
iwoca · London
The company Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need fin...
The company
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and
growing, SMEs need finance that’s as flexible and responsive as they are.
That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with
the speed, confidence and control they need, exactly when it's needed.
We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help
even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate
mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they
drive.
The role
This is a high-impact, multi-channel role where you'll work across Paid Search, Direct Mail, and emerging digital platforms/trends
to drive acquisition growth at iwoca.
You won't be managing a single channel in isolation. You'll be helping automate operations, challenge model outputs, launch new
products, and push into new ad formats across three interconnected areas. The thread connecting everything: using AI and
automation to do more, faster, with better judgment.
What you’ll work on
Account Management & Hygiene
the repetitive hygiene work (negatives, quality score triage, consolidation) and spending your own time on the non-obvious
calls.
Performance Insight
could (ie. keywords, landing pages, search terms, creative assets)
job.
Testing & New Opportunities
hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets.
Automation & Operations
delivery to agency and unsubscribe processing.
Product Expansion
Model Optimisation Collaboration
expand.
Cross-Channel
Support multi-channel attribution and contribute to iwoca's broader acquisition strategy
The requirements
prompting for copy.
mechanics, and emerging search formats - fast.
actionable recommendations.
We are setting an exceptionally high bar for this hire. We're looking for mechanical sympathy with the systems you'll work in,
very strong critical thinking, and genuine intellectual curiosity. Channel expertise is secondary - we'll teach you the domain.
What we can't teach is how you think.
The culture
At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based
decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most
effective.
We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every
iwocan always has access to the best models and where those models have access to all of our data. We will help our people to
learn how to use and grow with the new tools available to them.
The offices
We put a lot of effort into making iwoca a great place to work:
The benefits
leave, and unlimited unpaid leave.
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Helping manage pre-event and post-event marketing, including target account lists, LinkedIn promotion, follow-up emails, nurture assets and content repurposing. Partnering with design to brief simple, effective creative for campaigns, product visuals and paid social. Tracking what is working across LinkedIn, email, events, landing pages and campaigns, then using that insight to improve the next round. Who you are You have 3 to 6 years’ experience in growth marketing, product marketing, content marketing or demand generation at a B2B tech company. You can write clearly, quickly and commercially. You understand LinkedIn as a serious B2B growth channel, not a place to dump company news and hope for applause. You can turn product complexity into simple, useful messaging. You are comfortable working with sales teams and understand how marketing contributes to pipeline, deal progression and revenue. You have experience supporting campaigns across multiple channels, especially LinkedIn, email, landing pages and events. You can take a loose idea and turn it into something usable. You care about quality, but you don’t hide behind perfection. You are organised enough to manage several moving parts without slowing everyone else down. You are comfortable working in a fast-moving startup where priorities shift, context is imperfect and momentum matters. You are curious about AI, automation, enterprise software and how buyers actually make decisions. Nice to have Experience marketing to finance, insurance, legal, private markets or enterprise operations teams. Experience with ABM campaigns or named account programmes. Experience working with founders or senior leaders on LinkedIn content. Experience using HubSpot, LinkedIn Campaign Manager, Notion, Framer or similar tools. A portfolio of sharp B2B writing, campaign work or social content that feels clear, commercial and genuinely human. 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