Account Manager, Medical Device & Equipment - Southwest

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients. Key Responsibilities Marketing Strategy and Planning * Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. * Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. * Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. * Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. Campaigns, Content and Messaging * Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. * Develop product training materials, demo scripts, and competitive positioning tools. Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. Commercial Enablement * Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. * Develop launch kits and commercial playbooks for new products and upgrades. * Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. * Strengthen field marketing and distributor enablement programs. Customer Insights and Voice of Customer * Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. * Identify workflow challenges, unmet needs, and drivers of capital investment decisions. * Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging. * Partner with service teams to understand performance trends impacting customer experience. Product Launch and Go to Market Execution * Lead product launch strategy and execution across multiple channels. * Align cross functional teams on timelines, messaging, training, and content development. * Track launch performance and optimize campaigns based on data and market feedback. Market and Portfolio Analytics * Monitor product performance, market share, pipeline growth, and competitive dynamics. * Track pricing trends, procurement cycles, and relevant reimbursement considerations. * Report on key performance indicators including lead generation, funnel progression, and campaign return on investment. Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment. * 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems. * Strong communication, collaboration, and leadership skills. Preferred * Experience working with embryology key opinion leaders or clinical education teams. * Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms. * Ability to translate scientific or technical concepts into compelling commercial messaging. Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Marketing Manager IVF Genetic Testing leads strategic marketing initiatives across PGT A, PGT M, PGT SR, EMMA ALICE, ERA, and emerging genomic technologies supporting reproductive medicine. This role is responsible for building market awareness, driving demand, and enabling commercial success in a highly technical and clinically sensitive environment. The ideal candidate combines knowledge of IVF workflows and genetic testing with strong capabilities in messaging, content development, product launches, and customer insights. This role serves as a key bridge between commercial teams, clinical scientists, and genetic counselors to ensure accurate and compelling communication with clinicians, embryologists, and patients. Key Responsibilities Marketing Strategy and Market Development * Develop and execute regional marketing strategy for genetic testing and genomic services * Define segmentation and positioning across IVF clinics, embryology labs, and genetic counseling networks * Build annual marketing plans and track performance to drive demand and revenue growth Product Messaging, Content and Brand Development * Develop scientifically accurate and differentiated messaging aligned with clinical evidence and regulatory requirements * Create marketing materials including white papers, case studies, presentations, digital campaigns, and educational content * Translate complex genetic data into clear and meaningful customer value Commercial Enablement * Partner with sales to deliver training, tools, and competitive positioning * Develop resources such as ROI tools, workflow guides, and objection handling materials * Provide ongoing competitive intelligence and field insights Product Launch and Execution * Lead go to market strategy and execution for new assays, platform updates, and enhancements * Coordinate cross functional alignment across clinical, regulatory, product, and counseling teams * Monitor launch performance and adjust based on adoption, turnaround time trends, and feedback Customer Insight and Clinical Engagement * Conduct voice of customer research with physicians, embryologists, lab leaders, and genetic counselors * Build strong relationships with key opinion leaders to support credibility and evidence development * Lead advisory boards, webinars, and scientific engagement initiatives * Analyze usage data and reporting trends to refine strategy and messaging Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, or related technical field, or equivalent experience in an IVF environment * Experience managing technical product lines and supporting product launches * Strong understanding of IVF workflows and genetic testing applications * Excellent communication, presentation, and strategic planning skills Preferred * Experience working with embryology or genetic testing key opinion leaders * Familiarity with CRM systems such as Salesforce and marketing analytics tools * Ability to translate scientific concepts into clear and compelling messaging Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, revenue growth, and competitive differentiation across a portfolio of IVF consumables. This includes media, culture, cryo, embryo handling, labware, and workflow support products used in assisted reproductive technology laboratories. This role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The ideal candidate brings experience in reproductive medicine, laboratory environments, and marketing within medical devices or biotechnology. Key Responsibilities Strategic Marketing and Portfolio Leadership * Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics * Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization * Partner with commercial teams to support pricing strategy and margin performance Market Development and Growth * Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies * Develop and execute campaigns to increase awareness and drive growth across key product categories * Support sales teams with targeted programs, content, and tools that improve conversion and product utilization * Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians Product Launch and Commercial Execution * Lead go to market strategy and execution for new consumable products * Ensure launch readiness through development of sales tools, training materials, and supporting content * Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning Customer and Clinical Insight * Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges * Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs * Translate feedback into actionable recommendations and partner with research and development to inform product priorities Cross Functional Collaboration * Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials * Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability * Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, Business, or related field * Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred * Demonstrated success managing technical product portfolios and launching new products * Strong understanding of IVF laboratory workflows and consumable product applications * Proven ability to lead complex initiatives and influence cross functional teams * Excellent communication, presentation, and strategic planning skills Preferred * Experience working with embryology key opinion leaders or clinical education teams * Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools * Ability to translate scientific concepts into clear and compelling commercial messaging Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.