
Sona · Hybrid - London
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose betwee...
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations
are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most
important part of their businesses - their people.
Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering
Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more
intelligently and empower their teams.
In under 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their
organisations, grown the team to 140+, and secured over $100M in funding from notable VC’s, including our Series B led by N47
alongside Felicis, Northzone, and Gradient Ventures (Google).
It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the
company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits
in place.
About the Role
Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business
Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a
must-have product and a huge growth ceiling.
This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on
ownership and building best practices from the ground up in an innovate and high-growth business.
Responsibilities
This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is
ready to support your career development every step of the way.
Requirements
self-directing.
messaging converts a prospect into a meeting
Benefits
ABOUT VERCEL: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. ABOUT THE ROLE: Vercel is looking for a Strategic Vercel Development Representative (VDR) to join our Sales team. Strategic VDRs are key to our product adoption and company growth in the largest companies in the world. In this autonomous role, you will be building a pipeline of qualified business for the Strategic part of our sales organization through cold outbound and working closely with your counterparts on the Enterprise Account Executive (SAE) team. You will also be collaborating cross-functionally with Marketing, Sales Engineering, and Customer Success to learn more about product, positioning, and messaging. The SDR team reaches out to potential customers to introduce them to the value Vercel could bring their business to set up qualified meetings for the Strategic Account Executive Team. This team initiates substantial transformations for our customers, leading to promotions and profits for customers who adopt Vercel. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. WHAT YOU WILL DO: * Kick off sales cycles by identifying and qualifying future customers in assigned geo and Enterprise market segment * Write tailored messages and cold call qualified prospects * Set and book qualified meetings for Enterprise AEs * Work closely with Enterprise AEs on targeting some of the largest companies and logos * Collaborate with your peers and guide those around you ABOUT YOU: * Ability to navigate and prospect into large org structures in the Fortune 500 * 1+ years of experience as an outbound SDR * Highly creative with outbound approach BONUS IF YOU: * Vercel, Next.js, or any other technical background or understanding * Salesforce, Outreach, HubSpot, LinkedIn Sales Navigator BENEFITS: * Competitive compensation package, including equity. * Inclusive Healthcare Package. * Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. * Flexible Time Off. * We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
ABOUT VERCEL: Vercel is the agentic infrastructure company. We free people and agents to ship what’s next. For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience. Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents. We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. ABOUT THE ROLE: The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, EMEA, you will play a pivotal role in helping to establish, and grow our partner ecosystem with Technology and Solution partners. This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You’ll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the EMEA ecosystem. If you are energized by creating net-new revenue streams, shaping GTM strategy with partners, and turning early-stage relationships into scaled growth engines, this role is for you. WHAT YOU WILL DO: Build and Scale the EMEA Partner Ecosystem * Define and execute Vercel’s regional partner strategy across EMEA wide Technology and Solution partners. * Identify, recruit, and activate high-impact regional and global partners, including regional GSIs and strategic ISVs at regional level. * Establish scalable engagement models and joint value propositions that drive measurable pipeline and revenue. Drive Partner-Sourced & Influenced Revenue * Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline. * Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders. * Own revenue targets tied to partner performance and ecosystem contribution. Develop Strategic Relationships * Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders. * Serve as the primary point of accountability for strategic partner success in EMEA. * Align partner objectives with Vercel’s growth priorities. Solution & Offering Development * Collaborate with Solution partners to package and bring Vercel’s AI Cloud and frontend platform offerings to market. * Identify repeatable use cases, industry plays, and reference architectures that unlock scale. * Provide structured feedback to Product and Marketing based on regional partner and customer insights. Enablement & Ecosystem Activation * Lead partner enablement initiatives to ensure technical, sales, and marketing readiness. * Equip partners with messaging, positioning, and use-case clarity to successfully sell Vercel. * Represent the EMEA partner voice internally and ensure alignment across teams. About you: * 7+ years in business development, partner management, and/or sales roles at high growth tech company * Proven track record of building partner-sourced pipeline from zero to multi-million-dollar impact. * Strong understanding of frontend technologies, cloud infrastructure, and AI development ecosystems. * Existing EMEA partner network (agencies, GSIs, hyperscalers, technology partners) that you can activate. * Experience driving co-sell motions and working closely with regional sales teams. * Executive presence with the ability to influence senior stakeholders internally and externally. * Highly collaborative, action-oriented, and motivated by exceeding ambitious growth targets.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We've built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 4 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 140+, and secured over $50M in funding from notable VC's, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It's a hugely exciting time to be joining the team as we're still small enough that you'll have a significant impact on the company's growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here. ABOUT THE ROLE We're hiring a Senior People Partner to own the day-to-day of our People function as Sona scales through its next phase of growth. Reporting to the Chief of Staff & VP of People (single person, dual role!), this is a role for someone who wants to do excellent business partnering and execution work: from partnering with senior leaders on the people decisions that matter through to building and improving the processes that help a 150+ person, globally distributed team do their best work. Day to day, that means being the go-to partner for managers navigating performance conversations, probation, and difficult people decisions. It also means driving forward projects like performance management, learning and development, and the systems that support a high-performance culture, executing the strategy while the VP of People holds the overall direction. This isn't a role where you'll inherit a fully formed function and keep it running. Much of what you'll be responsible for needs to be built from scratch or improved. If you're energised by that kind of ambiguity, and comfortable operating in a fast-moving environment where priorities shift and the org evolves quickly, this will be a great fit. For the right person who comes in and excels, there's a clear path to Head of People. RESPONSIBILITIES * Own the day-to-day of the People function, acting as a key business partner across the business * Partner with managers and leaders on performance management, probation, employee relations, and people decisions * Drive People projects - including performance management frameworks, L&D, and culture initiatives - from design through to delivery * Help ensure our operational processes are documented, AI-first and scalable * Work closely with the VP of People to execute the People strategy as Sona scales past 150 headcount and into new international markets REQUIREMENTS * You're a People generalist who's comfortable spanning business partnering, ops, and project delivery * You've worked in a startup or scaleup environment (ideally post-Series A) and are used to building things from scratch, not just running established processes * You bring a commercial mindset - you understand business strategy and organisational priorities, and you frame People decisions in terms of what's right for the business * You've personally handled performance management, probation, and difficult people situations - not just designed policy around them * You're self-sufficient - you can manage senior stakeholders, navigate ambiguity, and make judgment calls without constant input * You communicate clearly and directly, adapting your style across different audiences and levels of seniority * Bonus: experience scaling a People function through 150-300+ headcount, international employment experience, or exposure to building performance management or L&D frameworks from scratch BENEFITS * Salary: £80k - £95k * Hybrid working: 3 days per week in the London office * Share options * 35 days annual leave (25 days standard plus 10 flexible public holiday days) * Extra day of leave for every year of service * Pension contributions matched up to 5% * Comprehensive health insurance * Enhanced parental leave & pay * Salary sacrifice childcare scheme (Workplace Nursery) * Annual all expenses paid team retreats * The latest Macbook and equipment budget for your home office * Professional development budget * Unlimited free books Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.