SEO Competence Lead

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients. Our SEO team empowers clients to develop and grow their online businesses through organic search in all its shapes and forms. You will go beyond simply executing SEO tasks; you will function as a strategic advisor to our clients by understanding their needs, challenging their goals, assessing feasibility and proposing hands-on solutions. This role requires an advanced level of SEO expertise, strategic planning skills, and a results-oriented mindset. The ideal candidate can manage and optimize SEO strategies and guide other SEO consultants effectively. You are a critical and analytical thinker, both curious and creative, with a solid understanding of SEO and the ability to communicate complex ideas clearly. WHAT YOU'LL DO * Lead strategic SEO initiatives, developing comprehensive roadmaps and recommendations that drive client growth * Translate complex SEO data and performance insights into clear, actionable recommendations and present findings effectively to clients and internal stakeholders * Guide and mentor other SEO consultants in executing strategies while maintaining quality standards and taking end-to-end ownership of client outcomes * Conduct advanced technical SEO audits, content strategy assessments, as well as foundational analyses (keyword research, backlink audits, technical scans) as project needs require * Take charge of end-to-end project management, ensuring that all client deliverables and sub-projects are executed efficiently, on time, and within defined budgets * Stay up to date with industry trends and best practices in organic search, continuously refining strategies and optimizing performance based on data WHAT YOU BRING * Fluent in Dutch and English, both spoken and written * Extensive experience working in SEO * Analytical mindset with the ability to interpret data and optimize campaign performance * Strong technical SEO and content strategy expertise * Strategic SEO leadership with the ability to develop and manage multi-market, multi-channel integrated strategies * Ability to translate complex results into clear insights and present them effectively to different stakeholders, with end-to-end ownership and strong presentation skills * Ability to work independently and collaboratively in a fast-paced, deadline-driven environment WE OFFER * A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.  * 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days. * DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs. * Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office. * Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.  * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together! * You can discover even more employee benefits here. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Mentimeter

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments. We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. Summer hiring notice: Due to summer vacations, we will begin the reviewing and interviewing process for this role from August. However, we encourage you to submit your application as soon as possible. THE ROLE: At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences. We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most. This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences. IN THIS ROLE YOU WILL: * Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations. * Improve discoverability through structured data and modern search practices, including AEO/SGE readiness. * Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends. * Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals. * Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported). * Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy. * Lead localization efforts so translated content meets search standards and delivers real, unique value in each market. * Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets. * Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic. * Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior. YOU’LL COLLABORATE CLOSELY WITH: * Website Growth Manager (priorities, goals, tracking, roadmap input) * Website Optimization / CRO (experiments on indexable pages, scaling winners) * Brand & PMM (themes, messaging, quality, and consistency) * Web PM & Developers (new templates/components, platform improvements) * Sales Enablement (enterprise personas/use cases and content needs) * Analytics (tracking validation, attribution, page-level reporting) WHAT WE’RE LOOKING FOR: You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform. * Strong experience in SEO and content growth, typically at least 8+ years. * Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals. * Proven track record growing organic traffic and converting that traffic into registrations and revenue. * Comfortable owning an SEO/content roadmap and delivering strategy + execution. * Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment). * Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics. * Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings. * Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences. Who are you: * The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions. * AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale. * The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast. * Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution. REQUIRED TECHNICAL SKILL SET: * SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools. * Data & analytics: GA4, GSC, SQL, and Google Tag Manager. * CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other. * Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization. NOT REQUIRED: * Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities) WHAT GOOD LOOKS LIKE (AFTER YOU’VE SETTLED IN) * High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time. * A reduction in content-to-live cycles through automation and modular CMS design. * Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant. * Localized pages rank well and convert in key markets. * CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR) * Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting. * An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences. ---------------------------------------------------------------------------------------------------------------------------------- 📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office. Please note that we do not offer relocation sponsorship for the position. 💡Our recruitment process: 1. Screening interview 2. Hiring Manager Interview 3. Business Case + Competence Interview on-site 4. Culture interview (incl. conducting a personality & logical ability tets) 5. References & Offer Not sure you tick every box? Apply anyway—great matches often come in surprising shapes. At Mentimeter where we currently boast over 50+ different nationalities, you'll be part of a culture that values creativity, innovation, and inclusivity. We believe in supporting our team members' growth and offering them the platform to excel. If you're eager to contribute to our mission and make a significant impact, we'd love to hear from you.   What Mentimeter can offer At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance. All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page AI and Hiring at Mentimeter At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people. * AI does not screen or decide on candidates. *  There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person. * Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking. AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together. Culture at Mentimeter At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users. Learn more about our culture by visiting our Culture page. Review our Privacy Policy for more information.

Visio Digital Partner

Visio Digital Partner è un’agenzia digitale che offre un ecosistema completo di servizi di digital marketing: digital advertising, sviluppo web ed e‑commerce, SEO, UX/UI, brand identity e molto altro. Collaboriamo con le principali piattaforme globali (tra cui Meta, Google, Shopify, TikTok, Klaviyo e Amazon) e utilizziamo l’analisi avanzata dei dati per ampliare la visibilità dei brand, trasformare i lead in clienti e far crescere in modo scalabile le performance e‑commerce dei nostri clienti internazionali. La nostra esperienza decennale e la solidità delle nostre strategie ci permettono di adottare un modello di revenue share: cresciamo solo quando crescono anche i nostri clienti. Per continuare a portare avanti la nostra missione, siamo alla ricerca di un Sales Team Lead da inserire nel nostro team. DI COSA TI OCCUPERAI * Analisi di Mercato: condurre analisi di mercato per identificare trend, monitorare i competitor e adattare proattivamente le strategie di vendita. * Sviluppo di Opportunità di Business: identificare e sviluppare nuove opportunità commerciali, sia con nuovi clienti sia tramite attività di cross-selling e up-selling con i clienti esistenti. * Sviluppo della Strategia di Vendita: definire e implementare strategie di vendita in linea con gli obiettivi aziendali per promuovere i servizi di digital marketing dell’azienda. * Gestione delle Relazioni con i Clienti: sviluppare e mantenere solide relazioni con i clienti, assicurandosi che le loro esigenze siano comprese e soddisfatte. * Sviluppo di Proposte Commerciali: preparare e presentare offerte e proposte commerciali personalizzate per clienti potenziali ed esistenti. * Analisi delle Performance e Reporting: analizzare le performance del team di vendita attraverso KPI chiave e report dedicati. * Lead Generation e Conversione: collaborare con il team marketing per sviluppare campagne di lead generation e generare lead qualificati. * Attività Promozionali Corporate: rappresentare l’immagine aziendale e promuovere i nostri servizi partecipando a eventi e fiere internazionali. * Creazione e Sviluppo del Team Sales: formare, motivare e gestire un team per garantire alte performance.   COSA CI PIACEREBBE TROVARE IN TE * Laurea in Economia, Marketing, Comunicazione o discipline affini. * Almeno 4–6 anni di esperienza nel ruolo, preferibilmente in aziende del settore digitale. * Esperienza nella chiusura di contratti con valore superiore a 100K. * Eccellenti capacità di comunicazione, sia scritte che orali * Ottima conoscenza della lingua inglese (B2/C1). * Solide competenze di negoziazione, presentazione e gestione delle relazioni con i clienti. * Familiarità con sistemi CRM e principali strumenti di vendita. * Spiccate capacità di networking e attitudine alla costruzione di relazioni professionali durature. COSA TI OFFRIAMO * Entrare a far parte di un team innovativo in una fase di forte crescita: vivi da protagonista una vera storia di successo Made in Italy. * Percorsi di crescita rapidi, sia nel ruolo sia in altre funzioni aziendali, grazie a un solido programma di career progression e opportunità di rotazione interna. * Ampio spazio all’autonomia, con la possibilità di modellare il tuo lavoro e proporre iniziative capaci di generare un impatto concreto. * Contratto e retribuzione commisurati all’esperienza e alle competenze del candidato. * Modalità di lavoro ibrida, pensata per garantire flessibilità ed equilibrio D,E&I STATEMENT At Visio Digital Partner, we celebrate diversity and view it as an opportunity for growth and enrichment. In our organisation, we promote uniqueness and individuality, and we do not discriminate on the basis of disability, neurodiversity, gender identity, biological sex, sexual orientation, marital status, parental status (including pregnancy), age, ethnicity, origin, religion, political ideology, or other characteristics. Our selection processes are based on professional experience, attitude, and the talent of each candidate. ESG  STATEMENT We are committed to minimising our environmental impact and promoting positive social change. Through the use of recycled, recyclable, and compostable packaging, and monitoring our emissions, waste, and energy consumption, we strive to minimise our footprint. At the same time, we partner with local, national, and international social organisations to create events, collaborations, and charitable initiatives that truly make a difference in our communities and beyond. Find out more on our website. By applying to this job at this company, you're agreeing to the candidate data privacy policy published on the website of the company. #LI-SA1