CRM & Marketing Automation Specialist
About Spond
Our goal is to become the number one app for organizing sports. Every month, millions of people around the world use Spond to
communicate, organize events, and handle payments within their teams and clubs. We are a Norwegian consumer tech company on a
mission to build stronger communities through sports.
Spond is growing fast. We already have a strong position in our home market of Norway, where we have 1 million monthly active
users, and a rapidly growing user base across the UK, US and Europe. To support this growth, we are now looking for a CRM &
Marketing Automation Specialist to take ownership of communication flows across our user journeys.
The Role
As our CRM & Marketing Automation Specialist, you'll take ownership of Spond's communication flow across marketing, sales, and
product. You'll design, execute, and optimize lifecycle journeys that guide users from first download to Spond ambassadors –
ensuring that every coach, parent, player, and club receives helpful, relevant communication through their journey with Spond.
You'll own key metrics like activation and retention rates, using them to guide how journeys are designed and where they need
improvement.
You'll work closely with our marketing, product, and sales teams to make sure our communication feels consistent, human, and
helpful – whether it happens in-app, through email, or elsewhere.
Responsibilities
Lead and develop Spond’s CRM and marketing automation strategy across all touchpoints.
Design and optimize lifecycle journeys, from onboarding and activation to retention and reactivation.
Work hands-on with our CRM platforms Intercom (in-app) and HubSpot (club leads and sales) to execute and measure campaigns.
Use data to define user segments, personalize content, and improve communication performance.
Collaborate with marketing, product, and sales to align messages and timing across the user journey.
Develop reporting and insight frameworks for CRM performance (activation, retention, LTV, etc.).
Stay on top of CRM trends and best practices, bringing fresh ideas to the team.
Who you are
You’re strategic and analytical, but also love getting into the details of flows, triggers, and content.
Skilled at adapting tone and style to different channels and audiences.
Organized, detail-oriented, and comfortable managing multiple projects.
You know how to write and structure communication that converts, using clear and friendly language
Curious about technology, sports, and how content can drive community and growth.
Your qualifications
You have 3+ years of experience in CRM and/or marketing automation.
You’ve worked hands-on with Intercom and HubSpot, or similar platforms.
You’re a team player who enjoys working cross-functionally and driving projects from start to finish.
Experience from an app or consumer software company is a big plus.
Fluency in English. Norwegian is a plus.
What we offer
Impactful role: Play a key part in Spond’s journey from a trusted Norwegian brand to a global leader.
Collaborative environment: Work with a passionate and skilled team that values creativity, growth, and collaboration.
Flexible work: Enjoy a modern, centrally located office in downtown Oslo with flexibility to suit your needs.
Competitive package: Receive a competitive salary and benefits to ensure your well-being and growth.
Global growth opportunity: Be part of a scale-up with exponential growth and global ambitions.
Application deadline August 28th.