Content & Research Manager (m/w/d)

Vetain

IHRE AUFGABEN Du liebst es, Texte so zu optimieren, dass auch Google und KI‑Systeme sie lieben? Du hast Spaß daran, Fakten zu checken und Artikel zu den Themen Ernährung, Sport und Lifestyle zu updaten? Und am liebsten machst du das alles auf Englisch? Dann brauchen wir dich in unserem Team! * Du kümmerst dich um die SEO-Optimierung unseres englischen Contents (Artikel, Produkttexte, Rezepte). * Du behältst den Überblick über die Entwicklung von GEO, arbeitest dich tief in das Thema ein und setzt gemeinsam mit dem Team Maßnahmen um, damit wir in KI-Systemen sichtbar sind (z.B. durch den Aufbau einer Reddit-Präsenz). * Zusätzlich unterstützt du bei der SEO-Optimierung des deutschen Contents – prüfst z.B. Artikel auf ihre Aktualität, hilfst bei der Erstellung neuer wissenschaftlicher Artikel und arbeitest in bereichsübergreifenden Projekten mit. * Kurz gesagt: Du sorgst dafür, dass unsere Inhalte strukturiert, aktuell und suchmaschinenoptimiert bleiben. Damit hilfst du uns, unseren organischen Traffic und unsere Sichtbarkeit in Google & Co. zu steigern. IHR PROFIL * Du hast bereits Erfahrung im Content-SEO. * Du legst deinen Fokus auf GEO, hast idealerweise schon Wissen und Erfahrung in diesem Bereich gesammelt und bringst die Bereitschaft mit, dich in das Thema richtig tief reinzuarbeiten. * Idealerweise hast du ein Studium oder eine Ausbildung im ernährungswissenschaftlichen Bereich absolviert oder hast alternativ großes Interesse an gesunder Ernährung. * Plus, aber kein Muss: Du hast Erfahrung mit Shopify, Surfer SEO und Ahrefs. * Du brauchst für diesen Job unbedingt sehr gute Deutsch- und Englischkenntnisse (schriftlich). * Die Arbeit mit Texten macht dir Spaß. * Auch bei repetitiven Aufgaben behältst du den Fokus. * Du arbeitest gern eigenverantwortlich, behältst Deadlines im Blick und kannst Projekte strukturiert nach vorne bringen. WARUM WIR? * Eine zentrale Rolle beim Ausbau unserer organischen Sichtbarkeit  * Viel Gestaltungsspielraum beim Aufbau unseres GEO-Setups und der Weiterentwicklung unseres englischen Contents * Direkte Zusammenarbeit mit unserem Content-, Marketing- und Performance-Team * Kurze Wege, schnelle Entscheidungen und echte Verantwortung ab Tag 1 * Ein Umfeld, in dem wissenschaftlich fundierter Content, SEO, Performance und moderne KI-Tools zusammenkommen

AutoScout24

As part of our global Content Marketing team, you will create high-quality, user-centric content focused on used cars and mobility. You will be responsible for developing and executing content strategies for the Italian market, optimizing content for both traditional search results and AI-generated responses, and collaborating closely with Product, Brand, Demand Generation, and external partners. Your Responsibilities  * Research, analysis, and quality management of automotive and mobility content in Italian  * Planning, coordination, and briefing of relevant content for the Italian AutoScout24 platform  * Creation, optimization, and updating of SEO-relevant website content, taking user intent, brand guidelines, and content quality standards into account  * Conducting keyword, topic, and competitor analyses to identify content gaps and organic growth opportunities  * Improving the relevance, structure, internal linking, and user experience of existing content  * Monitoring and analyzing organic performance and deriving specific optimization measures  * Supporting technical SEO analyses and audits, including topics such as indexing, crawling, duplicate content, page speed, and structured data  * Identifying, documenting, and prioritizing technical SEO issues and optimization opportunities in close collaboration with SEO, Product, and Tech teams  * Optimizing content for AI visibility and modern search systems, including Google AI Overviews, ChatGPT, and other generative search and answer platforms  * Monitoring AutoScout24’s visibility in traditional search results and AI-based search platforms, as well as tracking relevant competitors  * Managing external agencies and service providers, including briefing, prioritization, quality control, feedback, and follow-up on deliverables  What You Bring  * Relevant professional experience in SEO and/or content marketing  * Strong analytical skills and experience using SEO and analytics tools such as Google Search Console, Google Analytics, Semrush, Ryte, or comparable platforms  * A structured way of working, combined with strong organizational and project management skills  * The ability to communicate ideas, feedback, and current SEO trends effectively to different stakeholder groups, from team members to senior management  * A strong willingness to share ideas with colleagues and to learn from and be inspired by the team  * Excellent Italian language skills and fluent business English  AutoScout24 offers benefits that support independent and effective working, including a hybrid work model, flexible working hours, up to 30 days of annual leave, and modern office spaces. Our goal is to create an inspiring work environment where you can reach your full potential. With colleagues representing more than 50 nationalities, we foster a diverse and inclusive workplace where everyone feels welcome and valued. We support your growth with the right tools, training, and development opportunities.

ZEAL Network

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.   LOTTO24 is Germany’s leading online provider of state-licensed lottery products, offering customers convenient and secure access to popular games like LOTTO 6aus49, Eurojackpot, and GlücksSpirale. As a trusted partner of the state lotteries, LOTTO24 ensures that every ticket sold helps support charitable, social, and community projects across Germany. By combining ease of play, trusted security, and meaningful social contributions, LOTTO24 exemplifies ZEAL’s vision of making lottery participation more accessible while giving back to society. THE ROLE: As our Senior Brand Manager, you play a key role in bringing our marketing and brand strategy to life by translating strategic direction into impactful campaigns and creative initiatives across all channels. You drive full-funnel brand activities with a high level of ownership, ensuring consistent and high-quality brand execution across all customer touchpoints. Working closely with cross-functional teams, agencies, and external partners, you combine strategic thinking, creativity, and data-driven decision-making to strengthen brand positioning, drive growth, and deliver measurable business impact. YOUR TASKS: * Translate strategic direction into effective brand marketing activities across channels and touchpoints * Collaborate closely with media, CRM, creative, and product teams to ensure a consistent brand experience * Lead and execute integrated marketing campaigns across multiple channels * Manage agencies, content creators, and the internal Creative Studio to deliver high-quality marketing communications * Use market research, customer insights, and competitive analysis to identify growth opportunities * Optimize marketing activities and campaign performance based on analytics and data insights * Align marketing initiatives with product, legal, and compliance requirements * Manage marketing budgets and ensure efficient resource allocation * Report campaign performance and key learnings to senior leadership WHAT YOU OFFER US:  * Several years of experience in a similar brand or marketing role * Strong understanding of brand marketing and positioning in a digital environment * Analytical mindset with experience using data and customer insights to drive decisions * Broad knowledge of relevant marketing channels, from brand to performance marketing * Hands-on experience planning and executing integrated marketing campaigns * Experience working with creative teams, agencies, and content productions * Strong project management and organizational skills * Experience managing budgets and optimizing marketing spend * Experience working with analytics, attribution, and marketing measurement models * Professional proficiency in German, both written and spoken * Experience in performance marketing, CRM, or evidence-based marketing is a plus * Experience in e-commerce and start-up or scale-up environments is a plus WHAT WE OFFER: * A modern, dynamic culture grounded in the success of a leading-edge e-commerce company. * A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact. * Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development. * Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel. * Flexible work options with a hybrid setup focused on results. * Unlimited vacation days in addition to your yearly 30-day vacation allowance. * Opportunity for workations abroad using our WorkFlex tool. * Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program. * Company pension scheme, provided in partnership with Degura, to support your future financial security. * Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany. * Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!