Senior Marketing Data Analyst

Socialpoint

Who we are:  Let's have fun shaping your future! We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them! We are looking to welcome a brilliant Senior Marketing Data Analyst into our Analytics team. Applying quantitative analysis, data science, statistics, and programming, you’ll tackle complex data challenges, framing and decomposing high-difficulty analytics projects to drive value across our global marketing initiatives. WHAT WILL YOU DO * Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans. * Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high-impact insights that optimize multi-million dollar budget allocations. * Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing). * Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross-functional peers, translating raw marketing data into clear, compelling, and actionable recommendations. * Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms. * Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.   REQUIREMENTS * Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free-to-play (F2P), or mobile B2C industries. * Data Storytelling & Impactful Communication: Proven ability to translate complex, high-difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non-technical stakeholders and senior leadership, driving consensus and strategic action. * Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics (LTV, ROAS, CPI, Churn, IPM). * Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems. * Advanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently. * Statistical Rigor & Experimentation: Strong analytical foundations in applied statistics, with hands-on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo-incrementality testing). * Data Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards. * Educational Background: A degree in a quantitative or business-analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar). * Industry Passion: Passion for games, or high interest in the mobile gaming industry.   NICE-TO-HAVES * Technical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long-term LTV). * Privacy-First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution. * Advanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks. What's in it for you as a Socialpointer? * Hybrid working from home/office system. So, what does this mean? All we ask is that you live within commuting distance of our office in Barcelona so you are able to come into the office for important meetings/events. * Relocation support to help you move to Barcelona (if you’re not already here).  * An impressive 25 days annual leave, not including public holidays. * 5 additional days annual leave on Christmas. * A very generous ticket-restaurant to restore some life-points. * Private medical insurance for you and your family, to keep your health bar full. * Choose from the latest IOS or Android device upon joining (phone or tablet). * Free language lessons (English & Spanish ). * Spotify Premium to add that special soundtrack that every adventure deserves.    * Legendary social events & parties to let off some steam. * Players develop…Oops, sorry! People development is key for us: an amazing budget just for you to spend skilling up your abilities & knowledge to achieve real growth opportunities! Coming to work in the office?  Don’t worry - we have you covered. Check out some of our onsite benefits: * Want to stay in shape? We have state of the art gym facilities so you can level up your build stats. * A massive gaming room equipped with all consoles and games you could ask for. * Book an appointment with our onsite physiotherapist for your aches and pains. * Drop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk). We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

Socialpoint

Who we are:  Let's have fun shaping your future! We are Socialpoint, a world-renowned mobile game studio proudly part of the Zynga & Take-Two Interactive family. We’re the creators of hits like Dragon City, Two Dots, Top Troops, and Monster Legends, loved by hundreds of millions of players around the globe.We craft the best social games, bringing joy from Barcelona to the world. Now, we want to bring the world to Barcelona! At Socialpoint, work and play intertwine seamlessly, and we celebrate the diversity that makes us stronger. No matter who you are or where you’re from, you’re welcome here. Join us for a future where making games is as thrilling as playing them! POSITION OVERVIEW We are looking to welcome yet another brilliant Senior Marketing Data Analyst into our Marketing Analytics team. As a Senior Data Analyst, you’ll be responsible for designing and driving high-impact analytics solutions, from developing advanced statistical frameworks to evaluate marketing performance, to building data pipelines that integrate third-party sources, to creating interactive tools that empower partner teams. These are just a few examples of the initiatives you’ll help lead and deliver end-to-end, playing a key role in shaping the technical direction of our analytics efforts. The demands on this team are constantly evolving with the needs of Socialpoint’s and Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently. WHAT YOU'LL DO: * Partner closely with marketing and cross-functional teams to identify growth opportunities, improve efficiency, and shape strategic initiatives. * Lead analytical deep dives to surface insights and translate them into actionable recommendations for senior stakeholders. * Visualize and communicate analytical findings clearly, enabling data-driven decision-making across the organization. * Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives. * Proactively explore and prototype opportunities using AI-driven automation to streamline investigations and improve decision-making. WHAT YOU BRING:  * Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization * Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis * Proficiency in SQL and Python with hands-on experience in Redshift, Databricks, PySpark, and Airflow * Strong analytical and problem-solving skills with the ability to translate ambiguous questions into data-driven insights * Strong communication skills — you can explain complex data in simple, actionable terms * Familiarity with AI/ML concepts or experience in automating recurring analytics workflows is a plus * A team player, you establish effective relationships to work with others for the win * Proven work experience in data analytics or data science roles  * BS in Computer Science, Math, Statistics, Economics, or other quantitative field; Masters, MBA or PhD preferred WHAT'S IN IT FOR YOU AS A SOCIALPOINTER? * Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week * A generous 25 days of annual leave, plus public holidays * Private medical insurance for you and your family to keep your health bar full * Disability and life insurance * Choose from the latest iOS or Android device when you join (phone or tablet) * Free language lessons in English, Spanish and Catalan * Spotify Premium to add the perfect soundtrack to your adventure * Legendary social events and parties to let off some steam * Take-Two Interactive employee stock purchase plan (eligibility criteria applies) * Professional development budget for skills training Onsite perks include: * State of the art gym facilities * Free breakfast, lunch, and specialty coffee * Onsite physiotherapist and hairdresser (no wallet needed!) The list goes on and on… so get your game on and apply now! Click “Apply” to level up and submit your application in English. We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at recruitment@socialpoint.es to request any accommodations or for support related to your application for an open position. Please be aware that Socialpoint does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Socialpoint also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Socialpoint’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).

9fin

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. WHAT YOU’LL WORK ON You'll be embedded with our marketing team, turning campaign, web and funnel data into the decisions that drive demand and pipeline. Sitting within the analytics team alongside our analysts and analytics engineers, you'll own marketing analytics end-to-end, from instrumentation through to the insight that shapes where we spend. * Own the inbound funnel metrics end-to-end. Define and own the metrics across landing → MQL → SQL → trial → conversion, so marketing, sales and leadership trust the same numbers. * Build multi-touch attribution. Move beyond last-touch UTM tracking to attribution that shows which channels and campaigns actually drive pipeline and revenue. * Measure channel and campaign performance. Show where we're winning across email, paid media, social, events and SEO — what to scale, and what to stop. * Connect marketing to revenue. Model CAC, conversion, payback and cohort LTV, and quantify marketing's contribution to pipeline and bookings, in partnership with our GTM/RevOps analytics. * Own marketing data models and the semantic layer. Author dbt models on BigQuery integrating HubSpot, Salesforce, Google Analytics and Amplitude, and own the Omni semantic layer so the team gets self-serve answers as we migrate off Metabase. * Own instrumentation and lead-data quality. Design landing-page and web tracking (UTMs, Amplitude), support lead-scoring models, and keep marketing and sales numbers aligned, trustworthy and GDPR-compliant. * Own web and SEO analytics. Track website traffic, SEO performance and inbound lead quality, and turn it into clear recommendations. * Be the embedded analytical partner to marketing. Work directly with demand gen and RevOps, translating campaign questions into analysis that drives spend and prioritisation decisions. ABOUT YOU You're a senior, hands-on individual contributor with real technical depth who thrives on turning marketing and funnel data into decisions that move pipeline and revenue. * Proven analytics experience supporting marketing, growth, demand gen or RevOps, ideally in B2B SaaS or fintech. * Expert SQL for complex analysis, optimisation and reusable datasets. * dbt & a cloud data warehouse (BigQuery, Snowflake or similar) — commercial experience building production models, tests and docs. * Modern BI with an integrated semantic layer — building self-serve dashboards and owning metric definitions (e.g. Omni, Looker, Thoughtspot). * Deep knowledge of the marketing stack — HubSpot (or similar automation/CRM), Salesforce, Google Analytics and digital/web/event analytics. * Attribution and funnel expertise — multi-touch attribution, CAC, conversion and LTV/payback, with the statistical judgement to separate signal from noise. * A strong communicator who turns analysis into clear narratives marketing and leadership can act on. * Strategic problem solver who owns metric definitions and builds validation so numbers are trusted across teams. * Bonus: Python for deeper analysis; experience with paid-media analytics, SEO or marketing experimentation. OUR BENEFITS We’re a scaling start up, and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel. Financial & Insurance * Competitive Salary (our salary bands are benchmarked at the top end of the market) * Equity options * Pension (your minimum contributions are 4% with 9fin matching up to 7%) * Private Medical Insurance * Paid sick leave with Income Protection for long periods of illness * Group Life Assurance * Season Ticket Loan & Cycle to Work schemes Time off * 25 holiday days per year * Local public holidays (with the ability to exchange them for alternative days) * Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work * Work abroad for up to 3 months a year * 1 month paid sabbatical after 5 years of service * Enhanced parental leave & flexible working arrangements available Training & Culture * Professional learning and development budget * Quarterly team socials * Summer and Winter company social events 9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.