Head of B2B Marketing

JetBrains

#LI-DNI At JetBrains, our mission is to make professional software development more productive and enjoyable. We are committed to continuous innovation and excellence, delivering solutions that empower developers to build, test, and deploy high-quality software. Our products are known for their robustness, intuitive design, and seamless integration into the development workflow. Our team is composed of passionate, talented professionals who thrive on tackling challenging problems and creating innovative solutions. We foster a dynamic and supportive work environment that encourages collaboration, creativity, and professional growth. We are seeking a visionary Head of Brand to lead the development and execution of strategies that will elevate our brand's global presence and impact. You should be driven by a passion for building strong, recognizable brands and excel at integrating cross-functional efforts to create cohesive and compelling brand narratives. Your focus will be on long-term brand growth and alignment with our business objectives. This is a unique opportunity to shape the future of software development tools and join a company at the forefront of technological innovation. If you are passionate about developer tools and have a proven track record in technology marketing and brand building, we invite you to join our team and contribute to our mission of enhancing developer productivity worldwide. In this role, you will: * Develop and implement comprehensive brand strategies to enhance brand recognition across global markets for B2C and B2B audiences. * Enhance the brand’s presence and reputation by developing and maintaining a strong brand voice and identity that resonates with target audiences. * Increase company awareness by bringing content and stories to life. * Oversee the development and implementation of innovative marketing campaigns to increase brand awareness and user engagement. * Lead and mentor a team of brand marketing professionals, fostering a collaborative culture of creativity and excellence. * Collaborate with cross-functional teams, including design, product, product marketing, and marketing communications, to ensure consistent brand messaging and visual identity. * Manage the brand marketing budget, ensuring the efficient allocation of resources and maximizing ROI. * Conduct market research and analyze consumer insights to inform brand strategies and identify growth opportunities. * Identify and establish strategic partnerships with key industry players, influencers, and communities to expand reach and drive brand metrics. * Monitor and analyze brand performance metrics, using insights to optimize strategies and drive continuous improvement. * Stay up to date with industry trends, the competitive landscape, and emerging marketing technologies to keep the brand ahead of the curve. We’ll be happy to have you on our team if you have: * A bachelor's degree in marketing, business, communications, or a related field – with a master's degree being a plus. * At least 12 years of experience in brand management driving prominent brands or in a similar role, preferably within the tech industry, in communications, or with a creative agency. * A proven track record of developing and executing successful brand strategies and marketing campaigns for large, international tech brands with a global audience. * A deep understanding of modern tech trends and agendas. * Strong leadership and team management skills, with the ability to inspire and motivate a diverse team. * Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders. * Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights. * The ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. * A creative mindset and passion for innovation and excellence in brand building. We are an equal opportunity employer We know great ideas can come from anyone, anywhere. That’s why we do our best to create an open and inclusive workplace – one that welcomes everyone regardless of their background, identity, religion, age, accessibility needs, or orientation. We process the data provided in your job application in accordance with the Recruitment Privacy Policy.

Workwize

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries. With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives. Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide. LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands! About the Role Workwize built the first version of its marketing function, fueling rapid company growth and proving the demand is there. The next phase requires a different kind of leader: one who turns those first successes into one integrated, predictable growth machine. The Head of Marketing owns the entire function strategy, team, and execution across three engines that fuel each other: demand generation, product marketing, and brand. None of them is secondary; this leader designs the system where they compound. They have already led marketing through the scale-up ride to €50M+ ARR as the leader who built it, and they know how to make growth predictable rather than lucky. Within 12 months they put Workwize on a clear path to 3x demand gen, deliver month-over-month growth they can fully explain, and stand up product marketing and brand as motions that drive new logo growth and turn customer adoption into expansion and retention. This person is the reason inbound becomes the dominant driver of new-logo revenue in 2027. Key Responsibilities * Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand. * Read the function honestly, then design the target structure with clear ownership across all three pillars and put the right people in the right seats. * Define the three highest-leverage priorities, sequence them, and get them moving fast, shipping obvious quick wins immediately rather than parking them behind a strategy deck. * Build a demand gen growth model the business can trust: a defensible view of where each channel can go, the leading indicators behind it, and the attribution to know what's actually working. * Explain every month's number with evidence, whether it moves up, down, or flat. * Run product marketing as an engine that enables Sales and CSM, drives feature adoption among existing customers, and feeds the funnel with sharp positioning and messaging. * Make brand consistently reinforce the category position that makes demand gen convert. * Keep Sales, Product, and leadership ahead of every change rather than behind it. * Lead through strong pillar leads where they exist, and personally run any pillar that doesn't yet have one, staying close enough to write the brief, run the launch, or fix the campaign when that's the fastest path. * Put Workwize on a clear, evidenced path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027. Required Skills & Experience * Has done this exact ride. Has personally led marketing through the scale-up phase to €50M+ ARR with proven results not as a passenger on an established brand or a large inherited team, but as the leader who built it. * Demand gen native, full-funnel fluent. Deepest expertise is in demand generation: has personally built the channel mix, attribution, and growth model at scale-up stage. Equally fluent in product marketing and brand: has hired and led those functions and understands they are what make demand gen convert and compound, not support acts. * Creates cohesion. Takes a set of strong individual players and turns them into one connected team with shared goals, clear ownership, and a working rhythm. * Puts the right people in the right seats. Analytically assesses talent, designs the org around strengths, and makes fast, evidence-based calls on team development and ownership. * Makes growth predictable. Builds the attribution and reporting to know why the number moved, and can explain every month up, down, or flat with evidence. * Decides on data. Changes direction based on what the numbers show, not on habit or opinion. * Owns the number. Treats demand gen targets as a personal revenue commitment. * Ships fast. Implements obvious wins immediately while building the longer-term strategy in parallel. * Leads through leaders, executes when speed demands it. Builds the function around strong pillar leads in demand gen, product marketing, and brand, and manages through them, but personally runs any pillar that isn't yet led rather than letting it wait for a hire. Never too senior to write the brief, run the launch, or fix the campaign when it's the fastest path. * Communicates with clarity. Sales, Product, and leadership always know the plan, the numbers, and what's changing before it changes. * Works with Sales and Product, not in isolation. Knows inbound only counts when it converts to Stage 2 pipeline. Workwize Offers * Flexible hybrid work environment. * Top-notch tools and equipment provided. * Vibrant, entrepreneurial culture with opportunities for growth. * Off-sites and multi-yearly team bonding events. * Team lunches and surprise events to keep things fun. * Pension scheme. * Classpass corporate membership. * A base + Bonus + Equity package. Our Team   Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.   We are looking forward to meeting you and discover if there is a match with the Workwize team!

360T

YOUR ROLE As Senior Sales Manager Institutional within the Sales EMEA Department, you are part of the Central Europe Sales team, responsible for the Netherlands, and report directly to the Head of Central Europe Sales. In this role, you will take ownership of strategic sales activities and client management across the Central Europe region, gaining broad exposure to commercial, advisory, and business‑development topics. From day one, you will be fully integrated into the Sales and Account Management team, collaborating closely with colleagues across departments and markets.  You will engage directly with clients, identify new business opportunities, and manage the full commercial lifecycle, contributing to revenue growth and long‑term partnerships. With your proactive, solution‑oriented mindset, you will help shape regional sales initiatives and ensure high‑quality execution in a dynamic, growth‑driven environment. YOUR RESPONSIBILITIES Budget & Revenue Growth * Deliver budget targets across assigned regions * Own revenue generation and profitability within the dedicated sales area * Drive regional growth in line with 360T’s Institutional Sales strategy Business Development & Sales * Identify and develop new business opportunities across existing and prospective clients * Generate qualified leads and expand market footprint * Arrange and lead client meetings, presentations, and follow-ups * Manage the full sales cycle from prospecting to onboarding and go-live * Initiate and negotiate commercial agreements Strategic & Market Development * Gather market intelligence and conduct client/prospect profiling to support regional business growth * Contribute to the development and execution of 360T’s sales strategy and tactics * Prepare and participate in high-impact client presentations and industry engagements Account Management * Maintain strong relationships with active clients through regular engagement * Identify upselling and cross-selling opportunities across products and services * Provide first-level support for non-technical client issues * Collect client feedback and relay insights to product and development teams * Deliver user training and support client adoption initiatives YOUR PROFILE * Skilled Account Manager with a strong contact portfolio in the Dutch institutional market * Proven track record in selling treasury and/or trading solutions to the financial community * Practical experience in Global Markets sales & trading, treasury environments, or the financial services industry * Reliable professional with the ability to strengthen customer loyalty and performance through continuous advisory and needs identification * Credible, persuasive, and well-presented, with excellent communication, presentation, and execution skills * Service- and detail-oriented with a strong client focus * Highly motivated individual with an entrepreneurial mindset and strong team spirit * Higher education in banking, business administration, computer science, or equivalent * Dutch fluency preferred; French proficiency considered a plus OUR OFFER * 360T Academy * Career Concept  * Social gatherings Performance appraisals on a regular basis. We offer an outstanding opportunity for a highly motivated individual to participate in the growth of a successful technology company in the financial sector.  HOW TO APPLY The position is based in Amsterdam and is available immediately. If your background and qualifications meet these specifications, please forward your application, including your salary expectation and earliest starting date, by clicking the “Apply” button. CONTACT Irune Del Buey  People & Culture Manager   Send email Grüneburgweg 16-18 60322 Frankfurt am Main