Remote / Global Senior Manager, Social Media & Influencer Marketing

HelloFresh

THE ROLE: WHAT'S IN THE BOX Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate "Love Brand"? As our Senior Brand Manager NL, you will take full ownership of all brand-related activities for the Dutch market. Your ultimate goal is to drive Brand Consideration and Brand Equity, deeply embedding our brand into Dutch culture. This is not a traditional, siloed branding role. You will operate within a fast-paced, complex matrix organization, bridging local execution with global strategy. We need a commercial, highly strategic marketer who possesses an elite track record in end-to-end campaign management, exceptional agency governance, and specific expertise in driving high-converting D2C retail campaigns that bridge customer centricity with short-term performance. Crucially, you will work in lockstep with our Growth Marketing team, ensuring that high-impact brand equity seamlessly fuels the performance funnel to drive scalable business growth. WHAT YOU’LL DO: THE RECIPE * Drive Local Strategy & Brand Equity: Own and execute a winning brand strategy for the Dutch market that aligns with our global brand framework while staying hyper-relevant to local consumer insights and trends. * Campaign Management: Lead the orchestration of the campaign calendar and end-to-end large-scale integrated marketing campaigns (360° ATL, Digital, Paid Social, and Activations) from brief to PCR, including Hockey sponsorship and large influencer collabs. * Accelerate D2C Retail Campaigns: Design and execute tactical, high-performing D2C retail marketing campaigns. You will know exactly how to leverage performance mechanics and brand storytelling simultaneously to drive acquisition, retention, and brand loyalty. * Navigate the Matrix: Act as a master collaborator within a matrix organization. You will work in close lockstep with local marketing operations (Media, PR, Social, Product Marketing) and Global Brand teams to ensure seamless alignment and buy-in. * Elevate Agency Management: Manage, challenge, and inspire our creative, media and PR agency partners. You will set high standards for output, negotiate effectively, and ensure agencies deliver cutting-edge, thumb-stopping, and cost-effective work. * Data-Driven Optimization: Turn consumer insights and campaign data into actionable initiatives. You will take tight control of the allocated marketing budget, rigorously tracking KPIs and ROI to prove how brand creativity fuels business metrics. * Cultural Relevance: Monitor competitive activities and cultural shifts in the Netherlands to inspire the wider team with new developments, buzz-worthy moments, and local brand partnerships. WHAT YOU’LL BRING: THE INGREDIENTS * Experience: 7+ years of progressive marketing experience in fast-moving D2C, e-commerce environments. * Education: Relevant Master’s or Bachelor’s degree in Marketing, Business, or Communications. * Stakeholder management: Proven experience navigating complex, fast-paced matrix organizations with high exposure to multiple internal and global stakeholders. * Campaign Excellence: A proven track record of delivering successful, high-impact 360° brand and retail campaigns with a deep understanding of the Dutch media landscape. * D2C Expertise: Strong commercial acumen with a deep understanding of social media, customer journeys, conversion funnels, and retail mechanics specific to Direct-to-Consumer business models. * Elite Agency Leadership: Outstanding agency management skills, with the ability to manage complex contracts, brief creatively, and steer agency partners to deliver ahead of the curve. * Analytical Mindset: Data-driven approach to analyzing consumer behavior, with the ability to translate complex data into creative, bold marketing initiatives. * Soft Skills: Exceptional communication and stakeholder management skills; a proactive, enthusiastic attitude that thrives on transformation and opportunity. * Languages: Native in Dutch and fluent English is mandatory. Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days. WHAT WE OFFER: THE TOPPINGS Compensation & Financial Wellbeing * Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions. * Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.  * You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%). Health & Wellbeing * Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp. * Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2025. Flexibility & Work-Life * Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.40 daily remote work allowance. * Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total). * Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel. * Eligible employees can work from another country for up to 8 weeks per year. Career & Development * Grow with our "Learning Never Stops" mindset:  access internal/external opportunities, and join our cross-market mentoring program. * A dedicated annual budget to help you keep learning, developing new skills, and growing your career. Culture & Environment * Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events. ABOUT HELLOFRESH HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.  Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.  We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us. ARE YOU UP FOR THE CHALLENGE? Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.    HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Europe: EUaccommodations@hellofresh.com. APAC: APACaccommodations@hellofresh.com United States: USCandidateAccommodations@hellofresh.com Canada: CAaccommodations@hellofresh.com

TheyDo

HELP FIX CUSTOMER-CENTRICITY AT SCALE Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact. Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture. Our mission is clear: Make journey management the most powerful business tool in the world. If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together. ROLE TYPE: This is a 3 month full time contract to start ASAP with scope to extend. ROLE SUMMARY TheyDo created Journey Management and is now evolving into the Experience Context Platform, the operating layer that connects customer insight, AI agents, and business execution for the enterprise. Ford, Pfizer, Lufthansa, Siemens, and Lloyds are some of the customers who already run on journeys. This role exists to lay the groundwork for the community of practitioners who believe the same thing, and to start making sure the world knows TheyDo is where that conversation lives. You'll work across two connected areas: the social presence that builds TheyDo's reputation in the market, and the early shape of a community program that engages champions at our best customers. Both require strategic thinking, genuine relationship-building, and the ability to operate without a playbook. You'll collaborate closely with Marketing, Sales, CS, and leadership, and report to the VP of Marketing. By the end of this contract, we should have a clear, evidence-backed answer to: what does TheyDo's social strategy look like, and what's the right format for a champion community proven well enough to make a confident call on what comes next. COMMUNITY BUILDER The Experience Context Platform is a category in motion. The practitioners who adopt it earliest will shape how the rest of the market understands it and this role is how TheyDo builds, nurtures, and activates that group. That means two things: you'll own TheyDo's social strategy and execution deciding which channels matter, what the right voice looks like, and how to turn organic presence into a genuine funnel. You'll collaborate with our Co-Founder and CEO Jochem, and other thought leaders to amplify credible voices in the space, treating LinkedIn not as a publishing queue but as a distribution engine for ideas worth spreading. As the practitioner landscape evolves, LinkedIn today, Reddit or somewhere else tomorrow you'll move with it. Right now, our hypothesis is that the highest-value community format is small and intentional - virtual roundtables, curated online sessions, and occasionally in-person moments with the champions inside our customer base. Community also lives inside the product, and the right answer may be a combination of both. You'll make that assessment, place the bet, and build the program not inherit a brief. WHAT YOU'LL OWN Social Strategy & Thought Leadership You'll own TheyDo's social strategy end-to-end: channel selection, voice, content cadence, and how it all maps to pipeline. LinkedIn is the starting point, but you'll evaluate where the Journey Management and Experience Context Platform conversations actually lives and go there. You'll experiment with formats, short-form video, carousels, written posts, repurposed content and build a feedback loop that tells you what's actually earning attention versus what just looks like it is. You'll collaborate with internal experts and external thought leaders to co-create content that earns attention. You'll work closely with PMM, demand gen, content, CS, and Product to make sure social amplifies the work happening across the team, not just runs parallel to it. Success is a social presence that generates inbound interest from the right personas, not just follower growth. Thought Leader & Influencer Relationships You'll map the Journey Management and CX landscape who has voice, who's building it, who is genuinely aligned with where TheyDo is going and build real, ongoing relationships with those people. You'll create ways for them to engage with TheyDo that feel authentic because they are: co-created content, event appearances, social amplification. No one has owned this properly before. You'll build it from scratch. Champion Community Program You'll design and run TheyDo's community program for Tier 1 customer champions, building on the format hypothesis outlined above and validating, adjusting, or replacing it as you learn what this audience actually responds to. You'll own the strategy, the calendar, the relationships, and the feedback loops back to Product, CS, and Sales.   Newsletter You'll write and manage a newsletter that earns opens. Not a product update digest - a publication people in the Journey Management and Experience Context space actually want to read. You'll surface stories from customers, product, and the community, and hold a high bar for what's worth sending. WHAT WE'RE LOOKING FOR * You've owned social strategy at a B2B SaaS company, ideally targeting enterprise customers not just executed someone else's plan. You have a point of view on what makes B2B social actually work and you can defend it. * You've built community programs before, ideally in an enterprise SaaS context. You know the difference between a community that looks active and one that actually compounds. * You're a strong writer. A LinkedIn post, a newsletter, an event invitation, and a thought leadership brief all read differently - you know why, and you can write all four without losing the thread. * You think in strategy and execute in detail. You can set the vision for what TheyDo's social presence should be and then make it happen without waiting for someone to hand you a brief. * You're curious about Journey Management, CX, and enterprise AI. * You use AI as a genuine part of your workflow - for research, drafting, content repurposing, community insight - and you can be concrete about how it's changed how you work. * 5+ years in social media, community, or customer marketing in a B2B environment. Experience across more than one of these disciplines matters more than depth in just one. WHAT YOU WON'T DO * You won't execute a social calendar without owning the strategy behind it. If you don't know why a post exists, it shouldn't go out. * You won't run events for the sake of activity. The community program should compound - every interaction should deepen a relationship or surface an insight worth acting on. * You won't operate in a silo. The intelligence you gather - from social, from events, from influencer conversations - belongs to the whole GTM team. * You won't wait for the playbook. It doesn't exist yet. You'll write it. SUCCESS METRICS (90-DAY PROOF POINTS) * Champion pilot validated — a completed pilot with a small group of Tier 1 champions, with clear takeaways on format and what's worth scaling. * Social strategy proven — a documented strategy, early inbound signal, and a content engine that's demonstrably working. * Clear recommendation — by the end of the contract, a clear, evidence-based recommendation on what this function should look like going forward, and whether it should become a permanent role. WHAT WE OFFER OUR PERMANENT EMPLOYEES: 💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed! 🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility. 🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location. 🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December. 🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career. 🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership. 👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover. 👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered. 🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France. ⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously. 🚀 Continuous growth of our benefits package as we continue to grow in size To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions. About TheyDo Our core values are the driving force behind every decision we make. We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process. TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race. Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner. If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table! #LI-Remote

Airbnb

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. THE COMMUNITY YOU WILL JOIN Social media is an emerging discipline for Airbnb. We're seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. The job will cover all content published on our owned channels, the social elements of our marketing and comms campaign work, and our influencer and creator programs. The right candidate will know how to identify, structure, and activate the right data — turning raw performance information into something usable, and ultimately into decisions that move the business forward. You will partner closely with social strategy, social creative, Comms, Data Science, and regional marketers to help Airbnb understand the impact of social media on business outcomes, and guide the team at both a day-to-day and at a strategic level on how to grow our channels and improve performance. THE DIFFERENCE YOU WILL MAKE You will define how Airbnb measures social media — from the frameworks and tools we use to the stories we tell about performance. This is a greenfield opportunity to build a best-in-class measurement practice for one of the world's most recognized brands. You will go beyond dashboards. Your work will shape how Airbnb understands the impact of social on business outcomes, how teams make day-to-day creative and strategic decisions, and how leadership evaluates the effectiveness of our global social investment. You will bring rigor, innovation, and a bias for action — leveraging AI, experimentation, and deep platform expertise to keep Airbnb ahead of the curve. A TYPICAL DAY * Define and own Airbnb's social measurement strategy — standardizing frameworks, KPIs, and success criteria across platforms and regions, while accounting for local market nuances * Elevate reporting into strategic storytelling — synthesizing data across channels, programs, and regions into cohesive, E-team-ready narratives that connect social performance to broader marketing goals and company priorities * Lead a global test-and-learn agenda — designing experiments with clear hypotheses and success criteria, running rapid tests to exploit algorithmic dynamics, identify breakout content formats, and unlock outsized reach * Drive insights and optimization — analyzing cross-platform performance to surface growth levers, breakout trends, and content opportunities; translating findings into clear, actionable recommendations for creative and strategy teams * Apply AI to accelerate analytical depth and speed — leveraging AI tools to build custom reporting views, automate workflows, validate hypotheses, and synthesize internal Airbnb data with external social signals * Own the social measurement tool landscape — maintaining expert-level knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular); evaluating and onboarding new vendors as the landscape evolves * Partner with Consumer Insights — collaborating with Airbnb's insights team to enrich qualitative and quantitative research with social-native observations; identifying patterns in social conversation that reveal audience shifts, unmet needs, and cultural moments * Be hands-on with data — independently pulling, querying, and analyzing data across platforms, internal tools, and third-party systems; ensuring data quality, consistency, and alignment on taxonomy and reporting standards across teams YOUR EXPERTISE * 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform * Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools * Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools) * Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership * Experience leading test-and-learn agendas and applying experimentation frameworks to drive measurable business outcomes * Track record of influencing cross-functional stakeholders and driving alignment in complex, matrixed organizations * Comfortable operating at both strategic and executional levels — from shaping global direction to building datasets * Demonstrated hands-on proficiency with AI tools for analytical work, including using AI to build dashboards, validate hypotheses, process large datasets, and connect social signals to proprietary business data * Deep familiarity with the social measurement tool landscape, including proven ability to model or extrapolate data not directly available through public sources   Your Location: This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.  We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.   Pay Range $192,000—$235,000 USD