Director of Brand Marketing & Demand

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. ABOUT THE ROLE Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through experimentation and scaling it across the business. Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be improving referral economics or building AI-powered lifecycle systems. The common thread is simple: FIND GROWTH. PROVE IT. SCALE IT. You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the Growth Intelligence Strategist. Your north-star metric is Incremental MAU. WHAT YOU'LL OWN CUSTOMER GROWTH You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo over time. This includes: * CRM and lifecycle strategy. * Activation, engagement, retention and reactivation programmes. * Customer habit formation and long-term value growth. * AI-enabled lifecycle automation and personalisation. Primary KPI: Incremental MAU PRODUCT GROWTH You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on customer growth. Working closely with Product, Pricing and Engineering, you will: * Improve onboarding and activation experiences. * Increase conversion across key customer journeys. * Accelerate adoption of cards, multi-currency accounts, subscriptions and future products. * Design and validate growth experiments. * Identify friction and remove barriers to customer success. You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens. Primary KPI: Activation Rate REFERRAL GROWTH You will own TransferGo's referral engine and customer advocacy programmes. Your focus will be turning satisfied customers into active promoters of the business. This includes: * Referral strategy and mechanics. * Referral participation and conversion. * Referral economics and optimisation. * Partnership with local market teams to drive adoption. Primary KPI: Referral-driven Incremental MAU GROWTH SYSTEMS You will build the infrastructure that allows growth to scale. This includes: * Experimentation frameworks and growth roadmaps. * AI-enabled growth systems and automation. * Monetisation and pricing experiments. * Growth measurement, incrementality and attribution. * Growth operating models and prioritisation frameworks. Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities. WHAT SUCCESS LOOKS LIKE Twelve months from now: * Incremental MAU is growing sustainably and predictably. * Activation rates have improved across key customer journeys. * Customers engage more frequently and stay with TransferGo longer. * Referrals have become a meaningful growth channel. * Product and Pricing teams rely on your experimentation engine to guide decisions. * Growth decisions are backed by trusted measurement and clear evidence. * CRM has evolved from a communication channel into a genuine growth engine. * TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition. WHAT WE'RE LOOKING FOR * Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or high-scale B2C businesses. * Strong track record building experimentation programmes and scaling growth initiatives. * Deep understanding of activation, retention, customer behaviour and growth economics. * Experience partnering closely with Product teams to drive growth outcomes. * Experience designing and scaling referral or advocacy programmes. * Strong commercial thinking and the ability to connect customer behaviour with business performance. * Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams. * Comfortable operating in fast-moving, high-autonomy environments. NICE TO HAVE * Experience with subscription products, pricing experiments or monetisation strategy. * Experience building growth measurement or attribution frameworks. * Experience working with international or diaspora audiences. * Practical experience applying AI and automation to growth programmes. WHY THIS ROLE IS EXCITING This is not a traditional CRM role. This is an opportunity to build one of the most important growth functions in the company. You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how millions of future customers experience TransferGo. If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value into business growth, we'd love to talk. WHAT WE OFFER * Salary range: €6,310–€9,470 (gross) per month, depending on experience. * Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. *   At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. Today, millions of customers trust TransferGo to move money internationally quickly, reliably and securely. As TransferGo continues to expand beyond remittance into a broader financial platform, we're looking for a leader who can help shape the next chapter of growth. ABOUT THE ROLE As Director, Brand Marketing & Demand, you'll lead a ~12–15 person Brand & Demand organisation responsible for driving customer growth across TransferGo's priority markets. You'll oversee Organic Growth, Product Marketing, Partnerships, Affiliates, Creators, Communities, Performance Marketing and Hub Managers, transforming these capabilities into a high-performing demand generation engine that delivers sustainable commercial growth. You'll inherit an established team, a clear strategic direction and a business that has reached meaningful scale. Your challenge will be to focus, strengthen and scale these capabilities while helping TransferGo build a modern growth organisation that combines strong marketing fundamentals with emerging AI-enabled ways of working. You'll report directly to the VP Growth & Marketing and work closely with Product, CRM, Commercial, Creative and Growth Intelligence teams. WHAT YOU'LL DO LEAD THE BRAND & DEMAND ORGANISATION * Lead and develop a multidisciplinary team spanning Organic Growth, Product Marketing, Partnerships, Market Growth and Performance Marketing. * Create clear priorities, accountability and operating rhythms across the function. * Build a culture of experimentation, commercial ownership and continuous improvement. * Coach and develop team leads, Hub Managers and senior specialists. TURN BRAND INTO GROWTH Working closely with the Brand & Creative team, you'll ensure TransferGo's positioning is translated into measurable commercial outcomes. Your teams will activate the brand through: * PR and earned media * Partnerships * Creators and influencers * Communities * Market-specific campaigns * Demand-generation initiatives The Brand team defines the story. Your organisation ensures the market hears it. SCALE ORGANIC & NON-PAID ACQUISITION * Own TransferGo's organic growth strategy. * Grow acquisition through SEO, content, partnerships, affiliates, creators and community-led initiatives. * Increase TransferGo's discoverability across search and emerging discovery platforms. * Build sustainable acquisition channels that reduce dependency on paid media over time. BUILD PRODUCT MARKETING AS A STRATEGIC CAPABILITY * Develop positioning, messaging and go-to-market plans for new products and growth initiatives. * Partner with Product, CRM and Commercial teams to improve adoption, engagement and cross-sell. * Help customers understand the full value of TransferGo's growing product ecosystem. GROW PRIORITY MARKETS Lead Hub Managers across TransferGo's priority regions. Together you will: * Localise central growth strategies. * Build creator, partnership and community ecosystems. * Identify market-specific growth opportunities. * Strengthen TransferGo's presence within priority diaspora communities. * Develop local PR, partnership and trust-building initiatives. * Turn local market insights into scalable growth opportunities. * Create strong feedback loops between local markets, Growth Intelligence and central marketing. The objective is not local activity. The objective is local market growth. IMPROVE HOW WE OPERATE * Introduce stronger systems, processes and planning across the function. * Identify opportunities to improve efficiency, quality and scalability through automation and AI-enabled workflows. * Help shape the future operating model of the growth organisation. WHAT SUCCESS LOOKS LIKE * Non-paid acquisition becomes a significantly larger share of overall growth. * Organic growth becomes a major contributor to new customer acquisition. * Partnerships and affiliates become meaningful acquisition channels. * Product launches become more commercially effective. * Priority markets show measurable growth in awareness, consideration and activations. * Paid media efficiency improves through stronger demand-generation foundations. * The Brand & Demand organisation becomes more focused, scalable and effective. WHAT WE'RE LOOKING FOR * Experience leading Growth, Demand Generation, Brand Marketing or Acquisition functions in fintech, technology, marketplaces or high-growth consumer businesses. * Experience managing multi-functional teams, including team leads and senior specialists. * Strong understanding of how brands create demand and commercial outcomes. * Experience scaling organic growth, partnerships, communities or ecosystem-led growth models. * Experience in product marketing and go-to-market execution. * Strong commercial mindset and understanding of acquisition economics. * Experience working across multiple markets. * Ability to move comfortably between strategy, leadership and execution. * Excellent stakeholder management across Product, CRM, Commercial, Data and Executive teams. * Curiosity about how AI and automation will reshape modern marketing organisations and the ability to translate that into practical improvements. NICE TO HAVE * Fintech experience. * Experience working with international or diaspora audiences. * Experience with SEO, AI search and emerging discovery platforms. * Experience implementing AI and automation within marketing organisations. * Experience building modern, scalable growth teams. WHY THIS ROLE IS EXCITING Most marketing leaders inherit channels. In this role, you'll inherit a broad set of growth capabilities and have the opportunity to shape how they evolve into a modern demand generation organisation. You'll play a central role in TransferGo's next stage of growth, helping scale products, markets and capabilities while building one of the company's most strategically important functions. Most importantly, you'll help define how millions of people discover, trust and choose TransferGo in the years ahead. WHAT WE OFFER * Competitive Salary: Starting from 24,930 - 37,000 PLN (gross) per month, depending on experience; * Comprehensive Benefits: Competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. ABOUT THE ROLE Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketing, identifying where growth exists, proving it through experimentation and scaling it across the business. Some weeks you may be redesigning onboarding journeys. Some weeks you may be testing subscription models. Some weeks you may be improving referral economics or building AI-powered lifecycle systems. The common thread is simple: FIND GROWTH. PROVE IT. SCALE IT. You will report directly to the VP Growth & Marketing and work as a peer to the Director of Brand Marketing & Demand and the Growth Intelligence Strategist. Your north-star metric is Incremental MAU. WHAT YOU'LL OWN CUSTOMER GROWTH You will own the systems that help customers discover value faster, build stronger habits and engage more deeply with TransferGo over time. This includes: * CRM and lifecycle strategy. * Activation, engagement, retention and reactivation programmes. * Customer habit formation and long-term value growth. * AI-enabled lifecycle automation and personalisation. Primary KPI: Incremental MAU PRODUCT GROWTH You will be Product's primary growth partner, helping identify and prioritise the opportunities with the greatest impact on customer growth. Working closely with Product, Pricing and Engineering, you will: * Improve onboarding and activation experiences. * Increase conversion across key customer journeys. * Accelerate adoption of cards, multi-currency accounts, subscriptions and future products. * Design and validate growth experiments. * Identify friction and remove barriers to customer success. You won't manage Product teams directly, but you will play a key role in shaping where growth investment happens. Primary KPI: Activation Rate REFERRAL GROWTH You will own TransferGo's referral engine and customer advocacy programmes. Your focus will be turning satisfied customers into active promoters of the business. This includes: * Referral strategy and mechanics. * Referral participation and conversion. * Referral economics and optimisation. * Partnership with local market teams to drive adoption. Primary KPI: Referral-driven Incremental MAU GROWTH SYSTEMS You will build the infrastructure that allows growth to scale. This includes: * Experimentation frameworks and growth roadmaps. * AI-enabled growth systems and automation. * Monetisation and pricing experiments. * Growth measurement, incrementality and attribution. * Growth operating models and prioritisation frameworks. Your goal is to increase the speed at which TransferGo discovers, validates and scales growth opportunities. WHAT SUCCESS LOOKS LIKE Twelve months from now: * Incremental MAU is growing sustainably and predictably. * Activation rates have improved across key customer journeys. * Customers engage more frequently and stay with TransferGo longer. * Referrals have become a meaningful growth channel. * Product and Pricing teams rely on your experimentation engine to guide decisions. * Growth decisions are backed by trusted measurement and clear evidence. * CRM has evolved from a communication channel into a genuine growth engine. * TransferGo is increasingly growing through customer value, advocacy and product adoption — not just acquisition. WHAT WE'RE LOOKING FOR * Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions within fintech, technology, marketplace or high-scale B2C businesses. * Strong track record building experimentation programmes and scaling growth initiatives. * Deep understanding of activation, retention, customer behaviour and growth economics. * Experience partnering closely with Product teams to drive growth outcomes. * Experience designing and scaling referral or advocacy programmes. * Strong commercial thinking and the ability to connect customer behaviour with business performance. * Excellent stakeholder management across Product, Pricing, Data, Engineering and executive teams. * Comfortable operating in fast-moving, high-autonomy environments. NICE TO HAVE * Experience with subscription products, pricing experiments or monetisation strategy. * Experience building growth measurement or attribution frameworks. * Experience working with international or diaspora audiences. * Practical experience applying AI and automation to growth programmes. WHY THIS ROLE IS EXCITING This is not a traditional CRM role. This is an opportunity to build one of the most important growth functions in the company. You will work at the intersection of customer behaviour, product, pricing, experimentation and growth strategy — helping shape how millions of future customers experience TransferGo. If you're excited by finding growth opportunities others miss, building systems that compound over time and turning customer value into business growth, we'd love to talk. WHAT WE OFFER * Salary range: 24 930PLN–37 000PLN (gross) per month, depending on experience. * Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com