
Apsis International AB · Malmö
💻 Web Manager & Technical SEO Specialist 📍 This role can be based in Utrecht, Netherlands or Malmö, Sweden 💶 Competitive salary + bonus 🌍 International team...
💻 Web Manager & Technical SEO Specialist
📍 This role can be based in Utrecht, Netherlands or Malmö, Sweden
💶 Competitive salary + bonus
🌍 International team | 🏡 Hybrid working | 🧠 Learning & career growth
Build what's next with us
efficy Group is the European home for Tribe, Apsis, and efficy CRM. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM.
We help organisations turn customer data into autonomous action, structuring systems, orchestrating workflows, and building relationships that scale with AI. Over 300,000 users across 63 countries rely on us to grow smarter, move faster, and build lasting business relationships.
Job Overview
We're growing the Tribe marketing team and looking for a Web Manager & Technical SEO Specialist based in Utrecht to take full ownership of the Tribe website.
You'll be the internal expert keeping the site fast, healthy, and visible, including in AI-generated search results. Sitting at the intersection of technical performance, content structure, and organic growth, your work will directly shape how Tribe is found and experienced online. Your team can't wait to welcome you!
What's in it for you?
✔️ Clear ownership of a business-critical website in a fast-growing European tech company
✔️ A front-row seat to where search is heading, including GEO and AI-native discovery
✔️ Career growth opportunities and internal mobility
✔️ Modern offices in 11 European locations
✔️ Fun team events & continuous learning
✔️ Competitive salary with bonus system
✔️ Hybrid working policy
What you'll be doing
Own the overall technical health of the Tribe website: performance, crawlability, indexation, and uptime
Act as the internal point of contact for the external web agency, briefing, reviewing, and signing off on structural changes and new templates
Run regular technical SEO audits and turn findings into clear, prioritised actions
Manage on-page SEO across markets: metadata, schema markup, internal linking, and crawl budget
Optimise content and site structure for visibility in AI-generated summaries from tools like ChatGPT, Gemini, and Perplexity
Lead the production of new landing pages, owning QA and ensuring SEO best practices are built in from the start
Own website tracking and analytics via GA4 and GTM, and report on organic performance
Who you are
3 to 5 years of experience in technical SEO, web management, or a closely related role, ideally in a B2B or SaaS environment
Solid grasp of technical SEO fundamentals: Core Web Vitals, crawl architecture, schema markup, and hreflang for multi-market sites
Comfortable managing a CMS (WordPress or similar) and coordinating with external development teams
Familiar with GEO and AEO concepts, and genuinely curious about how AI search is reshaping organic visibility
Analytical by nature, able to translate data from GA4, Search Console, and SEO tools into clear priorities
Organised, proactive, and ownership-oriented: you spot issues before they're flagged and follow through
Excellent command of English
✨ Ready to succeed and make an impact with us? Apply today - we can't wait to meet you! Please submit your application in English.
efficy is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you - exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.
Disclaimer
efficy does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any efficy employee without a valid written search agreement will be considered the sole property of efficy. No fees will be paid if a candidate is hired as a result of an unsolicited referral.
Professional Galaxy is an IT and technology consulting company that provides highly specialized expertise in IT, software development, SAP, purchasing, electronics and mechanical design. We collaborate with experienced senior experts and deliver strategic value-creating expertise to some of Sweden's most complex and analytically demanding projects. Our focus is always on high quality, professionalism and clear, measurable results. Are you the right person for the assignment, or do you want to recommend a strong candidate? Do not hesitate to contact us. Feel free to apply today, selection and interviews take place on an ongoing basis. Professional Galaxy is looking for a QA Specialist on behalf of our client. Job summary PURPOSE OF THE JOB The purpose of the job is to provide QA-support and guidance to the Digital function in general and, in a more specific way to Development teams. A QA specialist will work centrally and can have certain specializations within the role e.g. Test architecture, Performance testing, Test automation etc. The purpose of the role is responsibility to create and implement Test & QA strategy as well as technical enablers to support Ikanos software development. RESPONSIBILITIES OF THE JOB • Lead, develop and drive QA & Test strategy • Coach and guide DevOps teams on software testing practices • Collaborate with stakeholders to analyse, identify and drive QA-related improvements • Interact with Product owners Architects, Release Train Engineers, and other key stakeholders to ensure QA-work meets required standards • Define and implement Test Architecture • Define and implement tooling, framework and ways of working for Test Automation • Define and implement tooling, framework and ways of working for Non-Functional testing • Define and implement tooling, framework and ways of working for Test Data Management COMPETENCE REQUIREMENTS FOR THE JOB Motivation: • Passion for developing test strategies for DevSecOps teams and Agile Release Trains • Is highly energised by collaborating with others • Inspirational in how you get the job done while visualizing the big picture Knowledge: • Knowledge about different Software development methodologies (SCRUM, BDD, TDD etc.) • Understanding of SAFE methodology and DevOps • Knowledge of designing Test Automation frameworks • Can demonstrate knowledge about REST, Web Sockets, API testing, Mobile APP testing (Android, iOS), Saucelabs, Appium • Proven knowledge around Test Data Management • Previous experience of Non Functional testing (Performance, Security, Maintainability etc) • Knowledge about ITIL and IT Operations practices Capabilities: • Able to lead, develop and drive Test strategy across organizations • Strength of test strategies for Micro Service-based architecture • Always possess excellent communication skills • Demonstrates skills related to converting ideas into tangible actions • Ability to communicate clearly to stakeholders on different levels in the organization • Ability to put complex topics into simpler formats • Able to develop others in their knowledge of the relevant areas • Clear demonstrable experience of BDD & TDD Academic/Qualification Level: • Educated to Software engineer or equivalent • Minimum 5 years’ experience in the relevant field • Licensed ISTQB Language Competencies: • Fluency in English Experience/Demonstrated competencies: • Previous experience working in Agile, DevOps or SAFE environments • Several years’ experience as test manager or specialist in the QA space Other Information : Start Date : ASAP End Date : Open Assignment duration: 6 months Work Model : On-site Application Deadline : 2026.02.07 Please apply directly through our system with: - Your updated CV - Availability to start the assignment In the motivation, describe why you are suitable for this assignment - refer to previous consulting assignments, employment, education and personal qualities. Please note: We do not accept any applications through mail. All applications have to be sent through the portal to be valid. Öppen för alla Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
Our client is leading the shift in how technology is discovered. Join our clients team in Lund to shape how a global technology leader is accurately referenced by both search engines and large language models. About the role This role sits at the intersection of SEO, Generative Engine Optimization (GEO), and web strategy. Working within the Global Marketing team, you will ensure brand content is discoverable across platforms like ChatGPT, Perplexity, and Gemini. You are offered You will be embedded in a collaborative, innovative culture at a global technology leader's impressive campus. This role offers a unique opportunity to gain experience at the absolute forefront of AI search strategy. The chance to pioneer the future of digital metrics: You will be at the absolute forefront of defining new KPIs, tracking visibility frameworks, and utilizing emerging AI-scoring platforms. A dynamic full-time role with remote flexibility: A 100% staffing position where you can experience both the vibrant energy of an impressive global campus in Lund and the convenience of remote work. Work tasks You will bridge the gap between traditional search optimization and the new era of AI discovery, ensuring our client's technology is the top recommendation for LLMs and search engines alike. Develop GEO and LLM visibility strategies for AI-generated responses Conduct technical and content audits to identify visibility gaps Lead keyword and prompt research mapping search intent for AI surfaces Improve visibility through structured data and entity optimization Define new KPIs and measurement frameworks for AI visibility Analyze performance data using GA4 and emerging AI visibility platforms Collaborate with content and engineering teams to drive visibility improvements We are looking for Advanced knowledge of SEO, digital strategy, or data analytics Good understanding of LLM architectures and search engine algorithms Practical experience with JSON-LD and Schema markup implementation Advanced English communication skills Demonstrated ability to solve complex, evolving technical challenges It is meritorious if you have Experience reviewing crawlability, indexation, and Core Web Vitals Proficiency in tools such as GA4, Google Search Console, Ahrefs, or SEMrush Experience navigating high-tech B2B environments Familiarity with emerging AI visibility scoring platforms To succeed in the role, your personal skills are: Supportive Stress tolerant Goal oriented Social Intellectually curious Our recruitment process This recruitment process is handled by Academic Work and it is our client’s wish that all questions regarding the position is directed to Academic Work. Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward to the next phase. The process includes two tests: one personality test and one cognitive test. The tests are tools to find the right talent for the right position, to enable equality, diversity, and a fair process.
WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises. * In this role, you’d be joining a global, cross-functional team dedicated to testing and scaling cutting-edge acquisition channels * Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies WHAT YOU’LL DO Stripe is seeking an AEO and GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels. This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe. RESPONSIBILITIES * Lead the growth and user acquisition strategy for the Answer Engine Optimization channel * Optimize Stripe.com so artificial intelligence agents can efficiently access and take action on behalf of users * Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels * Deliver regular reports and updates on channel performance to track progress and identify new opportunities * Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization * Proven technical experience making websites SEO and AEO-friendly * Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions * Experience applying user intent analysis to prioritize actions that deliver measurable outcomes * Proven ability to take initiative, independently problem-solve, and drive tasks to completion * Experience leading project roadmaps across cross-functional stakeholders, including engineering and content teams PREFERRED QUALIFICATIONS * Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) * Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies * Experience working within the fintech, payments, billing, accounting, or startup industries * Experience writing SQL queries to extract and gather data independently * Bachelor's degree or 4 years of additional relevant professional experience