Product Marketing Director, Lakewatch

Director of Marketing, North America

Wireless Logic

What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain. Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! 🚀 While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities. IoT… a fancy acronym or a secret code? The Internet of Things (IoT) is like the magical glue that keeps the world connected! 🌐✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected. Join the Wireless Logic Adventure! The Opportunity: This is a genuinely rare role. You will be the most senior marketing leader in North America, with the scope, autonomy, and budget to shape how a fast-growing global technology business wins in the world's most competitive enterprise market. You will not be running a single brand. You will be the commercial architect across a portfolio of brands, each with its own marketing function, its own customer base, and its own GTM motion. Your job is to make the sum greater than the parts: aligning priorities, deploying investment where it creates the most commercial impact, and ensuring that Wireless Logic group brands carries real authority in the US market. Our model is built on managed connectivity, deep platform capability, and long-term customer relationships. We operate through a multi-brand portfolio, each with its own market identity and customer base, united by the authority of the Wireless Logic Group. In North America, that portfolio currently spans: * Webbing: enterprise IoT and connectivity, selling directly to global enterprises and through channel partners including Granite. * Blue Wireless: fixed wireless access and satellite connectivity, serving global enterprises and major MSPs. * Zipit: IoT-focused solutions for US enterprises, OEMs, and ODMs. North America is our largest growth market and one of our most strategically important. The businesses described above have strong foundations. The opportunity now is to drive significant new business growth by orchestrating a coherent, high-impact marketing approach across all of them, and by establishing Wireless Logic as the defining enterprise IoT connectivity brand in the region. You will have direct access to and regular engagement with the MD RoW, SVP North America and the Group CMO. The impact of this role will be visible at the highest levels of the business. If you want to be the person who defines how a world-class IoT platform becomes a market leader in North America, this is the role. Role Overview: The Director of Marketing, North America is the commercial marketing lead for North America. The role is accountable for the overall pipeline value generated across all brands in the region and has the strategic and financial remit to make that happen. This is a role that spans both leadership and execution. The three brands each have dedicated marketing managers; the role of the Director is to provide strategic direction, coordinate activity across brands and ICPs, allocate discretionary investment (and focus/expertise) to the highest-impact opportunities, and influence and develop the marketing managers who are closest to each business. Equally, this person will lead the development of a coherent regional brand strategy, including the establishment of Wireless Logic as a recognised brand of authority in the US market, which is a critical lever for analyst positioning, enterprise consideration, and LLM-driven buyer discovery. Your Daily Quest:🌎 1. Commercial Leadership and Pipeline Growth * Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands. * Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership. * Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability. * Act as the primary marketing voice in regional commercial reviews and leadership discussions. 2. Discretionary Marketing Budget and Investment Deployment * Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget. * Deploy this investment against the highest-impact opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical. * Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity. * Manage agency, vendor and partner relationships as required to support regional initiatives. 3. Regional Brand Strategy * Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team. * Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments. * Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts each brand's existing market identity. * Ensure consistent, differentiated messaging across the portfolio that reflects each brand's ICP while reinforcing the credibility of the group. * Lead employer brand positioning for the region in collaboration with HR and the wider group. 4. Multi-Brand Orchestration and GTM Alignment * Maintain a clear view of marketing activity, priorities, and performance across all brands in the region. * Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or aligned ICP targeting, and drive these where they create commercial value. * Ensure that the introduction any additional brands into the portfolio (most likely through M&A) is supported by a clear integration plan from a GTM and brand perspective. * Provide the Group Marketing team with regular, structured insight into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities. 5. Marketing Leadership and Team Influence * Provide dotted-line leadership to the marketing managers within each brand in the region, with hard-line accountability remaining with their respective brand MDs. * Set the strategic direction and priority framework within which those teams operate, and ensure they have the support, clarity, and tools they need to execute effectively. * Support the development of marketing capability across the regional team, sharing best practice, frameworks, and access to central resources. * Build strong, productive working relationships with each brand's commercial and sales leadership. 6. Channel and Partner Marketing * Provide strategic oversight of channel marketing activity in the region, including Webbing's channel programme (with VARs, MSPs, aggregators, service providers and distributors) and Blue Wireless's MSP relationships. * Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives. * Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity. 7. Market Intelligence and Competitive Positioning * Maintain a structured view of the competitive landscape in North America across each brand's primary markets. * Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group. * Feed US market insight into the Group Product Marketing team's global competitive intelligence programme. 8. Global Marketing Collaboration * Work closely with the Group Heads of Brand, Growth, and Product Marketing to ensure global programmes are localised effectively for the North American market. * Provide the US market perspective into global analyst relations programmes (owned and managed by the Group Product Marketing team). * Commission work from and brief into central specialist functions (SEO, demand generation, performance marketing, content) where these can accelerate regional outcomes. * Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model. What Success Looks Like: * NA revenue growth and total qualified new business pipeline value generated across all brands in North America are the primary commercial success metrics. * Wireless Logic is a recognised brand of authority in the US market: measurable growth in branded search, LLM visibility, analyst coverage, and third-party review presence. * Clear, differentiated positioning across each brand in the portfolio, with consistent group brand architecture applied. * Strong commercial alignment between marketing activity and revenue outcomes across all brands. * The regional marketing team operates as a coordinated, high-performing function, with clear direction, shared standards, and measurable improvement in marketing effectiveness. * Integration of any new group brands is executed smoothly from a GTM and brand perspective, with no loss of market momentum. The Secret Sauce:🍨 * 10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments. * Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability. * Experience operating across multiple brands, business units, or GTM motions simultaneously. * Demonstrable ability to lead through influence in a matrixed organisation, building followership and alignment without direct authority. * Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation. * Established network and credibility in the US enterprise technology or (ideally) the connectivity market. * Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing. Skills and Attributes: * Commercially grounded: you think about marketing in terms of pipeline and revenue, not just awareness and activity. * Strategic and decisive: able to set clear priorities across a complex portfolio and hold the line on what matters most. * Strong influencer and communicator: confident presenting to and challenging senior leadership, and credible with sales and commercial teams. * Brand literate: understands how brand authority, third-party credibility, and digital presence drive enterprise consideration, especially in an AI-mediated discovery environment. * Collaborative by instinct: works effectively across functions, geographies, and reporting lines to get the best outcome. * Resilient and adaptable: comfortable with ambiguity, pace, and the complexity of a multi-brand, PE-backed environment Why This Role, Why Now? IoT connectivity is one of the defining infrastructure categories of the next decade. Wireless Logic is already a global leader, and North America is the market where the next phase of that leadership will be established. This role is the commercial marketing lead for that ambition. You will have real authority: a senior mandate, meaningful budget, direct access to leadership, and a portfolio of brands with strong foundations to build from. You will have the support of a world-class global marketing team, and the autonomy to make the US your own. If you are a senior B2B marketing leader who wants to play a defining role in building a global brand in the world's largest enterprise market, we would like to hear from you. Why Come Work With Us?👋 Here’s why we’re confident you’ll love being part of our team: * 🚀 The chance to join a creative, entrepreneurial company where bold ideas are celebrated. * 🎓 Full training, ongoing support, and the tools to help you thrive and grow in your role. * ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family. Overview of interview process at Wireless Logic: * Tele Interview – Meet the Talent team😊 * 1st Interview - Meet your manager 😀 * 2nd Stage - Meet our leadership🙂 If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs. Ok, I'm Interested, What’s Next?🙌 Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application.  We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities.  We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.   Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.   By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.

Sr. Product Marketing Manager, Lakebase

Databricks

MKTQ227R20 At Databricks, Lakebase and Databricks Apps enable teams to build data-native applications where transactional data, analytics, and AI operate on the same platform. Lakebase provides a managed Postgres transactional layer for application state and operational workloads, while Databricks Apps supports building and deploying secure applications that run close to governed data and models. This role reports to the Senior Director of Product Marketing and works closely with product, engineering, and field teams. In this role, you will own Lakebase product marketing for application developers and database owners, with a focus on Postgres-backed transactional workflows and data-native applications that combine operational data, analytics, and AI. This is a critical role for the business and you will be the subject matter expert on database marketing. You will be the leader owning the messaging and guiding the content and GTM across all aspects of database marketing, through sales, partner, and marketing teams, and helping drive the awareness and adoption of the Databricks Data Intelligence Platform. Ideal candidates will have a proven record in product marketing and experience working on technical products. You would have a strong understanding of Data & AI platform offerings, have worked on creating messaging and positioning of technical products targeted at the enterprise market, and can build strong working relationships with stakeholders to deliver joint messaging and GTM plans. The impact you will have: * Own the messaging of Lakebase and clearly articulate its value for operational, analytical, and AI workloads * Develop and evolve use-case driven messaging for application developers and database owners, aligned with the broader Databricks Data Intelligence Platform narrative * Amplify messaging through Databricks own website and channels, as well as through partners’ webpages * Land sales enablement content and deliver high CSAT scores with field teams * Be the expert when it comes to any database messaging for any campaign or event Databricks is running, and enable teams with highly performant content to drive strong engagement and pipeline * Work with partner marketing teams at Databricks to coordinate our messaging at sponsored cloud events, such as Microsoft Ignite and AWS re:invent * Participate in joint business reviews with sales and partner teams, understand gaps where Lakebase marketing can help, and execute to drive a stronger impact * Deliver customer stories and proof points that demonstrate real-world Lakebase adoption and impact What we look for: * 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience in marketing cloud databases * Strong understanding of databases, analytics, and/or AI space * Experience building marketing content for technical personas * Experience working with sales teams (field marketing, enablement) * Experience working with partners (SI and/or ISVs) * Preferred technical academic background (BS in computer science or related discipline) or experience, coupled with MBA   Pay Range Transparency Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles.  Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.   Zone 1 Pay Range $163,400—$224,750 USD Zone 2 Pay Range $147,100—$202,300 USD Zone 3 Pay Range $139,000—$191,050 USD Zone 4 Pay Range $130,700—$179,750 USD About Databricks Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook. Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here. Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics. Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

Sr. Director, Global Public Sector Marketing

Elastic

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. WHAT IS THE ROLE Are you ready to shape the future of AI-powered search for governments and public institutions around the world? Elastic, the Search AI Company, is seeking a senior marketing executive to lead our Global Public Sector go-to-market strategy — a high-impact, highly visible role at the intersection of regional execution and global vision. As Sr. Director of Global Public Sector Marketing, you will own the U.S. Public Sector marketing motion while simultaneously setting and influencing the global public sector strategy from day one. This is a builder's role: you'll drive immediate business results in the U.S. while laying the strategic and organizational groundwork for a world-class global public sector marketing function. Full ownership of that global organization is the long-term trajectory for the right leader. This role reports directly to the Vice President of Global Growth and Experiential Marketing. WHAT YOU WILL BE DOING * Set and influence the global public sector marketing strategy — including frameworks, playbooks, and investment priorities — collaborating across geos and senior stakeholders to shape the direction of the segment worldwide, with full organizational ownership as the function is built out * Own U.S. Public Sector marketing end-to-end, driving pipeline generation, brand awareness, partner marketing, and executive programs that deliver measurable impact against sales targets * Partner cross-functionally with government affairs, capture development, sales, product marketing, engineering, and executive leadership to ensure a unified, high-impact go-to-market across the segment * Architect and lead integrated, multichannel demand generation programs — including ABM, field events, ElasticON, trade shows, webinars, and executive engagement — designed to capture mindshare and accelerate pipeline * Orchestrate the development of public sector-specific content and sales enablement assets that support the full buyer journey, from awareness through close * Build a segment-wide thought leadership and brand presence through public relations, speaking engagements, industry influencer relationships, and social media * Develop the global partner marketing strategy for the segment, ensuring alignment with Elastic's growing partner ecosystem * Establish the metrics, reporting cadence, and optimization frameworks to demonstrate marketing's contribution to pipeline and revenue — and scale them as the organization grows WHAT YOU BRING * 12+ years of progressive public sector technology marketing experience, with demonstrated success operating at both a strategic and executional level * A builder's mindset with executive-level strategic instincts — you can define where we need to go, influence the global agenda, and personally drive the work to get there * Deep fluency in the U.S. Public Sector landscape; exposure to international public sector markets is a strong plus as we build toward a global model * Proven ability to set strategy, build consensus, and influence without authority across sales, product, engineering, and executive stakeholders in a matrixed environment * Expertise across the full marketing mix: demand generation, ABM, field marketing, partner marketing, content, and executive programs * Exceptional communication skills and executive presence — equally comfortable shaping strategy in the boardroom and engaging with agency CIOs, program managers, and systems integrators in the field * The analytical rigor to evaluate complex, multi-variable environments and exercise sound judgment on priorities, investments, and tradeoffs * Proven ability to thrive in a fast-moving, high-growth environment — energized by ambiguity and the opportunity to build something meaningful * Willingness to travel approximately 25% of the time Compensation for this role is in the form of base salary.  This role does not have a variable compensation component.   The typical starting salary range for new hires in this role is listed below.  In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.  These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.   An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.  Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being. The typical starting salary range for this role is: $200,400—$316,900 USD The typical starting salary range for this role in the select locations listed above is: $240,300—$380,200 USD ADDITIONAL INFORMATION - WE TAKE CARE OF OUR PEOPLE As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do. We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do. * Competitive pay based on the work you do here and not your previous salary * Health coverage for you and your family in many locations * Ability to craft your calendar with flexible locations and schedules for many roles * Generous number of vacation days each year * Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service * Up to 40 hours each year to use toward volunteer projects you love * Embracing parenthood with minimum of 16 weeks of parental leave Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation. We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email candidate_accessibility@elastic.co. We will reply to your request within 24 business hours of submission. Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster) Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic. Please see here for our Privacy Statement.