AI Product Manager

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Modulr

London In office 4 days/week Why This Role? * Real strategic weight: this isn’t a role where product strategy gets handed down from above. You’ll shape it alongside the CPO * Broad scope: This role gives you ownership across portals, mobile, API and integrations all at once * A product function that’s investing: we’re building out the team and the discipline, and this role is central to that * Commercial impact that’s visible: the products you own directly drive Modulr’s revenue and customer retention Who We Are Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we're trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business – payroll, supplier payments, spend management and payment collection – through a single platform, connected to the accounting and payroll systems finance teams already use and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we're the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai. Find out more about us on our website and careers site.  What You’ll Do As Head of Product, you’ll own a broad and commercially significant product portfolio spanning AP automation, expense management, supplier payments, collections, travel payments, web portals, mobile, public API and third-party integrations. You’ll lead a team of Product Managers and Designers, work directly with the CPO, and have real influence over where the product goes next. Lead and develop your team - You’ll manage, coach and grow a team of Product Managers and Product Designers. Setting clear goals, removing blockers, giving honest feedback and building the kind of team culture where people do their best work. Own the product strategy for your portfolio - Working closely with the CPO and wider product leadership, you’ll shape the strategy and roadmap for your product lines. You’ll take ownership of delivery and be accountable for ongoing product performance, not just shipping. Drive commercial outcomes - Your portfolio directly supports SMB, Corporate and Enterprise customers. You’ll work with commercial, ops, risk and compliance to align product priorities with revenue goals and ensure your products are positioned to win in market. Run a tight delivery operation - You’ll partner with engineering to prioritise effectively and move at pace. End-to-end ownership means you’re responsible for go-live readiness, internal documentation, and making sure every launch is set up to succeed. Manage the ecosystem - You’ll cultivate relationships with channel partners and suppliers across accounting, payroll and travel, finding ways to deepen integrations and expand our product capabilities through those partnerships. Champion data and AI - You'll embed KPIs across your product lines and lead on AI-driven product innovation. You'll bring practical experience of applying AI to product and a clear point of view on where it creates real value. Your Product Portfolio * AP and payroll automation, supplier payments, expense management, collections and specialist travel payment product lines * Web-based portals serving a wide range of users: partners managing large customer books, treasurers, financial controllers, payment ops teams, accountancy practices and small business owners * Mobile app for account and expense management * Public API and developer experience including guides, documentation and sandbox * Third-party integrations with channel partners across accounting, payroll and travel inventory Who You Are * An experienced product leader who has run a multi-product portfolio in a fast-moving, complex environment and has the track record to show * Technically strong, with good knowledge of API ecosystems, B2B product development and sophisticated UX for non-consumer audiences * Commercially fluent: you understand pricing, positioning and go-to-market, and you’ve worked closely enough with sales and commercial teams to know how product decisions affect revenue * A people leader who takes developing others seriously: you hire well, give real feedback and build high performing teams * Able to hold a 2-year strategic view while staying close enough to execution that your team doesn’t lose direction * Confident operating in a regulated environment, with Fintech or SaaS experience preferred * A strong communicator and influencer at senior level, across internal stakeholders and external partners and customers * Genuinely curious about AI and how it applies to product, not just as a trend but as something you actively explore and experiment with WHAT WE OFFER YOU * Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation. * Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance. * Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc.  * Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available. * Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule. * Learning opportunities- Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels.   * Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business. * Bike to work / E-bike scheme ModInclusion  At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in. By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com - though this will withdraw you from consideration for the role.

Fresha

The AI-powered OS for beauty, wellness and self-care About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC. Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.   Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.   The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google. Role overview   Given our exciting and progressive growth plans, we are looking for an exceptional Product Manager to join our global business. Reporting directly to the Head of Product, and working collaboratively with engineers, designers, data analysts, and marketers in an innovative environment, you will lead product initiatives across key areas of our platform. You may work across one or more squads, driving impactful solutions that help our customers and partners manage and grow their businesses. Our product organisation is structured into three core tribes: Money, Growth, and Performance. Product Managers are aligned to a tribe based on their experience, business priorities, and where they can have the greatest impact, with flexibility to evolve as the team and product grow. This is a great opportunity for someone looking to work in a fast-paced and changing environment, who enjoys working autonomously, thrives on solving complex problems, and wants to make a meaningful impact.