Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies

and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives

creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create

and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our

teams to produce innovative and impactful results.

Role: Growth Strategy Lead

Location: Baltimore, Maryland

THE OPPORTUNITY:

This is an opportunity to join OLIVER's dedicated in-house studio, embedded with a leading healthcare education institution, as

Growth Strategy Lead — the growth intelligence function for a fully integrated creative production studio serving a large

enrolled population across a broad, multi-brand portfolio of students, professionals, and enterprise audiences in the healthcare

education sector.

The constraint on the next phase of growth is not a lack of strategy — it is content velocity, content relevance, and the ability

to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible growth

foundation, turning audience insight, funnel performance, and market intelligence into clear direction for creative and CRM

execution.

Based in Baltimore, you will own the end-to-end growth strategy for the email and CRM program — the studio’s most commercially

critical workstream — while providing growth direction and optimization across paid, social, owned, and emerging channels. This is

supported by a platform architecture where OMG organizes and orchestrates the work, Pencil is where the work gets created

and optimized, and Share of Model is how our client stays one step ahead in AI-driven discovery. You will be one of the primary

users of all three.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

ABOUT THE ROLE:

The Growth Strategy Lead is the growth backbone of the OLIVER studio. Approximately 60% of your focus sits on lifecycle, CRM,

and email — owning the strategy, audience architecture, and optimization roadmap for enrollment growth programs. The remaining 40%

spans the broader funnel: paid social, organic social, owned content, web, and performance marketing — providing growth direction,

experimentation frameworks, and optimization that ensures the studio is always creating the right content for the right audience

in the right channel.

You are the person who connects insight to growth. You work closely with the Business Director on client strategy, with CRM

Campaign Managers on lifecycle performance, with the Associate Creative Director on content strategy, and with the Data Analyst on

measurement. The studio is measured on outcomes such as cost per asset, speed to delivery, and creative effectiveness in market —

and your growth direction should be visibly improving the last of these.

WHAT YOU WILL BE DOING:

Lifecycle & CRM Growth

Own the end-to-end CRM and email growth strategy for enrollment programs across the portfolio — lead nurture, application,

enrollment, and early-retention journeys

Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across a

multi-brand portfolio of institutions, tailored to each brand’s maturity

Drive the shift from reactive, one-off sends toward planned, reusable growth programs — targeting a majority-planned mix,

refreshed evergreen nurtures, and a reusable, modular content library

Build and own the experimentation and optimization roadmap — A/B and multivariate frameworks, cadence strategies,

personalization logic, and subject-line and conversion analysis

Partner with the Data Analyst and CRM Campaign Managers to build closed-loop measurement and attribution, translating

performance into clear growth recommendations that feed the next cycle

Maintain deep fluency across the CRM, marketing automation, and CDP stack; advise on platform utilization, automation and

decisioning opportunities, and data quality requirements

Full-Funnel Growth & Optimization

Provide growth direction and optimization across the broader funnel — paid social, organic social, owned content, web, and

performance marketing — ensuring channel strategies are coherent, audience-relevant, and aligned with institutional enrollment

goals

Design growth loops and cross-channel experiments that connect acquisition, activation, and retention into a measurable,

compounding system

Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, identify share of

voice across models, and surface brand strengths and weaknesses — translating these real-time insights into growth and content

priorities

Develop content and channel testing frameworks that let the studio learn faster, optimize more efficiently, and prove creative

effectiveness across formats

Partner with the Associate Creative Director to translate growth insight into creative direction — ensuring campaigns are

rooted in audience understanding and funnel intelligence

Lead brand and audience insight work: analyze conversations, sentiment, behavior, and content resonance; identify barriers

(such as cost), motivators (such as career outcomes), and engagement triggers (such as authentic narratives) to prioritize

messaging and growth opportunities

Monitor competitor positioning, category trends, and audience signals across higher education to inform ongoing growth

recommendations

Contribute to QBR preparation alongside the Business Director, bringing a growth performance narrative and forward-looking,

full-funnel recommendations to senior client stakeholders

Account-Wide Growth Leadership

Serve as the studio’s primary growth voice — connecting client ambitions to studio capability, and ensuring every workstream

has a clear, insight-driven growth foundation

Work across the studio’s full team to embed growth thinking in briefing, production, and review — not just in planning

documents

Develop optimization frameworks the whole studio can use, from creative testing protocols to content scoring via Pencil’s

performance intelligence

WHAT YOU NEED TO BE GREAT IN THIS ROLE:

Proven experience in a senior growth, strategy, planning, or integrated marketing role — with a track record of driving

measurable results across multiple channels, not just one

Deep expertise in CRM, email, and lifecycle growth in a complex, multi-program environment; experience with enterprise

marketing automation platforms (Salesforce Marketing Cloud, Marketo, Eloqua, or equivalent) is essential

Strong working knowledge of paid social, organic social, owned content, and/or performance marketing — with the ability to

build testing and optimization frameworks across the funnel

A growth operator’s mindset: fluent in funnel metrics, experimentation, cohort/retention analysis, and CAC/LTV thinking

An understanding of the higher education landscape is a meaningful differentiator: students are increasingly ROI-conscious and

looking for clear career pathways; adult learners and working professionals are now central growth audiences; persistent

healthcare workforce shortages drive demand for specialized programs

Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating

insight into clear growth direction

Experience working with data and analytics teams to build measurement frameworks and performance dashboards

Confident communicator and presenter; able to articulate growth thinking clearly to senior marketing stakeholders

A proactive, insider mindset: you don’t wait for briefs — you anticipate needs, surface growth opportunities, and bring the

studio’s thinking to the table before it’s asked for

Collaborative working style with the ability to coordinate across creative, CRM, delivery, and client teams in a distributed,

multi-location studio

Gen AI & Agentic Thinking

Strategic command of the studio’s three core platforms: OMG (where the work is organized and orchestrated), Pencil (where the

work is created and optimized), and Share of Model (how our client stays one step ahead in AI-driven discovery)

Experience using AI tools to accelerate research, audience insight, content strategy, and growth planning — with rigorous human

judgment applied to all outputs

Ability to leverage Pencil’s direct connection to live ad accounts — pulling creative performance data back into the production

workflow in real time, with every asset scored, tracked, and fed back into the next brief; this is the intelligence layer most

agencies don’t have

Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel growth challenges

Ability to set AI-informed quality standards and testing frameworks the broader studio can adopt

REQ ID: 17803

#LI-DIRECTOR

At the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation

varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

The range listed is just one component of OLIVER’s total compensation package.

Salary Range

$127,500—$142,500 USD

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused  to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment

where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All

applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender

identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively,

we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Role

Growth Strategy Lead

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AIGo