
BlaBlaCar · Kyiv
About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our...
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
Your Mission
We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Ukraine. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
Lead full-funnel growth initiatives — from awareness and acquisition to engagement, retention, and referral.
Develop and execute data-driven experiments to identify, test, and scale the most impactful growth levers.
Own key metrics such as CAC, LTV, conversion rates, churn, and engagement.
Collaborate with Product and Marketing teams to improve user journeys, messaging, and channel performance.
Design and manage multi-channel growth strategies, including performance marketing, lifecycle marketing (email, push, CRM), SEO/ASO, partnerships, and referrals.
Build and refine analytics frameworks to track performance, uncover insights, and inform decision-making.
Champion sustainable growth, ensuring acquisition strategies align with long-term retention and brand health.
Mentor and inspire junior team members and help build a culture of experimentation, curiosity, and accountability.
Your qualifications
5+ years of experience in growth, performance marketing, or data-driven product marketing, consultancy or entrepreneurship — ideally in a fast-paced, tech-driven environment.
Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
Strong analytical mindset — comfortable with data tools (Tableau) and statistical thinking.
A creative problem-solver who can balance numbers with storytelling and brand-building.
Experience designing and executing A/B tests, marketing experiments, and lifecycle campaigns.
Strong understanding of growth frameworks and sustainable growth principles.
Excellent communication and collaboration skills — able to align teams around shared goals and insights.
Fluent in English and Ukrainian
What we have to offer
Hybrid status
4 additional weeks on top of legal maternity/paternity leaves
Financial support for home office equipment
24 days holidays* per year including 12 days of public holidays (vacations and sick leaves are compensated according to the labor law)
Local meal plan policy
Public transport compensation
Mental health support & individual therapy sessions
Private health insurance
Personal growth via trainings, mentorship, internal mobility programs, and English classes
Employee Stock ownership plan
Regular team building events (End of Summer Party, Christmas Dinner, Workshops)
Interested in joining the ride?
a 45-min video-call with Maxime, Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions
a 60-min video-call with our Head of CEE Marketplace, Roman Miroshnichenko to deep dive into your experience executing marketing strategies and delivering campaigns
a fully remote exercise to evaluate your technical skills, including a 60-min video-call with key stakeholders to present your work;
a 30-min video-call with our COO, Adrien Tahon, for a final validation
At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET). JOB SUMMARY We are hiring for an innovative startup building a cutting-edge, secure, and responsible CS2/CS:GO Skin Gambling and Casino Platform. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven Senior/Lead Product Marketing Manager to bridge the gap between building the product and successfully bringing it to market. This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety. REQUIRED QUALIFICATIONS (MUST-HAVE) * 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. * Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. * Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. * Experience in setting up successful collaborations with Counter-Strike (CS) streamers. * Proven experience in growing a start-up project toward a market leader position. * Previous experience working in start-up environments with rapid iteration cycles. * Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. * Proven hands-on experience building and scaling marketing processes from the ground up. * Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. * Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. * Experience working with analytics tools and turning data into stories & actions. * Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. * Passion for gaming, esports, and the CS2/CS:GO community. * Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. * Ability to work within the CET/EET time zone. KEY RESPONSIBILITIES * Leading and growing the Product Marketing function with a hands-on approach. * Develop marketing strategies for our B2C products and B2B platform features. * Contribute to product mechanics and design with proven, market-tested enhancements. * Structure effective partnerships with traffic acquisition partners. * Create positioning and unique value propositions. * Collaborate hand-in-hand with product, design, and development teams. * Monitor KPIs (conversions, engagement, retention, launch effectiveness). * Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. * Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). * Initiate changes to increase conversions, user engagement, and retention. * Synchronize marketing activities with the product roadmap. * Plan marketing launches and entering new markets. * Conduct market, competitor, target audience, and customer development research. * Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. * Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. * Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. * Report on the effectiveness of initiatives and promotion results. RECRUITMENT PROCESS 1. Application Review (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. 2. Interview Stages (2-3 weeks). 1. Prescreen Call with Recruiter - 30 min. 2. Interview with Chief Product Officer - 60 min. 3. Test Assignment. 4. Final Interview with CEO - 60 min. 3. Job Offer. 4. Referrals: Employment and Background Check. We offer: * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!
At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions. Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, WhiteTech is your partner for innovation and growth. We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET). YOUR ROLE AND IMPACT: In your role at WhiteTech, you'll be at the heart of our mission to revolutionize payments worldwide. Your expertise will be critical in analysing data, processes, and code to identify, resolve or prevent issues and drive product improvements. You will contribute to developing a secure, well-tested and high-performing product, setting new standards in the fintech industry. YOUR KEY RESPONSIBILITIES WILL INCLUDE: * Designing, developing, testing, documenting, releasing and supporting software from scratch. * Enhancing and refining our existing API and backend systems. * Integrating third-party solutions to broaden our payment ecosystem (acquirer, gateway, alternative payment methods, token platforms, systems for verification/scoring/monitoring of customer operations, reporting, etc.). * Running tests to make sure everything works as it should and setting up a testing environment for checking new features. * Fixing existing bugs and debugging the developed software. * Preparing necessary technical documentation. * Provide support for the implemented software in production * Collaborating with the front-end developers and other team members to complete all of the above tasks in the most efficient way. * This role is about improving our products and solving problems, so we're looking for someone with excellent troubleshooting skills, curiosity for innovations and unconventional solutions. WHAT MAKES YOU STAND OUT: * Understanding of best practices for optimizing code and web products in PHP, working with caching, asynchrony. Knowledge of best practices for developing and supporting large-scale projects. * Deep understanding of OOP * Deep understanding of Symfony. Proficient in designing and implementing RESTful APIs using Symfony. Proficient in Doctrine ORM. * Relational Database Management (PostgreSQL). Proficiency in optimizing complex SQL queries for performance using techniques such as query rewriting, indexing strategies, and query execution plans. * Proficient in designing database schemas, including normalization techniques, entity-relationship modeling, and schema design best practices. * Understanding the inner workings of Kubernetes, Docker and its components such as Docker Engine, Docker Hub, Docker Swarm. * Deep SOLID, GRASP understanding. Deep understanding of a broad range of design patterns, including their motivations, structures, and implementations. * Knowledge of advanced DDD concepts such as Domain Events, Domain Services, Bounded Contexts. Ability to design a domain model for complex business problems and use it to solve real problems. Understanding the importance of application context and developing Bounded Contexts to separate domain models. * Advanced understanding of CQRS principles and benefits, including asynchronous command processing, data synchronization between read and write models. Experience using design patterns and architectural patterns to implement an effective CQRS-based architecture. * Advanced knowledge of professional architecture design practices. Experience designing and developing complex, large systems using architectural templates and patterns. Ability to define and document architectural solutions and solve problems related to system complexity and scalability. * Advanced knowledge of PHP integration test automation tools and libraries such as PHPUnit, Codeception, Behat. Ability to design and structure integration tests for large and complex systems with a large number of interacting components. Knowledge of the process of setting up test environments and managing dependencies for effective integration tests. * Advanced knowledge of the process of development and deployment of systems built on the basis of Event Sourcing. Ability to design the architecture of the application using Event Sourcing, taking into account the requirements for the required capacity and scalability. * Advanced knowledge of microservices design and deployment processes, including configuration management, monitoring, and logging. * Advanced knowledge of Jenkins functionality, including advanced configuration capabilities such as parameterization, plugins, additional tools. OUR RECRUITMENT PROCESS TYPICALLY FOLLOWS THESE STAGES: 1. Application screening 2. Interview Stages (2-3 weeks): * Prescreening call (40 min) * Technical Interview (60 min) * Soft Skills Interview (40 min) 3. Job Offer We offer: * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! Let’s build something great together!
Sales Lead, Holdco and Indie Agencies, EMEA (m/f/d) London ________________________ Hello👋I am Andrew, General Manager Revenue at Kayzen, and I am now looking for a Sales Lead, Holdco and Indie Agencies, EMEA to join our global team 🙌 In this role, you will play a vital role in driving customer satisfaction, fostering long- term relationships and contributing to the overall growth and success of the company. But wait, you have not heard of Kayzen before?😃 Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through its self-serve and managed service options. Built on the core pillars of performance, transparency, control, and empowerment, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 160B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface. The Team You will work with a carefully selected, diverse and globally distributed team from customer success, design, marketing, product and more. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile ad-tech industry. Sounds interesting? The Role As our Sales Lead, Holdco and Indie Agencies, EMEA, your primary focus is on opening new opportunities with Agency customers that align to Kayzen’s strategy. Your previous experience as a senior business leader in the adtech or digital marketing industry with a strong network with Agency executives will be a great starting point to create an immediate impact from Day 1. We are seeing strong traction across brand and performance budgets. Solid experience at generating new business from a range of agencies (Independent and Holdcos) is therefore essential. The leaders in Kayzen’s team who you will closely interact with are our customer success lead (growing key customers), GM Revenue (support and help to win customers) and the wider GTM team who are all aligned in making Kayzen a continued success. Apart from your primary tasks, you are welcome to contribute to multiple areas in the organization such as product, marketing, supply and partnerships. Given the need to meet customers in person, the candidate needs to be able to travel into London at least twice a week. Responsibilities * Lead and grow a high-performing sales team, setting ambitious individual and team targets, coaching talent, and creating a culture of accountability, collaboration and continuous improvement * Own product positioning and commercial narrative for the agency segment, working cross-functionally with product and marketing to craft compelling, insight-led propositions that resonate with agency decision-makers * Drive data and insights-led selling, leveraging performance metrics, campaign analytics and market intelligence to sharpen GTM strategies, identify patterns across the book of business, and inform smarter commercial decisions * Structure and close complex commercials deals with agency holdcos and independent agencies, including preferred partnerships, framework agreements and programmatic guaranteed arrangements, ensuring commercial terms align to Kayzen's growth objectives * Whilst this is a team lead role, we still expect the successful candidate to acquire new customers through your existing network and new outreach ensuring that ambitious sales targets are met Requirements * Proven track record of winning new customers from the agency sector * A strategic approach to revenue growth with the ability to create a successful GTM * Detail-oriented and process driven with a structured problem-solving attitude and a KPI driven approach. * Good understanding of programmatic advertising and digital marketing * Strong communication skills and people orientation - both internally and externally * Strong work ethics, results orientation, persuasiveness and high level of initiative and assertiveness * Good business acumen with an ability to identify and execute on growth opportunities * Enjoys working in a start-up environment with the flexibility to adapt to changing needs * A strong network of decision makers across Publicis and WPP What do we offer? * Exceptional career growth and learning opportunity * A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market * Direct, day-to-day work experience with the management * A fun, driven, and multinational team located across Germany, India, Argentina, Israel, Ukraine, Spain, the UK and more countries * A flexible work-from-home arrangement * A 500-dollar home-office setup budget * A 1000-dollar annual learning and development budget