Senior Lead - B2B Marketing, Run Specialty

On

IN SHORT As the Senior Lead - B2B Marketing, you will elevate and execute the integrated marketing strategy for various wholesale channels and critical key accounts, serving as the strategic driver and primary consultant for senior account and sales partners. Reporting to the Head of B2B Marketing, North America on the Brand Experience team, you will manage a high performing team, fostering their entrepreneurial spirit to deliver brand-building work that drives significant commercial impact and reinforces On's premium positioning.   YOUR MISSION * Set the strategic course by defining the end-to-end B2B marketing strategy for various channels, translating global brand priorities into clear, high-impact, account-specific execution plans, ensuring channel differentiation within the performance pillar * Lead the design and deployment of complex, integrated campaigns across in-store, digital, experiential, and media channels to ensure a consistent, premium, and elevated brand presence that drives sell-through * Serve as the senior strategic partner for both key account marketing leadership and internal sales leadership, driving alignment, synthesizing diverse interests, and securing necessary trade-offs at an elevated level * Mentor and empower a high-performing team to take ownership of their development journey, cultivating an environment of autonomy, calculated risk-taking, and accountability for achieving measurable results * Drive cross-functional excellence by leading seamless collaboration with Product, Visual Merchandising, Sales, and Tech Rep teams to amplify key brand stories and drive innovation in the B2B space * Partner with the Head of B2B Marketing + x-functional teams to build out sustainable processes, roles + responsibilities, and workflows for the team. * Anticipate market shifts and foresee potential obstacles within the B2B landscape, utilizing complex data and insights to continuously innovate and deliver solutions to new, complex problems * Champion a data-informed decision-making approach for all campaign development and performance measurement, ensuring marketing investments are precisely aligned with commercial objectives and deliver measurable, high-quality outcomes * Provide direction and support to cross-functional peers, skillfully simplifying complexity and aligning diverse teams to achieve shared organizational objectives   YOUR STORY * You bring 8+ years of progressive functional experience in B2B or wholesale channel marketing, within a premium apparel or footwear brand * You have 2+ years of direct people leadership experience, guiding and developing high-performing marketing pods or teams to achieve strategic objectives and drive significant commercial outcomes * You are comfortable taking complex decisions and have a proven track record in balancing structured processes with an entrepreneurial innovation mindset, consistently challenging the status quo to find better ways of work * You are skilled in synthesizing people and interests, adept at anticipating, incorporating, and balancing the needs and concerns of various senior-level internal and external stakeholders to push execution forward * You have a deep understanding of developing and executing multi-channel marketing strategies in a global business, balancing central strategy with regional flexibility, with an emphasis on driving cultural relevance and premium execution at the account level * You are known for your courage to tackle challenging projects, address difficult issues constructively, and champion necessary changes, seeing conflicts as opportunities for growth * You have a strong sense of ownership and commitment, consistently following through on complex initiatives that impact several teams within or across functions and regions * You are willing to travel up to 30% to On’s global hubs and key accounts   YOUR TEAM The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations — creating premium, high-impact moments that connect people to our brand.   Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives — working together to build meaningful brand experiences across both On-owned and partner touchpoints.

Cloudflare

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.  At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: San Francisco, CA, Austin, TX or NYC About the role What you'll do As the Marketing Strategy and Operations Lead, you will be the strategic right hand to the Chief Marketing Officer and a senior operator for the entire marketing organization. You will design and own the operating system that allows a global marketing function to move with speed, alignment, and accountability — setting the strategic agenda, running the planning and decision-making cadence, and acting as a trusted partner to the CMO and Marketing leadership. This is a highly strategic role for someone who can own ambiguous, high-impact problems end to end: framing the strategy, building the plan, aligning stakeholders, and driving execution to closure. In addition, you will own the annual and quarterly planning process, OKR discipline, and the weekly business reviews that run the organization. Partnering closely with Finance, you will own budget and headcount planning for marketing — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership. Working with Revenue Operations, Sales, Product, and Strategy, you will drive continuous GTM and system alignment. And as marketing navigates significant operating change — including the transition to AI-enabled ways of working — you will lead the organization through that change, helping teams evolve how work gets done while protecting what makes the brand and the function exceptional. Responsibilities * Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization's biggest decisions and most ambiguous problems.. * Translate the CMO's vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets. * Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased. * Own the annual and quarterly planning process and OKR discipline, translating the Marketing team’s  strategic intent into clear priorities, milestones, and measurable outcomes across teams. * Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and tradeoff recommendations for leadership. * Champion new ways of working across marketing by harnessing AI to reinvent how a world-class marketing organization operates and unlocking new levels of creativity, leverage, and speed.Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program-managing execution from 0 to 1 on the organization's highest-priority bets. * Build and maintain strong cross-functional relationships across Marketing, Sales, Revenue Operations, Strategy team,  Product, and Finance, ensuring GTM and system alignment. * Define the metrics, reporting cadences, and leadership narratives that show how marketing is progressing against business goals. Skills / Experience * 10+ years of experience in strategy, engineering, chief of staff, management consulting, or marketing/GTM operations roles, ideally within a scaled or high-growth B2B Enterprise SaaS environment. * An AI-native operator, fluent in applying modern AI tools to operating workflows to create leverage.Ability to lead organizational change specifically for AI, helping teams shift from "doing tasks" to "directing the meaning" of AI-generated work.  In depth knowledge of how Agents work and building AI Orchestration across an organization.  * Deep understanding of B2B marketing and GTM motions, including demand generation, campaigns, field and events, lifecycle programs, and pipeline-oriented measurement. * Strong financial acumen and ownership of budgets, forecasts, headcount planning, and investment tradeoffs. * Exceptionally strong, full-stack program management skills — able to dig into the details yet roll everything up to a clear team and executive level. * Demonstrated ability to lead organizational and operating change, including guiding teams through transformation and the adoption of new, AI-enabled ways of working. * A "first principles" thinker, able to break a complex process into its parts to determine what to change, what to automate, and what must remain human. Can connect the dots across functions and processes in terms of broader business implications. * Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders. Compensation Compensation may be adjusted depending on work location. * For Bay Area based hires: Estimated annual salary of $164,000-226,000 * For NYC based hires: Estimated annual salary of $156,000-215,000 Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits * Medical/Rx Insurance * Dental Insurance * Vision Insurance * Flexible Spending Accounts * Commuter Spending Accounts * Fertility & Family Forming Benefits * On-demand mental health support and Employee Assistance Program * Global Travel Medical Insurance Financial Benefits * Short and Long Term Disability Insurance * Life & Accident Insurance * 401(k) Retirement Savings Plan * Employee Stock Participation Plan Time Off * Flexible paid time off covering vacation and sick leave * Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs.  More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

1st Formations

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.   Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years   The Role We’re looking for a creative and results-driven Senior Social Media Manager to help shape and grow our presence across TikTok, Instagram, LinkedIn, and YouTube. As we revamp our social strategy, you’ll take ownership of our day-to-day channels — creating engaging, social-first content that informs, inspires, and supports entrepreneurs on their journey from ideas to thriving business. This isn’t a typical B2B role. We’re not looking for TikToks about HMRC filing deadlines, but for someone who can push creative boundaries, bring fresh ideas to the table, and make business content genuinely engaging.   Key Responsibilities * Create engaging, social-first content across TikTok, Instagram, LinkedIn, and YouTube * Own organic social and collaborate with paid media teams on campaign creative * Work with videographers and marketing teams to produce high-quality video content * Appear on camera where appropriate to bring content to life * Act as a champion for social media internally, encouraging team participation and LinkedIn engagement * Identify opportunities to integrate social across wider marketing campaigns * Monitor performance and use insights to continuously optimise content and strategy * Stay ahead of platform trends, algorithm updates, and new features * Support community management and ensure consistent, on-brand engagement   What we are looking for * 8+ years’ experience managing and creating social media content, with strong TikTok expertise * Highly creative, with a proven ability to develop engaging, social-first content ideas * Confident on camera, with experience presenting or interviewing (desirable) * Able to lead content creation and confidently direct colleagues, including senior stakeholders * Strong communication and collaboration skills across diverse teams * Open to learning complex topics, with a willingness to develop within a B2B environment   What We Offer * Competitive salary and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning   Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.