourced and marketing-influenced pipeline, reported weekly in the CRO pipeline review alongside Sales pipeline. * Rebuild the demand generation engine from event-dependent to channel-diversified: digital, ABM, content, webinars, partner co-marketing, and outbound sequences — with full attribution back to pipeline. * Activate a new logo target-account list in partnership with the sales team (utility accounts scored by AMI deployment signal, mainframe age, and contract renewal proximity) through a structured ABM motion with Sales. * Define the ICP scoring rubric in collaboration with the CRO and the three Sales VPs — the foundational document that drives lead scoring, MQL qualification, and account prioritization. * Launch and manage the MQL-to-SQL process, including the dual-axis (fit + engagement) lead scoring model, the 24-hour Sales SLA, the Salesforce disqualification reason codes, and the feedback loop that recalibrates scoring over time. * Target: grow digital and inbound pipeline contribution from the current 9% baseline to 25%+ within 12 months. Digital Marketing & Marketing Operations * Own the HubSpot instance — CRM hygiene, lead scoring model, nurture workflows, attribution reporting, and HubSpot-Salesforce sync integrity. * Lead website strategy with a conversion-first mandate: product page rebuilds, navigation restructuring, video demo deployment, form optimization, SEO, and AEO (AI engine optimization) for utility-sector search visibility. * Manage paid digital programs — LinkedIn, paid search, and retargeting — with campaign-specific creative per audience segment and full spend-to-pipeline attribution. * Build the always-on drip architecture: behavior-triggered nurture tracks for every lead source (site visitor, event badge scan, content download, webinar registrant), with threshold-based MQL routing to Sales same day. * Oversee HockeyStack or equivalent intent data platform to surface in-market accounts through dark-funnel signals — the primary substitute for a pricing-page intent signal given VertexOne's enterprise pricing model. * Deliver a monthly Marketing Operating Review report to the CRO: pipeline source breakdown, MQL volume, cost per MQL, MQL-to-SQL conversion rate, digital win rate, and ABM account engagement. Marketing Strategy & Leadership * Develop and execute a comprehensive marketing strategy aligned with company growth objectives and the 18–36 month DFW Capital exit horizon. * Build annual marketing plans, budgets, target metrics, and performance reporting frameworks. * Serve as a member of the revenue leadership team, helping shape go-to-market strategy and growth initiatives. * Lead, mentor, and develop the existing five-person marketing organization (demand gen, GTM/sales enablement, events and webinars, content and communications) while identifying and hiring for incremental capability needs.   Product Marketing & Sales Enablement * Define and refine VertexOne's market positioning, messaging, and value propositions across VXconnect, VXcis, VXretail, VXsmart, VXengage, MyMeter, and the three VXconnect packaging tiers (Influence, Empower, Empower+). * Partner with Product Management and Sales Leadership to develop go-to-market strategies for new solutions, feature releases, and the ongoing VXconnect commercial expansion motion targeting the 400+ installed-base clients. * Deliver competitive intelligence and market insights that strengthen Sales effectiveness and win rates. * Develop and maintain sales enablement materials — battle cards, 1-pagers, demo talk tracks, persona-specific messaging, case studies, and event briefing packets — keeping all assets current with each product release cycle. Event ROI & Budget Optimization * Own the conference and event portfolio with a mandatory ROI accountability framework: pre-event lead goals, post-event attribution, and deal-level ROI reporting for every Tier 1 conference. * Rebalance the existing budget allocation away from broad event spending toward digital, ABM, and content programs based on evidence — with the data to defend the reallocation to the CRO and board. * Distinguish between Lead Generation events (measured by pipeline sourced) and Partner Nurturing events (measured by defined relationship metrics) — and apply different success criteria to each. * Prioritize conferences with proven historical ROI (IUCX, SAP for Utilities, Smart Water Summit, EMC) and make data-driven decisions on all others.   Brand & Market Awareness * Strengthen brand recognition and thought leadership within the utility, energy technology, and deregulated energy markets. * Oversee public relations, earned media placements (target: 2 per quarter), executive thought leadership bylines, and industry communications. * Ensure consistency across all corporate messaging and branding initiatives including the VXconnect Partner Guide and prospect-facing product documentation. Customer & Partner Marketing * Develop customer advocacy programs — case studies, co-presenter webinars, reference programs — that feed both the Sales enablement library and the demand generation content engine. * Build a co-marketing motion with VertexOne's partner ecosystem (system integrators, payment partners, AMI/MDM vendors) to source pipeline that neither team can reach independently. * Work closely with Customer Success and the Partner team to identify expansion and cross-sell signals that Marketing can amplify through targeted campaigns. Sales-Marketing Alignment * Partner closely with the CRO and sales leadership to align on pipeline targets, MQL-to-SQL SLA, campaign priorities, and shared success metrics — with a standing weekly sync cadence. * Participate in the weekly pipeline review, presenting pipeline source breakdown and Marketing contribution metrics alongside the Sales forecast. * Ensure Sales always knows what campaigns are in market, what prospects have been exposed to, and what follow-up sequence is active — with CRM visibility into campaign activity before every Sales call. Required Job Qualifications: * Bachelor's degree in Marketing, Business, Communications, or related field. * 10+ years of progressive marketing leadership experience in B2B SaaS or enterprise software. * 5+ years in a senior marketing leadership role with direct pipeline accountability. * Demonstrated track record of building or rebuilding demand generation programs from an event-heavy or underdeveloped state — with specific, quantified pipeline outcomes you personally drove. * Deep hands-on HubSpot expertise: you have owned the instance, built the lead scoring model, built nurture workflows, and managed the HubSpot-Salesforce sync and attribution reporting. * Proven ABM program experience: account selection, ICP definition, persona mapping, multi-touch content sequencing, and Sales handoff coordination. * Experience owning a shared pipeline contribution metric with a Sales team — you have reported into a pipeline number alongside Sales, not beside it. * Strong analytical and data-driven decision-making capabilities with experience building and presenting campaign attribution and ROI frameworks to senior leadership. * Exceptional leadership, communication, and executive presentation skills. Preferred Qualifications * Experience in a PE-backed or high-growth technology organization with an active exit horizon — you understand what exit-readiness means commercially and build accordingly. * Utility, energy technology, customer information systems (CIS), customer engagement, or infrastructure SaaS industry experience — or direct experience selling to a similarly conservative, committee-driven, long-cycle enterprise buyer. * Familiarity with intent data platforms (HockeyStack, 6sense, Bombora, or similar) for dark-funnel account identification, especially in the absence of a public pricing page. * Experience building or scaling a small demand generation team — this role will identify and hire incremental resources in Year 1. * Familiarity with Salesforce, Google Ads, LinkedIn Ads, Apollo.io, Gong, and AI-powered marketing tools. * Background in product marketing for a multi-product SaaS portfolio with distinct buyer personas by product line. * Webinar program ownership — from program design through quarterly execution and MQL nurture integration. * is accountable to the same commercial number as Sales, reported in the same weekly review. VertexOne offers a competitive compensation package commensurate with experience, including: * Base salary competitive with market benchmarks for VP of Marketing in PE-backed B2B SaaS companies at this ARR scale. * Performance-based variable compensation tied to pipeline contribution, MQL targets, and digital win rate. * Remote work with required travel approximately 20% for events, offsites, and Sales team engagement.