CRM & CC Development Executive

British American Tobacco Sweden AB

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together! British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Digital Channel) in Malmö Do you have a proven track record of developing a digital marketing strategy, implementing digital ecosystem from e-commerce to CRM and optimizing digital presence (Paid, Social & SEO)? And do you have experience in leading and developing people while working effectively within a high performing and diverse team? Working as Digital platform Manager you will be part of our Sweden Marketing Deployment team working with engaged and highly experienced colleagues with focus on delivering upon our strategy and objectives to create true value and equity to our Brands. As Digital platform Manager you will manage a team of 4 people, managing our digital platforms incl. Our Branded Website, CRM, Paid Media, Out of Home, SoMe, PR and e-Retailers, guaranteeing the best touchpoint deployment and capabilities to reach our consumers. Your role is to optimize Acquisition and Conversion, while accelerating Retention, through breakthrough comms, strategic channel mix prioritization and ongoing touchpoint effectiveness analysis,that includes extensive stakeholder management and engagement across the organization to guarantee project and resource prioritization, and, engagement with creative and technical agencies to deploy state-of the- art campaigns. BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur, outspoken and creative colleague to join our Digitalteam. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment. Your key responsibilities will include: Digital Channel Strategic Execution: Develop and implement channel business plans, aligned with key performance indicators and brand & campaign plans to drive acquisition, conversion and retention. Relationship Management:Build strong partnerships with e-Retailers media lead, guaranteeing always-on communication, in a relevant market price, while optimizing the consumer journey and conversion effectiveness. Unlocking new touchpoint opportunities across partners. Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints. While ensuring contractual agreements are in place and capabilities are working. Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness. Performance Tracking:Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals. Team Leadership:Lead the direct reports to ensure clear accountability, high performance and operational excellence. Operational duties:Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures. What are we looking for? 5+ years of experience from a similar role, preferably from the FMCG industry Proven experience in delivering experience in marketing activation, preferably through a mix of digital channels. Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies Proven team management experience and cross-functional leadership Ability to manage multiple projects and campaigns in parallel in a fast-paced environment Experience briefing, managing and challenging creative, media and execution agencies Full professional proficiency in English; Swedish is an advantage Go-to attitude that thrives in a cross-matrix organization. What we offer you? We offer a market leading annual performance bonus Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here. You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills We prioritise continuous improvement within a transformative environment, preparing for ongoing changes WHY JOIN BAT? In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction. Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce.

Barona Teknik & Installation AB

Area Sales Manager Sweden If you have built strong sales relationships in the food industry and know how to develop existing business while identifying new opportunities for growth — this role was designed for you. Vikan is a leading international manufacturer of professional cleaning tools and hygiene solutions, serving the food and beverage industry, foodservice sector, Facility Management/Cleaning sector, and public institutions across global markets. With a strong reputation for quality, compliance-driven products, and long-term customer partnerships, Vikan operates with a commercial philosophy built on sales excellence, structured account management, and market-driven growth. As Area Sales Manager for Sweden, you will report to the Sales Manager, Nordics and  take full commercial ownership of one of Vikan's most established and strategically important Nordic markets. Sweden is a well-established market with a strong customer base, long-standing customer relationships, and excellent brand recognition. Your mission will be to build on these strengths by deepening relationships with existing customers, creating new business opportunities, and ensuring continued profitable growth across the Swedish market. This is a strategically important role that combines long-term account development with hands-on field sales, offering significant responsibility and direct impact on Vikan's continued success in Sweden. Working from a home office, you will have the autonomy to plan your own activities, manage your budget, and execute your sales strategy. The role includes full budget responsibility, yearly contract negotiations, activity planning, and monthly reporting to the Sales Manager Nordics. You will closely together with the other Area Sales Manager in Sweden as well as work alongside Area Sales Managers across the Nordic region.  The position requires regular travel across south of Sweden, typically two to four days per week, with occasional travel to other Scandinavian countries. If you are a self-driven sales professional who thrives in the field, understands the food and beverage industry, and enjoys developing strategic customer relationships while owning your market — this role was built for you. YOUR TASKS As Area Sales Manager for Sweden, you will hold both strategic and operational responsibility for Vikan's commercial presence in the Swedish market. Your primary focus will be the food and beverage industry, with additional coverage of foodservice, cleaning, and the public sector. You will strengthen Vikan's position within an already established market by developing existing customer relationships, expanding business with current accounts, and identifying new opportunities within strategic sectors, with particular focus on food and beverage industry end-users. You will develop and manage sales relationships with key distributors and end-users, spending approximately 70% of your time with end-users and 30% with distributors. You will execute and follow up on sales and marketing activities, maintaining a structured and documented approach through Salesforce CRM. You will conduct site surveys, manage documentation of compliance (DoC), and leverage Vikan's online presence to demonstrate value to customers and distributors. You will lead regular business reviews with key decision-makers, prepare meeting summaries, and ensure the appropriate Vikan stakeholders are engaged to support customer growth and long-term partnerships. You will conduct joint visits with the sales team and co-visits with Vikan's application specialists to strengthen customer relationships and identify development opportunities. You will deliver product and hygiene concept training for key stakeholders, including distributors and end-users, covering products, regulations, food safety requirements, and Vikan's digital tools. You will prepare and maintain the overall business plan for Sweden, produce monthly sales reports for the Sales Manager Nordics, and carry out quarterly follow-ups and adjustments to ensure continued profitable growth. You will negotiate and secure mutually beneficial agreements with key customers on a yearly basis, in cooperation with the Sales Manager Nordics. You will represent Vikan at industry trade shows, exhibitions, and customer events, strengthening brand visibility and supporting continued market growth in Sweden. REQUIREMENTS Extensive and proven experience in B2B sales, with a demonstrated track record of achieving and exceeding sales targets. Previous experience working within the food industry sector — this is a firm requirement for the role Native Swedish language proficiency and strong professional communication skills in English. Proven ability to build, develop, and maintain long-term commercial relationships with distributors, key accounts, and end-users. Strong commercial mindset with experience managing an existing customer portfolio while driving new business growth. Structured and self-directed working approach, with the ability to plan and manage an independent schedule from a home office. Willingness and ability to travel within Sweden and occasionally to other Scandinavian countries. NICE TO HAVE Experience working with CRM systems, particularly Salesforce. Familiarity with ERP systems (Vikan uses AXAPTA) and/or Business Intelligence reporting tools (Vikan uses Targit). Experience with hygiene regulations, cleaning concepts, or food safety standards relevant to the food and beverage industry. Participation in food industry trade events or exhibitions. Prior experience working in a Scandinavian or international corporate sales environment. WHAT WE OFFER A strategically important position with ownership of one of Vikan's strongest Nordic markets. The opportunity to further develop an already established customer base while driving future growth. Work-from-home setup with flexibility to plan your own calendar and travel activities. Access to a leading international brand with strong credibility and market presence in food and beverage hygiene. Structured support through Vikan's Sales Excellence framework, CRM systems, and collaboration with dedicated sales colleagues and technical specialists. A role that combines strategic account management, business development, and active field sales — ideal for a commercially driven professional who values both autonomy and impact. Take the next step in your sales career and submit your application with your CV today.

Barona Teknik & Installation AB

Area Sales Manager Sverige Om du har byggt starka försäljningsrelationer inom livsmedelsindustrin och vet hur man utvecklar befintliga affärer samtidigt som man identifierar nya tillväxtmöjligheter – då kan detta vara rollen för dig. Vikan är en ledande internationell tillverkare av professionella rengöringsverktyg och hygienlösningar för livsmedels- och dryckesindustrin, foodservice-sektorn, Facility Management/städbranschen samt offentliga verksamheter världen över. Med ett starkt rykte inom kvalitet, regelefterlevnad och långsiktiga kundrelationer bygger Vikan sin verksamhet på försäljningsexcellens, strukturerad kundhantering och marknadsdriven tillväxt. Som Area Sales Manager för Sverige rapporterar du till Sales Manager Nordics och har det fulla kommersiella ansvaret för en av Vikans mest etablerade och strategiskt viktiga marknader i Norden. Sverige är en väl etablerad marknad med en stark kundbas, långvariga kundrelationer och hög varumärkeskännedom. Ditt uppdrag blir att bygga vidare på dessa styrkor genom att fördjupa relationerna med befintliga kunder, skapa nya affärsmöjligheter och säkerställa fortsatt lönsam tillväxt på den svenska marknaden. Det här är en strategiskt viktig roll som kombinerar långsiktig kundutveckling med praktiskt säljarbete ute på fältet. Rollen innebär stort ansvar och ger dig möjlighet att direkt påverka Vikans fortsatta framgång i Sverige. Du utgår från hemmakontor och har stor frihet att planera dina aktiviteter, hantera din budget och genomföra din försäljningsstrategi. Rollen innefattar fullt budgetansvar, årliga avtalsförhandlingar, aktivitetsplanering samt månadsrapportering till Sales Manager Nordics. Du kommer att arbeta nära den andra Area Sales Manager i Sverige samt samarbeta med Area Sales Managers i övriga Norden.  Tjänsten innebär regelbundna resor inom södra Sverige, vanligtvis två till fyra dagar per vecka, även resor till skandinaviska länder förekommer. Vi tror att du är bosatt någonstans mellan Jönköping till Malmö. Är du en självgående säljare som trivs ute hos kund, har god förståelse för livsmedelsindustrin och motiveras av att utveckla strategiska kundrelationer samtidigt som du ansvarar för din marknad – då kan detta vara rollen för dig. Dina arbetsuppgifter Du har både strategiskt och operativt ansvar för Vikans kommersiella närvaro på den svenska marknaden. Ditt huvudsakliga fokus är livsmedels- och dryckesindustrin, med kompletterande ansvar för foodservice, städsektorn och offentlig verksamhet. Du stärker Vikans position på en redan etablerad marknad genom att utveckla befintliga kundrelationer, öka affärerna med nuvarande kunder och identifiera nya möjligheter inom strategiska segment, med särskilt fokus på slutanvändare inom livsmedels- och dryckesindustrin. Du utvecklar och ansvarar för försäljningsrelationer med nyckeldistributörer och slutanvändare. Cirka 70 % av din tid tillbringas hos slutanvändare och 30 % hos distributörer. Du genomför och följer upp försäljnings- och marknadsaktiviteter samt arbetar strukturerat och dokumenterat i Salesforce CRM. Du genomför anläggningsbesök, ansvarar för dokumentation kopplad till regelefterlevnad (DoC) och använder Vikans digitala plattformar för att skapa värde för kunder och distributörer. Du leder regelbundna affärsgenomgångar med viktiga beslutsfattare, sammanfattar möten och säkerställer att rätt interna resurser inom Vikan involveras för att stödja kundernas utveckling och långsiktiga samarbeten. Du genomför gemensamma kundbesök tillsammans med säljkåren och Vikans applikationsspecialister för att stärka kundrelationer och identifiera utvecklingsmöjligheter. Du håller utbildningar inom produkter och hygienkoncept för viktiga intressenter, inklusive distributörer och slutanvändare, med fokus på produkter, regelverk, livsmedelssäkerhet och Vikans digitala verktyg. Du tar fram och underhåller den övergripande affärsplanen för Sverige, producerar månatliga försäljningsrapporter till Sales Manager Nordics samt genomför kvartalsvisa uppföljningar och justeringar för att säkerställa fortsatt lönsam tillväxt. Du förhandlar och säkrar ömsesidigt fördelaktiga avtal med nyckelkunder på årsbasis i samarbete med Sales Manager Nordics. Du representerar Vikan på branschmässor, utställningar och kundevent för att stärka varumärket och bidra till fortsatt tillväxt på den svenska marknaden. Kvalifikationer Gedigen och dokumenterad erfarenhet av B2B-försäljning med bevisade resultat där försäljningsmål regelbundet uppnåtts eller överträffats. Tidigare erfarenhet från livsmedelsindustrin – detta är ett krav för tjänsten. Svenska som modersmål samt god professionell kommunikationsförmåga på engelska. Dokumenterad förmåga att bygga, utveckla och bibehålla långsiktiga affärsrelationer med distributörer, nyckelkunder och slutanvändare. Stark kommersiell förståelse och erfarenhet av att både utveckla befintliga kundrelationer och driva ny affärstillväxt. Strukturerat och självständigt arbetssätt med förmåga att planera och driva arbetet från hemmakontor. Vilja och möjlighet att resa inom Sverige samt vid behov till andra skandinaviska länder. Meriterande Erfarenhet av CRM-system, särskilt Salesforce. Erfarenhet av ERP-system (Vikan använder AXAPTA) och/eller Business Intelligence-verktyg (Vikan använder Targit). Erfarenhet av hygienregelverk, rengöringskoncept eller standarder för livsmedelssäkerhet inom livsmedels- och dryckesindustrin. Deltagande på mässor och branschevenemang inom livsmedelsindustrin. Tidigare erfarenhet från en skandinavisk eller internationell försäljningsorganisation. Vi erbjuder En strategiskt viktig roll med ansvar för en av Vikans starkaste marknader i Norden. Möjligheten att vidareutveckla en redan etablerad kundbas samtidigt som du driver framtida tillväxt. Flexibiliteten att arbeta hemifrån och planera din egen kalender och dina resor. Tillgång till ett välkänt internationellt varumärke med stark marknadsposition inom hygienlösningar för livsmedels- och dryckesindustrin. Strukturerat stöd genom Vikans Sales Excellence-program, CRM-system och nära samarbete med engagerade säljkollegor och tekniska specialister. En roll som kombinerar strategisk kundutveckling, affärsutveckling och aktiv försäljning ute på fältet – perfekt för dig som drivs av affärer och vill kombinera frihet med möjligheten att göra verklig skillnad. Ta nästa steg i din säljkarriär och skicka in din ansökan redan idag!