Director, Creative Strategy, Brand Partnerships

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 2974 - PAID SEARCH SENIOR ACCOUNT EXECUTIVE - GCS ROLE SUMMARY AND IMPACT  Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.  THE ROLE The role exists within Mindshare Channels & Solutions to support a growing team Paid Search specialist team. We are looking for an experienced Paid Search Senior Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.    RESPONSIBILITIES Delivering client performance  * Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms.  * Competently create media plans designed to achieve specified KPIs * Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.   * Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)  * Identify and implement testing approaches to improve campaign performance against KPIs  * Carry out regular account optimization in order to improve performance against KPIs  * Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity  * Contribute to regular client meetings; preparing and presenting performance detail and account action updates  * Effectively manage your workload, and submit deliverables to your Account Manager within deadlines  Inspiring our people * Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work  * Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity  * Support the Account Executive with tasks, providing guidance where needed  Driving our process * Complete the Mindshare finance process for all clients  * Carry out regular campaign and budget management checks  * Support Account Executives in following all Mindshare processes  Skills and Experience The candidate will report to the Paid Search Account Manager. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimisation of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services. ESSENTIAL CRITERIA * Experience setting up and optimising campaigns within Google, Bing via SA360/Marin/Kenshoo, etc.  * Experience using custom audiences and automation to enhance Paid Search strategy and performance  * Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights  * Strong understanding of Paid Search best practices around for example buying strategies, formats, and audiences  * Understanding of measurement capabilities via the native platforms and 3rd party tools  * Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)  * Proactive approach to expanding knowledge and capabilities  * Attention to detail   * Able to communicate effectively and work as part of a wider, cross-channel team  * Programming or coding knowledge is not mandatory, but is advantageous  Life at WPP Media & Benefits  Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.   We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.  Please note this is a UK based role and requires individuals to have the right to work in this location  Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.    While we appreciate all applications received, only those candidates selected for an interview will be contacted.     #LI-Promoted      Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 2751 - Programmatic Account Manager - UK About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact We are looking for an Account Manager to join the M&S programmatic team at Mindshare UK, working the in the programmatic department of 33 specialists.  Reporting to the Programmatic Account Director, you will be integral to achieving client goals by developing and optimizing activity as part of integrated, multi-channel programmatic campaigns. You will execute best in class programmatic strategy whilst developing insightful commentary through data analysis. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: * Be Extraordinary by Leading Collectively to Inspire transformational Creativity. * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Campaign Management * Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs * Competently create programmatic first media plans designed to achieve specified KPIs, prepare rationale documents and present confidently to clients. * Understand the products and solutions that could be relevant for clients that have been developed within the group. * Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy Client and Partner Management * Create programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs * Direct client servicing exposure with regular contact via regular calls, campaign briefings and presenting performance in detail * Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity * Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns. People Management * Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met. * Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience. Operational Excellence * The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. * Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes. * Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub Skills & Experience * Passionate about programmatic activation and driving continued excellence. * Confidence in core trading platforms, DV360, TTD and Amazon, plus tracking and verification solutions such as Flashtalking and Double Verify. * Ability to translate technical and complex points to non-technical audiences and coach others to do the same. * Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights * Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative * Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships * Ability to communicate effectively with people from all diverse backgrounds, cultures, countries. About you * Think of how you will interview against competencies and measurable criteria such as; leadership, teamwork, problem solving, dealing with difficult situations for example Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) [https://www.wppmedia.com/pages/privacy-policy] for more information on how we process the information you provide.   While we appreciate all applications received, only those candidates selected for an interview will be contacted.  #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.