AutoScout24 Italia is looking for a full time B2C Marketing Manager to strengthen its local marketing team in Padova and take

ownership of key consumer-facing marketing areas: B2C brand activation, B2C social media, private seller communication, consumer &

private seller product marketing, and demand generation analysis & support.

This role is designed for an experienced B2C marketer who combines strategic thinking, executional autonomy and analytical

sensitivity. The ideal candidate is comfortable working across brand and demand objectives, consumer insights, product features,

campaign performance and local market opportunities.

The role reports to the Head of Marketing Italy and works closely with the local marketing team and central marketing functions

when relevant.

Main responsibilities:

B2C Brand Activation

Implement and own the local activation of B2C brand initiatives in Italy, translating group guidelines into relevant local

initiatives.

Ensure consistency of positioning, messaging, tone of voice and visual identity across consumer-facing touchpoints.
Identify local opportunities and campaign angles to strengthen AutoScout24’s relevance among car buyers, car owners and private

sellers.

B2C Social Media

Define and own the local B2C social media plan, aligned with brand priorities and central guidelines.
Define local content priorities, formats and angles, managing the workflow from planning to briefing, production and

publication.

Monitor social performance and community interactions, identifying learnings and improvement opportunities.

Private Seller Communication

Own local marketing communication initiatives aimed at private sellers, from acquisition to activation and engagement.
Define messaging, content priorities and assets that improve understanding, trust and usage of AutoScout24 services.
Use consumer feedback, research and performance signals to improve communication effectiveness.

Consumer & Private Seller Product Marketing

Own the local marketing approach for B2C product features and private seller services.
Translate product updates, value propositions and user benefits into clear consumer-facing messages and assets.
Work with product, CRM and business stakeholders to ensure B2C product communication is relevant and consistent.

Consumer Insights & Research

Read, structure and synthesize consumer research relevant to B2C marketing priorities.
Translate qualitative and quantitative insights into clear implications for brand, social, private seller communication,

product marketing and demand generation.

Identify consumer needs, barriers, motivations and messaging opportunities to support marketing decisions.

Demand Generation Support & Campaign Learning

Act as the local B2C marketing counterpart for demand generation initiatives managed by central performance teams.
Provide local market inputs, audience insights, campaign angles and asset requirements.
Monitor demand data and KPIs, helping explain performance trends, gaps and learnings.
Support campaign briefs, campaign reviews and actionable recommendations for future initiatives.

Note: this is not a paid media buying role. Media budget allocation, campaign set-up, bidding and paid campaign optimization

remain managed by the central performance marketing team.

What we are looking for

5+ years of experience in B2C marketing, brand marketing, product marketing, campaign marketing, social media or consumer

communication.

Proven experience owning marketing workstreams or consumer-facing channels.
Strong understanding of B2C marketing dynamics, consumer behavior and consumer communication.
Familiarity with B2C metrics across both brand and demand.
Ability to read, structure and synthesize consumer research into clear marketing implications.
Ability to translate product features and value propositions into simple, relevant consumer-facing messages.
Analytical mindset and ability to explain campaign data, demand KPIs and performance learnings.
Good brand sensitivity and ability to translate brand guidelines into local execution.
Strong executional autonomy and ability to manage multiple workstreams independently.
Experience working with agencies, creators or external partners.
Native Italian and professional English.

Content & Creative Capabilities

Ability to brief, review and improve creative/content outputs.
Ability to create or adapt simple marketing assets when needed.
Familiarity with Canva, Adobe Creative Suite or equivalent tools.
Ability to prepare campaign mock-ups, social formats, presentations and lightweight content assets.

What success looks like after 12 months

The Italian B2C marketing agenda is in place, grounded in consumer insights, market understanding and business priorities.
A local B2C brand activation plan is defined and executed.
The B2C social media plan is defined, updated and executed.
Private seller communication has a defined local approach.
B2C product features and private seller services are translated into clear marketing messages.
Demand generation campaigns receive structured local inputs, stronger briefs and documented post-campaign reviews.
Demand data and KPIs are monitored, explained and translated into actionable recommendations.

Compensation

Salary range: €30,000 – €40,000 gross annual salary, depending on the experience, skills and level of responsibility required for

the role.

The contractual classification and overall compensation package will be defined during the selection process.

-- ITALIAN VERSION --

B2C Marketing Manager (m/f/d) - AutoScout24 Italia Padova

AutoScout24 Italia è alla ricerca di un/a B2C Marketing Manager full time per rafforzare il team marketing nella sede di Padova e

presidiare alcune aree chiave rivolte ai consumatori: brand activation B2C, social media B2C, comunicazione verso i venditori

privati, product marketing per consumatori e venditori privati, analisi e supporto alle attività di demand generation.

Questa posizione è pensata per una persona con solida esperienza nel marketing B2C, capace di unire visione strategica, autonomia

operativa e sensibilità analitica. La persona ideale sa muoversi tra obiettivi di brand e di demand generation, bisogni dei

consumatori, funzionalità di prodotto, risultati delle campagne e opportunità del mercato locale.

Il ruolo riporta all'Head of Marketing Italy e collabora a stretto contatto con il team marketing locale e, quando necessario, con

le funzioni marketing centrali.

Principali responsabilità:

Brand activation B2C

Gestire l'attivazione locale delle iniziative di brand B2C in Italia, adattando le linee guida di gruppo al contesto e alle

esigenze del mercato italiano.

Garantire coerenza di posizionamento, messaggi, tono di voce e identità visiva in tutti i punti di contatto rivolti ai

consumatori.

Individuare opportunità e spunti di comunicazione locali per rafforzare la rilevanza di AutoScout24 tra chi cerca un'auto, chi

possiede un'auto e i venditori privati.

Social media B2C

Definire e gestire il piano social media B2C locale, in linea con le priorità di brand e con le linee guida centrali.
Definire priorità editoriali, formati e angoli di comunicazione, seguendo il processo dalla pianificazione al brief fino alla

produzione e alla pubblicazione dei contenuti.

Monitorare le performance social e le interazioni con la community, individuando indicazioni utili e opportunità di

miglioramento.

Comunicazione verso i venditori privati

Gestire le iniziative locali di comunicazione marketing rivolte ai venditori privati, dall'acquisizione all'attivazione e al

coinvolgimento.

Definire messaggi, priorità di contenuto e materiali utili a migliorare comprensione, fiducia e utilizzo dei servizi

AutoScout24.

Utilizzare feedback dei consumatori, ricerche e segnali di performance per rendere la comunicazione più efficace.

Product marketing per consumatori e venditori privati

Gestire l'approccio marketing locale per le funzionalità di prodotto B2C e per i servizi dedicati ai venditori privati.
Tradurre aggiornamenti di prodotto, value proposition e benefici per gli utenti in messaggi e materiali chiari e facilmente

comprensibili.

Collaborare con i team di prodotto, CRM e business stakeholder per garantire una comunicazione prodotto B2C rilevante e

coerente.

Analisi dei consumatori e ricerche

Leggere, organizzare e sintetizzare ricerche sui consumatori rilevanti per le priorità marketing B2C.
Trasformare evidenze qualitative e quantitative in indicazioni concrete per brand, social media, comunicazione verso i

venditori privati, product marketing e demand generation.

Identificare bisogni, barriere, motivazioni e opportunità di comunicazione dei consumatori a supporto delle decisioni

marketing.

Supporto alla demand generation e analisi delle campagne

Essere il riferimento marketing B2C locale per le iniziative di demand generation gestite dai team centrali di performance

marketing.

Fornire input sul mercato locale, indicazioni sui segmenti di pubblico, spunti di campagna e requisiti dei materiali.
Monitorare dati e KPI legati alla demand generation, contribuendo a interpretare trend di performance, gap e risultati.
Supportare i brief di campagna, le analisi post-campagna e le raccomandazioni operative per le iniziative future.

Nota: non si tratta di un ruolo di gestione operativa del paid media. L'allocazione del budget, la configurazione delle campagne,

le logiche di bidding e l'ottimizzazione delle campagne paid restano in carico al team centrale di performance marketing.

Chi cerchiamo

Almeno 5 anni di esperienza in marketing B2C, brand marketing, product marketing, gestione di campagne marketing, social media

o comunicazione verso i consumatori.

Esperienza comprovata nella gestione di workstream marketing o canali rivolti ai consumatori.
Solida comprensione delle dinamiche del marketing B2C, del comportamento dei consumatori e della comunicazione verso il

consumatore.

Familiarità con le metriche B2C, sia legate al brand sia alla demand generation.
Capacità di leggere, organizzare e sintetizzare ricerche sui consumatori trasformandole in indicazioni marketing chiare.
Capacità di tradurre funzionalità di prodotto e value proposition in messaggi semplici e rilevanti per i consumatori.
Approccio analitico e capacità di interpretare dati di campagna, KPI di demand generation e risultati di performance.
Buona sensibilità di brand e capacità di adattare le linee guida del brand all'esecuzione locale.
Forte autonomia operativa e capacità di gestire più aree di lavoro in modo indipendente.
Esperienza nella collaborazione con agenzie, creator di contenuti o partner esterni.
Italiano madrelingua e inglese professionale.

Competenze creative e di contenuto

Capacità di preparare brief, valutare e migliorare materiali creativi e contenuti.
Capacità di creare o adattare semplici materiali marketing quando necessario.
Familiarità con Canva, Adobe Creative Suite o strumenti equivalenti.
Capacità di preparare mockup di campagna, formati social, presentazioni e materiali di contenuto semplici e funzionali.

Cosa ci si aspetta dopo 12 mesi

Il piano marketing B2C per l'Italia è definito e si basa su conoscenza dei consumatori, comprensione del mercato e priorità

aziendali.

È stato definito e realizzato un piano locale di attivazione del brand B2C.
Il piano social media B2C è definito, aggiornato e portato avanti con continuità.
La comunicazione verso i venditori privati segue un approccio locale chiaro e strutturato.
Le funzionalità di prodotto B2C e i servizi per i venditori privati sono comunicati attraverso messaggi marketing chiari.
Le campagne di demand generation ricevono contributi locali strutturati, brief più solidi e analisi post-campagna documentate.
I dati e i KPI legati alla demand generation sono monitorati, interpretati e tradotti in raccomandazioni operative.

Retribuzione

Range salariale: €30.000 - €40.000 RAL annua in funzione dell’esperienza, delle competenze e del livello di responsabilità

richiesto dal ruolo.

L’inquadramento contrattuale e il pacchetto retributivo complessivo saranno definiti in fase di selezione.

Role

B2C Marketing Manager (m/f/d)

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