Senior Product Manager, Acquisition

Flo Health

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job As Senior Product Manager for Predictive Growth at Flo, you'll own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web. pLTV is the shared signal behind UA bidding, budget allocation, creative-testing prioritisation, finance forecasting, and roadmap decisions across the organisation — making it one of the highest-leverage PM roles in growth. You'll work with a team of data scientists, machine learning engineers, and data engineers running Flo's production pLTV models across short-horizon (intra-day) and long-horizon (M15+) predictions. You'll drive accuracy improvements, expand signal coverage across platforms, and extend pLTV's reach into new decision domains. You'll also help scale Flo's in-house agentic experimentation system — already delivering 30%+ quality gains — and contribute to the next generation of Flo's marketing measurement stack, including Marketing Mix Modeling and incrementality testing. This is a senior IC role with company-wide visibility, partnering with leadership across User Acquisition, Finance, Analytics, and Engineering. It's equally hands-on in delivery: co-leading the team day-to-day with your engineering manager pair, writing the specs, defining the epics, staying close to the work. Your Experience Must have: * Proven experience owning machine-learning or data-driven products in production — predictive scoring, propensity, ranking, forecasting, or similar data-rich products. Strong fit for current Product Managers; also open to Engineering Managers, ML Engineers, or tech leads who have shaped product direction end-to-end and are ready to make the switch into a PM seat. * Hands-on delivery instincts — equally comfortable in Jira (writing specs, defining epics, refining the sprint backlog, unblocking the team) as in strategic planning and stakeholder management. Co-leads the team day-to-day with your engineering manager pair. * Hands-on partnership with data science and machine-learning engineering teams — partnering on model evaluation, retraining cadence, feature decisions, and release discipline. * Strong analytical fluency — SQL proficiency, comfort interpreting model evaluation metrics, and the habit of interrogating performance at segment, cohort, and campaign level rather than blended aggregates. * Demonstrated ability to influence senior cross-functional stakeholders across marketing, finance, analytics, and engineering — translating technical model behaviour into commercial decisions. * Comfortable in fast-paced, ambiguous environments — balancing platform investments against fast-cycle experimentation, with shifting priorities and competing demands. Nice to have: * Working knowledge of mobile and web user acquisition — how bidding, attribution, and campaign optimisation actually work, including privacy frameworks such as SKAN/ATT or Privacy Sandbox. * Hands-on experience with mobile attribution platforms (AppsFlyer, Adjust, Branch, Firebase) and modern measurement frameworks (SKAdNetwork, GA4). * Exposure to Marketing Mix Modeling, incrementality testing, holdout design, or causal inference techniques. * Familiarity with feature stores (Databricks, Tecton, Feast) and modern MLOps tooling. * Subscription-app, health & wellness, or femtech domain background. * Exposure to agentic AI or LLM-orchestrated workflows for ML experimentation, research, or model evaluation. What you'll be doing You'll be responsible for: * Owning Flo's pLTV product roadmap end-to-end across iOS, Android, and Web — driving accuracy improvements, expanding feature coverage, extending prediction horizons, and pushing pLTV into new decision domains (creative testing, product roadmap, pricing, hypothesis validation) alongside its existing UA and Finance use cases. * Partnering with data scientists and engineers on feature strategy — deciding which inputs the model consumes and ensuring those features are available reliably in production. * Operating rigorous release discipline — gated rollouts, shadow-mode evaluation, drift detection, automated retraining, and post-launch calibration — so production models stay accurate as data distributions and platform policies evolve. * Working closely with data scientists and analysts to investigate model quality issues — country-level miscalibration, cohort drift, signal anomalies — and feeding findings back into the next iteration. * Helping scale Flo's agentic ML experimentation system from hundreds toward thousands of model runs — compounding quality gains back into production. * Acting as the primary product partner to User Acquisition leadership — translating model behaviour into bidding decisions, framing trade-offs, and aligning on attribution-window strategy. * Reporting model performance and strategic recommendations into monthly leadership reviews and quarterly investment decisions. * Contributing to Flo's next-generation measurement stack — including Marketing Mix Modeling, incrementality testing, and causal lift methodology — so marketing investment decisions are grounded in causal, not correlational, signal. #LI-Hybrid #LI-AJ1 Annual Salary Range (ranges may vary based on skills and experience) £92,000—£115,000 GBP How we work We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.  What you'll get We support impact with meaningful reward. Here’s what that looks like: * Competitive salary and annual reviews * Opportunity to participate in Flo’s performance incentive scheme * Paid holiday, sick leave, and female health leave * Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents * Accelerated professional growth through world-changing work and learning support * In-person collaboration and work in a hybrid model, with 3 days per week spent in the office * 5-week fully paid sabbatical at 5-year Floversary * Flo Premium for friends & family, plus more health, pension and wellbeing perks Diversity, equity and inclusion Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR DATA, AI, SOLUTIONS & ENGINEERING PRACTICE ARE LOOKING FOR AN EXPERIENCED DATA ENGINEER AT SENIOR MANAGER LEVEL TO JOIN THE TEAM.  In DAISE, we're focused on delivering value-adding, sustainable data capabilities, aligned to our client’s specific needs. This expertise is applied across clients in all of our industry market sectors (Financial Services, Products & Services, Energy & Resources, Pharmaceutical & Lifesciences and Government). WHAT YOU WILL BE DOING * Defining and implementing on premise or cloud architectures, (e.g. a cloud data warehouse, data lake or data platform) to enable digital transformation * Working with clients on data warehousing, building operational ETL/ELT data pipelines across a number of sources, and constructing relational and dimensional data models   * Performing maturity assessments across clients’ data capabilities and recommending improvements * Building technology blueprints and advising clients on the different technology options * Translating business requirements (both functional and non-functional) into solutions, ensuring compliance with the organisation's strategy, policies and standards and in some cases, help customers to define new policies, principles and standards  * Helping clients to identify risks and mitigations for their complex data programmes, as well as transition to modern cloud-based infrastructures (AWS, Azure, GCP) by leveraging related architecture patterns (e.g., APIs, events) * Working with clients in key areas of data governance, such as in defining principles including, but not limited to Master Data Management, Data Lineage and Data Security * Directly line managing teams of data engineers, responsible for managing their workloads and their development throughout their career at Baringa * Generating and originating new business development opportunities from your network of connections and cross-selling and upselling across existing client projects   YOUR SKILLS AND EXPERIENCE    * Passionate individual who is excited by problems with data and can bring a good mix of technical delivery and core consulting skills in client engagements * Ability to own and run complex client engagements, interact with leaders across industry, work with senior stakeholders to help them understand and frame their problems, assess their current state, and make impactful recommendations which help shape their thinking * Strong hands on expertise in data engineering, delivering data architectures, data pipelines and solutions that are robust and scalable using modern delivery frameworks and tools (e.g. Databricks) * Experience in using cloud technologies (Azure, AWS, GCP) as both infrastructure and as a service, as well as big data platforms either on-premise or cloud setup * Knowledge of different technology stacks including common legacy and modern stacks, experience of applying DevOps practices to data engineering as well as ability to build CI/CD pipelines * Competent in SQL and at least one modern programming language, such as Python * Understanding of key core concepts like distributed computing, batch & stream processing, functional and object-orientated programming, how pipelines are built and deployed on cloud, pipeline schedules and SLAs * Well-versed with documentation and artefacts that need to go along with the solution design and delivery work * Line management / team leadership experience, ideally in multiple geographical locations * Experience working to a formal sales target in a consulting environment and evidence of bringing in new clients  WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com

Baringa

ABOUT BARINGA  Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation. Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors. Certified as a Great Place to Work around the world, Baringa has been recognised by the Financial Times in 22 categories of its UK Leading Management Consultants rankings, and by Forbes for four consecutive years as one of the World’s Best Management Consulting Firms. OUR INDUSTRIAL MANUFACTURING PRACTICE ARE LOOKING FOR EXPERIENCED CONSULTANTS TO MANAGERS TO JOIN THE TEAM.  As a Consultant or Senior Consultant within our industrial manufacturing practice, you will play a key role in delivering projects and supporting our clients’ transformation journeys. You will work closely with senior team members and clients to solve business challenges, contribute to project delivery, and develop your expertise in the Industrial manufacturing sector. WHAT YOU WILL BE DOING * Support delivery of Industrial manufacturing projects across Aerospace & Defence, Automotive, and Industrial Products sectors. * Assist in analyzing and resolving issues across the full operating model of Industrial manufacturing clients in functional areas such as Supply Chain, Marketing, People, Finance, Technology, and Operations. * Contribute to maintaining up-to-date knowledge of industry trends and advancements in Industrial manufacturing technology. * Work collaboratively with clients and internal teams to understand business challenges and help design tailored solutions. * Support relationship-building efforts with key stakeholders across various industries, including financial services, pharma, energy, and telecommunications. * Contribute to team development and knowledge sharing across the Industrial Manufacturing practice and wider Products & Services sector. * Support business development activities, including research, proposal development, and identifying new opportunities.   YOUR SKILLS AND EXPERIENCE    * Eligibility for UK Security Clearance is preferred. * Experience in Industrial manufacturing within Aerospace & Defence, Automotive, or Industrial Products sectors. * Familiarity with Industrial manufacturing organisations across the end-to-end value chain. * Ability to build and maintain client relationships. * Analytical thinker with the ability to contribute to solving complex business challenges. * Strong teamwork and collaboration skills, with a willingness to learn from and support others. * Exposure to working with diverse teams and contributing to international projects is a plus. WHAT A CAREER AT BARINGA WILL GIVE YOU  PUTTING PEOPLE FIRST. BARINGA IS A PEOPLE FIRST COMPANY AND WELLBEING IS AT THE FOREFRONT OF OUR CULTURE. WE RECOGNISE THE IMPORTANCE OF WORK-LIFE BALANCE AND FLEXIBLE WORKING AND PROVIDE OUR STAFF AMAZING BENEFITS. SOME OF THESE BENEFITS INCLUDE:  * Generous Annual Leave Policy: We recognise everyone needs a well-deserved break. We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.  * Flexible Working: We know that the ‘ideal’ work-life balance will vary from person to person and change at different stages of our working lives. To accommodate this, we have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.  * Corporate Responsibility Days: Our world is important to us, so all our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.  * Wellbeing Fund: We want to encourage all employees to take charge and prioritise their own wellbeing. We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.  * Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.  DIVERSITY AND INCLUSION We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.  AN AWARD-WINNING WORKPLACE You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all. Click here to see some of our recent awards and how we’ve achieved this.  USING BUSINESS AS A FORCE FOR GOOD.  We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act. We report our progress publicly and ensure that we are also externally assessed and scored through organisations like CDP and EcoVadis - helping us to continually identify where we can improve.  We have a long legacy of supporting the communities in which we work, and offer a variety of ways to contribute, by putting people first and creating impact that lasts. Our Corporate Social Responsibility (CSR) agenda is about giving back to the communities in which we live and work by sharing our skills, talent and time. In essence, we aim to empower and encourage everyone in the firm to contribute to the things we care about, and support registered charities and organisations with a clear social or environmental purpose to increase the positive impact they can have. JOIN US All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background. We do not filter applications by university background and encourage those who have taken alternative educational and career paths to apply. We would like to actively encourage applications from those who identify with less represented and minority groups. We operate an inclusive recruitment process, ensuring reasonable adjustments where needed. Please contact a member of our Recruitment Team to discuss further.   BARINGA PRIVACY NOTICES For UK & EU Your personal data will be retained by Baringa for up to two years, in accordance with our UK Recruitment Privacy Notice / EU Recruitment Privacy Notice, to evaluate your application and meet our legal and reporting obligations. In line with the General Data Protection Regulation (GDPR), you have the right to request access to, rectification, or erasure (subject to legal limitations) of your personal data. For more information, please contact us at privacy@baringa.com For the USA Your personal data may be retained by Baringa for up to two years, as outlined in our Recruitment Privacy Notice (AMER & APAC), to support the recruitment process and internal reporting requirements. Where applicable, and in accordance with relevant federal and state laws, you may have the right to request access to or correction of your personal information. For further details, please contact privacy@baringa.com For Australia & Singapore Your personal data will be retained by Baringa for up to two years, in accordance with our Recruitment Privacy Notice (AMER & APAC), to assess your application and meet applicable reporting and legal obligations. In line with the Australian Privacy Act and Singapore’s Personal Data Protection Act (PDPA), you may have rights to access, correct, or request limited deletion of your personal data. For more information, please contact us at privacy@baringa.com