Marketing Operations Manager – FX & CFDs

Are you a passionate Customer Success Manager with a desire to be at the forefront of the ever-evolving Digital Marketing industry? Do you take pride in driving retention and growth among valued customers by understanding their business needs and helping them succeed? As a Customer Success Manager at Smartly, you'll take ownership of your own customers from the first week, give consultative advice, scope and drive successful product trials and drive customer engagement. You function as the crucial link between platform partners and our product development team. You’ll work at the cutting edge of a fast-paced online marketing industry, which allows you to learn super fast about growing and nurturing your own book of business, managing customer relationships with large advertisers, and scaling the operations of an ambitious growth company. AS A CUSTOMER SUCCESS MANAGER AT SMARTLY, YOU WILL... * Manage and nurture your own customer accounts through day to day communication and online marketing expertise * Work closely with customers to hone their online marketing strategy and quickly resolve advertiser issues including scaling budgets, campaign performance and manual work * Take full ownership and responsibility of growing and managing your own book of business and develop vertical expertise (e.g. e-commerce, travel, classified, mobile apps, etc) * Develop and maintain excellent knowledge and skills for Smartly tool and digital marketing in general so that you're constantly able to solve customers' problems * Build, manage and develop strong relationships with customers and platform partners such as Meta, Pinterest, Snapchat and TikTok * Collaborate with customers and cross-functional product teams to maintain the quick feedback loop. WE'RE DEFINITELY LOOKING FOR YOU, IF YOU... * Possess 3+ years of paid digital advertising across platform partner * Have experience in a customer success or similar customer-facing function * Are a proactive problem-solver, with a positive attitude and a strong desire to help our customers reach their goals * Are comfortable in addressing technical challenges and collaborate with technical teams when needed * Have a results-driven mentality, with a bias for action and collaboration * Are able to explain complex concepts clearly and translate data into actionable insights * Have strong spoken and written communication skills in English as well as the ability to create connections and engage confidently with a variety of audiences * Are able to work in a hybrid capacity from our London office 3 days a week (more if you like) * Are able and willing to travel for meetings, conferences and industry events * Previous knowledge of Smartly or similar players is a plus ABOUT SMARTLY Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly [http://smartly.io/] to learn more. The processing of your information is described in our Candidate Privacy Notice [https://cdn.prod.website-files.com/67ed4ab7f914accf87aa070c/698a11cb716926c1d76c1641_Smartly.io%20Group%20-%20Privacy%20Notice%20for%20Candidates%20-%201_2026.pdf].

Who we are: Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com [http://gomotive.com] to learn more. ABOUT THE ROLE: The Director of New Markets at Motive leads the strategy, launch, execution, reporting, and scale of Motive's presence across Mexico, the United Kingdom, and Canada — and drives the evaluation and expansion into the next wave of international markets, including LATAM, the EU, and beyond. This role owns the go-to-market roadmap for these markets end-to-end: from opportunity sizing and entry strategy through localized demand generation, sales enablement, and long-term growth. The Director operates as both strategic owner and hands-on leader, building the team, partnerships, and playbooks needed to establish Motive as a category leader in each region. This individual sets the vision for new market expansion and is accountable for commercial outcomes, not just program execution. Success requires a true startup mentality — comfort with ambiguity, a bias toward action, and a willingness to get their hands dirty. This is a builder's role: one day you're presenting expansion strategy to the executive team, the next you're on the ground running discovery calls, drafting localized collateral, or standing up an in-market process from scratch because no one has built it yet. There is no existing playbook to inherit; the Director writes it. The role requires strong executive presence, the ability to build and lead cross-functional and in-market teams, and the judgment to make high-stakes prioritization calls across distinct regulatory, cultural, and competitive environments — often with incomplete information and limited local infrastructure. WHAT YOU'LL DO: * Own the go-to-market strategy and P&L-adjacent growth targets for Motive's expansion across Mexico, the UK, and Canada * Define market entry and scaling plans for each region, including prioritization, sequencing, localization requirements, and investment cases presented to executive leadership. Act as the glue across the Marketing team, aligning demand gen, product marketing, brand, and ops behind a single regional roadmap. * Build, lead, and develop a small team of regional marketers and/or agency partners to execute campaigns, events, and demand generation programs tailored to each market * Set the operating cadence and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate programs in-region * Lead market research and competitive analysis to identify whitespace, regulatory considerations, buyer behavior, and regional needs that shape strategy * Establish and manage strategic partnerships (channel, technology, and regional partners) that accelerate credibility and pipeline in each market * Partner directly with regional and global Sales and Marketing leadership to build and drive pipeline coverage models, account targeting, and territory strategy * Own messaging and positioning adaptation for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive dynamics * Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in partnership with Rev Ops and Marketing Ops; present results and recommendations to executive stakeholders. * Run structured test-and-learn programs across markets, using data to decide where to double down, pivot, or exit * Manage budget allocation across markets and vendors, ensuring efficient use of investment against growth targets * Build repeatable, scalable playbooks for market entry, corporate announcements, product announcements, and marketing and sales growth strategies that can be applied to future geographic expansion beyond Mexico, the UK, and Canada * Represent new markets strategy in leadership and board-level discussions and presentations as needed WHAT WE'RE LOOKING FOR: * 10+ years of experience in B2B marketing, with significant experience in international, regional, or new market leadership roles * 3+ years of experience directly managing people and/or leading cross-functional or matrixed teams * Proven track record of building and scaling go-to-market strategy in international markets, ideally including experience in LATAM, the EU/UK, Canada, or comparable regions * Demonstrated experience translating market strategy into measurable commercial outcomes (pipeline, revenue, market share) * Experience partnering with senior Sales, Marketing, and executive leadership to align marketing strategy with revenue goals * Strong command of budget management, vendor negotiation, and resource prioritization across multiple markets * Excellent executive communication and presentation skills, with experience presenting to senior leadership  * Energized by ambiguity, comfortable shifting between competing regional priorities, and quick to adapt as the business evolves. Builds where nothing exists rather than waiting for direction. * Ability to travel internationally quarterly and as needed to support in-market execution and relationship-building * Bachelor’s degree required; MBA or equivalent advanced experience preferred PREFERRED QUALIFICATIONS * Direct experience launching or scaling a company’s presence in LATAM, the EU/UK, and/or Canada * Fluency or working proficiency in Spanish, in addition to English * Experience in B2B enterprise tech, SaaS, technology; logistics, fleet, or related industrial sectors a nice to have but not mandatory  * Experience with account-based marketing and sales-led go-to-market motions at scale * Background in management consulting, corporate strategy, or international expansion functions * Experience establishing regulatory, compliance, or localization requirements for new-market launches Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.  Please review our Candidate Privacy Notice here [https://drive.google.com/file/d/1X9AbvQHki8zZCyjDjip1g0NtdZHcykJc/view?usp=drive_link]. UK Candidate Privacy Notice here [https://drive.google.com/file/d/1nqdWTJ7WJJikhj1Yhlo4jxDRA_6yXZbd/view]. The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.  All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.