Performance Marketing Manager

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We're looking for a Marketing Operations Manager to join our Growth Marketing team, reporting to the Senior Director, Growth Marketing. This role owns the engine room of marketing: the martech stack, campaign hierarchy, lead scoring and routing, and budget, that determine how fast, how well, and how cost-effectively marketing-generated demand converts into pipeline impact.   You'll work hand-in-hand with RevOps and the wider marketing team, and in particular a regional marketing director, to make sure every region has the reporting it needs to run its business. You're equally comfortable in the weeds of a routing rule and in a room with regional leadership explaining what the numbers mean. WHAT YOU’LL DO * Own campaign hierarchy and structure: Build and maintain a clean, consistent campaign hierarchy in Salesforce (and connected tools) so every initiative, a single webinar, a third-party event, a sponsorship, a paid campaign, rolls up correctly into its parent program and ultimately into channel and pipeline reporting. * Enable campaign-level analytics: Make sure every campaign is structured and tagged so its performance can be isolated on its own or rolled up to the program level. Partner with RevOps and the Data Analytics team on how those metrics get modeled and presented, so at any given point we know exactly which campaigns are driving pipeline and which aren't. * Own the martech stack: Administer and continuously improve our marketing technology stack (CRM, marketing automation, enrichment, intent data, BI/analytics tools), keeping tools integrated, clean, and trusted. * Manage the marketing ops budget: Monitor spend across tools, campaigns, and vendors; ensure initiatives are delivered on time and within budget; and flag cost-effectiveness issues before they become a problem. * Improve speed-to-lead: In close partnership with RevOps, design, implement, and iterate lead scoring models and routing logic so the right leads reach the right rep as fast as possible. * Partner with RevOps: Be marketing's counterpart to RevOps on funnel definitions, handoffs, SLAs, and data hygiene across the lead-to-opportunity process. * Support regional marketing leadership: Work closely with regional marketing directors, alongside RevOps and the Data Analytics team, to make sure each region has the dashboards and reporting it needs for visibility into pipeline, funnel performance, and campaign impact. * Drive data integrity: Own the data model connecting marketing systems to Salesforce, and Hubspot, ensuring consistent fields, campaign attribution, and reporting logic across the funnel. * Enable the marketing team: Act as the go-to person for marketing systems and reporting questions, training the wider team on tools, processes, and self-serve dashboards. WHAT YOU BRING * An analytical, AI-enabled business mindset: 4-5 years of experience in marketing operations, equally comfortable building a report and explaining what it means for the business, is a campaign underperforming because of targeting, creative, or timing, and what should we do about it. You're quick to bring in AI tools (e.g., Clay) to work faster and smarter, not just to keep up with them. * Campaign reporting expertise: A track record of designing campaign hierarchies and reporting structures that let stakeholders drill from a single event or ad down to individual performance, and back up to full program-level ROI. * Salesforce expertise: Hands-on experience administering Salesforce, including the Campaign object, campaign hierarchies, and reporting/dashboards. This is a requirement. * Marketing automation and BI fluency: Experience with a marketing automation platform (HubSpot, Customer.io) and comfortable working in analytics/BI tools such as Hex, Looker, or Tableau, enough to partner effectively with RevOps and the Data Analytics team on how metrics get modeled and presented. You don't need to build every dashboard solo. * Lead scoring and routing experience: Proven experience designing lead scoring models and routing logic, ideally in a B2B SaaS environment. * Systems thinking: You see how tools, data, and process connect, and default to fixing the underlying system rather than patching one-off issues. * Clear communicator: You can explain technical or data concepts to non-technical stakeholders, including regional leaders who need answers, not jargon. WHAT’S IN IT FOR YOU * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role We’re looking for a Events & Field Marketing Manager or Senior Events & Field Marketing Manager to join our team in New York City and lead the execution of high-impact marketing programs across North America. This role will play a key part in driving brand awareness, pipeline growth, and customer loyalty through regional field initiatives, including event sponsorships, owned brand experiences, and integrated campaigns. You’ll report to the Marketing Director, North America and collaborate closely with the global marketing team, including demand generation, product marketing, content, and design. You’ll be embedded in the regional go-to-market and engagement teams to plan and execute programs that drive customer acquisition, engage target accounts and nurture customer relationships. What You’ll Do * Plan and execute regional field marketing programs, including industry events, sponsorships, and Legora-hosted experiences for our customer community. * Partner closely with sales and partner teams to align field programs with pipeline goals, account priorities, and revenue outcomes. * Own event execution end-to-end, spanning venue and vendor selection, attendee communications, GTM enablement, content and speaker preparation, onsite delivery, budget management, lead capture, and post-event follow-up. * Deliver integrated campaigns that amplify field programs across email, social, digital, and out-of-home channels. * Identify and activate Legora customers for speaking engagements, case studies, and local advocacy opportunities. * Track, analyze, and report on program performance, measuring ROI and key metrics to inform optimization and future planning. * Build and maintain strong relationships with cross-functional stakeholders, external vendors, and agency partners. * Bring creativity and fresh ideas to elevate the attendee experience and consistently reinforce Legora’s brand at every touchpoint. What You Bring * 4-5 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in events production or events management. * Hands-on experience supporting events, sponsorships, or regional campaigns. * Strong organizational skills and attention to detail; able to manage multiple projects simultaneously. * Excellent written and verbal communication skills. * Comfortable collaborating across functions and regions in a fast-paced environment. * Experience with marketing automation (e.g., Pardot, Customer.io) and CRM tools (e.g., Salesforce) is a plus. What’s In It For You * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.

Legora

ABOUT US Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR, with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. * We lean in: ownership over titles, outcomes over intentions. * We fight for excellence: high standards, direct, ego-free feedback. * We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. THE ROLE We are hiring a Senior PMM, Pricing & Packaging to own how Legora prices and packages the Legora aOS platform — translating the depth of a vertical legal operating system into commercial structures that make sense to the buyers who evaluate it. Pricing is where positioning meets revenue. Legora isn't a seat-based horizontal tool being priced like one — it's an operating system with agents, workflows, and practice-specific capability that different buyers value differently. A GC evaluating in-house legal AI and a managing partner evaluating a firm-wide deployment aren't paying for the same thing, even when they're looking at the same platform. This role exists to make sure our pricing and packaging reflect that: capturing the value we create, staying legible to buyers and sales alike, and evolving as fast as the product does. The ideal candidate has spent the better part of a decade in pricing, packaging, or monetization-focused product marketing at high-growth enterprise SaaS or AI companies. They think in frameworks and are equally comfortable building a willingness-to-pay model and writing the one-pager that explains a new package to the field. They know how to partner with GTM, Finance, and Product without letting any one function pull pricing in a direction the market won't bear. What You’ll Do * Pricing strategy: Own Legora's pricing architecture across segments — in-house legal teams and law firms — ensuring price reflects value delivered. * Packaging architecture: Design and evolve how all Legora capabilities are bundled into packages that are easy for buyers to understand and easy for GTM to sell. * New product monetization: Define pricing and packaging for product lines as they launch, in lockstep with the teams building them. * Market & competitive intelligence: Collaborate with the competitive strategist on ongoing win-loss and competitive pricing analysis to keep our model sharp against how the market is evolving, particularly as AI-native pricing models mature. * Sales enablement: Build the guidance, talk tracks, battlecards, and deal-desk tools that help sales price and structure deals with confidence, including for non-standard or strategic deals. * Cross-functional alignment: Partner with Finance, Sales, RevOps, and Product leadership to land pricing changes without disrupting the pipeline or the field. * Buyer research: Run willingness-to-pay and value-perception research across in-house and law firm buyers to keep pricing grounded in how they actually make decisions. What You Bring * 6–8+ years in product marketing, pricing, or monetization roles, with substantial time owning pricing or packaging strategy at scale * Deep experience pricing AI, SaaS, or workflow products for enterprise or professional services buyers — legal a strong plus * Comfortable moving between quantitative rigor (pricing models, elasticity, willingness-to-pay) and clear, persuasive writing that sales and buyers can actually use * A track record of shipping pricing or packaging changes that held up commercially and organizationally, not just on a whiteboard * Demonstrated ability to partner with Finance and Sales leadership without losing sight of the buyer * Exceptional writing. You should be able to point to something you've written and defend every word * Operates with conviction in ambiguous environments and doesn't need a large support structure to produce great work * Based in or willing to relocate to Stockholm, London, or New York City What’s In It For You * Global collaboration: Partner with teams and clients across Europe, APAC, and North America. * Competitive package: Comprehensive salary, benefits, and tools for success. * Meaningful work: Your efforts shape how thousands of lawyers use AI daily. * In-person environment: Union Square office designed for ambitious builders and company provided lunch daily. * Benefits & Perks: We invest in our people with a comprehensive, thoughtfully designed benefits package: Medical, Dental & Vision * Multiple medical plan options through Aetna and Kaiser Permanente * HSA or Healthcare FSA (based on plan selection) * Dental plans via MetLife * Vision plans via Vision Care Family Support * Generous parental leave * Free access to Maven Clinic * Dependent Care FSA * Free One Medical membership for employees and dependents Additional Perks * Pre-tax commuter benefits * Life Insurance + STD/LTD * 401(K) with generous company match * Unlimited PTO * Robust voluntary benefits, including identity protection (via Aura), legal coverage via MetLife, pet savings programs, and more Legora is an Equal Opportunity Employer At Legora, we believe great teams are built on diversity of thought and experience. We’re proud to be an equal opportunity employer and committed to creating an inclusive, high-performance culture where everyone can do their best work. We welcome people of all backgrounds and don’t discriminate based on race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.