Senior Director, Media Strategy

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight:   Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social  * Engagement in Enterprise Partnership Program (EPP)  * Lead Agency Negotiator, Client voice & potential New Business * Consummate communicator Client, Account team and Investment Leadership The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics.  While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more.  At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include:  Reliable, ethical & operates in the best interest of Crossmedia & clients.  * Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners * Is fully committed to staff training of team members and serves as a mentor * Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients * Develop internal processes to ensure ability to meet cross channel investment needs on businesses  Focuses on a quality product, adhering to Crossmedia's high standards.  * Has a strong foundation in media planning & buying principles * Own the investment product with and maintain sound rationale in investment selection decision for each plan * Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives  * Ensure teams across all channels adhere to processes and manage whos doing what by when * Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. * Negotiate and create effective deals and buying solutions and Joint Business Plans for the client * Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) * Stays up to date with marketplace offerings and new opportunities * Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client * Maintain sound buys and ensure strong cross channel reporting and insights  Personal efforts generate satisfaction – clients, team, company.  * Displays a high level of personal dedication and motivation.  * Contributes to Crossmedia culture.  * Participates in training to enhance their professional growth. * Participates in the recruitment/retention of XM talent.  * Effectively troubleshoots team concerns.  * Builds esprit de corps through strong team   REQUIREMENTS * 6 + years of experience in media investment and campaign management * A thorough understanding of the media landscape and how it’s evolving. * Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, vendors, in-house client strategy/creative teams * Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI. * Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities * Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Participation in new business * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145 annually. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.     CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

Crossmedia

WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.  We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.   We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany.  Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.       YOUR ROLE We are hiring a Director to join our Planning and Business Leadership team in a full time temporary role through September (benefits eligible). As a champion of media planning and strategy, the Director, Media, is responsible for delivering a level of innovation and excellence in work.  This requires an in-depth understanding of communications and media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis. You have 6+ years of experience in an integrated cross-channel media planning role.  You are passionate about consumer behavior, digital media, technology, and data. You have strong POVs, engaging in industry and agency thought leadership.   ' This role is hybrid, and requires working onsite at our New York office, with flexibility to work from home * You can toggle between the strategic and executional sides, because knowing the technical allows you to craft a stronger strategy. * You are comfortable explaining media theories and technology to clients, partners, and internal teams. You take away the smoke and mirrors and are a teacher and mentor to your team. * You enjoy building relationships with clients, as well as new business prospects and partner agencies. * You have an entrepreneurial streak and are excited about building the agency with new tools, ideas, and opportunities. * You are looking for a place to learn, push and build something special, and want to do it in a collaborative environment. You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own. REQUIREMENTS  * 6 + years of experience in media planning. * Vertical experience in financial, banking, wealth management or related is highly desirable.  * Providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, media partners, in-house client strategy/creative team * A thorough understanding of the media landscape and how it’s evolving * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Strong listening skills: believes good thinking can come from anyone and any place. * Participation in new business * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145.  Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.  Ideal is a NY based candidate. This role is benefits eligible.   CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role).  * Open/Flexible PTO with US & UK specific policies  * Sponsored healthcare options and agency-wide physical & mental health support  * 401k with company match (USA), and generous Pension (UK)  * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers   COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.  All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)  Physical Demands:  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:  * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.  (US based candidates).

DEPT

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.  THE ROLE: As a Director, Communications Planning, you are a senior strategic leader who sits at the heart of how we connect brands to culture. You'll own the strategic architecture that sits between a brand's positioning and its channel execution. You know how to build a comms plan with genuine logic behind it — one that maps audience behavior to message sequencing, assigns channel roles based on insight rather than convention, and gives Reporting to the Group Director of Integrated Strategy & Media Planning, you will drive the communications planning discipline for industry-leading clients,shaping how brands show up across the full media ecosystem with precision, relevance, and impact. You bring a rare combination of strategic depth, channel expertise, and leadership presence, translating business ambitions into integrated communications strategies that move people and drive measurable growth. WHAT YOU'LL DO: * Lead communications planning across assigned accounts — developing audience-first strategies that define the role of each channel, the logic of message sequencing, and the measurable outcomes each phase of a plan is designed to drive. Your comms plans have a point of view. They're not channel checklists. * Translate brand and business briefs into integrated communications frameworks: audience segmentation, consumer journey mapping, channel roles and sequencing, and a clear articulation of what moves someone from awareness through to action. The frameworks you build should be specific enough to actually guide execution. * Write and develop creative briefs. You understand that a great brief is a strategic act — it shapes what creative makes, not just how it gets made. You know how to distill an insight, define a single-minded proposition, and give a creative team enough constraint to do their best work. * Serve as a senior strategic partner to clients on communications, campaign strategy, channel planning, and audience engagement. You're in the room when planning decisions are being made, contributing a point of view. * Lead integrated communications planning across paid, owned, and earned media — defining the role of each channel, sequencing messaging, and establishing clear KPIs tied to business outcomes * Translate complex business challenges into sharp, compelling strategic frameworks that inspire both clients and internal creative and media teams * Partner closely with discipline leads across media, creative, CRM, and e-commerce to ensure full-funnel alignment from strategy through execution. Pressure test channel recommendations against real audience and behavioral data. * Drive new business efforts by developing insight-led communications strategies and presenting with authority and conviction on a national stage * Oversee audience analysis, consumer journey mapping, and competitive intelligence to uncover opportunities for brand growth and differentiation * Lead, mentor, and develop a team of planners — fostering a culture of strategic rigor, intellectual curiosity, and collaborative excellence * Champion measurement and learning agendas, partnering with analytics teams to evaluate performance and continuously evolve planning approaches * Stay ahead of emerging media trends, platform innovations, and cultural shifts — bringing fresh thinking and proactive POVs to clients and internal teams * Represent DEPT®'s strategic capabilities in the market, contributing to thought leadership, industry events, and agency positioning WHAT YOU'LL BRING: * * 8–12 years of experience in communications planning, media strategy, or integrated planning within an agency environment, including leadership experience * Proven ability to develop and own senior client relationships, acting as a strategic partner and trusted advisor at the executive level * Deep expertise across the full media ecosystem — paid, owned, and earned — with a strong understanding of how channels work together to drive business outcomes * Experience leading integrated marketing strategies across media, creative, CRM, and/or e-commerce * Strong leadership skills with a track record of building, mentoring, and developing high-performing planning teams * Exceptional strategic thinking with the ability to turn complex data, research, and insights into clear, actionable, and inspiring communications frameworks * Outstanding written and verbal communication skills with the ability to craft and deliver compelling narratives to senior stakeholders and C-suite clients * Proficiency with planning tools and audience intelligence platforms (GWI, MRI-Simmons, Nielsen, Comscore, etc.) * New business experience with a proven ability to contribute to and win pitches at the agency level * AI proficiency and a forward-thinking mindset — comfortable leveraging emerging tools to enhance planning efficiency and insight generation * A collaborative, solutions-oriented leadership style with the ability to thrive in a fast-paced, matrixed environment   WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * Healthcare, Dental, and Vision coverage * 401k plan, plus matching * PTO * Paid Company Holidays * Parental Leave WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.  Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $138,000—$175,000 USD