
Too Good To Go · København
🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in...
🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More
than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to
be exact.
💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with
consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an
end-to-end surplus food management solution, and influence legislation to help reduce food waste.
📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have
together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s
atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market.
⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most
Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most
recently, we won Apple’s coveted Cultural Impact Winner.
In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented
communications at scale.
We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission.
Your Mission
You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B
CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the
app. From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of
improving the efficiency of our retention and growth engine cross-functionally.
You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to
release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and
automated. This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and
what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into
repeatable frameworks through experimentation.
What we're looking for
Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being
folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable
lifecycle communications align with our north star of saving more food. While we value some technical expertise in marketing
automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to
get the job done.
Responsibilities
operational communications
adhoc comms, and messaging formats
work
communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements
Requirements
Amplitude or MixPanel
need and want most
the same
Good to have
Our values
What we have to offer
in your role.
important mission.
Benefits
How to apply
and international media in order to get a good overview of Too Good To Go.
LinkedIn direct messaging.
#LI-Hybrid
A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a
diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly
believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us
belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you
need reasonable accommodation at any point in the application or interview process, please let us know.
YOUR MISSION At Passendo, we are dedicated to driving innovation and delivering exceptional value to our clients through cutting-edge solutions. We believe in the power of targeted marketing strategies that connect us with the right customers. As we continue to grow, we are looking for a passionate and skilled Account Based Marketing (ABM) Manager to join our dynamic team. As an Account Based Marketing Manager, you will play a critical role in developing and executing ABM strategies that target high-value accounts and drive engagement. You will develop and implement end-to-end account-based marketing strategies to drive engagement, pipeline, and revenue growth for target accounts. You will collaborate closely with sales, product, and the tech teams to create personalized campaigns that resonate with our key accounts, ensuring alignment with overall business objectives. YOUR PROFILE Roles and responsibilities Be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs * Own and run ABM at Passendo * Define and coordinate success criteria for ABM to succeed and utilize marketing automation and CRM tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to optimize results * Coordinate content for website, blog posts, and other forums, and sales documentation needed for ABM * Pursue and nurture leads until qualified and enhance the buyer journey as it relates to content development and inbound marketing efforts * Conduct thorough insights to understand key account needs, pain points, and decision-making processes * Work closely with the product and content functions to produce high-quality, relevant content that addresses the interests of target accounts * Build and maintain relationships with stakeholders within target accounts to foster engagement and loyalty * Monitor industry trends and best practices in ABM, continuously seeking new ways to enhance our marketing efforts Skill set and experiences * 3-5 years of experience in ABM, Lead Generation, or Performance Marketing or related roles within B2B Experience in creating, launching campaigns, and reporting its results * Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth * Strong understanding of the sales and marketing alignment, particularly in an ABM context. * Excellent written and verbal communication skills, with the ability to create compelling marketing messages * Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce). * Analytical mindset with experience in measuring and interpreting marketing metrics to drive decisions * Strong project management skills and the ability to manage multiple priorities in a fast-paced environment Innovative thinker with a passion for driving results through targeted marketing strategies WHY US? What We Offer: * Competitive salary * Comprehensive benefits package * Opportunities for professional development and career growth * A dynamic, collaborative, and inclusive work environment * Flexible working arrangements (hybrid options available). How to Apply: If you are an enthusiastic marketer who thrives on creating impactful strategies for key accounts, we want to hear from you! Please submit your resume highlighting your relevant experience.
MORE THAN A JOB Er du den, kollegaerne går til, når workflows driller? Kan du oversætte en kompleks forretningsstrategi til en strømlinet HubSpot-løsning, før kunden har nået at færdiggøre sin sætning? Og går du med en drøm om på sigt at tage mere ansvar og måske endda forme dit eget team? Så skal du spidse ørerne nu. Hos Obsidian søger vi en Senior HubSpot Specialist, der har det sorte bælte i Sales, Marketing og Service Hub – og som er klar til at hæve barren for, hvad et bureau kan levere. WHAT YOU'LL DO Du bliver ikke bare en "do’er". Du bliver en strategisk sparringspartner for vores kunder og et teknisk fyrtårn internt. Du får frihed til at drive dine egne projekter, men du står aldrig alene. Vi leder efter en seniorprofil til vores HubSpot-team. Du vil drive projekter selvstændigt og stå for implementering af HubSpot for vores kunder på tværs af Norden og Tyskland. Du vil fungere som overordnet rådgiver for virksomheder med henblik på at finde den bedste løsning og sikre korrekt implementering og onboarding af denne løsning. I det daglige får du support fra det øvrige team, som kan assistere med det operationelle arbejde ud fra den retning, du har sat. Derudover vil du også fungere som sparringspartner for teamets yngre konsulenter og bidrage til at løfte deres faglighed. Det er en fordel, hvis du har ambitioner om en ledelsesrolle på sigt, men dette er hverken et krav eller den primære funktion i rollen til at starte med. Hvad skal du lave helt konkret? * Du leder onboarding, migrering og integration på tværs af HubSpot (Sales, Marketing, Service og Data Hub). * Du omsætter kundens forretningsbehov til konkrete tekniske løsninger – fra dataarkitektur på højt niveau til nørdet workflow-opsætning. * Du rådgiver om, hvordan HubSpot bedst integreres med kundens øvrige tech-stack (ERP, Salesforce, Business Central, Zendesk etc.). * Du tør udfordre kunden (kærligt, men tydeligt) på deres strategi og processer. * Du tager ansvar selv og hjælper kollegaer i salgspitches med din fagekspertise og spotter upsell-muligheder hos dine kunder. * Du mentorere og sparrer med dine kollegaer, så vi sammen bliver endnu skarpere. EXPERIENCE YOU'LL BRING Vi leder efter en, der både forstår kode og mennesker. Du behøver ikke være udvikler, men du skal vide, hvad der foregår "under kølerhjelmen". Dine "Hard Skills" og erfaring: * Du har 3+ års erfaring med HubSpot (gerne som admin, product owner eller superuser). * Du har dyb indsigt i flere Hubs (især CRM, Marketing, Sales og Service) og kan bygge avancerede rapporter og integrationer. * Har du erfaring fra et andet bureau? Kæmpe plus. * Du har teknisk snilde og forretningsforståelse. Hvis du kan pille ved HTML, HubL eller API’er, er det en fordel, men det er ikke et krav. Din personlighed: * Du kan kommunikere komplekse løsninger, så alle forstår dem. * Du venter ikke på at få opgaver tildelt; du ser, hvad der skal gøres, og tager teten. WHAT WILL YOU BE A PART OF Hos os bliver du en del af et miljø, hvor tempoet er højt – men humøret ligeså. Vi arbejder tæt sammen, deler viden generøst og elsker at finde løsninger, der flytter noget – både for kunderne og for os selv. Om det er på kontoret i København eller Aarhus, over et whiteboard, i fredagsbaren eller på en løbetur, møder du den samme energi: vi vil fremad, og vi gør det sammen. Vi er ikke et sted, hvor tiden står stille. Vi er en flok nørder (på den fede måde), der brænder for data, vækst og resultater. Hos os bliver du en del af et ungt og ambitiøst miljø, hvor der er kort fra tanke til handling. Vi tror på frihed under ansvar og investerer tungt i vores medarbejderes udvikling. Vi er best-in-class: Vi stiller os ikke tilfredse med "godt nok". Vi vil være de bedste. Vi er sociale: Vi arbejder hårdt, men husker også at fejre vores sejre. Fredagsbaren, firmafesterne og den daglige jargon er en stor del af vores DNA. Vi er i vækst: Det går stærkt hos os, og det giver dig muligheder for karriereudvikling, som du ikke finder i en støvet corporate virksomhed. HOW TO APPLY Hvis du kan se dig selv i denne rolle og er klar til at bruge dine tekniske og kommunikative evner til at forme fremtidens marketing, så send os dit CV og en kort ansøgning. Vi er særligt interesserede i at høre om projekter, hvor du har oversat komplekse udfordringer til fungerende løsninger. Bonusinfo Din nærmeste samarbejdspartner vil blive Thomas Hørlykke (thomas.hoerlykke@obsidianagency.com). Stillingsbetegnelsen er endnu ikke endeligt fastlagt – hvis vi finder det rette match, beslutter vi titlen sammen. Vi forestiller os noget i retning af Sr. HubSpot Konsulent, Sr. B2B Konsulent eller Sr. HubSpot & B2B Konsulent. Vi glæder os meget til at høre fra dig!
🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact. 💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 📈 Scale: We’re growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth’s atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market. ⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME’s 100 Most Influential Companies. Most recently, we won Apple’s coveted Cultural Impact Winner. In the B2B CRM team at Too Good To Go, we empower our partner stores to fight food waste through engaging, action-oriented communications at scale. We’re now looking for a B2B CRM Lead to take over the reins, so that we continue bringing forth this mission. Your Mission You'll work day to day with stakeholders across Product, Data, Commercial, and Marketing to develop and execute against the B2B CRM roadmap. You’ll be a key evangelist for the power of B2B CRM to retain and optimise our partner stores and their supply on the app. From product launches to experimentation to data activations, you set the direction and are dogged in the pursuit of improving the efficiency of our retention and growth engine cross-functionally. You’ll also lead and advise our team of CRM Managers and freelancers – whose expertise spans both technical and strategic – to release, optimise and scale engaging campaigns, lifecycle programmes, and partner communications globally, both adhoc and automated. This can mean advising on new channel implementations from a strategic standpoint, exploring the MarTech ecosystem and what it can offer for omni-channel, personalisation, and/or AI-decisioning improvements, or even translating adhoc efforts into repeatable frameworks through experimentation. What we're looking for Our ideal candidate is an experienced leader who can recognise when business opportunities can and should benefit from being folded into the CRM landscape. You will shine in this role if you can think big, and convince others, about how targeted, scalable lifecycle communications align with our north star of saving more food. While we value some technical expertise in marketing automation, CRM or B2B SaaS technologies, we also appreciate your project management skills and ability to juggle priorities to get the job done. Responsibilities * Oversee strategy behind and execution of B2B marketing planned campaigns, lifecycle marketing automated programs and operational communications * Prioritise defined company priorities – and advocate for them cross-functionally – in the B2B CRM roadmap * Work closely with the CRM, Product, Marketing & Commercial teams to scope requests and new ideas for features, automations, adhoc comms, and messaging formats * Mentor team members on project prioritisation against strategic goals and establish best practices for scalable, efficient CRM work * Set the direction for data activation, data-driven insights and proper reporting/attribution work to be able to understand and communicate business impact of CRM efforts, using an experimentation framework for testing and iterative improvements Requirements * Experience leading CRM, retention, lifecycle or marketing automation teams * Track record of improving B2B lifecycles, lead-gen funnels and/or SaaS comms * Working knowledge of Salesforce Marketing Cloud (SFMC) * MarTech understanding of CDPs like HighTouch, Census or Segment, and a product analytics and experimentation platform like Amplitude or MixPanel * Strategy- and partner-centric, with the ability to think through and deliver against what you believe our supplying partners need and want most * A great communicator who is able to win the hearts and minds of stakeholders across different departments * A self-starter with an adaptable work-style - able to get results in a fast-paced environment * A team player - willing to go the extra mile to meet tight deadlines and an ability to inspire and motivate team members to do the same * Able to work effectively remotely when required Good to have * B2B marketing background preferred; marketplace or two-sided platform experience a bonus * Braze experience is a bonus but not a barrier * Knowledge of the broader Salesforce ecosystem like Sales Cloud, Service Cloud, Data Cloud or similar Our values * We win together: Food waste is a big beast to fight. We believe in a #oneteam. * We raise the bar: We always push for more. We work smart, smash barriers and elevate one another. * We keep it simple: Our ambitions are bold but our solutions are simple. * We build a legacy: We’re proud of the change we’re driving. * We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. What we have to offer * A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role. * Working alongside an international community of users, partners and 1,350+ colleagues across 20 countries that are on the same important mission. * Personal and professional development opportunities in a fast-paced scale-up environment. * An inclusive company culture where you can bring your authentic self to work * A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care. Benefits * WORK FLEXIBLY: * Enjoy hybrid working from our great offices, at home or abroad. * Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave * Health insurance and pension plans (subject to country of employment). * Additional days off for significant life events * CELEBRATE & SOCIALISE * Regular social events like summer and winter parties. * Coffee, snacks and fully-equipped kitchens. * Get to know our community with a monthly free Surprise Bag * Paid volunteer time through our Shareback volunteering programme * Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups How to apply * We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go. * Submit your CV and Cover letter in English. * Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging. #LI-LO1 #LI-Hybrid A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.