
DEPT · Zürich
Principal Digital Strategist Zürich, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the...
Principal Digital Strategist
Zürich, hybrid
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of
technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce,
CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa,
Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
This position sits in our Experience & Engineering business unit within DACH. We primarily deliver large-scale website-,
platform-, portal-, and app design and build projects, combining our skills in developing future-ready technical solutions with
our expertise in creating beautiful designs and content to help local Swiss clients including Ricola, Schweiz Tourismus, CSS
Group, Swiss Re, Concordia, Edelweiss and many more. We pride ourselves on delivering exceptionally engaging digital experiences
that cater to both, rising user expectations and an AI-assisted/agentic future. Led by the ambition to change perceptions and
shape new behaviors that make a difference in the market.
You’re stepping into a key consulting role, not just on projects, but orchestrating skills, portfolios, and possibilities. As a
Principal Digital Strategist, you’ll shape vision, elevate thinking, unlock innovation and grow both clients and internal craft
capabilities - working closely with Designers, Content-, Data- , AI- and Tech experts, as well as the local client service and new
business team.
You will play a trusted advisor role across meaningful client partnerships, with real influence on outcomes. Getting the
opportunity to direct, coach, and grow our operational craft, as well as contributing to how we evolve as a team and as an agency,
from strategy methods to client approach. You will have the support from an EMEA-wide strategy unit and your DACH strategy team
that value your voice and invest in your growth within a culture of openness, autonomy and ambition, where you can truly shape
your path.
else
strategy, to CX strategy, to product strategy to tech strategy to AI-/data strategy
market-leading strategic approaches to our clients
delivering incremental improvements on ROI
presenting to C-level audiences
psychologists via chat, phone or video call
internet costs, and/ or public transport
celebrations.
and The Webby Awards.
and across all industries. And we celebrate all of our successes together!
training, development and certifications.
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of
technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just
is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better
together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for
each other, and for the world we are helping to build.
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to
recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups
tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving
everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the
recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co and follow us on LinkedIn and X. Elliptic’s mission is to dominate the US market - a challenge given the foothold that home-grown incumbents have. Your mission is to help us redefine how the industry perceives Elliptic: not as a UK‑based analytics vendor, but as the category leader in digital asset risk intelligence. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, you’ll serve as the local product marketing expert - refining our global messaging, driving go-to-market initiatives, and representing the voice of the US customer across Elliptic’s global organization. This role offers the opportunity to make a meaningful impact on Elliptic’s US growth trajectory, working with stakeholders across Product, Marketing, Sales, and Customer Success. The impact you will have: As Principle Product Marketing Manager, you’ll serve as the competitive strategist who shapes our story against key players, helping us craft messaging that wins market share and accelerates ARR with our target customers. You will create and drive product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. Your work will define how prospects, customers, and influencers perceive Elliptic’s platform, helping us win strategic competitive deals, change the conversation, and strengthen our standing as the most trusted voice in crypto compliance. This is a key, high‑impact role - perfect for a storyteller and strategist who thrives on redefining categories and moving markets, not just executing go‑to‑market playbooks. What you will do: * Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us * Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence. * Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets. * Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations. * Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally. * Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings. * Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs. What you will achieve in the first 6 months: * You will have launched an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market. * Your positioning and enablement work will contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals where the sales team cites your GTM and messaging as influencing factors. * Embed a repeatable GTM rhythm aligned to commercial impact. Internally, you’ll have created a data‑driven cadence connecting messaging, deal intelligence, and competitive performance reviews - turning insights into measurable commercial outcomes. * You’ll have built internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth. * You’ll have led your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning. * You’ll feel comfortable guiding global product marketing messaging to ensure that it aligns with a ‘US first’ strategy You will be a great fit here if you: * Are motivated by changing perceptions of an entire category, not just delivering feature‑based marketing. * Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives. * Are naturally competitive and energized by displacing incumbents through positioning and storytelling. * Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution. * Value integrity, originality, and intellectual rigor as part of your craft. * Have a keen ability to shape long-term positioning while delivering against near-term demand goals. * Are comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthens cross-functional execution. * You’re an expert adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR. * Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders. * Curiosity and conviction about the potential of digital assets and the future of financial innovation. * Thrive in fast-paced, cross-functional teams with global stakeholders. Our ideal candidate has: * 7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity). * Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative. * Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments. * Excellent written and verbal communication along with storytelling finesse and executive presence. * Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing. * Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate. Bonus Points for: * Experience marketing compliance solutions or blockchain analytics platforms. * Background in financial services, risk management, or digital assets. * Exposure to global scale‑up environments where the company was the challenger, not the incumbent. * Familiarity with AI‑enabled market analysis and research tools. * Experience working in a high-growth, global technology environment. * Experience in global organisations or geographically distributed teams. * Experience scaling brand presence in a high-growth or Series C+ tech company. Benefits: change depending on location We know Diversity and Inclusion is much deeper than just hiring, but it’s important for us to mention it here. We welcome and embrace individuals of all backgrounds and identities at Elliptic, and this is an ongoing priority for us. We know incredible people don’t all think in the same way. We want to be challenged every day. We believe our diverse team of individuals underpins this by bringing creative thinking and innovation to Elliptic every day. We are committed to creating a diverse, inclusive and equitable workplace, so we welcome applications from everyone, even if you may not think you fit all of the requirements of our roles. We foster an environment of psychological safety, where everyone feels comfortable to bring their whole self to work.
ABOUT THE ROLE The Workouts Design Team at Peloton is focused on designing new software experiences that enable people to live both healthier and longer lives. The team works collaboratively with designers across the organization to create new workout experiences, novel software interactions for new hardware products, and intuitive ways of getting the best workout at-home, outdoors, or even in the gym. Our Content Designers work strategically and cross-functionally to help craft flows for our members with intentional content that informs and helps our users make decisions to get maximum benefit from our fitness experiences. They approach problems with an agile mentality and rapidly iterate alongside cross-functional partners. As a Senior Content Designer, you’ll partner closely with product designers, product managers, user researchers, engineers, product marketing, brand creative, and other cross-functional teams to bring features to life across our platforms. Successful candidates are self-motivated, strategic, highly collaborative, proactive project owners, readily open to feedback and critique. They value the success of the team over their individual progress, and are often taking leadership over delivering outcomes. YOUR DAILY IMPACT * Collaborate with cross-functional teams, including UX/UI designers, product managers, UXR/Analytics, and engineering to understand user needs and product goals * Lead the creation and development of content strategies that influence the overall user experience * Craft member-centric content for a variety of touchpoints across member journeys including UI, notifications, help documentation, etc. * Partner with Brand and Product Marketing teams to develop and maintain a consistent tone of voice across our products * Conduct content audits to ensure accuracy, relevance, quality, and adherence to the style guide * Organize and maintain docs, decks and design files that can easily be tracked by cross-functional teams and partners * Work closely with other Content Designers to develop and maintain content style guide, drive and advocate for best practices, and stay in the know of industry trends that could improve content strategies * Help write content standards and contribute to our style guide * Partner with legal, localization and support teams to ensure the content is accurately and responsibly launched YOU BRING TO PELOTON * 6+ years experience as a Content Designer or similar role (e.g. UX Writer, Content Strategist) in a software product environment * You have a portfolio that showcases your craft and demonstrates how you think and solve problems * A deep understanding of user experience and how content, design, research and more come together to build frictionless user flows * Skills to set up frameworks and brainstorm initial design concepts * The ability to present ideas, bring strategies to life, and incorporate feedback into your iterative work * Experience working with AI, including dynamic and non-deterministic interfaces * Comfortable working with ambiguous requirements and ability to quickly adapt and flex on direction of projects * Excellent communication and organizational skills * Cognitive awareness of wider business goals, delivering intuitive and user-centered design solutions * Familiarity with the design systems, interaction patterns, and limitations of cross functional platforms - specifically Android, iOS, and web apps. #LI-JS2 #LI-Hybrid The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits. As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: * Medical, dental and vision insurance * Generous paid time off policy * Short-term and long-term disability * Access to mental health services * 401k, tuition reimbursement and student loan paydown plans * Employee Stock Purchase Plan * Fertility and adoption support and up to 18 weeks of paid parental leave * Child care and family care discounts * Free access to Peloton Digital App and apparel and product discounts * Commuter benefits and Citi Bike Discount * Pet insurance and so much more! Base Salary Range $173,500—$213,100 USD ABOUT PELOTON: Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com. Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@onepeloton.com. At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions. Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address. If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email applicantaccommodations@onepeloton.com before taking any further action in relation to the correspondence. Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
ABOUT US We're an independent European digital product studio with a strong track record of delivering market-defining strategies and products for enterprises and governments. With about 200 talented people across three countries, premium AI capabilities and a diverse portfolio of international clients, we define, design and ship high-quality digital products, strategies and software. From global cloud-based platforms and large-scale apps to medical devices, banking software and augmented reality experiences. In a nutshell: if it lives and breathes digital, it’s what we do best. BECOME A PART OF OUR TEAM At In The Pocket, you join a multidisciplinary team of designers, engineers, strategists and data specialists who care about the work as much as the people they work with. We work in small, autonomous teams that stay close to our clients and their users, and we give everyone the space to take ownership, speak up and grow. You’ll learn from colleagues across our studios, ship products that reach thousands or even millions of people and help shape what digital can do for leading organisations in Europe. ---------------------------------------------------------------------------------------------------------------------------------- WHAT YOU’LL DO As an Enterprise Architect, you act as the strategic bridge between business vision and technology delivery, ensuring the organization's technology landscape perfectly aligns with its long-term goals. Operating with a "big picture" perspective, you will play a key role in our Business Design tracks, helping clients transition from current inefficiencies to future-proof ecosystems while guiding them through the complexities of digital and AI transformation. DESIGN THE ENTERPRISE BLUEPRINT * You will develop and maintain organization's overarching architecture framework, covering business, data, application, and technology layers. * You will craft the high-level architecture for complex buy vs. build challenges by analysing the existing technology landscape and understanding business, and user functional and non-functional requirements, to ensure secure and compliant solutions. ALIGN STRATEGY WITH EXECUTION * You will translate business strategies into actionable, evolutionary IT roadmaps. * By utilizing Business Design tools like Capability Maps and Value Streams, you ensure that technology and AI investments are focused exactly where they create the most value and competitive advantage. ESTABLISH ARCHITECTURE & DATA GOVERNANCE * You will define, implement, and enforce architectural principles and standards. * You will also guide organizations in building solid data foundations and establishing governance structures (such as AI Centres of Excellence), ensuring teams can innovate and experiment safely within technical and regulatory guardrails. EVALUATE & DRIVE INNOVATION * You will continuously assess the external environment and emerging technologies to determine their fit within the existing architecture. * You will guide organizations from discovering opportunities to deploying production-ready solutions (including Applied AI), accelerating their digital maturity. COLLABORATE ACROSS DOMAINS * You will partner with business leaders, AI transformation experts, Product Managers, and Solution Architects to facilitate cross-domain decision-making. WHO YOU ARE * You have 7+ years of professional experience with a background in engineering, with at least 3 years in consulting, digital strategy or transformation roles serving enterprise or public-sector clients. * You have a solid background in IT architecture and a holistic mindset. * You are capable of stepping back from individual systems to understand complex organizational structures, and you know how to safely integrate new paradigms, whether that is cloud modernization or AI integration, into core operations. * You are a "bridge-builder" who fluidly translates complex technical concepts into simple terms for non-technical executives, while successfully relaying business requirements to engineering teams. You don't have to be the smartest person in the room; your goal is to make everyone else smarter. * You possess strong business acumen and understand that architecture is highly context-dependent and exists to serve business value. * You are familiar with business design concepts like capability mapping, value streams, and operating models, and can link technology investments directly to new value propositions. * You are comfortable with formulating a substantiated opinion and defending it to executives. * You are comfortable leading organizations through the ambiguity of change, digital evolution, and AI readiness. * You excel in stakeholder management, effortlessly navigating conflicting agendas and fostering alignment from the C-suite to the teams "in the trenches". * You have practical experience with enterprise architecture frameworks (such as TOGAF) and modeling languages. * You combine this with a strong understanding of data governance, security by design, and the compliance requirements needed to deploy technology responsibly at an enterprise scale. * You possess full professional proficiency in Dutch and English, enabling you to articulate complex ideas with clarity. The ability to engage stakeholders in French is considered a plus. WHAT WE OFFER Joining In The Pocket means becoming part of a team that shapes the future of our clients’ businesses across Europe. Here’s what you can look forward to: * You’ll start with a permanent contract in a role that comes with responsibility and the opportunity to make a real impact from day one. * We offer a competitive salary that reflects your experience and the value you bring. * Our benefits package has you covered with hospitalisation and group insurance, meal vouchers, a phone subscription, and more. * You’ll have a mobility budget that lets you decide how to get around, your way. * Life at In The Pocket isn’t just about work, we host team events throughout the year to celebrate, connect, and have fun together. * Learning never stops here, so after six months, you’ll receive a dedicated learning and development budget to keep growing your skills and exploring new horizons.