
Pinmeto AB · Malmö
Product Marketing Manager PinMeTo is no longer just a location marketing tool - we are evolving into an AI-native growth engine. With the launch of Places AI, w...
Product Marketing Manager
PinMeTo is no longer just a location marketing tool - we are evolving into an AI-native growth engine. With the launch of Places AI, we’ve moved beyond static data management into the world of agentic workflows, turning complex multi-location data into automated, measurable business outcomes. As we enter this phase of rapid innovation and sharper commercial execution, we are looking for a Product Marketing Manager to bridge the gap between our engineering breakthroughs and global market dominance.
At our headquarters in Malmö, Sweden, you won’t just "write copy." You will join a high-velocity product ecosystem where cross-functional teams - comprising Product Managers, Designers, and Engineers - work as single units to discover and deliver world-class SaaS solutions. In this role, you will own the strategic commercial success of our entire portfolio, translating sophisticated AI capabilities into a narrative that resonates with the world’s largest multi-location brands.
Are you ready to turn technical innovation into a market-leading category?
The Mission
Your goal is clear: Turn product innovation into commercial revenue. You will be the glue between Product, Sales, Marketing, and Customer Success. You aren’t just launching features; you are building the category narrative for the next generation of MarTech. You will ensure every launch is commercially packaged, perfectly positioned for our ICP, and equipped with the firepower Sales needs to win.
What You’ll OwnCategory Positioning & Narrative
Define and refine PinMeTo’s AI-native category narrative.
Own the positioning for Places AI and our integrated platform products.
Translate technical capabilities (AI agents, LLMs) into clear, undeniable business value.
Own the "Battlecards": Know our competitors better than they know themselves and clarify our differentiation.
GTM & Launch Excellence
Partner with Product Managers to build structured GTM playbooks for every launch.
Partner with management to define pricing and packaging models that drive expansion.
Measure what matters: Track pipeline impact, feature adoption, and expansion potential post-launch.
Sales & CS Enablement
Create the "Greatest Sales Deck" and ROI frameworks that make the value of PinMeTo obvious.
Develop cross-sell and expansion narratives to help CS grow our footprint within existing brands.
Lead training sessions for internal teams and pilot customers.
Market Intelligence
Conduct deep-dive win/loss analysis to understand why we win (and why we don't).
Validate Product-Market Fit (PMF) before we scale new features.
Be the "Voice of the Market" back to the Product team to influence the roadmap.
Who You Are
The Strategist: You have a proven track record in B2B SaaS Product Marketing, specifically with technical or AI-driven products.
The Storyteller: You can take a complex technical feature and turn it into a compelling narrative. Confident communicator, comfortable presenting to internal and external stakeholders.
The Executor: You are hands-on. You don't just strategize; you build the decks, the playbooks, and the frameworks .You thrive on autonomy, love turning ambiguity into clarity and ideas into practical systems.
The Data-Head: You partner with RevOps to track how product launches impact the bottom line. You have a Data-informed mindset with a bias toward execution.
The Influencer: You excel at driving cross-functional collaboration and leading through influence as a senior individual contributor (no direct reports).
You have an academic background in Business, Marketing, or a related technical field.
Fluent in English, both written and verbal.
Why This Role Matters
We are investing heavily in Agentic Workflows and AI capabilities. This is a high-visibility role where your work directly dictates our growth trajectory. You aren't just joining a company; you are shaping how multi-location brands interact with AI for the next decade.
This role ensures that what we build is what we win with.
PinMeTo was founded in 2013, when location data of most companies was outdated, inconsistent or simply missing on services like Google, Facebook and Apple. The vision was to provide a solution that enables brands with multiple locations to connect with their customers, outperform their competitors and thrive. Since then we have grown to 100+ employees located in 8 countries, helping 1,000+ companies manage 125,000+ locations worldwide. Trusted by enterprise companies like H&M, 7-Eleven, and Hertz, PinMeTo stands as a leading player within the local search and marketing technology industry.
Partner Marketing Manager Join Nimblr as our Partner Marketing Manager and play a key role in driving growth through strategic partnerships. In this role you’ll design and execute impactful joint campaigns with MSPs and key partners, bringing our cybersecurity awareness solutions to market through creative, data-driven initiatives. Working closely with sales and product teams, you’ll enable partners with the tools and insights they need to succeed while building strong, lasting relationships. If you enjoy blending strategy, collaboration, and hands-on execution in a fast-growing tech environment, this is your opportunity to make a real impact. 🌟 Key Responsibilities🗝️ Develop and execute joint marketing programs with MSPs and strategic partners to drive awareness, pipeline, and revenue growth. Collaborate with channel account managers to create tailored go-to-market plans and campaigns to reach targets. Design and manage co-branded campaigns across digital channels, events, webinars, and content marketing. Create partner enablement materials such as playbooks, campaign kits, and sales collateral. Coordinate product launches and training initiatives with partners to boost adoption and engagement. Track and report on the success of partner marketing activities, providing insights and recommendations for improvement. Build strong relationships with partner contacts and internal teams (sales, product, and cyber intelligence) to ensure alignment. What we are looking for🔍 4+ years of experience in partner marketing, channel marketing, or partner advocacy within a B2B SaaS environment. Proven experience working with Managed Service Providers or channel partners. Strong understanding of digital marketing, co-marketing, and the MSP ecosystem. Excellent communication, relationship management, and project management skills. Data-driven mindset with the ability to analyze and optimize campaign performance. Fluency in English, written and spoken Nice to have➕ Post-Secondary education in Marketing or a similar field Experience working in IT- or cybersecurity Fluency in a Nordic language What We Offer🏆 An energetic, ambitious scale-up culture that thrives on thinking fast and big. Genuine impact: your initiatives will matter—and your voice will be heard. Competitive salary and performance-based incentives. A culture of growth: continuous opportunities to learn, advance and shape our path. A dynamic, collaborative environment with a strong company culture. At Nimblr, we believe in taking care of our team. Beyond a competitive salary, we offer a wide range of perks designed to support your well-being, growth, and work-life balance. Enjoy flexibility, Give-Me-A-Break-Day, wellness hours, and the chance to work from one of our offices across Europe 🌍 Who are we?💡 Nimblr has offices and employees across all Nordic countries, as well as in Portugal, the Baltics, Poland, and Vietnam, with a talented team of nearly 70 people. The company is in a fast and exciting growth phase. Nimblr offers a cloud-based platform for cybersecurity training, built on expertise in IT security, e-learning, and behavioural psychology. Our engaging training equips employees with the skills and knowledge needed to strengthen resilience against potential cyber threats. Apply now📣 Does this sound like the challenge you are looking for? Don't miss this opportunity – we look forward to receiving your application.
Bring Your Life Are you fascinated by how digital campaigns drive engagement, traffic, and growth, and eager to make an impact? Join our growing Global Digital team at Thule, where you will work hands-on to optimize campaigns, analyze performance, and help strengthen our online presence. What you’ll do at Thule As a Performance Marketing Specialist, you will support our Global Online team in executing, optimizing, and analyzing paid digital campaigns across key platforms, with a focus on Meta (Facebook & Instagram) and/or Google Ads. Working closely with content, marketing, and other cross-functional teams, you will manage campaign structures, audience segmentation, and testing strategies within your dedicated platform, while contributing to overall performance marketing excellence. You will drive campaign optimization through data analysis, ensure strong tracking and measurement frameworks, and deliver actionable insights to improve performance and ROI. You will also contribute ideas to strengthen our paid digital presence, staying up to date with trends, platform developments, and best practices within paid performance marketing to help identify new opportunities. You will ensure campaigns are delivered in a way that is consistent with the brand and adapted to platform best practices. In this role, you will report to the Performance Marketing Manager and be based at our Thule HQ in Malmö. What you bring To be successful in this role, we believe that you have a bachelor’s degree in Marketing, E-commerce, or a related field, along with a solid understanding of paid digital advertising. Hands-on experience with either Meta Ads Manager or Google Ads is highly valued, and experience across both platforms is an advantage. You are confident working with campaign setup, audience targeting, A/B testing, and performance analysis, and you are comfortable interpreting data to drive optimization and decision-making. You enjoy working in a collaborative, detail-oriented environment, stay curious about platform developments, and take initiative in identifying opportunities for improvement. Fluency in English is required, and strong communication skills will help you succeed across teams. Why you should join Thule At Thule, collaboration, curiosity, and knowledge sharing are at the core of our work culture. You will be part of a team passionate about our products and the outdoors, contributing to a positive, fun, and dynamic work environment. Everyone at Thule has the opportunity to shape the way we work and make a meaningful impact. Hiring Process We are looking forward to hearing from you! Apply by submitting your application and resumé through “apply for position” at our Thule Career Site. Last day for applying is July 31, 2026. Due to summer holiday, we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that, so all candidates will receive updates after the deadline. Kindly note that we do not accept applications via email. For questions, please contact the Talent Acquisition Partner responsible, Oscar Persson, at oscar.persson@thule.com. We look forward to hearing from you! Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts). Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2025, sales amounted to SEK 10,4 billion. www.thulegroup.com
Bring your life Are you passionate about building strong brands, creating exceptional consumer experiences, and bringing products and stories to market on a global scale? At Thule, we're looking for a Global Go-to-Market Manager to lead and continuously develop our global go-to-market process, ensuring that products, campaigns, and commercial initiatives are launched successfully across regions and channels. This is a highly collaborative role where you'll work at the intersection of Product Management, Marketing, Sales, Digital, and regional teams. You'll play a key role in creating alignment, driving execution, and ensuring that our go-to-market initiatives deliver both brand impact and commercial results. What you'll do at Thule As Global Go-to-Market Manager, you will own and continuously develop the global go-to-market process, ensuring that product launches, campaigns, and strategic business initiatives are planned, coordinated, and executed successfully across markets and channels. In this role, you will serve as a project management lead for global marketing initiatives, creating the structure, governance, and ways of working that enable cross-functional teams to deliver effectively. You will bring together plans, people, timelines, and deliverables, ensuring alignment across product management, marketing, sales, digital, creative, and external partners. A key part of the role is driving launch readiness through clear project planning, stakeholder coordination, documentation, progress tracking, and follow-up. You will facilitate decision-making, manage dependencies, identify risks, and ensure that teams remain aligned, informed, and accountable throughout the process. You will also contribute market and consumer perspectives to planning and prioritization, using insights, trends, and performance data to strengthen go-to-market strategies and improve launch effectiveness. By continuously refining processes, frameworks, and tools, you will help improve how marketing initiatives are planned and executed across the organization. Success in this role comes from creating clarity in complex environments, fostering collaboration across functions, and ensuring that marketing initiatives are delivered with consistency, quality, and commercial impact. What you bring To succeed in this role, you bring solid experience in project management within a marketing environment, with a proven track record of leading complex go-to-market initiatives, product launches, or integrated marketing programs involving multiple stakeholders, functions, and markets. You have a strong understanding of marketing processes and ways of working and are skilled at creating structure, managing timelines, coordinating stakeholders, and driving projects from planning through execution. You are comfortable balancing strategic objectives with operational delivery and know how to keep people, plans, and priorities aligned in a fast-paced international environment. You bring experience working with market insights, consumer trends, and performance data, using these inputs to support decision-making and strengthen go-to-market effectiveness. Experience from Direct-to-Consumer and B2C environments is valuable, as is a background from a premium consumer brand. You are recognized for your ability to navigate complexity, build alignment across teams, and maintain momentum across multiple initiatives simultaneously. Strong organizational skills, attention to detail, and a disciplined approach to documentation, follow-up, and stakeholder management are essential for success in this role. As a person, you are collaborative, proactive, and highly organized. You enjoy bringing people together around a common plan, creating clarity where there is ambiguity, and ensuring that great ideas are translated into successful execution. Fluency in English is required. Why you should join Thule At Thule, we believe in strong teamwork both within your own team but also cross functional between teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values, and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it. Hiring Process Apply by submitting your application and resumé through “Apply for position” on our Thule Career Site. The application deadline is August 2, 2026. Due to summer holiday, we will begin reviewing applications only after the application period has closed. No screening or interviews will be conducted before that. All candidates will receive updates after the deadline. Kindly note that we do not accept applications via email. If you have any questions about the role, feel free to contact our Talent Acquisition Partner, Oscar Persson, at Oscar.persson@thule.com We look forward to hearing from you! Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts). Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2025, sales amounted to SEK 10,4 billion. www.thulegroup.com