Field Marketing Specialist

Sr. Product Marketing Lead | Amsterdam Hybrid

Workwize

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role  This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top-of-mind brand.  We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase. Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth. Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.  This is a highly commercial, execution-first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth. You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint. This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high-performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth.We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes.   WHAT YOU’LL OWN Positioning & Messaging * Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative. * Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity. * Develop niche-specific messaging for different segments and use cases. * Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize. * Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights. * Own competitive positioning and differentiation in the market. Sales Enablement * Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections. * Build practical enablement assets that actually get used, including: * Battlecards * Discovery cheat sheets * Objection handling guides * Pitch decks * One-pagers * Competitive positioning materials * Help improve consistency and confidence across the commercial team. * Turn real sales insights into repeatable commercial narratives. Product Launches & GTM * Partner with Product and Growth to bring new features and launches to market effectively. * Define GTM plans, rollout strategies, internal enablement, and launch messaging. * Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases. * Help identify ICP shifts, competitive trends, and new market opportunities. * Create strong feedback loops between Product, Sales, and Customer Success. Commercial & Pipeline Impact * Connect PMM initiatives directly to revenue outcomes. * Influence pipeline generation through messaging, enablement, launches, content, and events. * Partner with Growth and Sales on campaigns and GTM initiatives. * Design events and field marketing initiatives with clear pipeline goals attached. * Improve commercial consistency across the buyer journey. Brand & Market Perception * Ensure the Workwize brand evolves alongside our upmarket positioning. * Maintain consistency across tone of voice, messaging, and customer-facing storytelling. * Support broader brand direction through a strong PMM lens focused on differentiation and commercial impact. Build & Scale the Function * Build the Product Marketing function from the ground up. * Identify capability gaps and hire specialists across creative, content, or production over time. * Create scalable processes and operating rhythms between Sales, Growth, Product, and Customer Success. * Stay highly hands-on while building the team and raising the quality bar across all commercial storytelling.   WHAT SUCCESS LOOKS LIKE By Month 1 Full audit completed of positioning, messaging, website, sales collateral, and GTM narrative. * Initial quick wins already live. * Interviews completed with Sales, Growth, and Customer Success. * Strong working relationship established with commercial leadership. By Month 3 * Core positioning and messaging framework finalized and validated cross-functionally. * Messaging variants live for at least two ICP segments. * Sales enablement foundation in place. * Improved GTM consistency across commercial teams. * First event planned with a measurable pipeline goal. By Month 6 * Commercial team noticeably more consistent and confident in positioning Workwize. * Competitive and messaging insight loops operational. * At least one major event executed with attributable pipeline impact. * First specialist hire onboarded. By Month 12 * Messaging consistently adopted across all commercial channels and teams. * Workwize clearly differentiated in the market. * Pipeline influence measurable and growing. * Small PMM team operating independently with strong output cadence.   WHAT WE’RE LOOKING FOR Experience * 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment. * Strong experience owning positioning, messaging, launches, and sales enablement. * Proven track record of sharpening positioning and driving measurable commercial impact. * Strong experience partnering closely with Sales and GTM teams. * Experience building or managing small, high-performing teams. * Comfortable operating strategically while staying highly hands-on.   Competencies * Messaging Sharpness: You can turn complex product and customer realities into crisp, compelling messaging that resonates immediately. * Sales Proximity: You spend time with reps, listen to calls, understand objections, and turn insights into enablement that improves performance. * Executor Mindset: You ship quickly, iterate fast, and do not wait for perfect conditions before acting. * Collaborative by Default: You actively involve Sales, Growth, Product, Customer Success, and leadership throughout the process. * Commercial Thinking: You understand how product marketing contributes to pipeline, win rates, adoption, and revenue growth. * GTM & Product Sense: You understand how to position products, launch features effectively, and align internal teams around a clear market narrative.   What Won’t Work? * Someone who overthinks positioning before shipping. * Someone who operates in isolation and presents work only at the end. * Someone who treats PMM as disconnected from revenue. * Someone who is highly strategic but avoids hands-on execution. * Someone who needs excessive structure or perfect clarity before acting. HOW WE MEASURE SUCCESS PRIMARY METRIC:  Influenced Stage 2 pipeline where PMM-created content, enablement, launches, or events were part of the sales journey. SECONDARY METRICS * Win rate trends * Event-sourced SQLs * Sales enablement adoption and usage * Messaging consistency across GTM teams * Launch adoption and commercial impact   WHY WORKWIZE?  * High Autonomy: Direct influence over the strategy of a company growing 3x year-over-year.  * Category Creation: The chance to define how the world understands IT lifecycle management.  * Global Impact: Work with a team and client base that spans over 100 countries.  * Flexibility: A hybrid-first culture in Amsterdam with flexibility for remote work within European time zones.  WORKWIZE OFFERS:  * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * The chance to shape how AI is used across an entire product, not just bolt it onto a feature. * Classpass corporate membership. Our Team   Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.   We are looking forward to meeting you and discover if there is a match with the Workwize team!

Global Marketing Events Specialist

IMC

IMC is a research-driven trading firm with a growing portfolio of conferences and branded events, spanning conferences and bespoke competitions such as the IMC Chess Academy, run in partnership with Team Liquid. We need an experienced marketing events specialist to own execution across this program on a permanent basis. Strategy and senior stakeholder management sit with the Global Marketing Manager; your remit is flawless execution. YOUR CORE RESPONSIBILITIES:  Conferences * Own project plans, timelines, and risk tracking for each conference. * Coordinate content, comms, assets, merchandise, supplier logistics, travel arrangements, social events, and on-site execution. * Support campaign activity in the lead-up to each event. * Deliver post-event reports with performance metrics and recommendations. Chess Academy * Own execution for the Sydney regional event and subsequent regional rounds. * Manage project plans, qualifier logistics, comms, content scheduling, and prize fulfilment across all regions. * Coordinate with regional marketing teams and Team Liquid. * Contribute to 2027 global rollout planning, documenting processes and timelines for scale. Cross-Functional Coordination * Keep agencies, suppliers, and internal teams aligned across time zones. * Brief creative teams and review outputs against brief and brand standards. YOUR SKILLS AND EXPERIENCE:  * 3+ years in event management, conference execution, or marketing project management, with international events experience. * Highly organised with strong attention to detail across multiple concurrent workstreams. * Clear communicator with internal teams and external partners. * Comfortable with campaign execution including email and social scheduling. * Able to work independently and build structure with minimal direction. * Ability to travel internationally for conferences and events (40%) * Flexible with working hours to accommodate earlier calls with APAC and later calls with the US where applicable. * Bachelor's degree in Marketing, Event Management, Business, or a related field. * Proficiency in project management tools * Fluency in English; additional languages a plus. * Eligibility to work in the Netherlands. Nice to Have * Experience with recurring event portfolios or global competitions. * Familiarity with academic or technology conferences. * Background in financial services or technology Recruitment Timeline: We expect a high level of interest in this role. To ensure every application receives careful consideration, we will review applications over the coming weeks. We expect to begin inviting shortlisted candidates for first-round interviews from the week commencing 13 July. About Us IMC is a global trading firm powered by a cutting-edge research environment and a world-class technology backbone. Since 1989, we’ve been a stabilizing force in financial markets, providing essential liquidity upon which market participants depend. Across our offices in the US, Europe, Asia Pacific, and India, our talented quant researchers, engineers, traders, and business operations professionals are united by our uniquely collaborative, high-performance culture, and our commitment to giving back. From entering dynamic new markets to embracing disruptive technologies, and from developing an innovative research environment to diversifying our trading strategies, we dare to continuously innovate and collaborate to succeed.

Product Marketing Manager

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.  Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.  The ideal candidate has extensive experience in a B2B product marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders.  As an experienced product marketing manager, you set the bar high for yourself and always look to achieve the highest business impact in the most efficient manner. You know the difference between good and great and can explain it to others. You are able to balance the strategic and the tactical, and deliver in an agile and iterative way. What you’ll do: * Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy  * Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions * Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader * Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups  * Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants * Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience * Set hypotheses and report on the impact of your activities using data-driven findings  * Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations Who you are: * Master’s degree in marketing, business, or a related field * Proven experience (3+ years) in product marketing within the B2B enterprise technology industry * Knowledge of Payments, Banking or FinTech products  * Proven interpersonal and communication skills  * Action-oriented and proactive specialist with strong project management skills * Fluent spoken and written English is a requirement * Comfortable working across time zones and multiple cultures Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.