Head of Marketing Analytics

Illuin Technology

HEAD OF MARKETING | B2B ENTERPRISE TECH THE MISSION: FROM FOUNDATION TO ACCELERATION We aren't looking for a "visionary" who only stays at 30,000 feet. We are looking for a Growth Architect. As our Head of Marketing, you will be the bridge between brand narrative and hard revenue. You’ve done this before in the "messy middle" of a company’s growth—scaling from a solid product-market fit to a dominant market position. You will lead a lean team and a network of elite partners to build a world-class demand generation engine, sharpen our enterprise positioning, and own the ROI of every dollar spent.     YOUR DNA * The "Doer" Mentality: You possess the strategic depth of a Head of Marketing but the tactical agility of a Head of Growth. You aren't afraid to dive into the CMS, tweak a campaign, or ghostwrite a thought-leadership piece when the stakes are high. * B2B Enterprise Native: You understand the complexity of long sales cycles and multi-stakeholder decision-making. You know how to market to the C-Suite of global enterprises. * Analytical Rigor: You live in the data. You don't just report on "leads"; you optimize for pipeline velocity, CAC/LTV ratios, and multi-touch attribution. * Manager & Orchestrator: You know how to hire "A-Players" and, more importantly, how to get the best out of specialized agencies (PR, Media, Content) to stay agile without the overhead.     WHAT YOU’LL BE DOING * Growth & Lead Gen: Design and execute a full-funnel marketing strategy. You will own the lead-to-opportunity conversion and partner closely with Sales to ensure a seamless revenue engine. * Brand & Positioning: Storytelling & Global Governance * Narrative Strategy: Refine and elevate our story. In a crowded tech landscape, you will ensure our brand is synonymous with high-tier innovation and enterprise-grade reliability. * Brand Identity & Standards: Develop and maintain comprehensive global brand guidelines, ensuring a cohesive visual and verbal identity across all business units. * Ecosystem Alignment: Drive strict brand compliance across our partner ecosystem, ensuring all co-marketing initiatives and external collaborations reinforce our premium market position. * Executive Influence (Awareness): Build and execute high-touch strategies to increase brand salience among VP-level and Business Unit leaders, positioning Illuin as the gold standard for departmental decision-makers. * Omnichannel Execution: Lead the charge across digital performance, high-touch field events, content strategy, and PR. * Budget & ROI Ownership: Manage the marketing budget with a venture-scale mindset—optimizing for efficiency while knowing when to "bet big" on high-impact channels. * Ecosystem Management: Pilot our network of external partners, ensuring our creative, content, and media agencies deliver at a world-class level.     PROFILE REQUIREMENTS * Experience: 10–15 years in B2B Tech Marketing, specifically within the Enterprise software space. * Track Record: You have been a Head of Marekting or a high-performing "Number 2" (VP/Head of) in a startup/scale-up of under 250 employees. You know how to build when the playbook isn't yet written. * The "Full Stack" Marketer: Proven success stories in Growth Marketing and Lead Generation. You can demonstrate how your initiatives directly impacted ARR. * AI Marketing Expertise: Proven experience in mastering Artificial Intelligence tools (GenAI, predictive analytics, intelligent automation) to streamline marketing workflows, boost team productivity, and personalize customer experiences at scale. * Analytical Skills: Expert-level understanding of marketing analytics and ROI across all channels. * Leadership: Experience managing internal teams and external providers. You are a talent magnet. * Languages: Native-level fluency in English (our internal and primary market language).     WHY JOIN US? * Direct Impact: You aren't a cog in a machine. You are the architect of our market presence. * High Autonomy: We hire experts and stay out of their way. You own the strategy and the execution. * Scale-Up Velocity: We are at the inflection point where your work will define our category leadership.     THE SELECTION PROCESS 1. Initial Screen: A 30-minute intro call to align on expectations. 2. Deep Dive: A technical interview focusing on your "Growth Playbook" and past success stories. 3. Strategy Case Study: A hands-on exercise (we value your time; this will be focused on real-world application). 4. Cultural Fit: Meet the founders and the leadership team.

Pergolux

As Marketing Analytics Manager, you will own the full marketing intelligence cycle across all 14 of our markets, from reliable web tracking and clean data collection to decision-driven dashboards, incrementality measurement, and the steering logic our growth teams rely on. Based in Berlin, you will be the person who ensures marketing decisions are grounded in accurate data, and you will help answer where the next Euro of media spend should go to maximise revenue, margin, and efficiency. This is a role with genuine scope to build the marketing analytics function and grow into senior analytics leadership as PERGOLUX expands. PERGOLUX designs and delivers premium, Scandinavian-inspired outdoor living products, from pergolas to garden furniture, directly to consumers. With around 300 employees and roughly €200M in revenue, we have grown consistently across Europe and beyond, and our marketing team combines performance marketing with rigorous data work. What You'll Do - Own marketing tracking quality and measurement reliability across all markets, setting up and auditing GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy for clean, GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM. - Design, build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows that explain what is happening, why, and what action to take, and own the metric definitions that make them the single source of truth. - Design and run structured incrementality tests, including geo-lift tests, holdout tests, and pre/post analyses, to measure the true marginal impact of media spend, promotions, channels, and campaigns. - Partner with the Marketing Operations Lead and Head of Marketing to define budget allocation frameworks across Google, Meta, SEO, affiliates, and email, and translate data on traffic, cohorts, funnels, and creative performance into clear growth recommendations for country managers and leadership. - Set analytics standards, documentation, and best practices, support and improve our MCP and data connector ecosystem, and challenge misleading metrics so decisions rest on sound data. What You'll Bring - 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, ideally within D2C e-commerce, with hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs. - High proficiency in SQL and experience working with cloud data warehouses and multiple marketing, CRM, and e-commerce data sources. - Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback. - A strong statistical mindset with practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies, and the communication skills to turn analytical topics into clear guidance for marketing and leadership. - Bonus: experience with AI-assisted analytics, API connectors, automated reporting, or marketing data infrastructure. What we offer 💼 Compensation — Competitive salary · Company pension plan · Capped overtime, fully paid 🚀 Growth and Career Development — You will take real ownership from the start with direct impact on key business outcomes, work with an international team across Europe, and follow fast-track opportunities to grow into senior leadership roles as PERGOLUX scales. ⏰ Time Off and Flexibility — Up to 30 vacation days, starting at 27 · One week per year of remote workation in the EU/UK 🌟 Benefits and Lifestyle - Modern setup and laptops (Apple or Windows) - Employee discounts on PERGOLUX products - Jobrad / Bike leasing program, promoting sustainable and healthy commuting - Regular team events (summer party, Christmas party, after-work gatherings) and retreats 📍 Office Location – Schlesische Str. 27 C, Building C, 6th floor, 10997 Berlin (easily accessible by public transport) How to Apply Ready to build the analytics backbone of a growing premium e-commerce brand? Apply through our Career Page or reach out via LinkedIn. We review applications on a rolling basis and look forward to hearing from you. PERGOLUX is an equal opportunity employer. We welcome applicants from all backgrounds, we think it's less about ticking every box and more about what you bring to the table!

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR MARKETING TEAM ARE LOOKING FOR AN EXPERIENCED SENIOR MARKETING ADVISOR - BRAND AND CROSS SECTOR TO JOIN THE TEAM.  As Brand & Cross Sector Marketing Senior Advisor, you will play a vital role in driving impactful marketing initiatives that support Baringa’s growth goals within Brand & Cross Sector. You will collaborate closely with the head of brand & cross-sector, marketers across sectors, the wider clients and marketing team, and regional teams to deliver effective campaigns and initiatives that boost brand awareness, engage our target audiences, and achieve measurable business impact. WHAT YOU WILL BE DOING * Working with the Brand & Cross Sector marketing team to support the prioritisation and execution of marketing plans and deliverables. * Acting as the guardian of brand & cross-sector marketing channels, ensuring brand consistency, compliance, and delivery of impactful assets across digital and social media platforms, email campaigns, websites, events, and paid media. * Playing an integral role in delivering marketing strategies that align with firmwide goals and Baringa’s overall vision for Clients & Marketing. * Partnering with business leads and the marketing team to align marketing efforts with business priorities, ensuring structured and impactful go-to-market strategies. * Supporting the design and launch of campaigns to strengthen Baringa’s market positioning and deliver against strategic goals, adapting campaigns for local cultural and market needs across the UK, US, Europe, and APAC. * Collaborating with internal stakeholders (sector marketers, business leads, and wider Clients & Marketing colleagues) to develop compelling campaign content such as thought leadership, client stories, videos, webinars, and events. * Identifying Baringa’s unique strengths and differentiators to inform clear objectives, impactful messaging, and effective targeting of key audiences and market segments. * Managing the end-to-end lifecycle of campaigns, from planning and execution to analysis and optimisation, taking a structured approach to ensure quality and results. Putting audience and market insight at the centre of decision-making to drive meaningful outcomes such as revenue growth, client acquisition, and increased market share. * Overseeing the day-to-day operations for cross-sector marketing, maintaining a smooth workflow, monitoring budgets, and driving timely and proactive delivery of outputs. * Analysing marketing performance, assessing success, and providing actionable recommendations to continuously improve campaign effectiveness and contribute to future planning. YOUR SKILLS AND EXPERIENCE * CIM Diploma qualification or equivalent (or strong working knowledge of CIM principles preferred). * Further professional certifications such as HubSpot, Google Analytics, and/or data-driven marketing platforms are a plus. * Demonstrated success in crafting marketing campaigns nd selecting innovative, data-driven tactics to drive business growth, enhance customer engagement, and achieve sales pipeline objectives. * Experience in B2B marketing operations, with a proven ability to design and deliver impactful campaigns that achieve measurable business outcomes. * Experience in Professional Services, with knowledge of the market and familiarity with sector-specific challenges. * Comfortable with marketing analytics tools and platforms such as Microsoft Dynamics, Power BI, Google Analytics, or equivalent, using data to evaluate campaign performance and optimise marketing impact. * Able to balance strategic focus with detailed execution—taking projects from concept to completion with thorough planning, organisation, and attention to detail. * Self-driven and results-oriented, capable of independently managing time and priorities while balancing short-term delivery needs with longer-term growth objectives. * Professional, personable, client-focused, and highly adept at building rapport while influencing others to drive outcomes and make an impact. WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com