Senior Strategist

Design Bridge and Partners

ABOUT US At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet. With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC. ABOUT WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. ABOUT THE ROLE * Role Overview: The Senior Strategist plays a vital role in developing and delivering brand and design strategies for CPG brands in our business. This role requires a deep understanding of the CPG category, translating brand strategies into actionable creative briefs that inspire innovative design solutions. You will be a self-sufficient and highly motivated individual, capable of managing projects from inception to completion and collaborating effectively with cross-functional teams.   * Key Responsibilities:   * Help lead strategic thinking on a key Client across the homecare category, developing insightful brand strategies that span brand positioning, product architectures, and narratives. * Present strategic recommendations and creative briefs to clients * Develop compelling creative briefs that articulate the strategic direction. * Conduct thorough brand audits, market research, and competitive analyses. * Collaborate closely with the client leadership and design team throughout the project lifecycle. * Stay up-to-date with industry trends and emerging consumer behaviours within the CPG category, with a keen understanding of youth culture. * Work across other CPG accounts in the business as necessary. * Proactively identify opportunities to enhance Design Bridge and Partner's strategic offering across those accounts. * Actively contribute to a positive and collaborative team culture. * Drive innovation workshops and ideation sessions. * Develop strategic frameworks for new product development and brand extensions. Productise and make proprietary research and insight methodologies and findings outside of a specific client brief or challenge * Push creative work into distinct spaces; make other people, including clients, ambassadors for the agency’s thinking * Build and maintain strong client relationships, navigating large and complex client stakeholder groups. Collecting and catering for multiple perspectives to drive consensus   ABOUT YOU  * Demonstrable experience in a brand or design agency, with a proven track record of developing and delivering successful brand strategies. * Demonstrated experience working on brands in the CPG space. * Solid understanding and experience in packaging design, including structural and graphic design considerations. * Proficiency in brand identity design systems and their application across various touchpoints. * Strong ability to translate brand strategies into creative strategies. * Experience and interest in brand and product communications. * Excellent communication, presentation, and interpersonal skills. * Ability to work independently and as part of a collaborative team. * Strong analytical and problem-solving skills.   WHY US? We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world.   We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Due to the volume of applications, we unfortunately can only respond to successful candidates. We will not accept unsolicited CVs or approaches via recruitment agencies.   #LI-DNI #LI-DNP

Design Bridge and Partners

ABOUT US At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients’ brands benefiting their business, people and the planet. With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.   About the role We’re looking for a Senior Strategist based in our Shanghai studio, to support Strategy Directors with research and insights and to work closely with the creative team to develop inspiring briefs that shape world-class work. You’ll work across the full spectrum of strategy projects – positioning, naming, brand architecture, communications and more, executing our brand philosophy and ideas within the agency and to clients.   About you You will already have worked in a similar role for around 4–6 years, with a range of brand strategy experience for clients in China. You thrive solving business and creative challenges at pace, always presenting your ideas clearly and compellingly to the team and clients. You’re comfortable with data and research, but also have a creative spirit and you’re happy brainstorming with the team to come up with game-changing creative ideas. Your favourite tool? Words! Brilliantly chosen, powerfully used.   WHY US? We’re passionate about our people and their careers. We’ll help you develop your skills and provide you with outstanding benefits. So you’ll have a chance to make your mark on our future, as we make a mark on yours. We’re proud to be the world’s most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual’s Most Creative Design Agency of the Year 2024. You’ll get to take new projects to award-winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world. Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Due to the volume of applications, we unfortunately can only respond to successful candidates. We will not accept unsolicited CVs or approaches via recruitment agencies.   #LI-DNI #LI-DNP  #LI-WPPBC1

Kyra

ABOUT KYRA Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Reporting to: Strategy Director WHAT YOU’LL BE DOING 💡 Strategic Campaign Development * Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs * Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals * Write high-quality briefs and strategic decks that inspire both clients and creators 📊 Insights, Data & Measurement Strategy * Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs * Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation * Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations 🔍 Trend Forecasting & Cultural Analysis * Handle cultural listening, market research, and platform trend tracking within the beauty category * Translate emerging insights into actionable campaign ideas and brand opportunities * Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals 📞 Client Engagement & Strategic Advisory * Join client calls to present strategic recommendations and explain the “why” behind campaign decisions * Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback * Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity WHAT YOU BRING 🔑 Strategy Experience in the Creator Space * 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand * Experience implementing / using AI tools into your workflows. * Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube 💄 TikTok Fluency * Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior. * Able to translate brand identities into authentic, scroll-stopping creator content 📈 Data-Driven Thinking * Comfortable working with performance metrics, audience data, and platform insights * Ability to structure frameworks, make data actionable, and present performance narratives clearly ✍️ Creative & Commercial Acumen * Exceptional brief-writing, storytelling, and presentation skills * Strong client presence with the ability to articulate ideas confidently and drive strategy forward. What Makes You Stand Out * A hybrid thinker who blends logic with creativity, intuition with structure * Experience owning strategy across multiple live campaigns and strategic touchpoints * Passion for beauty, social culture, and pushing the boundaries of what creator content can do BENEFITS 🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 📚 Growth: Annual Learning & Development budget to invest in your skills. 💰 Rewards: Annual bonus scheme to recognise great work 🩺 Healthcare coverage for US-based team members AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.