United States•Posted: Jul 18•Deadline: Aug 17
VertexOne is a cloud-native Customer Information System (CIS) and customer engagement platform serving 460+ utility and
deregulated energy clients across North America. With revenue approaching $85M in ARR, 113% Net Revenue Retention, and a deep
installed base of clients across electric, gas, water, and retail energy, the commercial foundation is strong. VertexOne is backed
by DFW Capital Partners and is building toward a meaningful liquidity event within an 18–36 month horizon. The VP of Marketing
joins at the most commercially consequential moment in the company's history — and the work done in 2026 and 2027 directly shapes
the exit story.
VertexOne is seeking a results-oriented Vice President of Marketing to lead the company's marketing strategy and execution across
demand generation, digital campaigns, brand, product marketing, partner marketing, customer advocacy, and market positioning.
Reporting directly to the Chief Revenue Officer (CRO), the VP of Marketing will own marketing's contribution to pipeline creation
and revenue growth. This leader will inherit a talented five-person marketing team that has built a solid 90-day activation plan —
and will accelerate its execution while adding strategic direction, analytical rigor, and a genuine Sales partnership that has
been missing.
The ideal candidate is a hands-on B2B SaaS marketing executive who has built or rebuilt demand generation programs from an
underdeveloped state, owned a pipeline number alongside a Sales team, operated in a PE-backed environment, and can demonstrate
specific, attributable outcomes from their work — not activity metrics.
Essential job Duties:
Demand Generation & Pipeline Ownership — Primary Mandate
* Own marketing's pipeline contribution target — a specific dollar figure of marketing-sourced and marketing-influenced pipeline,
reported weekly in the CRO pipeline review alongside Sales pipeline.
* Rebuild the demand generation engine from event-dependent to channel-diversified: digital, ABM, content, webinars, partner
co-marketing, and outbound sequences — with full attribution back to pipeline.
* Activate a new logo target-account list in partnership with the sales team (utility accounts scored by AMI deployment signal,
mainframe age, and contract renewal proximity) through a structured ABM motion with Sales.
* Define the ICP scoring rubric in collaboration with the CRO and the three Sales VPs — the foundational document that drives
lead scoring, MQL qualification, and account prioritization.
* Launch and manage the MQL-to-SQL process, including the dual-axis (fit + engagement) lead scoring model, the 24-hour Sales SLA,
the Salesforce disqualification reason codes, and the feedback loop that recalibrates scoring over time.
* Target: grow digital and inbound pipeline contribution from the current 9% baseline to 25%+ within 12 months.
Digital Marketing & Marketing Operations
* Own the HubSpot instance — CRM hygiene, lead scoring model, nurture workflows, attribution reporting, and HubSpot-Salesforce
sync integrity.
* Lead website strategy with a conversion-first mandate: product page rebuilds, navigation restructuring, video demo deployment,
form optimization, SEO, and AEO (AI engine optimization) for utility-sector search visibility.
* Manage paid digital programs — LinkedIn, paid search, and retargeting — with campaign-specific creative per audience segment
and full spend-to-pipeline attribution.
* Build the always-on drip architecture: behavior-triggered nurture tracks for every lead source (site visitor, event badge scan,
content download, webinar registrant), with threshold-based MQL routing to Sales same day.
* Oversee HockeyStack or equivalent intent data platform to surface in-market accounts through dark-funnel signals — the primary
substitute for a pricing-page intent signal given VertexOne's enterprise pricing model.
* Deliver a monthly Marketing Operating Review report to the CRO: pipeline source breakdown, MQL volume, cost per MQL, MQL-to-SQL
conversion rate, digital win rate, and ABM account engagement.
Marketing Strategy & Leadership
* Develop and execute a comprehensive marketing strategy aligned with company growth objectives and the 18–36 month DFW Capital
exit horizon.
* Build annual marketing plans, budgets, target metrics, and performance reporting frameworks.
* Serve as a member of the revenue leadership team, helping shape go-to-market strategy and growth initiatives.
* Lead, mentor, and develop the existing five-person marketing organization (demand gen, GTM/sales enablement, events and
webinars, content and communications) while identifying and hiring for incremental capability needs.
Product Marketing & Sales Enablement
* Define and refine VertexOne's market positioning, messaging, and value propositions across VXconnect, VXcis, VXretail, VXsmart,
VXengage, MyMeter, and the three VXconnect packaging tiers (Influence, Empower, Empower+).
* Partner with Product Management and Sales Leadership to develop go-to-market strategies for new solutions, feature releases,
and the ongoing VXconnect commercial expansion motion targeting the 400+ installed-base clients.
* Deliver competitive intelligence and market insights that strengthen Sales effectiveness and win rates.
* Develop and maintain sales enablement materials — battle cards, 1-pagers, demo talk tracks, persona-specific messaging, case
studies, and event briefing packets — keeping all assets current with each product release cycle.
Event ROI & Budget Optimization
* Own the conference and event portfolio with a mandatory ROI accountability framework: pre-event lead goals, post-event
attribution, and deal-level ROI reporting for every Tier 1 conference.
* Rebalance the existing budget allocation away from broad event spending toward digital, ABM, and content programs based on
evidence — with the data to defend the reallocation to the CRO and board.
* Distinguish between Lead Generation events (measured by pipeline sourced) and Partner Nurturing events (measured by defined
relationship metrics) — and apply different success criteria to each.
* Prioritize conferences with proven historical ROI (IUCX, SAP for Utilities, Smart Water Summit, EMC) and make data-driven
decisions on all others.
Brand & Market Awareness
* Strengthen brand recognition and thought leadership within the utility, energy technology, and deregulated energy markets.
* Oversee public relations, earned media placements (target: 2 per quarter), executive thought leadership bylines, and industry
communications.
* Ensure consistency across all corporate messaging and branding initiatives including the VXconnect Partner Guide and
prospect-facing product documentation.
Customer & Partner Marketing
* Develop customer advocacy programs — case studies, co-presenter webinars, reference programs — that feed both the Sales
enablement library and the demand generation content engine.
* Build a co-marketing motion with VertexOne's partner ecosystem (system integrators, payment partners, AMI/MDM vendors) to
source pipeline that neither team can reach independently.
* Work closely with Customer Success and the Partner team to identify expansion and cross-sell signals that Marketing can amplify
through targeted campaigns.
Sales-Marketing Alignment
* Partner closely with the CRO and sales leadership to align on pipeline targets, MQL-to-SQL SLA, campaign priorities, and shared
success metrics — with a standing weekly sync cadence.
* Participate in the weekly pipeline review, presenting pipeline source breakdown and Marketing contribution metrics alongside
the Sales forecast.
* Ensure Sales always knows what campaigns are in market, what prospects have been exposed to, and what follow-up sequence is
active — with CRM visibility into campaign activity before every Sales call.
Required Job Qualifications:
* Bachelor's degree in Marketing, Business, Communications, or related field.
* 10+ years of progressive marketing leadership experience in B2B SaaS or enterprise software.
* 5+ years in a senior marketing leadership role with direct pipeline accountability.
* Demonstrated track record of building or rebuilding demand generation programs from an event-heavy or underdeveloped state —
with specific, quantified pipeline outcomes you personally drove.
* Deep hands-on HubSpot expertise: you have owned the instance, built the lead scoring model, built nurture workflows, and
managed the HubSpot-Salesforce sync and attribution reporting.
* Proven ABM program experience: account selection, ICP definition, persona mapping, multi-touch content sequencing, and Sales
handoff coordination.
* Experience owning a shared pipeline contribution metric with a Sales team — you have reported into a pipeline number alongside
Sales, not beside it.
* Strong analytical and data-driven decision-making capabilities with experience building and presenting campaign attribution and
ROI frameworks to senior leadership.
* Exceptional leadership, communication, and executive presentation skills.
Preferred Qualifications
* Experience in a PE-backed or high-growth technology organization with an active exit horizon — you understand what
exit-readiness means commercially and build accordingly.
* Utility, energy technology, customer information systems (CIS), customer engagement, or infrastructure SaaS industry experience
— or direct experience selling to a similarly conservative, committee-driven, long-cycle enterprise buyer.
* Familiarity with intent data platforms (HockeyStack, 6sense, Bombora, or similar) for dark-funnel account identification,
especially in the absence of a public pricing page.
* Experience building or scaling a small demand generation team — this role will identify and hire incremental resources in Year
1.
* Familiarity with Salesforce, Google Ads, LinkedIn Ads, Apollo.io, Gong, and AI-powered marketing tools.
* Background in product marketing for a multi-product SaaS portfolio with distinct buyer personas by product line.
* Webinar program ownership — from program design through quarterly execution and MQL nurture integration.
* is accountable to the same commercial number as Sales, reported in the same weekly review.
VertexOne offers a competitive compensation package commensurate with experience, including:
* Base salary competitive with market benchmarks for VP of Marketing in PE-backed B2B SaaS companies at this ARR scale.
* Performance-based variable compensation tied to pipeline contribution, MQL targets, and digital win rate.
* Remote work with required travel approximately 20% for events, offsites, and Sales team engagement.
United States•Posted: Jul 18•Deadline: Aug 17
MKTQ227R16
Databricks is building a new generation of native applications built on the Databricks Platform that help customers unlock value
from their data faster. Lakewatch is the first of these apps, giving cybersecurity, governance, and risk teams an open, agentic
SIEM that unifies security, IT, and business data into a single, governed environment for AI-powered detection, investigation, and
response.
We are looking for a senior product marketer to own the product marketing strategy for Lakewatch and lead its next phase of
growth. In this role, you will define the Lakewatch narrative, partner with product and engineering to shape the roadmap and
launches, and collaborate closely with sales, partner marketing, and the broader marketing organization to drive awareness,
adoption, and expansion for this first-of-its-kind motion at Databricks.
This role sits within the product marketing organization and works cross-functionally with product, engineering, sales, and
alliances.
The impact you will have:
* Hit or exceed Lakewatch pipeline and revenue goals by defining and executing the GTM strategy that drives new logo acquisition
and expansion within existing Databricks customers, with clear targets for sourced and influenced pipeline, ARR, and product
adoption over the first 12–24 months.
* Increase Lakewatch adoption and usage across priority customer segments by establishing a compelling narrative and positioning
that differentiates Databricks in cybersecurity, measurably improving win rates, deal sizes, and attach rates for security use
cases.
* Establish Databricks as a recognized leader in cybersecurity and security analytics by driving thought leadership, analyst and
influencer engagement, and presence at key industry events, measured through share of voice, coverage, and security-related
pipeline contribution.
* Deliver high-impact product and feature launches that translate roadmap investments into business results, meeting agreed-upon
targets for adoption, activation, and usage of new Lakewatch capabilities within defined timeframes after launch.
* Improve sales and overlay effectiveness in Lakewatch opportunities by building and scaling sales plays, messaging, and
enablement that increase Lakewatch win rates and reduce sales cycle times across core regions and segments.
* Grow partner-sourced and partner-influenced Lakewatch pipeline by building joint narratives, solutions, and programs with cloud
and technology partners, tied to specific pipeline and revenue goals.
* Continuously optimize Lakewatch GTM performance by defining the right metrics, instrumenting programs, and using data and
customer feedback to iteratively improve conversion across the funnel (awareness, evaluation, adoption, and expansion).
What we look for:
* Extensive product marketing experience in enterprise cybersecurity software, with meaningful exposure to security operations,
SIEM/security analytics, or adjacent domains where you have successfully driven pipeline and revenue for security offerings.
* Proven ability to build and scale GTM for new or early-stage products, including setting goals, defining segment and persona
strategies, and running campaigns and launches that demonstrably improved pipeline, ARR, or adoption.
* Track record of crafting positioning and storytelling for both security practitioners and business stakeholders that led to
measurable improvements in engagement, win rate, deal size, or solution attach.
* Demonstrated success partnering with product and engineering to bring market and customer insight into roadmap decisions, with
clear examples where your input led to capabilities that increased usage, customer value, or retention.
* Experience enabling global sales and partner organizations on new solutions or categories, with evidence that your plays,
content, and enablement improved Lakewatch-like outcomes such as win rates, sales cycle times, or attach rates.
* Experience collaborating with cloud and technology partners or ecosystems to build joint narratives and programs that generated
partner-sourced or partner-influenced pipeline.
* Strong communication and executive presence, comfortable leading cross-functional initiatives, influencing without direct
authority, and representing the product with customers, partners, analysts, and at industry events.
* Comfort operating in a fast-paced, highly cross-functional environment, where you help define new motions and processes rather
than simply optimizing established playbooks.
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and
represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual
compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related
skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above,
Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include
eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your
location is in visit our page here.
Zone 1 Pay Range
$237,000—$325,800 USD
Zone 2 Pay Range
$213,300—$293,250 USD
Zone 3 Pay Range
$201,400—$277,000 USD
Zone 4 Pay Range
$189,600—$260,700 USD
About Databricks
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and
over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI.
Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse,
Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific
details on the benefits offered in your region click here.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to
ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment
at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or
expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation,
socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's
discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an
applicant on this basis alone.
United States•Posted: Jul 15•Deadline: Aug 17
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale —
unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500,
brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By
taking advantage of all structured and unstructured data — securing and protecting private information more effectively —
Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.
WHAT IS THE ROLE
We're looking for a strategic ABM leader to build and elevate Elastic's account-based marketing practice. This is a player-coach
role - you're accountable for your team's collective results while architecting the center of excellence, governance, tooling, and
enablement that scales ABM across the entire organization. You'll define what great ABM looks like at Elastic, develop the
marketers who deliver it, and ensure the broader GTM org understands how to adopt ABM principles.
WHAT YOU WILL BE DOING
CENTER OF EXCELLENCE & GOVERNANCE
* Define Elastic's ABM vision, playbooks, and maturity roadmap across 1:1, 1:few, and 1:many motions
* Establish governance: account selection criteria, tier methodology, ICP scoring, and cross-functional working norms
* Build and maintain the ABM knowledge hub - ensuring plays, findings, and procedures are detailed and accessible
* Be responsible for the ABM tech stack - ensuring adoption, correct configuration, and significant return on investment
LEADERSHIP & COACHING
* Lead, mentor, and develop a team of ABM managers — owning their growth, performance, and everyday execution quality
* Serve as Elastic's internal ABM evangelist — educating field marketing, sales, SDRs, and customer success on ABM principles and
how to adopt them
* Represent ABM at the leadership level, supporting integrated planning and delivering executive readouts on performance and
roadmap
METRICS & ACCOUNTABILITY
* Lead the ABM team's results: account engagement, pipeline influence/originated, buying group expansion, deal velocity, and
revenue contribution.
* Define the measurement framework and own how we communicate ABM impact to the business.
* Work with marketing operations teams to build executive-ready dashboards and optimize based on performance data.
WHAT YOU BRING
* 8+ years in B2B marketing in a fast-paced enterprise software environment
* Consistent track record building ABM frameworks, playbooks, or centers of excellence that elevated practice across an
organization
* Strong people leadership skills — you encourage, develop, and hold accountable a distributed team
* Deep expertise with ABM platforms (Demandbase, 6sense, Userled, etc.) and the broader martech stack
* Excellent executive communication — you translate ABM strategy into business outcomes for CMOs, CROs, and sales leaders
* Experience marketing sophisticated enterprise technology — cloud, security, AI/ML, observability, or search — to technical and
business buyers
BONUS POINTS
* ABM certification (e.g. ITSMA or equivalent)
Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los
Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time
of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.
An employee's position within the salary range will be based on several factors including, but not limited to, relevant education,
qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.
Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders.
Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total
rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a
range of other benefits offered with a holistic emphasis on employee well-being.
The typical starting salary range for this role is:
$106,900—$169,100 USD
The typical starting salary range for this role in the select locations listed above is:
$128,200—$202,700 USD
ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one,
Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if
you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of
our people is the right thing to do.
* Competitive pay based on the work you do here and not your previous salary
* Health coverage for you and your family in many locations
* Ability to craft your calendar with flexible locations and schedules for many roles
* Generous number of vacation days each year
* Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
* Up to 40 hours each year to use toward volunteer projects you love
* Embracing parenthood with minimum of 16 weeks of parental leave
Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to
creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will
receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation,
gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other
basis protected by federal, state or local law, ordinance or regulation.
We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To
request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We
will reply to your request within 24 business hours of submission.
Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay
Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)
Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and
licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions:
Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of
Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in
or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment
in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.
Please see here for our Privacy Statement.
