Account Executive, Commercial Named

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR GOVERNMENT PRACTICE ARE LOOKING FOR EXPERIENCED SENIOR MANAGERS/DIRECTORS TO JOIN THE TEAM.  Our Government practice is looking for experienced Senior Managers and Directors to join our growing AI team, working across government departments and public sector organisations – with Health as one of our core areas of focus. We are looking for a high-agency leader who champions practical, real-world AI adoption and can translate emerging AI capabilities into impactful client outcomes and sustainable business growth. You won't just talk about AI transformation in the abstract; you will help senior leaders develop and embed enterprise-scale AI strategies, shape new operating models, reimagine public services, and build lasting organisational capability. You will be a trusted advisor to senior stakeholders, a leader within our Government practice, and a key contributor to the growth of Baringa's AI proposition. Acting as the bridge between what is technically possible and what delivers measurable value in complex public sector environments, you will combine strategic insight, commercial acumen and hands-on experience to make AI transformation tangible, responsible and impactful. WHAT YOU WILL BE DOING   * AI Transformation Leadership: Lead complex AI transformation programmes across government departments and public sector organisations, helping clients move from isolated experimentation to enterprise-wide adoption and sustainable transformation. * Strategic Client Advisory: Build and maintain trusted relationships with senior client stakeholders, acting as a strategic advisor on AI adoption, operating model transformation, governance and organisational change. * Proposition & Capability Leadership: Lead the evolution of Baringa's AI adoption proposition across Government, developing market-leading frameworks, playbooks, methodologies and reusable assets that support both client outcomes and business growth. * AI-Enabled Service Transformation: Work with senior leaders to reimagine services, processes and operating models in an AI-enabled world, helping organisations unlock new opportunities for effectiveness, productivity and citizen outcomes. * Executive-Level Engagement: Use compelling demonstrations, workshops and leadership discussions to translate AI opportunities into practical actions, creating confidence and momentum among executive stakeholders. * Business Development & Growth: Identify, shape and lead business development opportunities across Government, developing strong client relationships, creating compelling proposals and growing a sustainable pipeline of AI transformation work. * Market Leadership: Maintain a deep understanding of Government AI adoption trends, policy developments and emerging technologies, translating these insights into differentiated client offerings and commercial opportunities. * Cross-Government Perspective: Bring insight across health, local government, transport, environment and wider public sector organisations, identifying common adoption challenges and opportunities while sharing lessons across sectors. * Practice Leadership: Play an active role in growing Baringa's Government AI capability through recruitment, capability building, knowledge sharing, proposition development and internal AI transformation initiatives. * Coaching & People Development: Develop and mentor consultants, managers and senior managers, creating opportunities for growth while building practical expertise in AI adoption, delivery and responsible AI practices.   YOUR SKILLS AND EXPERIENCE   * Significant experience leading large-scale transformation, digital, data or AI-enabled change programmes within government, healthcare or wider public sector organisations. * Strong track record of developing trusted relationships with senior stakeholders, including Directors, Deputy Directors, Executives, Boards and Programme Leaders. * Deep understanding of government operating environments, including policy considerations, governance models, procurement, information governance, security and organisational constraints. * Demonstrable experience helping organisations move from AI experimentation to scaled, organisation-wide adoption, embedding sustainable governance, capability and operating models. * Experience identifying, shaping and winning consulting opportunities, including proposition development, sales, account growth and commercial leadership. * Strong understanding of leading AI ecosystems, including Microsoft Copilot, ChatGPT, Claude and related technologies, with the ability to communicate both opportunities and limitations credibly to senior audiences. * Experience translating emerging technology and AI trends into practical client offerings, thought leadership and commercial opportunities. * Proven capability in building and leading high-performing teams, coaching others and creating an environment where people can maximise their impact and potential. * A recognised leader who combines commercial awareness, client intimacy and delivery excellence to create lasting impact for clients and drive growth for the practice.   WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here [https://www.baringa.com/en/impact/awards/] to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / [https://www.baringa.com/globalassets/careers/dp-004-ukrpn---uk-recruitment-privacy-notice-pdf.pdf]EU Recruitment Privacy Notice [https://www.baringa.com/globalassets/careers/dp-005-eurpn---eu-recruitment-privacy-notice-pdf.pdf], to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com [privacy@baringa.com] For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC) [https://www.baringa.com/globalassets/careers/dp-007-nerpn-amer--apac-recruitment-privacy-notice-word.pdf], to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com [privacy@baringa.com] For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC) [https://www.baringa.com/globalassets/careers/dp-007-nerpn-amer--apac-recruitment-privacy-notice-word.pdf], to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com [privacy@baringa.com]

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 2402 - Paid Search Account Director - EMEA Role Summary and Impact At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments [https://www.wpp.com/commitment-to-anti-racism] to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you. Did you know that marginalised groups, including women, people of colour and people with a disability, are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out! About Sony PlayStation Sony Interactive Entertainment is a Global Leader in entertainment and innovation. Since the launch of the original PlayStation in 1994, PlayStation has continued to redefine how people play, delivering world-class hardware, pioneering network services, and award-winning games to a global audience. As one of the world’s most iconic and recognisable brands, PlayStation sets the bar high. At the same time, teams operate in a collaborative and supportive environment, where curiosity, ownership and continuous improvement are encouraged. This is an opportunity to work on a globally loved brand, and contribute to impactful, differentiated and efficient Paid Search execution that keeps PlayStation at the forefront of the industry. Intro to the Role As a Paid Search Account Director, you will be responsible for the end-to-end coordination, delivery and continuous optimisation of PlayStation’s Paid Search activity across multiple EMEA markets. Working closely with the Senior Account Director, you will play a key role in defining strategic direction, and translating it into flawless execution, ensuring campaigns are delivered efficiently, accurately and in line with performance targets. Success in this role requires strong leadership, initiative, and the ability to work well within multi-market teams. Key Responsibilities CAMPAIGN DELIVERY * Lead the day-to-day delivery of Paid Search campaigns, across Google Ads/Search Ads 360, ensuring alignment with client KPIs * Work closely with activation teams (onshore and offshore), guiding Account Executives to ensure best-in-class and flawless execution (QAs, launch readiness, performance optimisation, budget pacing) * Ensure adherence to platform best practices and maintain strong account hygiene. * Develop a strong understanding of PlayStation’s business objectives, proactively identifying growth opportunities, trends, and new platform capabilities * Deliver clear, insightful reporting and present to clients Quarterly Business Reviews, including testing frameworks and strategic recommendations * Stay ahead of industry trends, platform evolution, and emerging technologies driving innovation across the account CLIENT & PARTNER MANAGEMENT * Build and maintain strong client relationships, acting as a trusted advisor * Communicate confidently with senior stakeholders providing clear insights and actionable recommendations * Collaborate with internal teams and external partners to ensure alignment and effective delivery * Monitor PlayStation’s competitive environment to shape strategic solutions PEOPLE MANAGEMENT * Lead, mentor, and develop the competencies of the team, ensuring continuous upskilling * Foster a culture of accountability, ownership, initiative, excellence in execution and high performance standards * Oversee junior team members’ workloads, ensuring effective prioritisation and timely delivery against deadlines OPERATIONAL EXCELLENCE * Ensure strong adherence to Paid Search best practices, internal processes and governance * Oversee financial management, including budget pacing, forecasting and reconciliations * Maintain high standards of accuracy, organisation, and attention to detail across all deliverables Skills and Experience  * Experience within a similar role within an agency environment. * Strong experience managing performance-driven campaigns, with a focus on ROAS optimisation and revenue growth * Deep expertise in Google Ads and SA360, including campaign setup, optimisation and reporting * Strong understanding of Search strategic and tactical applications in full-funnel digital marketing * Proven experience across Performance Max and traditional Search campaign formats * Experience leading/developing teams, and establishing robust ways of working * Excellent project management, stakeholder management, and communication skills * Comfortable managing budgets, forecasts, and performance across multiple markets * Highly analytical, with the ability to build and leverage data visualisation/reporting into clear, actionable and commercial insights (Data Studio a plus) * Excellent organisation and communication skills * Naturally curious, proactive, and eager to learn * Strong organisational skills and attention to detail * Passionate about digital marketing, performance, and continuous improvement Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted  Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.