Growth Marketing Manager

Attio

Attio is the CRM built for the AI era. Designed for the most ambitious go-to-market teams, it gives companies the power to understand every customer, automate at scale, and build their go-to-market motion exactly as they need. We've raised $116M from some of the world's best investors: GV (Google Ventures), Redpoint, Balderton, Point Nine, and 01A. We hire builders who thrive on complex technical challenges, hold themselves to a high bar, and genuinely care about delighting the people who use what they build. The team here brings sharp judgement, real craft, and the drive to do exceptional work. We're obsessed about the details and energized by the frontier. If you want to do the best work of your career, this is the right place. ABOUT THE ROLE Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality — from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth. We’re looking for a Growth Marketing Manager to own one of Attio’s most important growth opportunities: turning more of our existing traffic into customers. You’ll lead our conversion optimisation efforts across landing pages, the marketing website, and paid acquisition journeys. Working closely with Performance Marketing, Studio, Marketing Website, Lifecycle, Product Marketing, and Content, you’ll build the experimentation engine that helps us understand what resonates with prospects and continuously improve conversion across the funnel. This is a hands-on, high-impact role suited to someone who combines strong commercial instincts with rigorous experimentation. You’ll be responsible for identifying opportunities, running high-quality tests, and scaling the learnings that drive meaningful business growth. WHAT YOU’LL DO Drive Conversion Growth: Own conversion rate optimisation across Attio’s paid acquisition journeys, landing pages, and marketing website — improving conversion at every stage of the funnel and turning more existing traffic into signups and pipeline. Lead Experimentation: Build and run our experimentation programme, from hypothesis generation and prioritisation through to implementation, analysis, and scaling successful learnings across the business. Own the Website Experience: Own the performance of our landing pages and highest-intent website experiences, including pricing, competitor, and solution pages. You’ll optimise copy, messaging, layout, and creative direction to improve conversion. Improve Acquisition Performance: Partner closely with Performance Marketing to improve message-to-landing-page fit across ads, keywords, RSAs, and audience targeting — increasing conversion across paid acquisition channels. Work Across the Funnel: Collaborate with Studio, Lifecycle, Marketing Website, Product Marketing, and Content teams to deliver high-quality experiments, campaigns, and customer journeys that drive measurable business outcomes. WHAT YOU’LL BRING Proven CRO Experience: A track record of improving conversion across landing pages and websites through structured experimentation, with clear examples of measurable business impact. An Experimental Mindset: Experience designing and running A/B and multivariate tests, with a rigorous approach to hypothesis development, analysis, and decision-making. Strong Commercial and Creative Judgement: Strong instincts for messaging, conversion psychology, and user experience, paired with the ability to write effective copy and provide confident creative and layout direction. Paid Acquisition Experience: A strong understanding of how targeting, ads, keywords, landing pages, and on-site experiences work together to drive conversion across paid acquisition funnels. Analytical Fluency: Experience using analytics, experimentation, heatmapping, and session replay tools to diagnose performance, uncover opportunities, and make data-informed decisions. High Ownership: A proactive operator who works effectively across design, content, product marketing, lifecycle, and performance teams, with a high bar for quality and execution. WHAT WE OFFER * UK benefits * Equity in an early-stage tech company on an incredible trajectory * 25 days holiday plus local public holidays * Apple hardware * Private medical insurance through AXA * Pension contribution through Hargreaves Lansdown * Enhanced family leave * Team off-site in fun places! (We've been to Barcelona, Lisbon, Malta, and Split so far) WHAT DOES THE HIRING PROCESS LOOK LIKE? * Initial conversations * 30-minute intro with a member of our Talent team * 30-minute track record interview with our Growth Marketing Lead * Core interviews * A series of working sessions exploring your approach to CRO and experimentation, a practical landing page and website teardown, and values alignment * Final stage * 30-minute closing conversation with a member of our leadership team * Offer call (if it's a mutual fit)

iwoca

The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are. That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed. We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive. The role This is a high-impact, multi-channel role where you'll work across Paid Search, Direct Mail, and emerging digital platforms/trends to drive acquisition growth at iwoca. You won't be managing a single channel in isolation. You'll be helping automate operations, challenge model outputs, launch new products, and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and automation to do more, faster, with better judgment. What you’ll work on PAID SEARCH; Account Management & Hygiene * Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen. * Keep the Google and Microsoft Search accounts healthy, consolidated, and growing - increasingly by building agents to handle the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious calls. Performance Insight * Build agent-driven monitoring and reporting to spot issues and opportunities faster than a human eyeballing dashboards ever could (ie. keywords, landing pages, search terms, creative assets) * Turn the resulting data into decisions: which campaigns to scale, kill, restructure. Reporting is an output of this, not the job. * Report on channel performance to stakeholders on a regular basis using both in-platform and internal funnel data. Testing & New Opportunities * Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets. * Evolve search strategy for emerging trends related to AI search behaviour (AI Overviews, AI Mode Ads). * Prepare for new search ad opportunities across ChatGPT and other AI tools. DIRECT MAIL; Automation & Operations * Find and implement new ways to automate the operational handling of the Mail channel - from campaign coordination, lead delivery to agency and unsubscribe processing. * Manage agency relationship and coordinate monthly mailing rounds (200-400k letters) * Monitor tracking setup and attribution (QR codes, mail codes, UTMs into Looker/GA4) Product Expansion * Coordinate with product launch teams on go-to-market channel strategy, including creative, data, and measurement. Model Optimisation Collaboration * Work with our data science team to monitor, refine and channel the performance of the models powering lead selection. * Interrogate predictions vs. actuals, flag divergence, push back on assumptions. * Translate model outputs into operational decisions: which percentile to mail, what ROI threshold to use, when to pause or expand. OTHER; Cross-Channel * Identify audience overlaps between Mail and Paid Search segments Support multi-channel attribution and contribute to iwoca's broader acquisition strategy The requirements Essential: * AI-native: you use AI tools daily to solve real problems - automating workflows, processing data, building things; not just prompting for copy. * High initiative: you see a manual process and instinctively ask "why isn't this automated?" You act before being asked. * Strong critical thinking: you can interrogate data, challenge assumptions, and push back on conclusions that don't add up. * Intellectually curious: excited by unfamiliar domains. You'll need to learn Mail operations, causal modelling, credit card mechanics, and emerging search formats - fast. * Data-fluent: a data driven mindset with the ability to interpret complex data, interpreting model outputs and translate it into actionable recommendations. * Commercially minded: you understand CAC, CLTV, ROI, incrementality - and can translate numbers into business decisions. * Clear communicator: you will work across data science, engineering, agencies, and senior leadership. * Organised: you can manage concurrent monthly cadences across multiple channels. PREFERRED (NOT ESSENTIAL): * Google Ads or paid search experience. * Fintech or B2B experience. * Experience working with predictive/ML models commercially. We are setting an exceptionally high bar for this hire. We're looking for mechanical sympathy with the systems you'll work in, very strong critical thinking, and genuine intellectual curiosity. Channel expertise is secondary - we'll teach you the domain. What we can't teach is how you think. The culture At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them. The offices We put a lot of effort into making iwoca a great place to work: * Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. * Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions. The benefits * Flexible working hours. * Medical insurance from Vitality, including discounted gym membership. * A private GP service (separate from Vitality) for you, your partner, and your dependents. * 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave. * A one-month, fully paid sabbatical after four years. * Instant access to external counselling and therapy sessions for team members that need emotional or mental health support. * 3% Pension contributions on total earnings. * An employee equity incentive scheme. * Generous parental leave and a nursery tax benefit scheme to help you save money. * Electric car scheme and cycle to work scheme. * Two company retreats a year: we’ve been to France, Italy, Spain, and further afield. And to make sure we all keep learning, we offer: * A learning and development budget for everyone. * Company-wide talks with internal and external speakers. * Access to learning platforms like Treehouse. Useful links: * iwoca benefits & policies

V7

V7 At V7, we’re building AI platforms that help humans do their best work, at incredible scale and speed. Our mission is to turn human knowledge into trustworthy AI, making complex tasks faster, smarter, and more accurate. We’re growing fast, backed by leading investors and AI pioneers (including the minds behind Transformers and Gemini). THE PRODUCT V7 Go is a platform for building and deploying custom AI agents, made for the document-heavy work finance and insurance teams handle every day. It takes multi-modal data and returns verifiable outputs with transparent logic, so accuracy and compliance come built in. It runs on the latest models too, including GPT, Claude and Gemini. Have a look at what we're building for finance and insurance. Most AI agents still behave like black boxes. They wander off-task, miss the context that matters, and make calls you can't check. Go Agents are different: predictable, transparent, and auditable at every step. * Build custom AI workflows with controlled analysis at every stage. Every output comes with citations and a full audit trail, so the human in the loop can see exactly how it got there. * The Context Graph makes all your data (across workflows, documents and integrations) queryable in one place, giving your agents the context to be properly useful. It's your institutional memory. The team you’ll be joining and the impact you’ll have You’ll be joining our London marketing team, reporting to our Head of Growth. You’ll help turn product launches, customer stories, events and market insight into campaigns that create real pipeline. You’ll work closely with growth, sales, product, design and leadership to sharpen how V7 shows up across LinkedIn, email, events, landing pages and ABM campaigns. This is a hands-on growth marketing role, not a narrow content or social media position. You’ll be expected to connect messaging, campaigns and commercial priorities. What you’ll be doing from day one Owning and improving V7’s LinkedIn presence across company posts, product updates, campaign content, event promotion and founder-led content. Turning product launches, customer proof, events and sales priorities into clear campaign assets across LinkedIn, email, landing pages and sales materials. Supporting ABM campaigns for priority accounts and segments, especially across finance, insurance and other enterprise segments. Working with product and sales to understand what we’re launching, why it matters, and how to explain it clearly to buyers. Writing sharp, commercially useful content for campaigns, including social posts, email copy, landing page copy, customer proof points, event follow-ups and sales enablement snippets. Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing. Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social. Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round. Who you are You have 3 to 6 years’ experience in growth marketing, product marketing, content marketing or demand generation at a B2B tech company. You can write clearly, quickly and commercially. You understand LinkedIn as a serious B2B growth channel, not a place to dump company news and hope for applause. You can turn product complexity into simple, useful messaging. You are comfortable working with sales teams and understand how marketing contributes to pipeline, deal progression and revenue. You have experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events. You can take a loose idea and turn it into something usable. You care about quality, but you don’t hide behind perfection. You are organised enough to manage several moving parts without slowing everyone else down. You are comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters. You are curious about AI, automation, enterprise software and how buyers actually make decisions. Nice to have Experience marketing to finance, insurance, legal, private markets or enterprise operations teams. Experience with ABM campaigns or named account programmes. Experience working with founders or senior leaders on LinkedIn content. Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools. A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human. What success looks like LinkedIn becomes a reliable growth channel for product launches, customer proof, events and founder-led content. Product launches and campaigns have stronger messaging, better assets and clearer follow-up. Events are properly supported before, during, and after. Sales gets better material to use with priority accounts. Campaigns are easier to run, measure and improve. The growth team moves faster because you can take ownership of meaningful work and ship it. V7 champions equality and inclusion because diverse teams build better products. Don’t check every box? Apply anyway. We value what makes you unique and will support you through the process, so let our Talent team know how they can help. V7 champions equality and inclusion because diverse teams build better products. Don't check every box? Apply anyway — we value what makes you unique and will support you through the process, just let our Talent team know how they can help.