Senior Product Marketing Manager

9fin

About 9fin 9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion. Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets. Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption. We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide. THE OPPORTUNITY The Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin’s products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions. WHAT YOU'LL WORK ON Every day is different, but here’s an example of the kind of things you’ll work on: * Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams. * Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product. * Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges. * Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences. * Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies. * Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content. * Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams. * Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results. * Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities. ABOUT YOU This role will be a great fit if you: * 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries. * Strong understanding of GTM strategies and product launch processes. * Proven experience in creating effective sales enablement materials and supporting sales teams. * Expertise in market segmentation, competitive analysis, and product positioning. * Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences. * Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts. * Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing. * Experience with performance tracking tools and product marketing metrics. * A proactive, self-starter attitude with a passion for fintech and innovation. OUR BENEFITS We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel. Financial & Insurance * Competitive salary benchmarked at 75-90th% of market * Pension (your minimum contributions are 4% with 9fin matching up to 7%) * Private Medical Insurance * Paid sick leave with Income Protection for long periods of illness * Group Life Assurance * Season Ticket Loan & Cycle to Work schemes Time off * 25 holiday days per year * Local public holidays (with the ability to exchange them for alternative days) * Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work * Work abroad for up to 3 months a year * 1 month paid sabbatical after 5 years of service * Enhanced parental leave & flexible working arrangements available Training & Culture * Professional learning and development budget * AI experimentation budget of £800 per employee to trial AI tools * Bi-annual team socials * Summer and Winter company social events A NOTE FROM THE HIRING MANAGER “At 9fin, we’re on a mission to revolutionize debt capital markets with technology that brings them into the modern age. As we grow, we’re looking for a Product Marketing Manager who’s passionate about fintech and driving the adoption of cutting-edge products. This role is all about crafting compelling messages, launching new products, and working closely with teams to ensure our solutions are positioned to succeed in the market. If you’re someone with a strong background in B2B SaaS, love creating impactful marketing strategies, and enjoy the fast pace of a growing company, I’d love to have you on our team. Join us as we reshape the future of debt markets!" — Madeline Thomas, Marketing Director, 9fin 9fin is an equal opportunities employer At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.

Goodstack

If you’ve been looking to join a fast-growing startup with a bold vision of a world where doing good is built into everything we do, then you’ve found the right place. Backed by General Catalyst, the same investors behind Stripe and Airbnb, we’re building something truly extraordinary. OUR MISSION Our mission at Goodstack is to revolutionize how the world does good 🌎. As a fast growth, AI-native social impact startup, we power global change through technology. We enable companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cutting-edge technology and finding new funding streams. Global brands, including Google, OpenAI, TikTok, LinkedIn, HSBC, Atlassian and Twilio - as well as thousands of nonprofits, including the Red Cross, Cancer Research, and Oxfam - use Goodstack to make a difference. In 2025 alone, we facilitated $5 billion in donations to good causes. But this is just the beginning. We're building the world’s leading platform that powers donations to nonprofits globally. To keep our momentum and deliver consistently high value to our partners, we need incredible people to help us on our journey – we need you 🫵 JOIN US AS SENIOR PRODUCT MARKETING MANAGER TO OWN THE STORY OF HOW ENTERPRISE TECHNOLOGY UNLOCKS REAL-WORLD GOOD! We’re looking for an exceptionally strategic, AI-native, and systems-thinking Senior Product Marketing Manager to own how Goodstack shows up in the market, across both the enterprise and nonprofit sides of the business. In this role, you’ll shape and drive Goodstack’s go-to-market narrative, from product storytelling and launches to campaigns, sales enablement, and customer proof points. You’ll work across both our enterprise GTM motion and our nonprofit ecosystem, positioning different audiences with one mission. If you have a B2B SaaS or impact-tech background, love translating complex products into clear, compelling narratives, and want to work for a company making a hugely positive societal impact, this could be the perfect role for you! AS SENIOR PRODUCT MARKETING MANAGER, YOUR MISSION WILL BE TO: * Own day-to-day go-to-market messaging across products, launches, and campaigns, ensuring everything feels cohesive, modern, and outcome-oriented. * Translate product innovation and customer use cases into compelling narratives across email, social, website, landing pages, and sales collateral. * Drive end-to-end launch and campaign execution across multiple channels, moving quickly from idea to market. * Partner cross-functionally with Product, Sales, Design, leadership, and external agencies to bring campaigns to life. * Develop clear positioning and messaging frameworks across Goodstack’s enterprise and nonprofit solutions. * Create and evolve sales enablement materials, customer proof points, and use-case narratives. * Shape Goodstack’s nonprofit ecosystem positioning and community storytelling alongside the Product and Engineering teams. * Leverage AI tools and workflows to increase speed, scale, quality, and campaign execution efficiency across the marketing function. AFTER 6-9 MONTHS, SUCCESS WILL LOOK LIKE: * Goodstack’s messaging is noticeably clearer, sharper, and more outcome-oriented, so customers quickly understand what we do and why it matters. * Product launches and campaigns feel cohesive, differentiated, and move quickly from idea to execution. * Sales teams are equipped with clear, compelling narratives and enablement materials that close deals. * Marketing output and execution velocity have increased significantly through smart use of AI and scalable workflows. * Goodstack’s nonprofit ecosystem positioning is clearly articulated and resonates with the right audiences. THIS ROLE IS A PERFECT MATCH FOR YOU IF YOU HAVE: * 5-8 years in product marketing, go-to-market, content marketing, or strategic marketing roles, ideally in B2B SaaS, impact tech, or AI-native companies. * Experience launching products or integrated campaigns at high velocity. * Exceptional storytelling and messaging instincts; you can simplify complex products into clear, compelling customer value. * A bias for execution: you own projects end-to-end, move fast across multiple workstreams, and sweat the details without losing sight of the bigger picture. * Experience building and running integrated campaigns across email, social, web, and sales channels. * Strong commercial instincts and the ability to think across both enterprise GTM and community/ecosystem narrative.s * Deep fluency in AI tools and an AI-native way of working. You think in systems, move fast, and use AI as a force multiplier, not a nice-to-have. BONUS IF YOU HAVE: * A track record of working closely with founders or executive teams in fast-moving environments. * A point of view on category creation, thought leadership, and earned media, and how to build share of voice over time. * Strong perspective on modern B2B storytelling, positioning, and customer engagement. * Experience building community or ecosystem-driven narratives. * A genuine love of language, you write with clarity, personality, and a point of view. 🇺🇸 WHAT YOU CAN EXPECT UPON JOINING OUR TEAM 💰 Salary reviews and share options becoming an integral part of our growth and share in the company's success 💝 Goodstack’s Workplace Giving ⚕️Private Health Insurance 🌞 $300 Brighten your day annual budget 🤓 $1,200 Learning & development annual budget 📚 Goodstack library ⭐️ Paid days off to volunteer for non-profit causes 🎤 Paid days to attend conferences 🥳 Paid day off on your birthday! 🌴 25 days annual leave, plus paid public holidays 💙 Paid sick leave 🧘🏽 Paid wellness leave ⚖️ Flexible working hours 🖥️ WFH budget upon joining 🌳 Ecologi Carbon Offsetting 🙌 … and so much more ABOUT US Since 2017, Goodstack has been at the forefront of creating a future where good will be built into everything we do. From daily commutes to weekend activities or grocery shopping, we envision a world where creating positive change is seamlessly integrated into our everyday lives. In this future, the depth and breadth of impact we can make through everyday actions will expand dramatically – benefiting both businesses and the world. Businesses are expected to deliver on both profit and purpose and those that don’t are falling behind. We’re here to make it easy for any company, anywhere in the world, to integrate good into what they do. Doing this empowers everyone – companies, employees, consumers, and communities – to contribute to positive change and take meaningful action. Let's do this! 💜 OUR PLEDGE TO DIVERSITY, EQUITY & INCLUSION We take pride in our diverse and growing team representing 20+ nationalities across 5 continents 🌍! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds, perspectives, and experiences, essential to our success. We actively seek and welcome applicants from all walks of life, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. A team that represents the world that we are trying to support is a wiser, more knowledgeable and stronger one. We’re excited for you to bring your experience, yourself and your special lemon twist to Goodstack to propel us forward in striving to create a better world for us all. Check out our Careers Page for more details!

GoCardless

About us GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.  GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions. We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States. At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!  And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply! THE ROLE GoCardless is on a mission to build simple and secure bank payment solutions for people and businesses everywhere. We're transforming how businesses manage payments, and we’re looking for a Senior Product Marketing Manager who can help bring new innovations to market and drive adoption at scale.  You will be in our Bank Payments Network Group (BPNG), working on payment solutions that grow our self-serve SMB customer base. You’ll own this segment end-to-end - from deep customer understanding to shaping product strategy to driving the metrics that define success: activation, adoption, and revenue. You'll work closely with the Global Growth Group on various initiatives that help us hit our larger business goals.    WHAT EXCITES YOU  * Being the bridge between technical and commercial - You'll work confidently with product managers on technical nuances while translating those into compelling commercial narratives for sales and customer success teams. You thrive in this dual world and know how to speak both languages fluently. * Digging into the data and the customer voice - You'll use both quantitative and qualitative customer research to uncover insights that shape product strategy, establish the commercial foundation, and deliver compelling propositions. You're naturally curious and analytical, comfortable extracting meaning from data and turning customer conversations into actionable product and marketing decisions. * Working cross-functionally on complex problems - You'll collaborate across product development, commercial strategy, sales, customer success and marketing to launch and scale. You know how to build consensus across functions without losing momentum, and you have a track record of making complex products feel simple and essential to the people who need them. * Owning outcomes, not just outputs - You measure success by adoption rates and business impact. You're energised by seeing your work drive real results and you're not afraid to iterate and optimise based on what the data tells you.   WHAT EXCITES US   * B2B product marketing experience - You’ve done deep and extensive customer research, built ICPs, run interviews and analysed surveys. You use these insights to inform product and commercial strategy.  * Storytelling with customer empathy - You're a natural storyteller who crafts compelling narratives that resonate with buyers. You put customer problems at the heart of your work and can translate complex payment innovations into clear value propositions. * Multi-product and solutions selling - You've marketed more than one product at a time and understand how to build a cohesive story across a portfolio. You know that SMB buyers don't buy features in isolation, they buy a solution to a problem, and you've built the messaging and campaigns that reflects that.  * Data-driven decision making - You're comfortable with analytics tools, tracking KPIs, and using data insights to inform product positioning and GTM strategy. You naturally ask "why?" and let evidence guide your decisions. * Competitive intelligence - You stay on top of the competitive landscape, understand how competitors position themselves, and can clearly articulate differentiation. You've used market research to influence product and GTM strategy. * Track record of driving adoption and impact - You aren’t focused on getting campaigns live, you drive the strategy behind them and care about analysing impact.  * Payments or fintech experience - Understanding the payments landscape will help you hit the ground running.   Base salary range: £89,040 - £133,560 Base salary ranges are based on role, job level, location, and market data.  Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (SOME OF) THE GOOD STUFF * Wellbeing - stay healthy with dedicated support and medical cover * Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period * Adaptive Working - allows you to work flexibly, around your lifestyle * Equity - all permanently employed GCs get equity to help you make a valuable contribution * Parental leave - to suit everyone embarking on life's great adventure * Learning Budget - lead your own development with an annual learning budget * Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’) LIFE AT GOCARDLESS   We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.  DIVERSITY & INCLUSION As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices. To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data. This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024). With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%  Neurodiverse — 9%  LGBTQIA+ — 9%  Disabled — 1%  Average age — 33 Female — 45% Male —  55%  We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here Sustainability We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.