Brand AI Architect

Director of Brand Strategy and AI Innovation

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We’re growing fast and looking for a Director of Brand Strategy and AI Innovation is the ultimate custodian and strategic architect of our brand’s identity, market positioning, and global footprint. Operating at the intersection of cultural storytelling and technological innovation, this role is responsible for defining the long-term brand approach and executing high-impact, integrated brand campaigns that drive measurable growth and awareness while caring for the operational needs of our department. In addition to traditional brand leadership, this role leads global brand education initiatives and pioneers our brand's evolution in the age of artificial intelligence. By managing a specialized AI Brand Architect, the Director will ensure our brand voice, guidelines, and visual identity are programmatically scaled, trained, and protected across all generative AI applications and automated workflows. We operate in a rapid-scale environment where the landscape changes daily. You will anticipate market shifts, redefine how we connect with our audience, and pioneer new creative frontiers ensuring that as we scale, our brand remains authentic, culturally relevant, and distinctively ours. This role reports to the VP of Brand Marketing and is part of the larger function that includes, Brand Design, Brand Content, Brand Video, Brand Voice, Customer Marketing, and Web Marketing. WHAT YOU’LL DO CORE BRAND STRATEGY & POSITIONING * Brand Roadmap: Develop and execute the multi-year strategy to increase brand equity, awareness, and market share across diverse segments. * Market Differentiation: Analyze market dynamics, competitor positioning, and consumer insights to help build a distinctive, defensible brand narrative that enhances product value propositions and accelerates market adoption. * Architecture and Guidelines: Modernize and govern the brand architecture, messaging frameworks, and visual identity guidelines, ensuring they remain highly relevant yet consistent worldwide. END-TO-END BRAND CAMPAIGNS * Campaign Architecture: Partner with cross-functional teams on the development, and launch of integrated campaigns across channels. * Creative Excellence: Partner with the internal creative team and external creative, and media partners to deliver breakthrough storytelling. * Measurement: Establish campaign KPIs (attribution, sentiment shifts, customer acquisition, and retention) to prove business impact. AI GOVERNANCE AND TECHNICAL BRAND ENGINEERING * Manage the AI Brand Architect: Direct technical talent tasked with building, fine-tuning, creating skills and deploying AI models and agents. * Drive AI Capability Development: Spearhead the creation of domain-specific AI solutions and autonomous workflows that eliminate operational bottlenecks, optimize team efficiencies, and exponentially scale departmental output. * Brand Guardrails: Translate brand guidelines into programmatic rules, training AI models to produce content that is automatically aligned with the brand's exact tone, style, and ethics. GLOBAL BRAND EDUCATION, ADVOCACY AND OPERATIONS * Manage the Brand Operations Manager: Direct dedicated operational talent responsible for scaling brand education globally, overseeing our Snowstore retail operations, and optimizing the end-to-end Brand Marketing budget and procurement processes. * Internal Literacy: Institutionalize a deep understanding of the brand’s core ethos, strategy, and positioning across the business, regional offices, and partner agencies. * AI Literacy Training: Design upskilling programs for the broader marketing team on how to effectively prompt and co-create using internal, brand-certified AI tools. WHAT YOU’LL BRING * 15+ years of marketing experience, with a minimum of 5 years leading brand strategy, market positioning, and large-scale, multi-channel brand campaigns. * Strong conceptual understanding of Generative AI, machine learning, and prompt engineering necessary to direct a technical AI Brand Architect. * Champion AI tool adoption, building hands-on proficiency, developing workflows, automations, and templates that drive repeatable efficiency at scale. * Strong work ethic with a high degree of technical acumen, creativity, and the ability to juggle multiple inputs from stakeholders against tight timelines. * Exceptional communication skills with the ability to pitch ideas, build relationships across the business, and both influence and listen to find common ground. * A proven track record of advocating for across teams, developing talent, and a willingness to roll up your sleeves to dive into the work. PREFERRED SKILLS AND EDUCATION * Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. * Software Proficiency: Highly proficient in Google Workspace apps (Slides, Docs, Sheets) and Microsoft Office Suite (Word, Excel, PowerPoint). * Creative Tools: Familiarity with Adobe Creative Cloud and Figma. Experience with Wrike and Canva is a major plus. LET’S DO THIS! The Snowflake Brand Marketing team is a tight-knit, and dynamic group of creators and makers responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge conventional thinking, and drive innovation forward while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you! Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Web Engineer

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. WHO WE ARE Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. WHO YOU ARE As a Senior Web Platform Engineer, you are a hands-on, full-stack individual contributor and a driving force behind Snowflake's global corporate website — a high-traffic, public-facing platform built on Adobe Experience Manager (AEM) Cloud with server-side rendered React. You move fluidly between frontend and backend, bringing deep expertise across React, TypeScript, Java, and AEM's content platform, and you thrive at building fast, accessible, and scalable web experiences that drive engagement and conversion. You're joining a team that is actively redefining what a website — and a web team — looks like in an AI-native world. We don't just use AI coding assistants. We're building and deploying autonomous AI agents across our entire workflow: agents that build pages, agents that run QA, agents that manage translations, agents that generate structured data and optimize content at scale. And we go further than most — we're actively integrating Snowflake's own AI products directly into the website, creating a bi-directional relationship between the platform and the product. If the idea of working alongside AI teammates, shipping AI-powered web experiences, and using the product you're helping market excites you as much as it excites us, this is the role. You operate with a product mindset, balancing technical excellence with business impact, and you're energized by the challenge of modernizing a large-scale platform while simultaneously pioneering new ways of working with AI. On a small, high-impact team, you wear many hats — writing code one hour and leading a cross-functional meeting the next. You are comfortable mentoring vendor and global engineering partners and influencing outcomes through technical leadership and collaboration. This role reports to the Senior Manager, Web Engineering and sits within the Global Web team as part of the Brand Marketing organization. WHAT YOU’LL DO * Ship features, fix bugs, and improve the platform daily across the full stack — React components, server-side rendering, Sling Models, OSGi services, servlets, and content APIs. This is a hands-on coding role first, with technical leadership layered on top. * Contribute to the team's AI agent ecosystem: help design, build, test, and improve autonomous agents that handle page creation, QA validation, content translation, structured data generation, and other workflows that traditionally required manual engineering effort. * Build frontend experiences and backend services for AI-powered features, including chatbot interfaces, automated translation, personalized content delivery, and intelligent search — leveraging Snowflake's own AI products. * Drive ongoing platform modernization — caching strategies, performance optimization, and architectural improvements that keep the site fast, scalable, and future-proof. * Take projects from scoping through delivery, collaborating cross-functionally with teams like SEO, Developer Relations, Product Marketing and more. * Uphold and champion coding standards, accessibility requirements (WCAG AA), and testing practices across internal and vendor teams. * Build and maintain integrations with external services, including analytics platforms, CDN layers (Cloudflare, Fastly), third-party APIs, and Snowflake's own AI products. * Collaborate with vendor and global engineering partners, providing technical direction and code reviews to ensure quality and consistency. WHAT YOU’LL HAVE * Proactive self-starter with a strong sense of ownership and initiative. * Full-stack expertise spanning React/TypeScript on the frontend and Java/AEM on the backend, with hands-on experience delivering across both layers. * Hands-on experience with Adobe Experience Manager (AEM) — Sling Models, OSGi services, HTL, and content APIs. * Demonstrated success driving measurable performance improvements on large-scale, public-facing websites. * Strong understanding of web performance fundamentals — Core Web Vitals, rendering pipelines, caching architectures, query optimization, and async processing. * Genuine enthusiasm for AI-augmented development — not just using AI tools, but actively shaping how AI agents participate in engineering, QA, content, and operational workflows. * Strong cross-functional collaboration and communication skills, with the ability to lead meetings, align stakeholders, and drive decisions across design, engineering, marketing, and operations teams. * Experience championing technical standards and mentoring other engineers, including vendor and global teams. * A pragmatic, outcome-focused mindset with strong attention to detail and code quality. * Experience working in fast-paced environments with competing priorities and high expectations. * Quick to understand complex enterprise platforms and multi-layer delivery architectures. PREFERRED SKILLS AND EDUCATION * Minimum of 5–7 years of experience in full-stack or frontend/backend web engineering, ideally supporting large-scale, public-facing B2B or enterprise websites. * Deep AEM Cloud experience and familiarity with modern AEM development patterns. * Experience with server-side rendering frameworks and client-side hydration patterns. * Experience designing caching strategies (in-memory, CDN, application-level) and optimizing backend performance for high-traffic environments. * Experience working with AI/LLM-powered tools, agents, or workflows in an engineering context — whether building AI features, integrating LLM APIs, designing agent systems, or using AI-assisted development tools to meaningfully accelerate delivery. * Familiarity with CDN and edge platforms (Cloudflare Workers, Fastly, Dispatcher) and content delivery optimization. * Familiarity with web analytics platforms (Adobe Analytics, Heap) and experimentation tools (Adobe Target, Optimizely). * Bachelor's degree in Computer Science, Engineering, or equivalent professional experience. * Experience working within Agile or iterative delivery environments. LET’S DO THIS! The Snowflake web team is a tight-knit, dynamic group responsible for shaping the future of the Snowflake brand — and we're rewriting the playbook on how web teams operate in an AI-first world. We're scaling our team to help enable and accelerate our growth, and we're looking for engineers who see AI not as a buzzword but as a fundamental shift in how great websites get built. If you want to work on a team that ships production AI agents alongside production web experiences, and you want to play a part in creating a global iconic brand, we want to hear from Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

Senior Brand Designer

Snowflake

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. SENIOR BRAND DESIGNER- MENLO PARK, CALIFORNIA WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We’re looking for a well-rounded Senior Brand Designer to join our Brand Design team, reporting into the Sr Manager, Corporate Design. You’ll create across a wide range of brand touchpoints–from events, tradeshows, and keynote presentations to eBooks, global campaigns, and product launches–while supporting the continued evolution of our core brand visual identity and assets. You must be a self-starter with a can-do attitude. A designer who loves design exploration but also recognizes the realities of day-to-day work. You can manage your own projects in a timely manner, work with internal and external partners, and can present your work to stakeholders and explain your design thinking. You will create your work with a high attention to detail and craft. WHAT YOU’LL DO * Design high-quality assets across a variety of media, including campaigns, events, web, presentations, and print * Work within the Brand Design team which is responsible for the creative and art direction of the company, deliver consistent brand design across digital, print, event, and presentation channels * Contribute to the expansion of our brand visual identity system, building and maintaining consistency across brand touchpoints * Collaborate with marketing, event, producers, production, content, motion and video teams to ensure cohesive brand expression and high-quality design outputs * Manage multiple design projects simultaneously to ensure timely delivery * AI-Native Processes: Using Snowflake agentic AI products (CoCo, CoWork) conceptualize and build improvements and innovations within our workflows WHAT YOU’LL BRING * 7-10 years of brand/graphic design experience, ideally in mid-to-large tech and creative agency environments * Mastery of and continued learning for industry-standard applications, including Adobe Creative Suite, Figma, PowerPoint, and Google Slides * Strong understanding and experience in developing and working within evolving brand systems * Systems-thinking with a collaborative and open mindset, strong organizational skills, attention to detail, and comfort navigating ambiguity in a high-volume and fast-paced environment * Technical expertise preparing deliverables for digital, print, and large-scale formats * Ability to advocate for the work, including brief-building with stakeholders to define a project’s parameters, thoughtful discovery and problem-solving, and excellent verbal and written communication skills, including the ability to present work to diverse stakeholders * Portfolio that demonstrates exceptional craft and versatility across formats (digital, social, print, event, keynote), with clarity on your role in each * Natural curiosity around AI tools and processes — you want to jump in to conceptualize and build AI processes that support creative exploration, accelerate workflows, and push visual innovation PREFERRED SKILLS AND EDUCATION * 10-15 years in design with proven impact at scale—ideally a mix of mid-to-large tech and creative agency experience * Bonus points for basic animation skills (Figma animation, etc.) * Experience with Wrike, Canva or Adobe Experience Manager (AEM) * Bachelor’s degree in Art, Graphic Design, Marketing Communications, or related field (or equivalent combination of education, training, and experience) LET’S DO THIS! The Snowflake Brand & Creative team is a tight-knit, dynamic group of creators and makers who are responsible for shaping the future of the Snowflake brand. We’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. If you want to play a part in creating this global iconic brand, we want to hear from you! Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com