Start: Immediately | Level: Intermediate/Senior | Location: Netherlands, UK or Germany, remote | Type: Full-time (40h/week)

ESN is expanding its B2B footprint across Europe. This role bridges the gap between brand and commerce — translating ESN's German

go-to-market playbook into market-specific strategies that give our international sales teams a clear brief: where to play, how to

win, and what to bring.

Reporting into the Head of International for ESN, you'll own the commercial framework for new markets including Switzerland,

France, Italy, and the UK, working in close partnership with local sales leads and the brand team in Germany.

This role requires flexibility to travel between the international markets of ESN within Europe and regular visits (around 1-2x

times/month) in the Headquarter in Hamburg, Germany.

YOUR MISSION

You define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and

categories—while adapting the German playbook to local dynamics

You curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with

local market and retailer needs

You set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while

enabling commercial success

You develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily

across markets

You enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale,

and promotional frameworks

You track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear

review cadence across markets

You ensure brand alignment with Germany by acting as the key interface between the core DE team and international

markets—translating strategy without reinventing it

YOUR EXPERIENCE & SKILLS

You bring 8+ years of experience across key account management, category management, and trade marketing—ideally within sports

nutrition, FMCG, or consumer health

You have strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and

end-to-end trade term management

You master category management tools such as range reviews, planogram development, shopper insights, and space-to-sales

optimization

You bring deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store

execution

You have worked across multiple European markets and understand how to adapt strategies beyond a one-size-fits-all approach
You are fluent in English, with German or another European language as a strong plus

YOU'LL TRIVE IF YOU

Think like a GM, not just a marketer — you care about sell-through as much as brand fit
Can simplify complex brand strategy into tools a sales rep can use in a buyer meeting
Are energised by ambiguity and enjoy building structure where there isn't any yet
Have enough commercial edge to push back on promotions that destroy value
Are genuinely curious about the sports nutrition category and how it varies market to market

WHY CHOOSE US?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of

over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology,

production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support

their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an

exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and

Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and

logistics. Additionally, you’ll benefit from*

Flexible working hours and remote work options
Attractive employee discounts (50% discount on our products)
Subsidy for the E-gym Wellpass (Classpass in NL & UK)
Workation
Corporate benefits (only in Germany)
28 days vacation/year
and much more

Benefity may very depending on the location.

ABOUT US

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful

brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and

supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods,

providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops

high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career

opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!

We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and

what you bring to the table. Join our team and grow with us!

Role

International Commercial Strategy Lead (gn) - ESN

Tags for this job

Brand ESN

Similar Jobs

Creator Growth & Insights Manager (gn)

The Quality Group

Deutschland•Posted: Jun 18•Deadline: Aug 16

Influencer Marketing ist unser wichtigster Kanal. Behandeln wir ihn auch so. Bei ESN macht Influencer Marketing fast 50 % unseres D2C-Umsatzes aus. Das ist kein Awareness-Kanal unter vielen, sondern eine conversion-fokussierte Sales Engine. Das, was unsere D2C-Zahlen wirklich bewegt. Jetzt skalieren wir: mehr Märkte, mehr Kategorien, mehr Komplexität. Und wir brauchen jemanden, der dafür sorgt, dass unser Influencer Marketing Team noch stärker werden kann. DEINE MISSION BEI UNS Unsere Community und unsere Creator haben ESN zu dem gemacht, was es heute ist. Auf echten Beziehungen, auf Vertrauen, auf Content, der wirklich bewegt. Was wir jetzt hinzufügen: Insightsund Analysen, die unsere Creator voranbringen und uns helfen, noch proaktiver zu steuern. * Du übersetzt D2C-Strategie in konkrete Creator-Ziele, nach Markt und Kategorie. So konkret, dass das Influencer Marketing Team direkt damit arbeiten kann. * Du tauchst tief in die Performance ein: welche Creator wachsen, welche Märkte performen unter Potenzial, welche Kategorien zu wenig bespielt werden. Du weißt es, und du weißt, was daraus folgt. * Du hältst den strategischen Rhythmus am Laufen: Reviews mit dem Influencer Marketing Team, Sessions mit Top-Creatorn, Abstimmungen mit internationalen Märkten. Aus jedemdieser Momente werden Entscheidungen, keine Statusupdates. * Du siehst Risiken früh: Abhängigkeit von einzelnen Creatorn, Kategorie-Mix, der nicht stimmt, Märkte, die driften. Du flagst, du handelst. * Du baust unsere Creator-Plattform mit auf: Tools, Frameworks, Reportings, die unser Team und unsere Creator zu State of the Art bringen. DEINE ERFAHRUNG & SKILLS * Du hast 4–6 Jahre Berufserfahrung in Marketing, Strategy, Consulting oder D2C, idealerweise mit Bezug zu Konsumgütern, E-Commerce oder Creator-Marketing. * Du denkst analytisch und kommerziell. Excel ist dein Werkzeug. Du baust Analysen, nicht nur Reports. * Du übersetzt komplexe Daten in einfache Empfehlungen und stehst hinter ihnen, auch im Gespräch mit Senior Stakeholdern. * Social-Media-savvy und am Puls der Zeit. Du verbringst viel Zeit auf Instagram und TikTok, du lebst Creator-Logiken täglich. * Du arbeitest gerne im Maschinenraum, baust Strukturen, Cadences und Frameworks. Kein reiner Stratege, sondern jemand, der Dinge zum Laufen bringt. * Du bist beziehungsstark. Du kannst challengen, ohne anzuecken. Eine zentrale Stimme zum Influencer Marketing-Team. * Sprichst fließend Deutsch und Englisch. WARUM WIR? Bei The Quality Group arbeiten über 1.200 Menschen mit einer gemeinsamen Mission: Ernährung neu zu denken - gesünder, smarter und mit echtem Mehrwert für die Community. Wir glauben an Teamgeist, Eigenverantwortung und den Mut, Grenzen zu verschieben. Dabei zählt jeder Beitrag, unabhängig vom Standort oder Bereich. Je nachdem, wo du bei uns einsteigst, erwarten dich unterschiedliche Benefits, unter anderem: * Attraktive Mitarbeiterrabatte auf Produkte von ESN & More * Flexible Arbeitszeiten & Homeoffice-Möglichkeiten * Zuschüsse zu Mobilität & Fitness (z. B. Wellpass, Deutschlandticket) * Betriebliche Altersvorsorge * Workation-Optionen und mehr Im Bewerbungsprozess erfährst du, welche Vorteile dich an deinem Standort konkret erwarten und was es heißt, Teil von TQG zu sein: Ein Unternehmen, das mit Leidenschaft, Qualität und Mut die Zukunft von Ernährung gestaltet. ÜBER UNS The Quality Group (TQG) ist ein innovativer Anbieter von Sporternährungsprodukten und vereint seit 2021 die erfolgreichen Marken ESN und More Nutrition. ESN ist seit 2004 deutscher Marktführer für Sporternährung und bietet Produkte wie Proteinpulver, Riegel und Supplements, die auf ambitionierte Fitnessziele ausgerichtet sind. More Nutrition, gegründet 2017, steht für gesunde, zuckerreduzierte Ernährungsprodukte und bietet Lösungen für bewusste Ernährung und Gewichtsmanagement – ohne Verzicht. Die Vision von TQG ist es, Menschen dabei zu unterstützen, die beste Version ihrer selbst zu werden. Mit Leidenschaft und Innovationskraft entwickelt das Unternehmen hochwertige Produkte, die Gesundheit, Leistung und Lebensfreude fördern. Mit einer agilen Unternehmenskultur und spannenden Karrieremöglichkeiten ist TQG nicht nur für Kunden, sondern auch für Mitarbeitende ein starker Partner. Das sind wir – The Quality Group – nice to meet you! Now it’s your turn! Wir freuen uns auf deine Bewerbung! Unabhängig von Geschlecht, Alter, Herkunft oder Identität – bei uns zählt, wer du bist und was du einbringst. Werde Teil unseres Teams und wachse mit uns.

Brand ESN

Director (gn) Global Brand – ESN

The Quality Group

Hamburg (hybrid)•Posted: Jun 18•Deadline: Aug 16

Start: Immediately | Level: Director | Location: Hamburg, hybrid, Berlin, remote | Type: Full time (40h/week) As Director (gn) Global Brand, you will be the architect of how ESN shows up to the world. This is not a blank-sheet brief — ESN has a strong heritage, a fiercely loyal community, and real brand equity built over years. Your job is to take that foundation and elevate it: sharpening the strategy, building a visual identity and design system that sets a new standard for the category, and raising the creative bar across every touchpoint so that ESN's brand power matches its commercial ambition. But strategy and systems are only half the job. The bigger gap — and the bigger opportunity — is brand moments. ESN has the athletes, the community, and the products to create moments that define the brand culturally: flagship experiences that the sports world talks about, product launches that feel like cultural events, campaign concepts that earn attention rather than buy it. This role owns that creative vision end to end. You will work directly with the GM Brand and the leads of D2C, Portfolio & Commercial, and International to bring these moments to life at scale. We are looking for someone who is both deeply strategic and genuinely creative — someone with the experience to build a brand system and the vision and creative courage to produce ideas that make people stop and feel something. YOUR MISSION * You drive the master brand strategy (positioning, architecture, tone of voice, and visual identity) — optimized for the German core market and scalable for international expansion * You are responsible for bold brand experiences and athlete-led events that act as cultural statements to capture global attention and deepen long-term community loyalty * You hold end-to-end responsibility (from concept to execution standards) for the creative presentation during major commercial moments, product launches, and relevant community experiences * You establish a strategic architecture and set of principles that empower international teams to adapt the brand with local relevance while maintaining global consistency * You implement a distinctive visual design language across packaging, digital, retail, and content through practical guidelines and templates * You serve as the central brand authority for all internal stakeholders (D2C, Commercial, International) and lead as well as brief global creative and brand agencies YOUR EXPERIENCE & SKILLS * You bring 12+ years of leadership experience in brand management * You have extensive senior-level experience at a culture and lifestyle brand (e.g., Nike, Adidas, Red Bull, Gymshark level) and ideally additional agency experience as a strategic advisor or Creative Director * You can build brand positionings and architectures from scratch and think in years, not quarters * You define excellence, brief agencies to that standard, and make bold creative calls without needing consensus * You are deeply embedded in the sports and performance community, know exactly what feels authentic versus forced, and instinctively recognize moments with true brand-defining power * You immediately think ideas through to execution and commercial impact — strategy and real-world results are inseparable to you * You confidently handle lean resources, high ambitions, and ROI pressure * You thrive in a dynamic, PE-backed environment and speak fluent English, German language skills are a strong advantage WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

Brand ESN

Key Account Manager (gn) - UK

The Quality Group

London•Posted: Jun 18•Deadline: Aug 16

Start: Immediately | Level: Intermediate/Senior | Location: London, hybrid | Working hours: Fulltime (40h/week) The role follows a hybrid working model, with around 2–3 days per week in our London office (TQG UK Limited,25 Gerrard Street, London W1D 6JL). You should be flexible and available to work on-site when business needs require your presence. Own the Growth. Drive the Strategy. Lead the Market. We’re looking for a high-impact Key Account Manager (gn) - Retail to lead the commercial development and execution of our ESN & More Nutrition brands in the UK across retail. This is a mission-critical, strategic role with full responsibility for our retail and specialist channel performance, from revenue delivery to launch excellence and long-term category leadership. Your initial principal role will be to establish listings and joint business plans with the UK’s leading retailers. In addition to account management, you will be responsible for activating the Retail go-to-market strategy in partnership with customers, shaping commercial plans, and ensuring best-in-class execution in close alignment with the overall commercial roadmap for the UK. YOUR MISSION You won’t just manage accounts, you’ll build, execute, and scale the B2B commercial engine for ESN and More Nutrition in the UK. Your mission: * Deliver and exceed Retail revenue targets by delivering the go-to-market strategy across Grocery & Drug/Pharmacy channels * Gain new strategic Retail customers and ensure ESN& More Nutrition are listed in all targeted Grocery & Sports Key Accounts * Grow customer business through joint business planning and become the #1 driver of category growth in the UK within the first 2 years of launch. * Ensure perfect in-store execution with a relentless focus on the Key Business Drivers: * * # of SKUs listed * % Weighted Distribution (VWD) * Shelf presence & planogram compliance * Permanent multi-siting * Temporary display activation YOUR IMPACT * Manage and scale our presence in retail including both existing accounts and new business acquisition * Take P&L ownership for your portfolio, ensuring sustainable growth and commercial profitability * Lead first- and second-level negotiations: from headquarter agreements to in-store activation at the regional level * Design and execute impactful joint business plans, trade terms, and account-specific sell-in strategies * Collaborate closely with Marketing, Supply Chain, Finance and Brand teams to deliver seamless execution and growth YOUR EXPERIENCE & SKILLS * 4–8 years’ experience in Business Development or Key Account roles within FMCG, sports nutrition, or related B2B retail environments * A strong track record with FMCG retailers, including experience in listing acquisition and scaling the business * Demonstrated ability to manage multi-layered negotiations (HQ + regional buyers) * Pre-existing relationships with key FMCG players are a strong plus * Experience in scaling up brands in the sports nutrition sector is a valuable advantage * Commercially strategic, analytically sharp, and delivery-obsessed * Language skills: Englisch C2 * Comfortable with frequent travel within the UK (up to 50%) and visits in the Headquarter in Hamburg 1x/quarter WHY CHOOSE US? This role offers * A strategic commercial role with direct influence on our success in the UK * High ownership from day one, with visibility and autonomy to make real impact * A dynamic, fast-paced environment backed by one of the world’s leading sports nutrition groups Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the Classpass Membership * Workation * 28 days vacation/year ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

International