Measurement Specialist / Metrologist (m/w/d)

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Why we’re hiring: WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.   What you’ll do: Reporting to the Global Head of Marketing Science - Client Strategy, you will: Product & Innovation Leadership: * Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs. * Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning. * Partner with WPP Open, WPP Media MM&A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools. * Drive innovation through AI‑powered forecasting, attention metrics, and cross-channel video reach/frequency optimisation. Capability Building & Enablement: * Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks. * Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery. * Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement. Client & Market Leadership: * Support global client teams with modern A/V measurement strategy, solution design, and activation excellence. * Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards. * Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes. * Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions. Technology, Data & Partnerships: * Manage relationships with key measurement vendors (e.g., Kantar, Nielsen, IAS, DoubleVerify). * Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless-ready, and privacy‑compliant. * Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs. Operational Excellence: * Govern measurement quality, data consistency, and delivery standards across campaigns. * Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups. * Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups. What you’ll need: * Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement. * Experience in digital ad measurement, covering campaign objectives such as reach/frequency, addressability, viewability, attention, brand effectiveness, footfall, search uplift, online sales, and offline sales * Experience in product management, ad ops, or marketing science within a global, matrixed organisation or agency environment. * Excellent understanding of the modern digital video ecosystem, cross-screen measurement frameworks, identity solutions, and clean room technologies. * Strategic thinker with the ability to translate complex measurement methodologies (e.g., attribution, attention, brand lift) into clear business value for clients. * Hands‑on technical understanding of pixel implementation, SDKs, server-to-server tracking, and A/V platform analytics. * Excellent communication and collaboration skills, with the ability to engage stakeholders across different markets and disciplines. * Operationally minded, with a focus on quality, consistency, and scalable delivery. * Experience in conducting RFIs, negotiating contracts, and managing partnerships is a plus * Knowledge of data privacy and security regulations as they relate to digital advertising * Ability to stay updated on industry developments and provide relevant advice or commentary Join us and help shape the future of Digital A/V Measurement across the world’s largest marketing and communications network, with a global platform to influence product innovation, capability build, and client strategy. You’ll have access to WPP’s world-class data, technology, and AI ecosystem, working in a collaborative, forward-thinking environment where your expertise drives enterprise-level impact.     We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.

Stanley/Stella

YOUR PURPOSE AT STANLEY/STELLA * We’re looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem, turning raw data into clear, actionable insights that directly impact business decisions, customer journeys, and performance. You won’t just report numbers. You’ll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products. You are the bridge between data, business and experience. YOUR ROLE AND IMPACT 1. Tracking & Data Governance Ensure data is accurate, structured and compliant across all touchpoints. * Own tracking across website, webshop, marketing tools and future products * Design data layer, event taxonomy & tracking specs * Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media * Validate implementations & run audits (quality, consistency, GDPR, CMP) * Monitor scripts & impact on Core Web Vitals 2. Reporting & Business Insights Turn data into decision-making tools, not just dashboards. * Build Power BI reporting (DAX, Power Query, AI) * Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility * Structure robust data models for consistent tracking * Support business reviews with clear insights (risks, opportunities, actions) * Enable self-service analytics with strong governance * Translate complex data into simple, business-driven narratives 3. Customer Journey Analysis, CRO & Optimisation Identify friction and unlock growth. * Analyse journeys & funnels (Hotjar, Clarity, Mouseflow) * Detect drop-offs & optimisation opportunities * Support A/B testing, personalisation & CRO * Partner with teams to turn insights into measurable improvements 4. Performance Monitoring & Product Analytics Connect performance, usage and product evolution. * Monitor website performance (Core Web Vitals, RumVision) with IT * Analyse product usage & feature adoption * Contribute to event-based / product analytics evolution * Support data-driven, AI-enabled experiences * 5. Market Intelligence Bring an external, forward-looking perspective. * Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools * Track trends: AI-driven discovery, search evolution * Explore AI analytics: anomaly detection, predictive insights 6. Cross-functional Collaboration & Data Culture Be the go-to expert for analytics. * Translate business needs into measurable solutions * Work cross-functionally (Marketing, Product, BI, IT) * Improve UTM discipline, measurement quality, analytics maturity * Drive a strong data-driven culture ABOUT YOU Must-have * Strong experience: Piwik PRO / GA / GTM + GDPR / CMP * Solid knowledge: web analytics, ecommerce, event tracking, conversion * Experience designing data layers & tracking specs * Strong Power BI (DAX, Power Query) * UX analytics tools (Hotjar, Clarity…) * Experience in CRO / A&B testing * Web scraping (Python or tools) * Sharp analytical + clear communicator Nice to have * SQL / BigQuery * Core Web Vitals / performance optimisation * Ecommerce / digital product environment What Success Looks Like * Data is accurate, compliant and trusted * Conversion opportunities are identified & activated * Reporting becomes predictive and actionable * A real data culture is embedded

H & M Hennes & Mauritz GBC AB

Job Description As a Test & Learn Specialist, you’ll join the Marketing Insights & Steering area within the Marketing Domain, where we enable data-driven decision-making across H&M’s global marketing organization. Our team plays a central role in understanding the impact of marketing ensuring that investments across channels, markets, and customer touchpoints are measurable, optimised, and aligned with business goals. We build and evolve the measurement ecosystem that underpins modern marketing at H&M - combining experimentation, attribution, and marketing mix modelling to generate actionable insights. From defining global measurement frameworks to analysing campaign and customer performance, we connect data, tools, and ways of working to help teams continuously learn and improve. Together, we empower stakeholders across marketing, tech, and business functions to make informed decisions, maximise the value of marketing investments, and drive sustainable growth. WHAT YOU’LL DO As a Test & Learn Specialist, you will play a key role in enabling data-driven decision-making across media, customer, and loyalty strategies. You will collaborate closely with the Test & Learn team (Lead and Specialist) and stakeholders across the organisation to run high-quality experiments and generate actionable insights on the impact of our marketing activities. You will be responsible for planning, designing, analysing, and communicating the results of experiments conducted across our communication channels. This role requires strong technical and analytical skills, attention to detail, and the ability to translate complex results into clear and relevant insights. As a Test & Learn Specialist, you will: Design and run experiments across marketing channels using robust methodologies Analyze results using statistical methods and translate findings into actionable insights Apply best practices in experimentation design, including hypothesis specification, power calculation, setup, analysis and validation Work hands-on with large datasets using SQL, Python, Google BigQuery, and Power BI Ensure data quality and reliability across experiments Communicate results clearly to technical and non-technical stakeholders Collaborate with teams across Marketing to support experiment execution and insight generation Contribute to improving experimentation methods and ways of working WHO YOU WILL WORK WITH: You will collaborate closely with teams across the Marketing organisation, including Activation (Media Operations and CRM & Loyalty), as well as Creative Production. You will also work with colleagues across the Marketing Tech Domain and Controlling to enable experiment execution, ensure data quality, and translate insights into business impact. WHO YOU ARE: You are a curious and analytical problem-solver with a strong interest in marketing measurement and experimentation. You enjoy working hands-on with data and are comfortable designing, analysing, and interpreting experiments to generate clear and actionable insights. You bring a structured and detail-oriented mindset, with the ability to translate business questions into well-designed tests and robust analyses. You are comfortable working with data at scale and ensure high quality in both your methodology and outputs. You collaborate effectively with stakeholders and peers, communicating complex concepts in a clear and accessible way. You are open to feedback, eager to learn, and motivated to continuously improve both your own work and how experimentation is applied across the organisation. We are looking for people with: Bachelor’s degree in Statistics, Engineering, Economics or related field 2+ years of experience working with data analytics, controlled experimentation, data science, marketing analytics, or related fields Experience with randomized controlled trial, hypothesis testing, quasi-experiments or similar methodologies Proficiency in SQL and experience managing large datasets from multiple data sources Knowledge of Python/R or other programming language Experience working with marketing and customer data is a plus Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical audiences Analytical mindset and ability to lead with data-driven insights within a cross-functional team Fluent in English (written and spoken) Additional Information WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE  We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.