Multichannel Marketing & E-Commerce Manager (AI-First) (m/w/d)

DEPT

This is a 12 month fixed term contract. This posting reflects an existing vacancy. This role is part of our Fanatics inhouse team, where you will be employed by DEPT® but embedded within Fanatics. JOB PURPOSE The CRM Marketing Manager is responsible for leading the email and SMS marketing channel, requiring an autonomous self-starter who makes data-driven decisions and drives measurable business results. The ideal candidate will be an experienced CRM professional who demonstrates the ability to manage comprehensive email and SMS marketing programs with exceptional attention to detail and the capability to deliver clear, compelling messages that drive customer engagement and revenue growth. This role will define and champion highly personalized content experiences for known customers while driving a customer-first mindset. The successful candidate will work collaboratively with internal stakeholders and external partners to meet broader business objectives while maintaining operational excellence in a fast-paced retail commerce environment. WHAT YOU’LL DO: * Drive development of comprehensive email and SMS go-to-market calendars across seasonal product categories, product launches, promotional events, key markets, and cross-functional business initiatives. * Plan and implement email and SMS marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth. * Manage high-volume daily campaign delivery, ensuring flawless execution and optimal deliverability across all customer segments. * Foster compelling storytelling to create dynamic, engaging, and authentic brand experiences that reflect company values and strengthen customer affinity. * Oversee the email briefing process, ensuring clear, actionable guidance is provided to creative teams to achieve engaging storytelling while embedding branding principles and personalization at scale. * Collaborate with brand marketing teams to ensure email and SMS content aligns with overall brand voice, seasonal campaigns, and product messaging strategies. * Craft and execute comprehensive experimentation roadmaps including landing page optimization, creative testing, audience segmentation, subject line optimization, and send-time testing. * Implement advanced A/B and multivariate testing strategies to continuously optimize email and SMS performance and drive revenue growth. * Utilize predictive analytics and machine learning capabilities to enhance personalization and customer targeting. * Work in close partnership with CRM Operations teams to ensure campaigns are built, tested, and executed accurately, effectively, and on schedule. * Partner with business management and merchandising teams to align email content with strategic initiatives, inventory management, pricing strategies, and promotional calendars. * Coordinate with customer service teams to ensure consistent messaging across all customer touchpoints. * Lead multiple projects concurrently while providing regular performance monitoring and updates to CRM leadership, business stakeholders, and cross-functional partners. * Perform real-time and periodic ad hoc analyses to evaluate channel performance, identify optimization opportunities, and provide actionable insights. WHAT YOU BRING: * 6+ years of demonstrated experience in CRM/email/SMS marketing, marketing/advertising agency experience, e-commerce, multi-channel retail, or digital marketing * Degree in relevant field a plus. * Proven track record of success in meeting or exceeding revenue goals through email marketing initiatives * Demonstrated ability to handle large volumes of marketing campaigns and complex segmentation strategies simultaneously * Proven expertise in setting up and analyzing A/B tests specific to email marketing optimization * Strong analytical mindset with passion for data-driven decision making and performance optimization * Exceptional attention to detail with ability to manage multiple campaigns without compromising quality * Ability to write, edit, and optimize email copy with strong understanding of direct response copywriting principles * Strong interpersonal skills with proven ability to communicate effectively with diverse stakeholders * Excellent written and verbal communication skills with ability to present complex data insights to non-technical audiences * Strong project management capabilities with experience managing multiple seasonal campaigns and product launches simultaneously * Ability to establish and build productive relationships both internally and externally while communicating effectively across the organization * Understanding of retail merchandising cycles and promotional calendar management WE OFFER * A flexible hybrid working policy to enjoy the best of both worlds.  * Early Finish Fridays, kickstart your weekend early with alternating early-finish Fridays. * 15 days paid holiday annually, increasing with length of service (plus Public Holidays). * Birthday Leave, a paid day-off each year. * Access to dedicated mental health resources including enhanced sick pay scheme, employee assistance programme and trained Mental Health First Aiders.  * Dept Allowance, a dedicated company contribution to spend on either your professional development or personal wellbeing. * Refreshments are provided in the office all week. * Enhanced family friendly policies to support parents. * Learning and Development, continuous growth opportunities through internal training, and "inspirational talks” guest speakers. * Buddy Program, you will be paired with a ‘Buddy’ to help you navigate your first weeks’ at DEPT®. * A Certified BCorp Agency and is multi-award winning “Agency of the Year”.  * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * Global DEPT® Cares Month, an annual initiative where our teams donate their professional skills and time to support local charities and pr-bono projects. The anticipated annual salary range for this position is $90,000 - $110,000 CAD. Salary is based on relevant experience, expertise, and organizational impact. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Role Title: VP/ SVP - Client Partner Team: Marketing & Business Development Location: Tokyo, Japan ABOUT WPP MEDIA WPP Media, part of WPP, is a leading media agency driven by performance, data, analytics, and creative technology. We excel in multichannel audience planning and strategic media expertise. Our clients include Google, Dell, Uber, Airbnb, Mazda and Hitachi. Our mission: to make advertising more valuable. THE OPPORTUNITY We are seeking a highly experienced, strategic, and operationally excellent Client Partner to lead our relationship with Google in Japan, a top-tier client across WPP Media. WPP Media manages the digital mandate for Google in Japan. This role sits at the intersection of senior client partnership, planning craft, execution excellence, and operational leadership. You will lead a cross-functional team and be accountable for flawless delivery, clear governance, strong strategic POVs, and executive-level influence—ensuring Google and MFG stakeholders have full visibility, confidence, and industry-leading work. KEY RESPONSIBILITIES TRUSTED STRATEGIC ADVISOR (SENIOR STAKEHOLDERS) * Build and maintain trusted relationships with senior Google stakeholders (CMMs / PA Leads and their -1s), providing insights and recommendations that directly map to Google’s business priorities. * Translate business goals and market realities into media priorities, opportunities, and clear actions. * Challenge the status quo constructively: improve briefs, strategy, plans, and operations with better, actionable alternatives. STRATEGIC PLANNING & INDUSTRY-LEADING THINKING * Lead strategic planning across initiatives, ensuring every campaign solves a defined business problem and is designed with measurable outcomes. * Deliver “outside-in” POVs: bring best practices, competitive intelligence, and emerging platform/consumer trends into actionable recommendations and next steps. * Drive test-and-learn frameworks and ensure learnings are documented and scaled. * Incorporate AI and automation to elevate output quality, speed, and decision-making where appropriate. OPERATIONAL EXCELLENCE: “RUN THE HOUSE LIKE A MACHINE” * Own day-to-day operational leadership with a no-surprises standard: smooth operations, disciplined execution, and proactive issue management. * Establish and maintain governance mechanisms (e.g., operating cadence, RACI, QA gates, escalation paths, decision logs) to ensure clarity and accountability. * Maintain full visibility across all initiatives (what’s working, what’s at risk, what’s next), surfacing risks early with mitigation options and decision asks. * Prioritize and triage workload to ensure focus on the highest-impact work and avoid wasted effort, rework, and last-minute fire drills. EXECUTION QUALITY & QA (ZERO DROPPED BALLS) * Ensure flawless execution through rigorous QA processes, clear ownership, and adherence to Google’s quality standards. * Drive continuous process improvement without being asked—simplify complexity, increase consistency, and improve speed and precision. FINANCIAL, SCOPE, AND RESOURCE MANAGEMENT * Manage client budgets effectively while ensuring profitability, ROI, and strong stewardship. * Lead quarterly resourcing discussions with MFG Regional, feeding into fee/FTE allocations and ensuring the right talent is deployed to the right priorities. * Own scope control and change management: align deliverables to priorities, secure decisions early, and reduce rework through strong briefing and QA. CONNECTOR ACROSS GOOGLE, MFG, AND WPP * Navigate seamlessly across Google local, regional, and global stakeholders, and across the wider WPP network. * Bring the best of regional/global practices into Japan at consistent quality; export Japan successes as repeatable playbooks where applicable. * Activate the full WPP ecosystem (not just media) when needed to solve broader business challenges (e.g., data/measurement, creative technology, commerce, analytics). EXECUTIVE INFLUENCE & STAKEHOLDER LEADERSHIP * Lead Quarterly Business Reviews (QBRs) and executive readouts with clear narratives: performance, implications, trade-offs, decisions required, and next steps. * Influence MFG regional/global teams so Japan priorities shape decisions; engage WPP leadership to secure the right investment and talent. * Ensure compelling storytelling and executive-ready communication (written and verbal). TEAM LEADERSHIP & TALENT DEVELOPMENT * Lead, coach, and motivate a high-performing team; earn trust through clear direction, high standards, and effective collaboration. * Identify capability and resourcing gaps early; raise talent concerns with concrete proposals (training, role changes, hiring, partner support). * Retain and grow top talent, create growth opportunities, and manage performance issues thoughtfully and promptly. * Build a high-performance culture grounded in accountability, learning, and quality. KEY DELIVERABLES * Industry-leading media strategy and planning frameworks that connect Google business priorities to measurable media outcomes. * Operational governance that provides full visibility, disciplined execution, and proactive risk management. * QBRs and “outside-in” engagements with Google Japan, and with Regional/Global stakeholders as applicable. * Best-of-network activation: case studies, bespoke events, and scalable playbooks that bring the best of WPP to Google in Japan (and export Japan learnings where relevant). WHAT SUCCESS LOOKS LIKE FIRST 30 DAYS * Gain deep understanding of WPP Media operations, platforms, tools, and ways of working; understand the digital landscape and Google’s standards. * Build a clear view of Google Japan priorities (e.g., consumer apps, devices, enterprise, reputation) and how the mandate is governed. * Establish stakeholder map and operating cadence across WPP Media, MFG, MFG Regional, and Google. * Create a clear picture of demand, dependencies, risks, and resourcing needs; develop initial POV on financial health, utilization, and optimization opportunities. IN 6 MONTHS * Earn trust across Planning, Activation, Strategy, Investment, Analytics, Ad Operations, and Business Operations through consistent quality and clarity. * Deliver actionable outside-in POVs and elevate planning outputs (including use of AI where appropriate). * Run disciplined governance: clear ownership, QA gates, risk management, and predictable delivery. * Successfully lead QBRs with strong executive storytelling and clear decision asks. * Proactively improve campaign performance and operational efficiency; lead quarterly resourcing discussions with MFG Regional. * Implement talent development plans and address capability gaps with concrete actions. IN 9–12 MONTHS * Drive measurable improvements in campaign performance, efficiency, and quality; implement scalable processes/tools that reduce errors and rework. * Strengthen and future-proof the team (retention, capability depth, succession). * Improve the Google relationship and client satisfaction (e.g., TRRs) through strategic impact, operational excellence, and trusted partnership. ROLE REQUIREMENTS * 15+ years of experience in media planning, buying, and strategy, with a strong focus on digital. * Experience leading large, complex clients; technology sector experience strongly preferred. * Proven senior stakeholder management and cross-functional leadership experience. * Bachelor’s degree in marketing/advertising or related field; Master’s preferred. A BIT ABOUT YOURSELF * Bilingual: English and business-level Japanese. * Strong executive communication (written and verbal): clear POVs, persuasive recommendations, and crisp narratives. * Concrete knowledge across digital marketing/media, measurement, operations, and governance. * Highly organized, detail-oriented, responsive, and deadline-driven; strong quantitative reasoning and QA discipline. * Excellent program/project management: able to prioritize, triage, and deliver across multiple workstreams. * Strong business acumen; confident problem-solver who improves the work and challenges constructively. * A people leader who coaches, develops, and manages performance to build a high-performance culture. WHAT YOU CAN EXPECT FROM WPP MEDIA WPP Media’s mission is to make advertising more valuable to the world. We do this by employing the world’s best talent to solve some of the toughest challenges of today’s digital marketing space. It is important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation. WPP Media does not accept unsolicited resumes from employment, recruitment, staffing, or related agencies. WPP Media will not pay a placement fee for any unsolicited resumes received and has no obligation to compensate any third-party recruiter/ agency in the absence of a valid written agreement between the parties for the sourcing of a given scope or role. #LI-RG1 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

DEPT

This is a 6 month fixed term employee contract initially, with a likelihood of extension.   Toronto, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE: This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. As an Account Supervisor, you will oversee the delivery of a wide variety of campaigns. You will project-manage the production process end to end and assist in leading a client services team alongside your global counterparts. You will represent DEPT® to our clients, adding value to relationships beyond organizational skills—doing a mix of account management and strategic planning, not your typical suit. As an Account Supervisor you will be responsible for building strong relationships with clients while overseeing the delivery of a wide variety of integrated campaigns. You will be required to manage client briefs, plan, assign, review, and deploy creative as well as manage the overall agency workload in partnership with the rest of the team. You will be working closely with Designers, Copywriters, Developers and other parts of the agency to ensure successful campaign deliveries; while maintaining agency profitability and a high level of creative integrity. WHAT YOU’LL DO: * Manage, draft and review client briefs * Ensure client deadlines are met across multiple campaigns while partnering with the Account Director on team capacity and prioritisation * Liaise with clients, clarifying questions, managing expectations, and proactively communicating updates and recommendations * Clearly and effectively distill and transfer client feedback to designers, copywriters, and cross-functional teams * Navigate ambiguous or unstructured client requests, identifying gaps and providing strategic direction and context for internal teams * Apply a strategic lens to client asks, assessing feasibility and next steps before moving work into production * Prioritise workloads for the team and escalate when needed * Build strong client relationships through regular meetings, planning sessions, and ongoing partnership * Work collaboratively with creative, strategy, and production teams to deliver high-quality CRM and digital communications under tight timelines * Ensure projects are delivered on time, on budget, and to a high creative standard * Maintain a strong understanding of DEPT® products and services and identify opportunities to add value for clients * Escalate internal or external issues that may positively or negatively impact accounts WHAT YOU BRING: * Demonstrable agency experience in Client Services, preferably in a Senior Account Manager or Account Supervisor role * Experience delivering multi-channel marketing communications including digital, CRM, and email marketing * Experience with or working knowledge of CRM platforms such as Iterable, Braze, or Salesforce Marketing Cloud is preferred * Deep understanding of production and interactive processes * Extremely organised, with the ability to manage multiple projects, shifting priorities, and tight timelines effectively * Comfortable dealing with ambiguity and navigating unstructured client requests with a proactive, solutions-oriented mindset * Strategic thinker with the ability to assess client requests critically and determine clear next steps * Strong communication, relationship management, and stakeholder management skills * Highly motivated, collaborative, and eager to learn and grow WE OFFER * A flexible, hybrid/remote working policy * An excellent salary based on experience and equal pay policies * Mental health support, and company sick pay scheme. * 15 days paid holiday annually (plus Public Holidays). * Refreshments are provided in the office all week * Enhanced family friendly policies to support new parents. * Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations. * Inspirational Talks, bringing the outside in with regular guest speakers and events. * Learning and Development, supporting your growth with continuous opportunities to learn and advance. * Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. The anticipated annual salary range for this position is $70,000 – $80,000 CAD. Salary is based on relevant experience, expertise, and organizational impact. AI Disclosure: At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used. This posting reflects an existing vacancy at DEPT®. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.   DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.