VP Marketing

MoonLake Immunotherapeutics

JOB PURPOSE The VP Market Access & Pricing will end-to-end execute the group-wide applicable U.S. market access and pricing strategy incl. formulary placement, rebating, payer engagement, contracting & negotiations, deal analytics, gross-to-net forecasting, payer marketing, value proposition, HEOR, etc.  This position will implement the strategic and operational blueprint required to secure timely, favourable, and sustainable access while building the infrastructure needed to execute at launch and scale post-launch. Beyond core access, the role will drive and oversee the build-up of key infrastructure across trade and distribution (incl. specialty pharmacy and specialty distribution) as well as patient services offerings (e.g., hub, free goods, affordability).  In addition, the role executes the global access and pricing agenda and evaluates access potential in additional geographies, implements pre-defined market access strategies for priority ex-U.S. markets incl. evaluating implications of international reference pricing and most-favoured-nation dynamics, and supporting portfolio and BD decisions. YOUR PROFILE Major Accountabilities * Access strategy & leadership: Implement the group-wide applicable U.S. market access strategy across pricing, contracting, payer engagement, payer marketing, channel strategy, patient support, and field reimbursement.  * Pricing strategy: Lead execution of the U.S. pricing strategy, incorporating competitive landscape, analogs, value differentiation, expected access hurdles, channel economics, and lifecycle considerations. * GTN forecasting & financial planning: Own gross-to-net strategy and forecasting, including payer-specific assumptions, waterfall design, scenario planning, budget implications, and alignment with fi-nance and leadership.  * Contracting strategy & deal modelling: Establish the contracting framework across commercial and government channels, as well as rebate and discount archetypes, and oversee payer-specific deal models to assess access, financial, and operational trade-offs. * Payer engagement and negotiation: Map and prioritize national and regional commercial payers and direct priority payer engagement and escalation strategy, support key formulary and account interactions, drive payer negotiations and ensure clear feedback loops from payers into pricing, contracting, marketing.  * Payer marketing & value communication: Oversee development of the payer value proposition and payer-facing materials, including PIE strategy, AMCP dossier direction, value decks, objection handlers, and field tools, in close partnership with Medical, HEOR, Legal, and Regulatory.  * Trade & distribution strategy: Provide leadership across the U.S. distribution model, including specialty pharmacy, specialty distributors, and broader channel design; guide partner selection, commercial terms, data-sharing expectations, and operational readiness.  * Patient services, hub & FRM setup: Oversee the patient support model, including hub scope, affordability programs, specialty pharmacy coordination, FRM model, SOPs, governance, KPIs, and compliant workflows to reduce friction for providers and patients.  * Access data & operations infrastructure: Set direction for access data strategy across hub, SP/SD, and aggregator feeds; ensure KPI definitions, reporting requirements, data governance, dashboards, and vendor accountability are in place ahead of launch. * Government pricing: Support government pricing requirements, including foundational readiness for Medicaid rebate obligations, 340B considerations, and related operational pro-cesses and controls. * Team build & vendor leadership: Shape the market access organization structure and hiring across pricing, payer accounts, payer marketing, trade, patient services/FRM, and access operations; lead selection and oversight of critical external vendors and partners.  * Cross-functional alignment & compliance: Partner closely with Finance, Medical, Legal, Regulatory, Compliance, Supply Chain, Commercial Operations, and IT to build a launch-ready, compliant, and scalable market access capability.  * Global access: Support in identifying possible international access and pricing opportunities as well as evaluating International Reference Pricing and Most‑Favoured‑Nation dynamics; execute access and pricing strategies for priority markets; support assessment of portfolio and BD opportunities. Job Requirements Education: * Bachelor’s degree required * Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred Experience: * 5-10 years of relevant biotech / pharmaceutical experience across U.S. market access, pricing, payer engagement, and commercialization, including significant launch experience in specialty or rare disease.  * Deep expertise in U.S. pricing and access strategy, payer contracting, rebate structures, deal modelling, gross-to-net forecasting, and formulary / policy dynamics across commercial and government channels. * Strong understanding of the U.S. payer ecosystem, including national and regional health plans, PBMs, GPOs, IDNs, Medicare, Medicaid, etc.  * Broad knowledge of specialty trade and distribution, including 3PL, specialty pharmacy, specialty distributor as well as patient services, hub models, affordability pro-grams, specialty pharmacy coordination, and field reimbursement * Excellent communication, financial acumen, and executive presence, with the ability to translate complex trade-offs into clear recommendations for leadership.  * Strong ability to translate complex clinical data into compelling value stories  * Executive presence with confidence engaging senior leadership  * Track record of effective cross-functional partnership Skills/knowledge/behavioural competencies: * Strategic leadership and ownership * Strong scientific and commercial judgement to challenge the status quo * Effective cross-functional influence * Results-driven execution in a Biotech environment WHY US? An exciting job opportunity awaits you! MoonLake is a dynamic and innovative company pushing the boundaries of possibility, and we are looking for passionate individuals to join our stellar team. What we offer: Learning Environment: An opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment. Impactful Work: Contribute to ground-breaking projects that have the potential to transform global healthcare. Flexibility and Balance: Enjoy a healthy work-life balance while making meaningful contributions to our team. Career Growth: A clear path for career progression, with the chance to take on more responsibilities as you develop your skills.

HRtechX

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are you curious or passionate about people? If so, you might be our next VP Marketing. ABOUT US HRtechX is a world leading HRtech community, connecting industry executives, entrepreneurs and professionals. We are a start-up on a growth journey who help leaders evolve and create stronger businesses through people and technology. We aim to address the challenges and opportunities for HR and HR Tech. We bring together the most influential executives, investors, and entrepreneurs to share their insights on how technology will shape the future of HR, as well as forge long lasting partnerships and client relationships. HRtechX is part of United Media (https://www.united-media.com/) which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc.    WHAT WE OFFER YOU As our VP Marketing, you get the unique opportunity to take ownership of our content. You’ll be working in-person in our HQ in London where you will constantly be pushed out of your comfort zone. To ensure a never-ending growth curve, we provide you with: * The opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business. * Inspiration and guidance - A chance to work closely with our high-performing team as well as with the CEO and founder of our company. * Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally. * Market-competitive compensation. * Travel opportunity: You will be joining our conferences overseas. * Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training.   YOUR RESPONSIBILITIES Responsibilities in this job will vary however, they will be mostly centred around: * Team Leadership: Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear goals and expectations and evaluate team performance regularly. Recruiter and onboard your team. * Cross-functional Collaboration: Collaborate with sales, product development, and other teams to ensure alignment of marketing strategies with overall business objectives. * Campaign Management: Oversee the planning and execution of marketing campaigns across various channels, including email marketing, social media, website etc. * Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with the company's overall objectives. Conduct market research to identify trends, opportunities, and challenges.   WHAT WE EXPECT FROM YOU We are looking for candidates who: * Have +10 years of work experience with outstanding performance in the industry. * Have a relentless drive and desire to be the very best at what they do; * Possess an unparalleled work ethic with a high sense of urgency; * Take ownership of everything they do, are proactive and follow through on commitments; * Are curious about people and love to speak, build and nurture relations; * Are an excellent communicator (especially) verbally and in writing; * Are well-organised and display the ability to structure and prioritise their work.   START DATE Flexible  Monday - Friday we work from our office (next to Victoria Station) and do not offer remote work.

F/A/Q – The Better Health Group

DEINE MISSION Wir sind F/A/Q Health – ein Social Business an der Schnittstelle von Gesundheit, Kultur und Community. Unsere Mission ist es, junge Menschen zu befähigen, informierte Entscheidungen für ihre Gesundheit zu treffen und die digitale Infrastruktur dafür zu schaffen. Mit unserer Flagship-Brand FAQ YOU entwickeln wir deshalb den Health Companion der nächsten Generation.  Wir glauben: Gesundheit ist kein institutionelles Thema, sondern ein kulturelles. Deshalb erreichen wir junge Menschen dort, wo Identität und Gemeinschaft entstehen – und begleiten sie von Awareness zu Wissen, Services und konkretem Handeln. Mit unserem „Full Circle“-Ansatz verbinden wir Reichweite, Vertrauen und kulturelle Relevanz, um aus Aufmerksamkeit echte Veränderung zu machen. Denn die größte Herausforderung im Gesundheitssystem sind nicht die fehlenden Informationen, sondern die Umsetzung. Als VP Marketing | Head of Culture verantwortest du die gesamte Brand-, Content- und Community-Engine von F/A/Q. Du stellst sicher, dass unsere Inhalte, Kampagnen und Touchpoints konsistent, relevant und skalierbar auf unsere Zielgruppe einzahlen – und gleichzeitig messbar zu Wachstum, Reichweite und Revenue beitragen. Du übersetzt unsere Mission in ein integriertes Marketing-System, das junge Menschen erreicht, aktiviert und langfristig bindet – über digitale und analoge Kanäle hinweg. Dabei koordinierst du alle Marketing-Disziplinen so, dass sie gemeinsam als zentraler Wachstumstreiber der Organisation wirken: Brand & Community als Engine für Reichweite, Engagement und Partnerschaftsumsatz. Was macht die Rolle erfolgreich? * Marketing als Growth Engine: Du verstehst Marketing nicht als Kommunikation, sondern als zentralen Wachstumstreiber. Erfolg bedeutet: messbarer Beitrag zu Revenue, Reichweite und Community-Wachstum (z. B. Brand Revenue, Views, Follower). * End-to-End Orchestrierung: Du verbindest Content, Campaigning, Community, Creative und Kanäle zu einem integrierten System. Erfolg bedeutet: keine isolierten Maßnahmen, sondern abgestimmte, wirkungsvolle Gesamtmechaniken. * Brand- & Narrative Excellence: Du entwickelst eine klare, differenzierende Marken- und Inhaltsstrategie. Erfolg bedeutet: hohe Relevanz, Wiedererkennbarkeit und kulturelle Anschlussfähigkeit bei der Zielgruppe. * KPI- & Performance-Orientierung: Du steuerst Marketing konsequent über Daten und KPIs. Erfolg bedeutet: klare Steuerung entlang von Reichweite, Engagement, Conversion und Kampagnen-ROI. * Partnership- & Revenue-Verständnis: Du verstehst, wie Marketing auf das Partnership-Modell einzahlt. Erfolg bedeutet: Kampagnen und Inhalte schaffen echten Mehrwert für Partner und treiben Retainer-Verlängerungen und Umsatz. * Strukturaufbau & Skalierung: Du baust Systeme, Prozesse und Formate, die Marketing skalierbar machen. Erfolg bedeutet: wiederholbare, effiziente Mechaniken statt Einzelmaßnahmen. * Leadership & Teamentwicklung: Du führst ein interdisziplinäres Team aus Content, Community, Campaigning und Creative. Erfolg bedeutet: klare Prioritäten, starke Zusammenarbeit und kontinuierliche Weiterentwicklung des Teams. DEINE AUFGABEN * Marketingstrategie & Roadmap: Entwicklung einer integrierten Marketingstrategie über alle relevanten Kanäle. Steuerung der Jahres- und Quartalsplanung inkl. Budgetverantwortung, Priorisierung und Zielsetzung. Sicherstellung, dass alle Aktivitäten die Gesamtstrategie der Organisation stärken. * Kanalführung (online & offline) für alle aktuellen und potenziellen Marketingkanäle: * Social Media (TikTok, Instagram, YouTube) * Website, Newsletter, Plattform-Kommunikation * Co-Branded Campaigns & Comms * Events, Festivals, Workshops und Community-Aktivierungen * Schul- & Lehrkräfte-Angebote * neue Kanäle (z. B. Podcasts, Plattformpartnerschaften, physische Touchpoints * Teamführung & Zusammenarbeit des Culture & Community-Teams: * Content Management * Community Management * Channel & Growth Management * Creative Studio * Campaigning  * Content & Community Orchestrierung: Sicherstellung, dass Inhalte strategisch priorisiert, qualitativ hochwertig und konsistent entsprechend der Formatstrategie über alle Kanäle ausgespielt werden. Verantwortlich für die Weiterentwicklung der Community-Strategie, um Reichweite, Relevanz und Engagement zu steigern. * Campaigning & Kooperationen: Steuerung der Umsetzung von Co-Branded Kampagnen, Partnerschaften auf verschiedenen Leveln, Markenkooperationen und Medienprojekten in enger Abstimmung mit VP Partnerships. Sicherstellung, dass Kampagnen integriert gedacht werden, kanalübergreifend Wirkung erzeugen und sowohl kreative als auch kommerzielle Ziele (z. B. Partnerzufriedenheit und Verlängerungsraten) erfüllen. * Events & Offline-Aktivierungen: Strategische Planung und Umsetzung verschiedener Offline-Formate, z. B.: * Festivals * Workshops im Kontext Schule / Peer-to-Peer * Community-Events * Health Activations und du definierst Ziele, Ressourcen und Prozesse und stellst sicher, dass Events u. a. für Reichweite, Community-Aufbau und Impact genutzt werden. * Data & Performance-Steuerung: Ableitung strategischer Entscheidungen aus KPIs aller Marketingbereiche: * Reichweite, Engagement, Follower-Wachstum * Kampagnen-ROI * Event Reach * Community-Wachstum * Media Mentions * Conversion Rates ... und setzt damit Standards für Reporting, Transparenz und datenbasiertes Entscheiden. DEIN PROFIL * Mindestens 7 Jahre Erfahrung im Marketing, davon 3+ Jahre in einer Führungs- oder Managementrolle, präferiert in den Bereichen Consumer / Health / Media in stark skalierbarem Startup-Umfeld * Nachweisliche Erfahrung im Aufbau und in der Orchestrierung eines kanalübergreifenden Marketing-Setups (online & offline). * Fundierte Kenntnisse in Content, Social Media, Growth, Campaigning, PR, Events und Community Management. * Starke Führungskompetenzen kreativer Teams: Teamaufbau, Priorisierung, Coaching, Stakeholder-Management. * Fähigkeit, komplexe Projekte und viele Beteiligte gleichzeitig zu steuern. * Sehr gutes Verständnis der Zielgruppe GenZ & GenAlpha sowie deren digitaler und physischer Lebenswelten. * Hohe analytische Kompetenz und Erfahrung in Performance-Steuerung und Marketing-Attribution. * Kreativität, Problemlösungskompetenz, Hands-on-Mindset und starke Kommunikationsfähigkeit. * Interkulturelle Kompetenz und Erfahrung in internationalen oder diversen Kontexten. * Sehr gute Deutsch- und Englischkenntnisse; Standort Berlin oder München.