Principal Product Manager (f/m/d)

Doctolib

VOS MISSIONS  En tant que Senior Product Marketing Manager - AI products, vous serez au cœur de notre stratégie de croissance et d'engagement utilisateur, en étant en charge du déploiement et du succès de nos nouvelles solutions basées sur l’IA. Votre rôle ? Comprendre profondément nos utilisateurs, affiner le positionnement de nos solutions, définir et orchestrer des lancements produits à fort impact et piloter une stratégie Product Led Growth (PLG) pour accélérer l'adoption organique et la viralité de nos solutions. Vous serez en étroite collaboration avec les équipes Produit, Data Science, Brand & Content, Growth Marketing, Sales Operations et Public Affairs pour maximiser la valeur perçue de nos solutions et accélérer leur adoption. Vous serez un leader clé au sein de l'organisation et jouerez un rôle central dans la réussite de Doctolib. Vos responsabilités incluent, mais ne sont pas limitées à : * Définir la vision product marketing : Développer et mettre en œuvre la stratégie et les objectifs product marketing de Doctolib France sur votre périmètre, en alignement avec la stratégie globale de Doctolib.  * Mettre en place une stratégie Product Led Growth : Faire du produit le moteur principal d'acquisition, d'activation et de rétention de nos utilisateurs. Optimiser l'expérience d'onboarding, réduire les frictions à l'adoption, développer des mécaniques de viralité et identifier les opportunités de croissance self-service pour nos solutions IA. Identifier les opportunités d'amélioration de l'expérience utilisateur et être sponsor des décisions stratégiques produit auprès du leadership. * Comprendre nos utilisateurs : Diriger les recherches utilisateurs et les études pour identifier les besoins et les pain points des utilisateurs.  * Décrypter le marché et les tendances produit: Être un expert du marché, de la concurrence et des tendances. Fournir des analyses et des recommandations stratégiques pour anticiper et influencer la roadmap produit et les décisions business. * Définir le positionnement et les messages clés : Élaborer et déployer la stratégie de positionnement et des narratifs produits percutants pour votre scope. Collaborer avec les équipes Brand & Content pour garantir la cohérence des contenus marketing sur l'ensemble des canaux. Garantir que la proposition de valeur soit immédiatement perceptible dans l'expérience produit elle-même. * Piloter les lancements produits : Définir et orchestrer la stratégie des lancements produits et créer les best practices pour standardiser l'excellence des lancements. Piloter les initiatives cross-fonctionnelles, influencer et obtenir l'adhésion sur les orientations des stakeholders clés. Assurer le mentorat au sein des équipes Doctolib sur l'excellence opérationnelle des lancements. Intégrer systématiquement des mécaniques PLG dans chaque lancement pour favoriser l'adoption virale et l'engagement. LES QUALITÉS ATTENDUES POUR CE POSTE Avant de poursuivre votre lecture, si vous n'avez pas le profil exact décrit ci-dessous, mais que vous pensez que cette description de poste correspond à vos compétences et à vos besoins, nous vous encourageons tout de même à postuler. Vous pourrez être le prochain membre de notre équipe si vous avec :  * 8/9 ans d'expérience en Product Marketing, dont une expérience significative idéalement dans un environnement BtoB/Tech. * Une expérience confirmée en stratégie Product Led Growth * Un leadership naturel, capacité à influencer et à fédérer des équipes transverses. * Expertise confirmée en gestion de projet, avec la capacité de gérer des projets complexes, stratégiques et multifonctionnels. * Expertise confirmée en stratégie go-to-market, positionnement produit et développement de narratifs impactants. * De solides compétences analytiques et capacité à interpréter des données complexes pour formuler des recommandations stratégiques. * D’excellentes compétences en communication, présentation et négociation. * La maîtrise du français et de l'anglais. NOTRE OFFRE * Une mutuelle avantageuse prise en charge à 100 % par Doctolib pour les employés et leurs enfants * 25 jours de congés payés et jusqu'à 14 jours de RTT par an (hors équipes Customer Care) * Un programme de santé mentale et de coaching personnalisé gratuit avec notre partenaire Moka.care * Une politique de travail flexible avec 10 jours par an de télétravail possible depuis les pays de l'Union européenne et le Royaume-Uni  * Des tickets restaurant d'une valeur de 8,5 € par jour, dont 4,5 € pris en charge par Doctolib * Un programme d'intégration complet de 3 mois incluant la Doctolib Academy et diverses formations (langues, soft skills, compétences techniques) * Une subvention du comité d'entreprise pour le remboursement partiel d'adhésions à des activités sportives ou de loisirs * Un remboursement à 50% de l'abonnement aux transports en commun * Programme ParentCare : Bénéficiez d’un congé supplémentaire de naissance couvert par Doctolib à 100 % le premier mois et à 75 % le deuxième mois * Pour les salariés en situation de handicap ou proches aidants, un package comprenant une adaptation du télétravail, des jours d'absence autorisée payés pour les rendez-vous médicaux et un soutien psychologique renforcé * Aide au déménagement en cas de mobilité internationale LE PROCESSUS DE RECRUTEMENT * Entretien de 45mn avec la Talent Acquisition Partner (remote) * Entretien d’1h avec la Manager de l’équipe (remote)  * Restitution d’un cas pratique pour approfondir le scope du rôle avec des interlocuteurs clés (onsite)  * Rencontre avec la VP Growth et/ou le General Manager France * Une prise de référence à minima  DÉTAILS DU POSTE * CDI  * Temps Plein  * Lieu de Travail : Levallois HQ * Prise de poste : dès que vous êtes disponible * Rémunération : fixe et variable sur objectifs (à définir selon profil) * Ce poste est éligible au télétravail partiel (2 jours/semaine)  Chez Doctolib, nous sommes convaincus que nous devons améliorer la santé pour tout le monde. Cela se reflète dans notre processus de recrutement. Nous évaluons les candidatures uniquement sur la base des qualifications et de la motivation, sans aucune forme de discrimination. Plus les idées sont diverses, plus notre produit améliorera véritablement la santé pour tout le monde. Vous pouvez postuler chez Doctolib, quel que soit votre genre, religion, âge, orientation sexuelle, origine ethnique ou handicap. Afin de garantir l'égalité des chances, nous vous invitons à exclure les informations personnelles (par exemple : photos, âge) de vos candidatures. Si vous avez besoin d'aménagements particuliers, merci de nous en informer pour que nous puissions adapter le processus de recrutement. Rejoignez-nous pour construire la santé dont nous rêvons tous ! Toutes les informations fournies sont traitées par Doctolib pour la gestion des candidatures. Pour plus de détails sur le traitement des données, cliquez ici. Veuillez contacter hr.dataprivacy(at)doctolib.com pour toute question ou pour exercer vos droits.

Doctolib

WHAT YOU’LL DO We are looking for a Senior Staff Machine Learning Engineer to join the Clinical team in the AI and Machine Learning Department. You'll lead the technical direction of AI systems that enhance clinical decision-making and patient care. You'll tackle the hardest problems in healthcare AI, from building voice-powered consultation assistants to establishing LLM evaluation frameworks that ensure clinical safety and efficacy. This role combines deep R&D with strategic technical leadership, shaping how Doctolib deploys AI in regulated healthcare environments. Your responsibilities include but are not limited to: Technical Strategy & Architecture * Own the long-term technical roadmap for clinical ML systems, from model architecture selection to production deployment patterns * Drive strategic build vs. buy decisions, balancing custom development with foundation model APIs * Define standards for safe rollout in healthcare contexts: shadow testing, staged deployment, and human-in-the-loop workflows End-to-End ML Delivery * Lead design and implementation of LLM-powered clinical agents (consultation summarization, clinical coding, evidence-grounded recommendations) * Establish rigorous evaluation frameworks using real-world clinical datasets, ensuring outputs meet clinical accuracy and safety standards * Build production infrastructure: model and prompt versioning, guardrails, uncertainty quantification, cost optimization, and observability * Define a bold strategy for online and offline performance objectives to reach new levels of healthcare professionals satisfaction Leadership & Impact * Mentor Staff or Senior ML Engineers and Applied Scientists, elevating technical standards across the organization * Lead cross-functional initiatives spanning Product, Medical Affairs, Legal, and Compliance teams * Translate clinical needs into research questions and production systems that measurably improve patient outcomes * Partner with our medical, legal, and compliance teams to meet EU regulatory expectations (e.g., GDPR, MDR, upcoming EU AI Act) and market standards.   WHO YOU ARE Before you read on,  if you don't have the exact profile described below, but you feel this job description matches your skill set, we still encourage you to apply. * You have 10+ years in ML/AI with 3+ years at Staff+ or Principal level leading complex, multi-team technical initiatives * You have a PhD in Computer Science, AI, Statistics, or related field (or equivalent research experience) * You have deep expertise in at least two of: clinical NLP, LLM fine-tuning and evaluation, automatic speech recognition, RAG systems, or reinforcement learning * You are expert in Python, PyTorch/Transformers for training, vLLM/similar for inference with a track record deploying ML systems in production (AWS/GCP) * You have exceptional communication skills and are able to align diverse stakeholders and explain complex technical decisions Now it would be fantastic if you have: * Publications in top-tier ML/AI conferences (NeurIPS, ICLR, ACL) or medical informatics venues * Experience with EU healthcare regulations (GDPR, MDR, AI Act) * Prior work with clinical data or healthcare applications WHAT WE OFFER * Free comprehensive health insurance (basic package) for you and your children * 25 days of paid vacation per year, plus up to 14 days of RTT * Free mental health and coaching services through our partner Moka.care * Work from abroad for up to 10 days per year thanks to our flexibility days policy * Lunch vouchers (Swile card) worth €8.50 per working day, with €4.50 covered by Doctolib * A subsidy from the work council to refund part of the membership to a sport club or a creative class * 50% reimbursement of your public transport subscription * ParentCare Program: Enjoy full salary coverage (100%) during your first month of birth leave, and 75% during the second, covered by Doctolib * Enrollment in Doctolib's long-term employee value sharing plan called DoctoGrowth * For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support * Relocation support in case of international mobility * Access to the best AI tools for coding, development and dedicated training THE INTERVIEW PROCESS * HR Screen * Hiring Manager Interview * Behavioral Interview * Technical Questions  * Technical Case Study * At least one reference check   JOB DETAILS * Permanent position * Full-time * Hybrid work mode (3 days/week in the office) * Paris, France * Start date: as soon as possible   If you would like to find out more about tech life at Doctolib, feel free to read our latest Medium blog articles! At Doctolib, we are committed to improving access to healthcare for everyone. This translates into our recruitment process. We evaluate candidates based solely on qualifications and motivation, without any form of discrimination. The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability. To ensure equal opportunities, we invite you to exclude personal information (e.g. pictures, age) from your applications. If you require any accommodation, please let us know for support during the hiring process. Join us in building the healthcare we all dream of! All information provided is processed by Doctolib for application management. For data processing details, click here. Please contact hr.dataprivacy(at)doctolib.com for inquiries or to exercise your rights.   * *

AutoScout24

AutoScout24 Italia is looking for a full time B2C Marketing Manager to strengthen its local marketing team in Padova and take ownership of key consumer-facing marketing areas: B2C brand activation, B2C social media, private seller communication, consumer & private seller product marketing, and demand generation analysis & support. This role is designed for an experienced B2C marketer who combines strategic thinking, executional autonomy and analytical sensitivity. The ideal candidate is comfortable working across brand and demand objectives, consumer insights, product features, campaign performance and local market opportunities. The role reports to the Head of Marketing Italy and works closely with the local marketing team and central marketing functions when relevant. Main responsibilities: B2C Brand Activation * Implement and own the local activation of B2C brand initiatives in Italy, translating group guidelines into relevant local initiatives. * Ensure consistency of positioning, messaging, tone of voice and visual identity across consumer-facing touchpoints. * Identify local opportunities and campaign angles to strengthen AutoScout24’s relevance among car buyers, car owners and private sellers. B2C Social Media * Define and own the local B2C social media plan, aligned with brand priorities and central guidelines. * Define local content priorities, formats and angles, managing the workflow from planning to briefing, production and publication. * Monitor social performance and community interactions, identifying learnings and improvement opportunities. Private Seller Communication * Own local marketing communication initiatives aimed at private sellers, from acquisition to activation and engagement. * Define messaging, content priorities and assets that improve understanding, trust and usage of AutoScout24 services. * Use consumer feedback, research and performance signals to improve communication effectiveness. Consumer & Private Seller Product Marketing * Own the local marketing approach for B2C product features and private seller services. * Translate product updates, value propositions and user benefits into clear consumer-facing messages and assets. * Work with product, CRM and business stakeholders to ensure B2C product communication is relevant and consistent. Consumer Insights & Research * Read, structure and synthesize consumer research relevant to B2C marketing priorities. * Translate qualitative and quantitative insights into clear implications for brand, social, private seller communication, product marketing and demand generation. * Identify consumer needs, barriers, motivations and messaging opportunities to support marketing decisions. Demand Generation Support & Campaign Learning * Act as the local B2C marketing counterpart for demand generation initiatives managed by central performance teams. * Provide local market inputs, audience insights, campaign angles and asset requirements. * Monitor demand data and KPIs, helping explain performance trends, gaps and learnings. * Support campaign briefs, campaign reviews and actionable recommendations for future initiatives. Note: this is not a paid media buying role. Media budget allocation, campaign set-up, bidding and paid campaign optimization remain managed by the central performance marketing team. What we are looking for * 5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer communication. * Proven experience owning marketing workstreams or consumer-facing channels. * Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication. * Familiarity with B2C metrics across both brand and demand. * Ability to read, structure and synthesize consumer research into clear marketing implications. * Ability to translate product features and value propositions into simple, relevant consumer-facing messages. * Analytical mindset and ability to explain campaign data, demand KPIs and performance learnings. * Good brand sensitivity and ability to translate brand guidelines into local execution. * Strong executional autonomy and ability to manage multiple workstreams independently. * Experience working with agencies, creators or external partners. * Native Italian and professional English. Content & Creative Capabilities * Ability to brief, review and improve creative/content outputs. * Ability to create or adapt simple marketing assets when needed. * Familiarity with Canva, Adobe Creative Suite or equivalent tools. * Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets. What success looks like after 12 months * The Italian B2C marketing agenda is in place, grounded in consumer insights, market understanding and business priorities. * A local B2C brand activation plan is defined and executed. * The B2C social media plan is defined, updated and executed. * Private seller communication has a defined local approach. * B2C product features and private seller services are translated into clear marketing messages. * Demand generation campaigns receive structured local inputs, stronger briefs and documented post-campaign reviews. * Demand data and KPIs are monitored, explained and translated into actionable recommendations. Compensation Salary range: €30,000 – €40,000 gross annual salary, depending on the experience, skills and level of responsibility required for the role. The contractual classification and overall compensation package will be defined during the selection process.   -- ITALIAN VERSION --   B2C Marketing Manager (m/f/d) - AutoScout24 Italia Padova AutoScout24 Italia è alla ricerca di un/a B2C Marketing Manager full time per rafforzare il team marketing nella sede di Padova e presidiare alcune aree chiave rivolte ai consumatori: brand activation B2C, social media B2C, comunicazione verso i venditori privati, product marketing per consumatori e venditori privati, analisi e supporto alle attività di demand generation. Questa posizione è pensata per una persona con solida esperienza nel marketing B2C, capace di unire visione strategica, autonomia operativa e sensibilità analitica. La persona ideale sa muoversi tra obiettivi di brand e di demand generation, bisogni dei consumatori, funzionalità di prodotto, risultati delle campagne e opportunità del mercato locale. Il ruolo riporta all'Head of Marketing Italy e collabora a stretto contatto con il team marketing locale e, quando necessario, con le funzioni marketing centrali.   Principali responsabilità: Brand activation B2C * Gestire l'attivazione locale delle iniziative di brand B2C in Italia, adattando le linee guida di gruppo al contesto e alle esigenze del mercato italiano. * Garantire coerenza di posizionamento, messaggi, tono di voce e identità visiva in tutti i punti di contatto rivolti ai consumatori. * Individuare opportunità e spunti di comunicazione locali per rafforzare la rilevanza di AutoScout24 tra chi cerca un'auto, chi possiede un'auto e i venditori privati. Social media B2C * Definire e gestire il piano social media B2C locale, in linea con le priorità di brand e con le linee guida centrali. * Definire priorità editoriali, formati e angoli di comunicazione, seguendo il processo dalla pianificazione al brief fino alla produzione e alla pubblicazione dei contenuti. * Monitorare le performance social e le interazioni con la community, individuando indicazioni utili e opportunità di miglioramento. Comunicazione verso i venditori privati * Gestire le iniziative locali di comunicazione marketing rivolte ai venditori privati, dall'acquisizione all'attivazione e al coinvolgimento. * Definire messaggi, priorità di contenuto e materiali utili a migliorare comprensione, fiducia e utilizzo dei servizi AutoScout24. * Utilizzare feedback dei consumatori, ricerche e segnali di performance per rendere la comunicazione più efficace. Product marketing per consumatori e venditori privati * Gestire l'approccio marketing locale per le funzionalità di prodotto B2C e per i servizi dedicati ai venditori privati. * Tradurre aggiornamenti di prodotto, value proposition e benefici per gli utenti in messaggi e materiali chiari e facilmente comprensibili. * Collaborare con i team di prodotto, CRM e business stakeholder per garantire una comunicazione prodotto B2C rilevante e coerente. Analisi dei consumatori e ricerche * Leggere, organizzare e sintetizzare ricerche sui consumatori rilevanti per le priorità marketing B2C. * Trasformare evidenze qualitative e quantitative in indicazioni concrete per brand, social media, comunicazione verso i venditori privati, product marketing e demand generation. * Identificare bisogni, barriere, motivazioni e opportunità di comunicazione dei consumatori a supporto delle decisioni marketing. Supporto alla demand generation e analisi delle campagne * Essere il riferimento marketing B2C locale per le iniziative di demand generation gestite dai team centrali di performance marketing. * Fornire input sul mercato locale, indicazioni sui segmenti di pubblico, spunti di campagna e requisiti dei materiali. * Monitorare dati e KPI legati alla demand generation, contribuendo a interpretare trend di performance, gap e risultati. * Supportare i brief di campagna, le analisi post-campagna e le raccomandazioni operative per le iniziative future. Nota: non si tratta di un ruolo di gestione operativa del paid media. L'allocazione del budget, la configurazione delle campagne, le logiche di bidding e l'ottimizzazione delle campagne paid restano in carico al team centrale di performance marketing. Chi cerchiamo * Almeno 5 anni di esperienza in marketing B2C, brand marketing, product marketing, gestione di campagne marketing, social media o comunicazione verso i consumatori. * Esperienza comprovata nella gestione di workstream marketing o canali rivolti ai consumatori. * Solida comprensione delle dinamiche del marketing B2C, del comportamento dei consumatori e della comunicazione verso il consumatore. * Familiarità con le metriche B2C, sia legate al brand sia alla demand generation. * Capacità di leggere, organizzare e sintetizzare ricerche sui consumatori trasformandole in indicazioni marketing chiare. * Capacità di tradurre funzionalità di prodotto e value proposition in messaggi semplici e rilevanti per i consumatori. * Approccio analitico e capacità di interpretare dati di campagna, KPI di demand generation e risultati di performance. * Buona sensibilità di brand e capacità di adattare le linee guida del brand all'esecuzione locale. * Forte autonomia operativa e capacità di gestire più aree di lavoro in modo indipendente. * Esperienza nella collaborazione con agenzie, creator di contenuti o partner esterni. * Italiano madrelingua e inglese professionale. Competenze creative e di contenuto * Capacità di preparare brief, valutare e migliorare materiali creativi e contenuti. * Capacità di creare o adattare semplici materiali marketing quando necessario. * Familiarità con Canva, Adobe Creative Suite o strumenti equivalenti. * Capacità di preparare mockup di campagna, formati social, presentazioni e materiali di contenuto semplici e funzionali. Cosa ci si aspetta dopo 12 mesi * Il piano marketing B2C per l'Italia è definito e si basa su conoscenza dei consumatori, comprensione del mercato e priorità aziendali. * È stato definito e realizzato un piano locale di attivazione del brand B2C. * Il piano social media B2C è definito, aggiornato e portato avanti con continuità. * La comunicazione verso i venditori privati segue un approccio locale chiaro e strutturato. * Le funzionalità di prodotto B2C e i servizi per i venditori privati sono comunicati attraverso messaggi marketing chiari. * Le campagne di demand generation ricevono contributi locali strutturati, brief più solidi e analisi post-campagna documentate. * I dati e i KPI legati alla demand generation sono monitorati, interpretati e tradotti in raccomandazioni operative. Retribuzione Range salariale: €30.000 - €40.000 RAL annua in funzione dell’esperienza, delle competenze e del livello di responsabilità richiesto dal ruolo. L’inquadramento contrattuale e il pacchetto retributivo complessivo saranno definiti in fase di selezione.