About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the
intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of
empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring
playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter,
stronger, and kinder. Learn more at www.sesame.org [https://www.sesameworkshop.org/] and follow Sesame Workshop on Instagram
[https://www.instagram.com/sesameworkshop/?hl=en], TikTok
[https://www.tiktok.com/@sesamestreet?is_from_webapp=1&sender_device=pc], Facebook [https://www.facebook.com/SesameWorkshop/], and
X [https://twitter.com/SesameWorkshop?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor].
Job Summary
We’re building a growth marketing function from the ground up, and this is the person who builds it with us. You will be focused
on scaling the growth of high-quality leads to drive email newsletter sign-ups, recurring individual donations, viewership of
Sesame Street, and engagement with educational resources on Sesame.org.
The Manager, Growth Marketing manages Sesame Workshop’s paid media program — currently anchored in Meta, with a mandate to expand
platforms and strategy as necessary to achieve our ambitious goals. You’ll manage day-to-day contact with our paid media agency,
own the internal strategy and accountability layer that the agency executes against, and lead the development and optimization of
creative assets and copy. Additionally, you’ll collaborate with teammates across Marketing & Communications on conversion
optimization and our holistic D2C strategy.
The Manager, Growth Marketing reports to the Audience Development Strategy Director.
Responsibilities and Delivery
Paid Media Strategy & Execution
* Manage Sesame Workshop’s paid media strategy across all channels.
* Manage the paid media agency relationship day-to-day: delivering campaign materials, setting direction, reviewing plans,
holding them accountable to KPIs, and ensuring timely execution.
* Develop and maintain media plans — audience targeting, budget allocation, flight schedules, channel mix — in collaboration with
the agency and the Audience Development Strategy Director.
* Stay current on platform changes, emerging ad products, and shifts in the paid landscape; bring recommendations proactively
rather than reactively.
* Own paid media budget tracking and pacing, ensuring spend is deployed effectively and efficiently and reported clearly.
* Concept and build audience segments, and upload to platforms as directed or needed.
Creative & Copy Development
* Lead the development of paid assets and copy— briefing Brand Creative, writing or editing copy and scripts, tracking best
practices, and curating or adapting organic content for paid use.
* Run creative testing programs: A/B testing of copy, creative formats, audience segments, and calls to action with a disciplined
approach to learning and iteration.
* Ensure paid creative is consistently on-brand while also built to convert.
1st Party Data Capture
* Manage the paid strategy layer of Sesame’s first-party data ambition — using paid media to drive traffic to owned properties
where email and other data capture happens
* Work closely with the Director, Web Strategy & Email Marketing on landing page strategy and conversion optimization.
* Track cost-per-acquisition of first-party data relationships — email addresses, registered users, event sign-ups — as a primary
performance metric alongside traditional paid KPIs.
* Contribute to the broader D2C strategy: which audiences are most valuable to capture, which campaigns generate the
highest-quality relationships, and what paid mechanisms drive recurring rather than one-time engagement.
Performance Measurement & Reporting
* Own paid media performance reporting: CPM, CPC, CTR, CPLPV, ROAS, etc.
* Build and maintain reports, as needed, that give the team clear, real-time visibility into what’s working.
* Synthesize performance data into actionable recommendations — not just reporting on what happened, but driving decisions about
what happens next.
* Collaborate with the Manager, Audience Analytics on cross-channel attribution and campaign measurement.
Cross-Functional Collaboration
* Serve as a key stakeholder in the cross-functional Individual Giving team, under the leadership of the Director of Individual
Giving.
* Coordinate with Brand Creative on paid asset production — briefing clearly, respecting creative expertise, and advocating for
what the data says works.
* Support the Strategy Director on how paid and other growth levers amplify specific campaign and content objectives.
* Serve as the internal expert on paid media for the broader organization— educating colleagues on what paid can and can’t do,
and helping teams understand performance in plain language.
This role may perform other related duties as needed to support team and organizational priorities.
Required Qualifications
Experience
* 3-5 years of experience in paid media, growth marketing, or digital advertising — with hands-on platform experience.
* Demonstrated experience managing Meta and programmatic campaigns: campaign setup, audience targeting, optimization, and
reporting.
* Experience managing an external agency or vendor relationship, with accountability for their output.
* A technical marketer who has a strong understanding of and proficiency in personalization, segmentation, data analysis, and
multi-touch attribution models.
* Experience with first-party data acquisition as a campaign objective— email list growth, lead generation, user registration —
in addition to traditional brand or conversion goals.
* Nonprofit or media experience is a plus.
Skills & Capabilities
* Strong analytical instincts — you live in the data, you know what the numbers mean, and you can explain them clearly to people
who don’t.
* Copy fluency — you can write and edit paid copy that converts, and you understand how copy and creative work together.
* Platform literacy across the paid ecosystem — Meta, TikTok, and Google (YouTube and programmatic display).
* Budget management discipline — you track spend carefully, flag pacing issues early, and think about efficiency as seriously as
scale.
* Clear, direct communication — you work with creative teams, agency partners, analytics colleagues, and senior leaders; you can
adjust register without losing substance.
* Comfort with ambiguity — this function is being built, not inherited; you’ll need to set up systems and processes, not just
operate ones that already exist.
Sesame Workshop Hybrid Work Policy
This position is based at our headquarters office in New York (Manhattan) at 1900 Broadway, New York, NY, and follows a hybrid
work model. In-office requirements vary by role and employee group, and currently range from two to five designated in-office days
per week.
Pay Transparency Policy Statement
As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S.
Department of Lab
Equal Opportunity Employment (EOE) Statement
Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without
regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin,
predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected
veteran status and will not be discriminated against on the basis of disability.
PSEA Statement
Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements &
suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons
Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the
responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of
behavior expected from them.
Deadline: Aug 17Posted: Jul 18
