WPP Media | Digital Media Senior Specialist

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.     Brief Description  As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).   Description  Mindshare I Senior Digital Media Planner  Digital Tokyo, Japan  Description  Position at Mindshare  As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts).   Reporting of the role  This role reports to the Media Planning Directo .   3 best things about the job:  * Diversity　of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on).  * Young and Dynamic Team– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual.  * Support– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics).  Measures of Success   In three months– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs.  In six months– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform.  In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution.  Responsibilities of the role:  * Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)  * Manage and engage with client counterparts and internal account teams for key account assignments  * Negotiate with media publishers  * Identify and propose innovative digital media solutions to clients  * Do campaign implementation (collaboration with ad operations team), optimization and reporting  * Participate in new business pitches, etc.  * Provide assistance to Media Planning Director for business development of key agency accounts  Qualifications:  * Experience in a digital media function  * Experience in advertising, public relations/communications, marketing or any similar field  * Strong English verbal and written communication skills as advantage  * MS Office Skills (Excel and PowerPoint)  * Strong analytical and numerical skills  * Client servicing skills  * Has a good grasp of the Japanese digital media landscape; capable of using media tools  * Strong project management skills – ability to manage multiple projects and accounts  * Can work with minimal supervision  * Energetic team player, and ability to work under pressure  * Experience in performance and programmatic media planning would be an advantage  * Fluency in Japanese as a priority and English as strong advantage  About Mindshare  We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.  Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).   Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.   About Japan  Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.  WPP Media is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.  #LI-DNP We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   職務概要   コカ・コーラ社を担当するチームにおいて、日々のクライアント対応を担う重要な役割です。社内外のクリエイティブ、戦略、メディア、ソーシャル、デジタル、ショッパーなどの専門チームと密に連携しながら、TVCM、イベント、デジタル、ソーシャル、店頭など多様なタッチポイントを統合したマーケティングキャンペーンの企画・開発・制作をリードしていただきます。世界広告最大手のWPPグループに属するVML & Ogilvy Japanの一員として、クライアントの信頼されるパートナーとなり、ビジネスの成功に貢献することが期待されます。   必要なスキル・経験 * 総合広告代理店での５年以上の実務経験、または同等のクライアントサービス領域での実務経験 * マス広告、オフライン、デジタルなど多様なタッチポイントを織り交ぜた広告ソリューションに携わった経験 * クライアントやパートナー企業を含め複数の関係者を巻き込み、プロジェクトを成功に導いた経験 * 優れたコミュニケーション能力、プレゼンテーション能力 * ４年制大学卒業以上 * ビジネスレベルの英語力（尚可） * 複数人数からなるチームマネジメント経験（尚可）   求める人物像 * クライアントのニーズを深く理解し、その実現に全力を尽くす * 高い当事者意識を持ち、自発的に業務を推進できる * 臆することなくクライアントに戦略的な提案を行い、議論を深めることができる * 社内外の関係者と良好なコミュニケーションを図り、円滑な業務遂行を推進できる * 新しいツール（AIや新しいプロセス）に柔軟に対応し、それらを活用して新たな広告プロセスを構築する意欲がある   主な職務 * 戦略的リーダーシップ * ストラテジストと連携し、洞察に満ちたブランド戦略やコミュニケーション戦略の立案を推進する。 * クライアントやストラテジストと共に、ビジネス目標に沿った精度の高いクリエイティブブリーフを共創し、End to Endで推進する。 * ストラテジストならびにコネクションプランナーと連携し、キャンペーン全体における消費者ジャーニー、各ファネル・チャネルの役割、コネクションポイントを定義し、コミュニケーションプランの策定を主導する。 * クリエイティビティ * クリエイティブチームと連携し、インパクトのある革新的なアイデアの創出を推進する。 * 優れたクリエイティブアイデアを擁護し、各タッチポイントで最高の水準で実行されるよう導く。 * 大胆なアイデアが生まれやすい環境作りを支援する。 * クライアントおよび外部パートナーとの関係構築 * 日々のクライアント担当者やシニアステークホルダーと、信頼に基づいた強固な関係を構築・維持する。 * クライアントの期待を超えるため、彼らのビジネス、ブランド、社内プロセスを深く理解する。 * メディアパートナーやその他外部協力会社と連携し、１つの包括的な体験をまとめ上げ、円滑なキャンペーン実施を確実にする。 * チームマネジメント * チームメンバーが最高水準のサービスを提供できるよう、day to dayの業務を支援し、モチベーションを高める。 * チームメンバーのトレーニングや能力開発のニーズ把握に貢献する。 * 協力的でポジティブなチーム環境を醸成する。 * リーダーシップ * 困難な状況に対して問題を前向きに乗り越え、ソリューションファーストのマインドセットを持ってチームを導く。 * クライアントやOpen X / Studio X Leadershipのビジョンを深く理解し、トランスフォーメーションを推進するドライバーとなる。 * シニアステークホルダーや外部パートナーと協力し、プロジェクトで最良の成果を達成する。 * チーム内の模範として、効果的なコミュニケーションと品質へのコミットメントを示す。 * グロースへの貢献 * 効果的かつ効率的にチーム運営を行うことができる。 * 新しいビジネスの機会を視野に入れて行動できる。   Job Overview As the Integration Lead, you will play a crucial client-facing role within the team dedicated to the Coca-Cola account. You will lead the planning, development, and production of integrated marketing campaigns across various touchpoints—including TVC, events, digital, social and shopper — by collaborating closely with internal and external specialist teams such as creative, strategy, media, social, digital, and shopper. As a member of VML & Ogilvy Japan, part of the WPP network, you are expected to become a trusted partner to the client and contribute to their business success.   Qualifications * Minimum 5 years of experience in a full-service advertising agency or equivalent client service experience. * Experience in integrated solutions across multiple touchpoints such as mass advertising, offline, and digital. * Demonstrated ability to manage multiple stakeholders, including clients and partner companies, and lead projects to successful completion. * Excellent communication and presentation skills. * Bachelor's degree or above. * Business level English proficiency (preferred). * Experience managing a team of multiple people (preferred).   Who you are * Deeply understands client needs and is committed to making their objectives a reality. * A self-starter with a strong sense of ownership. * Confidently presents strategic proposals to clients and fosters constructive discussions. * Effectively communicates with internal and external stakeholders to ensure smooth project execution. * Adaptable to new tools (e.g., AI, new processes) and motivated to leverage them to build new ways of work.   Key Accountabilities * Strategic Leadership * Partner with strategists to drive the creation of insightful brand and communication strategies. * Co-create quality creative briefs that answer business goals alongside clients and strategists and execute the briefs through end-to-end consumer journey. * In collaboration with strategists and connection planners, define the consumer journey, the role of each funnel and channel, and key connection points to lead the development of the overall communication plan. * Creativity * Partner with creative teams to drive the creation of impactful and innovative ideas. * Champion excellent creative ideas and guide their execution to the highest standard at every touchpoint. * Help create an environment where bold ideas can flourish. * Client Management and External Parties * Build and maintain strong, trusted relationships with day-to-day clients and senior stakeholders. * Develop a deep understanding of the client’s business, brand, and internal processes to exceed their expectations. * Liaise with media partners and other external collaborators to orchestrate a single, comprehensive experience and ensure seamless campaign implementation. * Team Management * Support and motivate team members in their day-to-day tasks, to deliver the highest standard of service. * Contribute to identifying team members' training and development needs. * Foster a collaborative and positive team environment. * Leadership * Lead the team through challenging situations with a positive, solution-first mindset. * Become a key driver of transformation by deeply understanding and promoting the vision of the client and Open X / Studio X Leadership. * Partner with senior stakeholders and external partners to achieve the best project outcomes. * Serve as a role model within the team, demonstrating effective communication and a commitment to quality. * Contribution to Growth * Be responsible for managing the team efficiently and effectively. * Actively identify and pursue new business opportunities.   About Us　会社概要 VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond. VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY). VML & Ogilvy Japan GK embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.     Not sure if you have what it takes? We encourage you to apply if you think you’d be a great candidate for this position—even if you may not have all the desired qualifications   #LI-DNP  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.