
telli · Berlin
ABOUT US Every 10 minutes, 18 million conversations happen between businesses and consumers around the world. For decades, the consumer side of those conver...
Every 10 minutes, 18 million conversations happen between businesses and consumers around the world.
For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that
is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with
businesses.
AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company -
from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations
businesses will handle is going to explode in the coming years.
At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli
to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy,
getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve
consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and
we intend to win it.
We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and
move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership
over what we do, all while still staying humble and keeping a low-ego culture.
Check out our principles to see how we work.
You are telli’s gtm owner for the UK. Your mission is to make telli win in the UK and start our gtm from the ground up - generate
your own pipeline, close deals of every size end-to-end, and build the playbook the UK team will run on. Once the motion is
proven, you'll build out a dedicated team.
expansion playbook
we build next
path isn't laid out for you
develop, and lead people
OUR STORY: Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence. Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016. THE OPPORTUNITY: Taxfix is building a portfolio of AI-native, SaaS-oriented businesses across different stages of maturity — from established profit pools to scaling businesses and earlier-stage growth bets. We are looking for senior commercial leaders who can take ownership of one of these business areas and build it into a focused, repeatable, and durable growth engine. This role is for high-agency commercial builders who combine strong revenue ownership, sharp customer understanding, and disciplined execution with the ability to operate in ambiguity, experiment quickly, and make clear strategic choices. You will report to the COO or a designated business line leader and work closely with a senior product counterpart in a joint business-building setup. You will own the commercial side of the business while shaping shared priorities across product, monetization, and growth. You will partner closely with Product, Marketing/Growth, Sales, Partnerships, Operations/Service Delivery, Finance, Legal, Data/Analytics, and People. The initial focus is Germany, with potential to support expansion into additional markets. The exact scope will depend on your experience spike and where we see the strongest fit. YOUR RESPONSIBILITIES: Own commercial strategy and outcomes. Define growth ambition, profitability targets, commercial priorities, and the execution roadmap for a major business area. Make key commercial choices. Shape ICP, segmentation, positioning, value proposition, pricing, packaging, channels, and customer lifecycle. Build repeatable growth loops. Improve acquisition, activation, conversion, retention, expansion, and win-back through disciplined experimentation. Lead revenue generation. Build or scale the right commercial motion — product-led, sales-assisted, partner-led, account-based, lifecycle-driven, or hybrid. Partner closely with Product. Work with a senior product counterpart on roadmap implications, monetization priorities, and business-critical product choices. Establish performance discipline. Define KPIs, forecasting, dashboards, review rituals, and accountability mechanisms. Build strong teams. Hire, coach, and raise the bar for commercial talent while creating clear ownership and leadership capacity. Manage complexity. Anticipate regulatory, operational, data, partner, and compliance risks and create practical guardrails. WHAT SUCCESS LOOKS LIKE: Success depends on the maturity and economics of the business you lead. In more mature businesses, success may mean sharper focus, stronger pricing and commercial discipline, better profitability, healthier cash generation, and durable growth. In scaling or earlier-stage businesses, success may mean clearer ICP and positioning, stronger conversion and retention, validated propositions and channels, healthier unit economics, and repeatable growth loops. Across all cases, success means stronger commercial judgment, faster learning, better execution, and tight alignment between product direction, monetization, and business outcomes. YOUR PROFILE: * 10+ years of experience in commercial, sales, GTM, strategy, or general management roles; experience in SaaS, subscriptions, platforms, marketplaces, fintech, or B2B services is strongly preferred. * Proven ability to build or scale a commercial engine, including sales motion, segmentation, pricing, packaging, channels, lifecycle, and operating cadence. * Strong sales background with hands-on ownership of revenue outcomes, pipeline quality, conversion, forecasting, and commercial performance. * Strong P&L and unit economics orientation, including CAC, payback, retention, expansion, margin trade-offs, service cost, and cash implications. * Strong product-commercial judgment and ability to work closely with Product without relying on hierarchy. * High ownership, structured execution, and comfort operating in ambiguity. * Data-driven and experiment-minded, using evidence, customer signals, and fast learning loops to improve performance. * Talent multiplier with experience hiring, coaching, delegating, and developing strong leaders. * Fluent in English; German is a strong plus. PARTICULARLY RELEVANT EXPERIENCE SPIKES We are hiring across several priority business lines and do not expect every candidate to cover all of them. We are especially interested in profiles with one or more of the following spikes: Consumer SaaS / self-service Experience scaling consumer SaaS, subscription, or product-led growth businesses with high-volume digital funnels, including conversion, lifecycle, retention, pricing, experimentation, and efficient acquisition. Consumer SaaS / expert-assisted services Experience scaling SaaS subscription businesses where software and service delivery are deeply connected, including expert support, operations, quality control, capacity planning, and service economics. SaaS for self-employed professionals Experience building and scaling Business SaaS solutions for self-employed professionals, SMEs, accountants, or similar B2B ecosystems, including sales-led or partner-led GTM, onboarding, retention, expansion, and platform monetization. WHY TAXFIX? * A chance to do meaningful, people-centric work with an international team of passionate professionals. * Holistic well-being with free mental health coaching sessions and yoga. * A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like. * Employee stock options for all employees—because everyone deserves to benefit from the success they help to create. * 30 annual vacation days and flexible working hours. * A generous learning budget to support your personal and professional development and guidance from our internal L&D experts. * Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip. * Plenty of opportunities to socialise as a team. In addition to internal meetups, our international team hosts regular get-togethers—virtually and in person when possible. * Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions. * Have a four-legged friend in your life? We’re happy to have dogs join us in the office. Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture. At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves. Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.
ABOUT US Every 10 minutes, 18 million conversations happen between businesses and consumers around the world. For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with businesses. AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company - from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations businesses will handle is going to explode in the coming years. At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy, getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and we intend to win it. We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership over what we do, all while still staying humble and keeping a low-ego culture. Check out our principles to see how we work. YOUR MISSION As the Founding GTM Engineer you build the foundation to scale telli's go-to-market. You shape the telli playbook and turn it into a scalable, automated system. As the GTM counterpart to the founding team and GTM lead, you power the sales function to help telli grow. WHAT YOU'LL DO * Build our GTM system: you build and scale the infrastructure our sales team needs to achieve their targets by building a signal & prospecting infrastructure that the sales team can convert into opportunites * Automate processes: you build scalable, automated processes for our go-to-market motion * Sales enablement: you own what we show customers. Demos, sales decks, materials, and assets stay sharp and up to date because of you * Own the CRM: you make sure our data is clean, structured, and reliable. The team trusts the numbers because you keep them honest * Track performance and build dashboards: you work with the founding team and GTM lead to track the right metrics and make sure we are hitting our targets * Shape the playbook: you shape telli’s gtm playbook learning from customer interactions and data WHAT MAKES YOU A GREAT FIT * 1+ years of experience in Revenue Operations, Sales Automation, or Go-to-Market Engineering * You're analytical: you think in systems and numbers, you approach problems based on facts and data * You're automation-first: you have demonstrated success using AI tools (e.g. Claude Code, Clay, n8n) to enhance processes * You understand products fast:** you pick up technical concepts fast and know how to use the product to make customers successful * You are passionate about gtm tech: you live and breathe the GTM space and stay on top of the latest tools, systems, and influencers * You have business sense: you understand how sales works and build systems that move deals forward, not just clean tooling * You're hands-on and technical: you're comfortable with tools like CRMs (Hubspot expert) and other automation or gtm tools * You have high agency: you don't get blocked by outside factors but find ways to unblock yourself and ship * You speak business-level German and English * You want to work on-site 5 days a week in Berlin YOU MAY NOT BE A GOOD FIT IF… * You wait for detailed briefs and shy away from owning a function end-to-end * You like building systems in theory but don't understand how sales actually works * You automate for the sake of it instead of fixing the underlying process first * You only want the "strategic" parts and skip manual work * You want to work remotely. We're an in-person team * You think this role looks like a 9-to-5 job
YOUR MISSION We are a Berlin-based startup transforming how industrial materials are bought and sold across Europe. One of the oldest industries in the world still runs on Excel, PDF and email. We are replacing that with AI that runs the buying and selling workflow end to end, increasing liquidity, speeding up transactions and reducing waste for hundreds of steel and metal distributors. We have strong early traction, real enterprise customers and committed investors. We are a lean, technical team scaling our enterprise pilots and building the AI infrastructure underneath them. Your job is to open doors and win conversations. You partner closely with Co-founder Simon, who owns sales. You will spend real time on the phone with German steel traders and distributors, and you will build the systems and tools that make every call sharper. This is a hands-on role with four pillars, and the first one is where you will make your mark. 1. REACH OUT AND CLOSE Own our outbound: call and message decision-makers at steel traders and stockholders across the DACH region, in German, every day. Get past the gatekeeper, open the conversation, and book qualified meetings for the team. Track follow-ups so no warm lead ever goes cold, and prepare the pre-call briefs that make each conversation land. 2. BUILD THE PIPELINE Build and verify our target lists: the right companies, mapped to the right person (Head of Sales, branch manager, MD). Keep our CRM (Attio) clean and trustworthy so the whole team can rely on it. 3. EXTEND OUR AI OUTBOUND ENGINE Improve the internal AI tooling that powers our outreach: research, enrichment and message drafting. Wire in new data sources and automate the manual steps that slow you down. You will use AI coding tools (Cursor, Claude) to ship, not just specify. 4. HELP BUILD THE BRAND Help shape how our software business shows up in the world: our brand, our messaging, and our presence on social media. Bring ideas for how we look and sound, help grow our audience across the channels that matter, and keep everything consistent as the product grows. YOUR PROFILE You are genuinely comfortable picking up the phone, and you like finding smarter ways to work. The one non-negotiable: you can sell in German. Everything else you can grow into here. * Excellent written and verbal communication in German (C1 or C2 must have, native not required) and solid English. You can run an outbound call with a German industrial customer end to end, and you are not thrown by a cold conversation. * Enrolled student or recent graduate. We care about how you think and what you have built, not your years of experience. * Comfortable with software, and keen to use AI tools like Cursor or Claude to work smarter. If you can build or automate things yourself, even better, though you do not need to be an engineer. * Resourceful and thick-skinned. You take initiative instead of waiting to be told, and a "no" does not slow you down. * Organized, and genuinely bothered by messy data. * Nice to have: your own outreach or sales experience; a side project you have shipped; a portfolio, brand, or content you have built (a site, a social account, a newsletter); Python, React, or GTM tools like Clay, Apollo or HubSpot. WHY US? * €2,000 to €2,500 per month, depending on experience. * Real ownership from day one: you run your own outbound, and you watch the meetings you book turn into real deals. * Work directly with the founders and learn how a startup wins its first customers from zero, in a real industry. * Senior co-founders who are operators, not pitch-deck founders. Decisions happen fast. * Subsidised Urban Sports Club membership and Deutschlandticket. * Hybrid work format, office in the heart of Prenzlauer Berg, Berlin. * Regular team events, company breakfasts and Friday drinks.