Sr. Brand & Creative Strategist

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.  THE OPPORTUNITY At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.  We are proud of:  * The work we do and the innovation we drive  * Our values of share, care and dare  * A workplace culture that fosters creativity, diversity and autonomy  * Our borderless, global framework, which enables seamless collaboration    THE ROLE   Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe. As a Digital Brand Strategist Sr, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8+ YEARS of experience, a growth mindset and a drive to make a lasting impact.  You will thrive in this role if you are:  * A curious problem solver who challenges the status quo  * A collaborator who values teamwork and knowledge-sharing  * Excited by the intersection of technology, creativity and data  * Experienced in Agile methodologies and consulting (a plus)    Role responsibilities  Lead Executive Alignment, Brand, & Go-to-Market Strategy * Partner directly with client executive and C-suite leadership to co-create and define the brand's long-term vision, core business objectives, and strategic goals.  * Establish the overarching frameworks that guide internal delivery teams and clients in mapping out execution roadmaps and identifying key performance indicators (KPIs) and measures of success. * Develop brand positioning, value propositions, and messaging frameworks that clarify how brands show up in the market. * Guide clients and project teams in the use of AI tools and services. * Translate business goals, audience insight, and competitive context into a clear go-to-market strategy * Help clients articulate who they are, why they matter, and what makes them distinctive.   Shape Creative Strategy & Pitches  * Lead strategy for new business and organic growth pitches, from early framing through final narrative. * Write and steward strong creative briefs that inspire bold, focused ideas. * Partner closely with creative leadership to shape platforms, campaigns, and brand stories. * Present strategic thinking clearly and confidently to senior clients and internal stakeholders.  Turn Intelligence into Insight * Synthesize research, data, cultural signals, and market dynamics into meaningful insights. * Distill complex inputs into simple, actionable strategic direction. * Apply both rigor and intuition to move work forward efficiently and thoughtfully.  Collaborate Across Disciplines * Work seamlessly with creative, accounts, experience, technology, and media partners. * Act as connective tissue across teams—ensuring brand, message, and ideas are cohesive across websites, campaigns, products, and platforms. * Help teams see the full ecosystem, not just individual deliverables. * Ensure strategy is connected to creative output and consistent across touchpoints without becoming rigid or over-engineered.  What Success Looks Like * Client executives and C-suite stakeholders view you as a trusted partner, relying on your frameworks to align their business vision with measurable brand outcomes. * The strategic roadmap is clearly defined, actionable, and backed by transparent measures of success that align internal and client teams. * Clients and internal teams trust your perspective and rely on you to bring clarity to complex brand challenges. * Creative teams value your briefs and input because they lead to stronger, more differentiated ideas. * Pitches are focused, persuasive, and well-positioned in the market. * Strategy is clear, actionable, and tightly connected to creative execution.    MUST HAVE QUALIFICATIONS To be considered for this role, you must meet the following essential qualifications:  * 8–10 years of experience in brand or creative strategy, ideally within an agency environment. * Demonstrated experience leading integrated brand positioning, messaging, and go-to-market strategy in luxury, retail or CPG – specifically with large multi-national clients. * Strong track record shaping creative strategy across a mix of experiences—campaigns, websites, platforms, and content ecosystems. * A systems-oriented mindset: comfortable thinking across journeys, channels, and touchpoints. * Hands-on experience with brand strategy or design strategy for digital platforms, or managing digital platforms, or driving digital teams. * Interest in how emerging technologies (especially AI) are shaping brand experiences, personalization, and creative execution. * Familiarity with AI at the experience layer (e.g., personalization, content systems, conversational interfaces, dynamic journeys). * Excellent writing, storytelling, and presentation skills. * Comfort working in ambiguity while driving toward clear direction and outcomes. * A collaborative mindset and passion for making the work—and the team—better. * Advanced French communication skills.   If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.    COMMITMENT TO REACHING ALL KINDS OF PEOPLE  We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.    THE BENEFITS   Valtech offers a comprehensive benefits package effective after three months of continuous service: * A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage. * Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program. * A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech. * A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service.  * Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year. * Personal Technology Reimbursement – $30/month for every employee-offered on day 1.  * We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.   YOUR APPLICATION PROCESS Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential. ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses. We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.     ABOUT VALTECH Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.  At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.  At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.  Are you ready to create what’s next? Join us.

The Sr. Paid Search Specialist role is focused on defining strategy and driving success for top brands across the National, Enterprise and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing current campaigns, the results, the set up, and recommending modifications and appropriate capabilities and implementation skillsets needed to help achieve set benchmarks.  This role will own the strategic recommendation elements to help campaigns reach client goals. This role will also take an active role in our pre-sales process and in making initial client recommendations prior to onboarding. The role we play is significant and we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.  Are you in? Come talk to us, we would love to tell you more!    About the job   The Senior Paid Search Strategist will focus efforts around four core functions:     * Discovery  * Implementation  * Optimization  * Results    Leveraging our in-house reporting dashboards, you will identify and select campaigns to review based on shortfalls you see from established client expectations.  In other circumstances, cases will come directly to you from our Sales and Brand Management team, soliciting your advice on recommendations to correct campaign performance.  Some brands will be existing, while new, large brands will be also folded in as they are closed by our sales team.  Our brands today are primarily focused on SEM, and you will work to ensure that this tactic is delivering stellar results across each brand and account within the brand, while helping to partner with colleagues to make strategic recommendations on how to diversify this approach through other advertising platforms.      Recommended changes will then be implemented.   Whether helping implement the changes directly or delegating tasks to associated client success managers attached to the brands, you will be accountable for ensuring implementation is completed correctly.  From there, continuous optimization will occur with consistent reviews that you will conduct leveraging reporting tools to help tell the story to clients.     Results will then be shared with internal and external clients.  Using the same reporting platforms, we will share results and format it in such a way that it tells a story and provides clients valuable insights and recommendations.    This is an individual contributor role with no direct reports and will own the strategic elements of the client relationship while the current/existing managers will own people management of teams and execution disciplines.     Expectations      You must have applied experience in SEM at an expert level, with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon. You should also have a cross-section of skills spanning:     * Advertising Strategy   * Project Management   * Technology   * Attention to detail  * Consumer Insights   * Analytics   * Implementation of Data - Driven Decisions     Responsibilities     Day-to-Day:  * Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives. * Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns. * Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking. * Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.  * Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness. * Conduct competitive analysis to identify opportunities and threats in the search marketing landscape. * Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates. * Manage the search marketing budget, allocating effectively to maximize ROI. * Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives. * Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance.   Strategy:  * Digital Strategy - Act as an advisor, analyzing current campaigns, the results, the set up, and recommending modifications needed to help achieve set benchmarks. Provide proactive commentary on the overall health of an account, drive strategy, and actively make recommendations as appropriate. * Plan & coordinate meetings with clients, and internal teams to ensure all strategic recommendations are shared, along with the campaign story of performance changes.   * Dive deep into campaign goals and make recommendations to help achieve results * Partner with Data Science to build complementing reporting aspects related to campaign performance insights where needed.  Product: * Evolving Digital Marketing Landscape - Stay abreast of new and evolving digital marketing concepts, specifically related to Search, and develop and facilitate training sessions for team members to understand the evolving digital marketing concepts. * Help to advise, even construct, Search proposals for new brands/RFPs or through the identified gaps in existing campaigns.    Key Qualifications: * Creative thinker with strong time management and organizational skills with exceptional attention to detail . * Ability to lead the discussions related to strategic recommendations or campaign performance in critical in-person meetings including quarterly business reviews, annual reviews, or save efforts.  * Willingness to collaborate cross functionally and navigate effectively through multiple functions in the organization Ability to manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs . * 5+ years of experience in the digital space, in an agency environment, or in-house equivalent. * 5+ years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform. * Exceptional written and verbal communication skills with the ability to effectively communicate complex digital/search concepts. * Expert knowledge and understanding of SEM, with advanced knowledge search impacts on social, email marketing, display, and an understanding of new media consumer behaviors and trends. * Knowledge of Google Data Studio and/or other reporting platforms, with ability to determine advertising “story” from metrics.   * Ability to distill information within Microsoft Excel.   Performance Measurements Include (but are not limited to):   * Ability to connect professionally with other teams to ensure smooth and on-time deliverables. * Ability to drive urgency with internal teams to meet & exceed external client commitments * .Ability to identify product diversification, revenue retention and expansion opportunities. * Ability to make recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands).   #LI-REMOTE #LOCALiQ #LI-LL The annualized base salary for this role will be $70 000,00 - $85,000.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicabl