(Senior) Manager Media Strategy

Senior Paid Media Manager

Sophos

About Us Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.   Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.   Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com. Role Summary Sophos is seeking a Senior Paid Media Manager to join the Global Growth Marketing team and lead paid media execution for the Americas within a globally coordinated operating model.  In this role, you will partner closely with Americas Field Marketing while collaborating with regional paid media counterparts in EMEA and APJ. You will provide senior ownership for Americas execution and contribute to global paid media standards, performance governance, testing frameworks, and reporting.  This is a high-impact, highly visible role at the intersection of global strategy and regional execution. The ideal candidate can zoom out to align paid media strategy with Sophos’ growth priorities and zoom in to optimize campaigns, channels, audiences, and creative for measurable business impact. 

Senior Manager, Paid Media

Sanity

ABOUT SANITY At Sanity.io we’re building the future of AI-powered Content Operations. Our AI Content Operating System gives teams the freedom to model, create, and automate content the way their business works, accelerating digital development and supercharging content operations efficiency. Companies like SKIMS, Figma, Riot Games, Anthropic, COMPLEX, Nordstrom, and Morningbrew are using Sanity to power and automate their content operations. We're looking for a Senior Manager, Paid Media to own Sanity's paid media program: strategy, measurement, and testing agenda, and to build and lead the team behind it. You'll manage a $5M+ annual budget, working with agencies and contractors for execution while coordinating closely with demand gen, ABX, and RevOps internally. This is the first dedicated paid media hire, and it's a people-manager role from day one: you'll oversee two contractors immediately, with a plan to convert them to full-time hires by January, and grow the team to 2–3 people within your first year. You'll shape how this function works from the ground up, including the team you hire, coach, and lead to run it. WHAT YOU'LL DO * Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. You’ll hire, onboard, coach, and develop direct reports. This is a people-management role, not a solo IC function. * Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH. Every dollar accountable. * Manage agencies and contractors: Brief, steer, and hold external partners accountable. You set the strategy and testing agenda; they execute. You know what good agency output looks like because you’ve been on that side of the table. * Run paid social as a primary channel: LinkedIn, Meta, YouTube, Reddit, and TikTok are where our buyers spend time. You’ll build audience strategies, creative testing frameworks, and campaign architectures that turn paid social into a pipeline driver. * Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. If the plumbing doesn’t exist, you build it. Work with RevOps and marketing ops to close the loop between ad spend and pipeline. * Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. You have a methodology for this, not just a habit of “trying things.” Document what works, kill what doesn’t, share findings across the org. * Use AI to sharpen performance: You’re already using AI for bidding optimization, audience modeling, creative iteration, and performance analysis. We expect you to show how AI fits into your workflow and where it gives you an edge. This isn’t a nice-to-have; it’s how modern paid media operates. * Drive full-funnel programs: Campaigns that serve the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales. * Report on what matters: Translate platform metrics into business outcomes: pipeline generated, cost per opportunity, influenced revenue. ABOUT YOU * 8+ years in B2B paid media, managing $5-10M+ annual budgets, with at least 2+ years of experience managing a team * Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH * Experience managing agencies and contractors. You write sharp briefs, set KPIs, and course-correct when performance drifts. Bonus if you’ve worked agency-side. * Built and run structured experimentation programs across creative, audiences, and channel mix at scale * Built paid media infrastructure: attribution, naming conventions, tagging, reporting * Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation. You can walk us through specific examples of how AI has improved your results. * Strong communicator who can present to leadership and align cross-functional partners. This matters as much as your platform skills. * Familiar with B2B SaaS or developer tools, longer sales cycles, and buying committees WHAT SETS YOU APART * Paid media experience in developer tools, content platforms, or technical infrastructure * Familiarity with ABM platforms (Demandbase, 6sense) and account-based motions * Scaled a paid program from early stage to mature, multi-channel operation * Built AI-assisted workflows that go beyond platform defaults (e.g., custom models for bid management, AI-driven creative testing, automated budget reallocation) * Experience with Salesforce or HubSpot for closed-loop reporting WHAT WE CAN OFFER * A highly-skilled, inspiring, and supportive team * Positive, flexible, and trust-based work environment that encourages long-term professional and personal growth * A global, multi-culturally diverse group of colleagues and customers * Comprehensive health plans and perks * A healthy work-life balance that accommodates individual and family needs * Location-based salary and competitive stock options program WHO WE ARE Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems. One of our big differentiators is treating content as data so that it can be stored in a single source of truth, but seamlessly adapted and personalized for any channel without extra effort. Forward-thinking companies choose Sanity because they can create tailored content authoring experiences, customized workflows, and content models that reflect their business. Sanity recently raised a $85m Series C led by GP Bullhound and is also backed by leading investors like ICONIQ Growth, Threshold Ventures, Heavybit and Shopify, as well as founders of companies like Vercel, WPEngine, Twitter, Mux, Netlify and Heroku. This funding round has put Sanity in a strong position for accelerated growth in the coming years. You can only build a great company with a great culture. Sanity is a 200+ person company with highly committed and ambitious people. We are pioneers, we exist for our customers, we are helved, and we love type two fun! Read more about our values here! Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products and services. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Remote / Global Senior Manager, Social Media & Influencer Marketing

Hemro Group

DEINE AUFGABEN As the Global Senior Manager, Social Media & Influencer Marketing, you will lead the development and execution of our social media and influencer strategies to drive brand awareness, engagement, and business growth. You will own the end-to-end management of social channels, influencer partnerships, and content creation, ensuring campaigns are innovative, culturally relevant, and aligned with brand and business objectives. Working closely with cross-functional teams including Brand, Product, Digital, Trade Marketing, and external partners, you will translate strategic concepts into compelling content and campaigns while leveraging analytics to optimize performance and demonstrate measurable impact. Social Media Strategy & Execution: * Develop and execute an integrated social media strategy aligned with business and marketing goals. * Execute the daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels. * Lead planning and executing of always-on content, campaigns, and editorial calendars. * Manage external partners and collaborate with Brand Team for content creation. * Collaborate with brand and product teams to ensure message consistency. Influencer & KOL (Key Opinion Leaders) Marketing: * Own influencer & KOLs strategy, from discovery and vetting to contracting, briefing, and performance analysis. * Build long-term relationships with influencers & KOLs who authentically align with our brand. * Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules). * Evaluate influencer performance and ROI using data-driven measurement. Content & Creative Direction Steering: * Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series). * Identify and implement trending formats and platform features to keep our channels culturally relevant. * Work with creative teams and external partners to produce compelling and on-brand assets. * Optimize content for each platform’s best practices and audience behaviour. Analytics & Optimization: * Set KPIs and track performance across all social and influencer programs. * Analyse insights to guide content adjustments and future campaign planning. * Present regular reports to leadership with strategic recommendations. * Stay current on platform algorithms, new features, competitive activity, and industry trends. Cross-Functional Collaboration: * Partner with Digital team to integrate organic and paid strategies. * Work with customer support and product teams to deliver a cohesive customer experience and respond to customer inquiries. * Collaborate with Brand team to manage campaign calendars and messaging alignment. * Support Trade Marketing team on collaborative campaigns for events, promotions & integration of KOL. DEIN PROFIL Critical: * 7-10+ years of experience in social media and/or influencer marketing, or related roles. * Proven track record of owning social channels and building high-performing programs. Excellent understanding of platform best practices. * Experience managing Influencer and KOLs ecosystems and relationship building.   Highly desirable: * Experience with the coffee industry and coffee equipment. * Strong command of English language (ideally, native speaker). German is a plus. * Strong hands-on executional skills and mentality is a must. * Strong creative instincts, understanding of storytelling, and ability to brief/design content.   Technical skills as a plus: * Excellent understanding of analytics tools and social listening tools. * Analytical mindset with experience turning data insights into actionable strategies.                                                                   Management skills: * Strong project management skills with ability to manage multiple campaigns at once. * Excellent communication and collaboration skills. * Comfortable in a fast-paced environment and willingness to adapt.