ASO Manager (6m FTC/Freelance)

Carvana

About ADESA ADESA, a Carvana-owned company, currently operates in over 50 locations throughout the US. Our auto auctions some up to 200 acres, provide a wide array of vehicle services including repair, reconditioning, and auction remarketing, and many of our sites serve as market hub distribution centers. Our inventory comprises hundreds of thousands of vehicles across North America from retail to commercial, OEM & more. We work in a service industry and embrace a “we” versus “I” culture – help others, and they will help you. Our industry is fun, fast-paced, and competitive – and filled with the best people who are passionate about what they do. We’re excited about the future! As an industry leader, ADESA is poised for a multi-year expansion including huge investments in facilities, massive sales growth, and an ever-increasing inventory of vehicles! We are looking for great people who want to take this journey with us! Get a sneak peek into life at ADESA! About the team and position The ADESA Special Ops (ASO) team is looking for an experienced, strategic Manager to lead a team of functional experts focused on supporting and executing key, strategic ADESA initiatives within our auction locations across the country. This team plays a pivotal role in driving operational success by supporting auction leadership and strengthening the connection between field and corporate teams. As the Manager of ASO, you will lead efforts to ensure effective implementation of major initiatives, identify and mitigate site-specific challenges, and deploy training to enable smooth adoption and sustainable operational excellence. In this role, you will have the opportunity to establish standardized processes for executing auction-based initiatives, fostering a collaborative environment that empowers auction leaders and encourages site-level adoption. This position will be based remotely and will require travel at least 80% of the time.  What you’ll be doing * Develop and manage a team of functional experts who provide on-the-ground support for strategic initiatives at auction sites, fostering high engagement and continuous development * Lead the execution of major operational changes across auction sites, working hand-in-hand with General Managers to implement initiatives in alignment with ADESA’s strategic goals. Serve as a hands-on resource and advocate for auction leadership * Anticipate unique challenges at each auction location and deploy customized solutions that enable effective and efficient implementation of key initiatives. Proactively remove barriers to success for field teams * Ensure comprehensive training and support for field teams on new processes and systems, promoting a culture of understanding, adoption, and collaboration * Strengthen the relationship between field teams and corporate functions by facilitating open communication, sharing insights, and aligning goals. Provide feedback to corporate on site-specific challenges and successes * Coordinate with cross-functional teams to ensure all necessary tools, equipment, and resources are available for the successful execution of initiatives at each site * Create a supportive environment for auction teams during times of change * Other duties as assigned What you should have * Minimum of 7 years in a leadership role, with experience leading cross-functional teams and managing high-impact projects, preferably in field operations or change management environment * Willingness to travel 80% of the time * Demonstrated ability to oversee complex projects with multiple stakeholders, manage timelines and deliverables, and ensure alignment with strategic goals * Experience in managing and executing large-scale change initiatives with a focus on gaining buy-in, providing training, and supporting sustainable adoption at the operational level. * Ability to assess site-specific challenges, analyze data, prioritize needs, and deploy targeted solutions that drive meaningful impact * Proven track record of leading and developing others * Strong analytical thinking and organizational skills * Strong written and verbal communication skills; Ability to learn quickly and effectively transfer knowledge * Ability to work in a fast-paced, ever-changing production environment while sometimes being exposed to excessive weather conditions (heat/cold) * Ability to provide valuable and actionable feedback * Competent in using data management tools, project management software, and communication platforms to track progress and share information What we’ll offer in return * Full-Time Position with a competitive salary * Medical, Dental, and Vision benefits * 401K with company match * A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more * A great wellness program to keep you healthy and happy, both physically and mentally * Access to opportunities to expand your skillset and share your knowledge with others across the organization * A company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development * A seat in one of the fastest-growing companies in the country Other requirements To be able to do your job at Carvana, there are some basic requirements we want to share with you. * Must be able to read, write, speak and understand English * Must be at least 18 years of age * Must have a valid driver's license * A clean driving record with no more than two moving violations or DUI’s in the last three years  Of course, we’ll make any reasonable accommodations for those with disabilities to perform the essential functions of their jobs.  Legal stuff Hiring is contingent on passing a complete background check.  This role is not eligible for visa sponsorship. Carvana is an equal employment opportunity employer.  All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law.  Carvana also prohibits harassment of applicants or employees based on any of these protected categories. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Substack

ABOUT SUBSTACK Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions — offering them creative freedom, ownership, and a direct connection to their audiences. We're growing fast. Millions of readers come to Substack directly every month, and our app is the primary destination for our most engaged users. We're looking for a rare hybrid — someone who thinks like a product manager, works closely with engineers, and has deep expertise in the organic growth levers that compound over time: SEO, ASO, and new user onboarding. THE ROLE This is a new role on the Growth team and a product role first. You'll own the organic side of our user acquisition flywheel, ensuring that Substack is discoverable at every surface where people are looking for great writing and ideas, and that when they find us, the experience from first click to first subscription is as frictionless as possible. You'll report to the Head of Growth. You'll work most closely with the Activation team on the onboarding and post-onboarding arc, and with Growth Marketing on ASO, paid-to-organic handoffs, and bespoke App Store landing pages. This is a hybrid role in the truest sense: you'll write PRDs and work with engineers one day, and audit keyword rankings or optimize an App Store listing the next. You should be comfortable in both modes and know which one the moment calls for. WHAT YOU'LL DO USER SIGN-UP & ONBOARDING * Own the first-run experience end-to-end: app splash, sign-up flow, first-session orientation, and the handoffs that turn a new install into an active reader * Partner with the Activation team on the post-onboarding arc — ensuring the moves we make in the first 60 seconds compound through the first week and beyond * Design and run experiments to improve sign-up conversion, first-action completion, and D1 / D7 retention, with particular attention to users arriving from different surfaces (organic search, App Store browse, creator-shared links, paid campaigns) * Define and instrument the funnel events needed to measure quality across the sign-up and activation journey APP STORE OPTIMIZATION (ASO) * Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages * Design and run experiments to improve install conversion rates — working with creative and data teams to test copy, screenshots, preview videos, and ratings/review strategy * Partner with Growth Marketing on paid-to-organic handoffs, particularly where paid campaigns drive traffic to custom App Store landing pages and ASO affects the downstream conversion rate * Monitor competitor ASO strategies and maintain keyword coverage across category-relevant and creator-adjacent search terms in both stores SEO * Own Substack's SEO strategy — protecting and extending an already-strong position rather than rebuilding it * Partner with product and engineering to ensure any product-level changes (new pages, URL structures, navigation, rendering, indexability) have SEO and AEO implications accounted for before launching WHAT WE'RE LOOKING FOR * 5-8 years Product management experience and strong product instincts: you've written specs, worked in sprints with engineers, and understand how to navigate a product roadmap to get growth work prioritized * High agency and strong written communication — this role requires influencing engineering and product partners, which means making crisp cases for why growth work should be prioritized * Strong analytical skills — you can build your own analyses, define the right success metrics for an experiment, and know the difference between a signal and noise in an A/B test * Technical SEO fluency — you understand how rendering, crawlability, structured data, Core Web Vitals, and site architecture affect rankings, and you can have a substantive conversation with an engineer about any of them * Hands-on ASO experience including keyword research, listing copy optimization, creative testing, and conversion rate analysis across both the App Store and Google Play * Experience with answer engine optimization (AEO) and an understanding of how AI-powered search is changing organic discovery — or a clear point of view on how to think about it * Genuine interest in media, publishing, and the creator economy WHY THIS ROLE, WHY NOW Substack Is quickly becoming much more than just an email newsletter product. Our app is the newest and most valuable strategic asset as it is a force multiplier in the growth of the homegrown Substack network, which has propelled Substack to become a cultural phenomenon that millions of people come to daily. You'll operate at the center of this growth, with the product and engineering partnership, the data access, and the mandate to accelerate the organic flywheel. COMPENSATION Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation range for this role is $190,000–$230,000. Final offer amounts are determined by multiple factors including candidate experience and expertise. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We're seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we'd love to meet you. Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you. Please see our Privacy Notice for details regarding Substack's collection and use of personal information relating to the application and recruitment process by clicking here.

apploft

SEI EIN TEIL UNSERER MISSION * Du konzipierst Strategien zur Erreichung von App-Marketingzielen wie Nutzerakquise und -aktivierung über organische sowie bezahlte Kanäle. * Durch die Analyse und Optimierung von Keywords und Store-Präsenzen steigerst Du Rankings und Downloads im ASO-Bereich. * Du verantwortest die Gestaltung und Budgetoptimierung von Performance-Kampagnen auf Plattformen wie Google, Meta oder Apple Ads. * In enger Abstimmung mit unserem Projektmanagement und Experience Design erarbeitest Du maßgeschneiderte Lösungen für unsere Kunden. * Du agierst als Berater für unsere Kunden, indem Du aktuelle Markttrends, neue Kanäle und KI-Potenziale im Mobile Marketing stetig evaluierst. DEINE TALENTE, ERFAHRUNGEN * Du hast ein abgeschlossenes Studium (BWL, Marketing, o.ä.), oder eine vergleichbare Ausbildung. * Im Bereich ASO und App Store Marketing (insbesondere Apple Ads und Google App Campaigns) bringst Du fundierte Praxiserfahrung in der Planung, Umsetzung und Tool-Anwendung mit. * Du besitzt ein gutes Verständnis für Marketing-Attribution und mobile Marketing KPIs entlang der User Journey. * Du teilst unsere Leidenschaft für gut gemachte mobile Apps und arbeitest gerne in einem wachsenden Team mit viel Eigenverantwortung. * Du kannst Deine Ideen überzeugend intern und gegenüber Kunden präsentieren. * Du bringst gute Deutsch- und Englischkenntnisse mit. DER APPLOFT.-SPIRIT * Rule no.1: Have fun! * Success is our passion. * We don't drop the ball. * We are family. * Stay hungry! BENEFITS * Spannende, mobile App-Projekte für namhafte Kunden wie LOTTO Niedersachsen, POCO, Edeka, Hipp oder Bijou Brigitte. * Ein erfahrenes Team - Mit diversen Möglichkeiten voneinander zu lernen, sich zu entfalten und Einfluss zu nehmen. WEITERENTWICKLUNG WIRD BEI UNS GROSS GESCHRIEBEN. * Flache Hierarchien und eine familiäre, offene Arbeitsatmosphäre. * Flexible Arbeitszeiten und die optimale Ausstattung für das Arbeiten im Home-Office. * Arbeit mit neuesten Technologien. * Regelmäßige interne Hackathons. * Bike-Leasing Option und Fitnessclub-Zuschuss. * Team-Events wie Sommerfest und Weihnachtsfeier. * Vierbeiner sind willkommen.