CRM & Loyalty Lead / Head of CRM

Proton

JOIN PROTON AND BUILD A BETTER INTERNET WHERE PRIVACY IS THE DEFAULT Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we've built the world's largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar - tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives. We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 700+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Check our open-source projects here. ---------------------------------------------------------------------------------------------------------------------------------- The Role As we scale both our B2B and B2C businesses, CRM and lifecycle marketing are becoming critical growth engines. We’re looking for a CRM & Lifecycle Marketing Lead to join our Growth & Lifecycle Team to own, unify, and scale lifecycle strategy and operations across both segments. This is a senior individual contributor role — with the expectation of building a team over time — for someone who can set a lifecycle strategy and build it themselves. You'll own Proton's end-to-end CRM and lifecycle programs across B2B and B2C, translating growth and product strategy into automated, measurable lifecycle systems and operating as the single lifecycle authority across the company. Both platforms are live - your job is to take them from functional to fully operationalised. Vero runs B2C and HubSpot runs B2B; the architecture exists, but the programs, automations, and customer journeys that drive conversion, retention, and revenue at scale are yours to build. You'll be equally comfortable designing a lifecycle framework, configuring the platform that runs it, and digging into the data to prove it works. You know what events, attributes and signals each program needs, and you work closely with Data and MarTech teams to deliver the right journeys. You operate through influence and systems ownership rather than headcount - and you've done this before in an environment where there's no program management layer and no one to hand problems to.   WHAT YOU’LL DO Lifecycle strategy (B2B & B2C) * Own end-to-end CRM and lifecycle strategy across both segments. * Define and operationalise the core frameworks: onboarding, activation, retention, churn prevention, upsell, cross-sell, expansion and win-back. * Embed lifecycle thinking across Marketing, Product and Growth. B2B CRM & marketing operations (HubSpot) * Take Proton’s existing HubSpot Marketing Hub setup from early-stage to mature, fully operationalised use. * Build and scale B2B lifecycle architecture on top of it: lead capture and qualification, MQL→SQL orchestration, and segment- and intent-based nurture. * Establish clean lifecycle-stage definitions, robust lead scoring, and reliable automation where these are still immature. * Own CRM data hygiene, governance, and compliance. B2C Lifecycle & Monetisation (Vero) * Own B2C lifecycle communications from activation through retention, driving CLTV, reducing churn, and improving conversion in partnership with Product, Growth, and Design. * Use customer segmentation to ensure every lifecycle communication reaches the right person at the right moment, continuously refining audiences. * Design and manage campaigns across email, in-app, and later push notifications that are aligned to the growth and marketing calendars and commercial goals. * Run a structured test-and-learn program (A/B, MVT) in partnership with Data Analytics, turning results into measurable improvements in engagement and conversion. * Maintain a clear optimisation roadmap and own channel KPIs — tracking what’s working, fixing what isn’t and documenting what scales. Data & Enablement * Define the data foundation lifecycle marketing runs on. Work with Analytics to identify the product events, user attributes and behavioural signals each program needs to perform. * Work with Data Science to bring predictive models into production lifecycle use cases: churn propensity, upsell triggers, engagement scoring. * Act as the business voice into the Martech team, surfacing lifecycle pain points, defining the outcomes new capabilities need to deliver, and signing off on what’s built. Reporting & optimisation * Work with Data Analytics to produce dashboards and reporting that give Marketing, Sales, Product, and Leadership clear visibility into lifecycle performance. * Use experimentation and insight to continuously improve. Cross-functional leadership * Act as the connective tissue between Marketing, Sales, Customer Success, Product, Data, and Engineering — aligning everyone around a single customer view. * Ensure CRM and lifecycle workflows fit how teams actually operate. * Enable stakeholders on lifecycle best practice and CRM discipline, and build the documentation, standards, and processes that scale with the company. WHAT YOU’LL BRING * Significant experience in CRM, lifecycle marketing, or marketing operations spanning both B2B and B2C. * Deep, hands-on expertise with HubSpot CRM and Marketing Hub and event-based lifecycle tools such as Vero (or close equivalents) — you configured and run these yourself. * Experience in building and scaling loyalty or rewards programs that use customer segmentation, lifecycle automation, and behavioural data to drive business impact. * A track record of taking early-stage lifecycle implementations to maturity and scaling them, ideally in a startup or scale-up environment. * Strong command of B2B sales and marketing alignment (MQL/SQL, pipeline, handoff) and subscription-based consumer retention and monetisation. * A strong grasp of the data behind lifecycle marketing: you know what data points a program needs, can specify and request them from Data/Martech teams and understand how product events and attributes flow into CRM platforms without needing to build the pipelines yourself. * Highly analytical and commercially minded, comfortable with behavioural segmentation and experimentation. * Proven ability to operate independently in a matrix organisation and influence without direct authority — a self-starter who commands respect through expertise and delivery. * A systems thinker who enjoys building scalable foundations in a privacy-first environment.   WHAT WE OFFER * Work that Matters: Millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. * A Great Team: Diverse, collaborative, and tight-knit, with people from MIT, Harvard, Stanford, Caltech, Cambridge, ETH, and more. * Technology: The right hardware and software to do your best work. * Learning & Development: We invest in your growth. Proton is one of the fastest ways to accelerate your career — real challenges, real ownership, from day one. * Employee Benefits: Strong health coverage, solid retirement options, generous leave, and wellness support. * Stock Options: From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Offices across Geneva, Zürich, Barcelona, London, and more. You'll spend most of your time collaborating face-to-face. * Food: Lunch and snacks on us every day in the office. * Transport: We cover public transport, bike allowances, or parking — whichever works for you. * Flexible Working: You own your schedule. Outcomes matter more than clock-in times. ---------------------------------------------------------------------------------------------------------------------------------- OUR COMMITMENT TO DIVERSITY AND INCLUSION At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals — regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background — feel valued and empowered. If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know. ---------------------------------------------------------------------------------------------------------------------------------- CANDIDATE PRIVACY NOTICE When you apply for a position at Proton Technologies AG, your information is stored in Greenhouse in accordance with its Service Privacy Policy. This information is used to evaluate your suitability for the posted position and may be retained for future roles. If we no longer have a legitimate business need to process your information, we will either delete or anonymise it. For questions about your data, contact: careers@proton.ch Proton does not accept unsolicited CVs from any sources other than directly from candidates.     #LI-ONSITE

Tripadvisor

International Growth – CRM, Loyalty & Incentives Manager I Tripadvisor About Tripadvisor  The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. Focus: Localizing reward and CRM structures, incentive testing, lifecycle localization, and regional customer retention. Value is perceived differently across the globe, and so is relevance. This role owns both what value proposition, offer, and incentive we lead with, and how we communicate it — defining what "loyalty" means in different cultures, deploying the right incentives (from points to experiential rewards) to drive long-term LTV, and ensuring CRM messaging and lifecycle journeys resonate locally. Job Location: Hybrid This role is a hybrid position that requires 2 days per week in our London office. KEY RESPONSIBILITIES * Localized Incentive Design: Develop and test regional-specific incentive structures (e.g., cashback vs. points vs. gamification) based on local consumer behavior. * Market Localization: Adapt global CRM strategy for regional nuances, directing priorities for email, push, and SMS campaigns across international markets, with the core CRM team owning execution.. * Opportunity Mapping: Identify untapped growth levers in specific regions through deep-dive data analysis and market research. * Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM and incentive tactics remain ahead of local market trends. * Predictive Retention: Use AI modeling to identify "at-risk" segments in specific markets and deploy preemptive incentive offers. * AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback. REQUIRED SKILLS * Cross-Cultural Literacy: Proven experience managing CRM and/or incentives in at least two distinct global regions (e.g., EMEA, APAC, LATAM). * Incentive Psychology: Deep understanding of behavioral economics and how it varies by culture. * AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output . * Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas. What We Offer  * Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses * “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. * Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. * Donation matching. Give back? Give more! We match qualifying charitable donations annually. * Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. * Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. * Travel perks. We believe that travel is employee development, so we provide discounts and more. * Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. * Health benefits. We offer great coverage and competitive premiums. * Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.  Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.  We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com. If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!     #LI-GM1 #LI-HYBRID

Super Payments

SUPER PAYMENTS Our mission is to use data and AI to make payments free for businesses, so that everyone wins. By removing payment fees and passing savings back to customers, we are disrupting the payments industry while helping businesses increase sales and loyalty. With Buy Now, Pay Later (BNPL) free for merchants and 0% card payment processing, Super gives businesses a powerful way to reduce costs, grow sales, and reward customers. Already trusted by thousands of businesses and more than 4 million customers, Super is growing fast, supported by leading investors including Accel, Union Square Ventures and LocalGlobe, and led by Samir Desai, founder and former CEO of Funding Circle. OUR VALUES * Customer obsessed: We only succeed when our customers do. * Move fast: Build, test and improve quickly. Progress matters more than perfection. * Own it: Be accountable, solve problems, and make it happen. * Be open: Act with honesty and respect. Transparency builds trust. * Win together: Collaboration beats ego every time.   Sales Development Representative (SDR) THE OPPORTUNITY Super Payments is reshaping the way businesses and consumers experience payments. We are on a mission to challenge traditional payment fees and deliver a smarter, more rewarding payment solution for merchants and customers alike. We are looking for an ambitious and driven Sales Development Representative (SDR) to join our growing London team. In this role, you will sit at the front line of our commercial growth — identifying high-value merchants, executing intelligent multi-channel outreach, and generating opportunities that fuel our mid-market and enterprise sales pipeline. This is a fantastic opportunity for someone looking to build a serious career in sales within a fast-growing fintech scale-up, working alongside experienced Account Executives and learning how to engage senior decision-makers across the payments and e-commerce ecosystem. KEY RESPONSIBILITIES You will be responsible for: STRATEGIC ACCOUNT TARGETING * Owning and managing a high-value target account list, mapping complex stakeholder structures including CFOs, Heads of Payments, and E-commerce Directors. * Conducting detailed research to ensure prospects align with our Ideal Customer Profile, identifying high-intent signals and strong commercial opportunities. * Maintaining accurate and up-to-date account intelligence within CRM systems. OUTREACH & ENGAGEMENT  * Executing high-quality outbound outreach across phone, email, and LinkedIn. * Delivering compelling, high-impact messaging that challenges traditional payment fee models. * Running sophisticated multi-channel prospecting sequences to engage senior decision-makers. * Partnering closely with Account Executives to uncover merchant needs, address objections, and generate interest in Super Payments. OPPORTUNITY GENERATION  * Consistently generating 10–15 qualified meetings per month with prospective merchants. * Identifying and developing early-stage opportunities that convert into high-value sales conversations. * Contributing directly to the growth of Super Payments’ mid-market and enterprise pipeline. ABOUT YOU * Previous experience in sales, recruitment, telemarketing, or customer-facing roles, with exposure to outbound prospecting. * Familiarity with modern sales tools such as Salesforce, Salesloft, Cognism, SimilarWeb, Wappalyzer, and G-Suite is beneficial. * Confident communicator with the ability to engage and influence new merchants. * Excellent phone presence and the ability to deliver clear, compelling sales pitches. * Resilient, proactive, and motivated by achieving ambitious targets. * Highly organised with excellent attention to detail. If you are motivated, resilient, and excited by the opportunity to help build something big while accelerating your career in sales, we would love to hear from you. *The stated experience and background is a guide and does not preclude applications from candidates with more or less experience, provided the requisite skills can be demonstrated. Our Benefits - here’s a few and more to come …. * Tax advantage Share Options * Flexible working model * Work from home set up * Learning & Development opportunities * Contributory Pension Scheme * Free Team lunch (Tues & Thurs) and social evenings * Comprehensive PMI & x4 Life Insurance * Your birthday off, plus one Revival day If you are excited about sharing the adventure, joining a growing team with big ambitions and you are really great at what you do, then apply now! Super Payments is an equal opportunity employer, embracing diversity in all its forms and fostering an inclusive environment. The company will not unlawfully discriminate on grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability or age, neurodiversity status, pregnancy or trade union membership.  Please let us know if you require any reasonable adjustments at any point during the application and/or recruitment process.