Partner Marketing Manager

This position is open to candidates based in the East and Central, United States, including select states such as NY, NJ, TX, IL ABOUT PARLOA Parloa’s mission is to make every customer conversation feel effortless for both customers and the companies serving them. As agentic AI accelerates, Parloans are shaping the foundation of a new era in customer experience — one where customer support is no longer transactions, but meaningful exchanges. It is not just a vision; Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers, with ABOUT THE ROLE: As a Partner Marketing Manager (NA), your mission is to drive pipeline and revenue growth through our partner ecosystem. You will own how Parloa generates demand, builds pipeline, and accelerates deals through GSI, Technology, and BPO partners across North America. You will own partner marketing initiatives, from defining co-marketing plans to executing high-impact campaigns, content, and events. Working closely with our partners, Partner Managers, and cross-functional marketing teams, you will focus on launching and scaling initiatives that create measurable pipeline generation with and through our partner ecosystem.   AREAS OF OWNERSHIP: * Own partner co-marketing with the goal of creating demand for Parloa through partners across North America * Develop and execute partner marketing plans aligned to revenue targets and priority accounts. * Build and scale programmatic co-marketing motions (campaigns, content, events) that partners can consistently execute. * Plan and execute end-to-end partner marketing campaigns, including messaging and value proposition, partner-led activations, webinars, digital, and joint campaigns. * Lead key partner initiatives such as Soundcheck NA (Parloa Partner Day) and regional partner events. * Create opportunities for partners to participate in Parloa-led virtual and in-person events through sponsorship and collaboration, forwarding our thought leadership and sourcing new leads. * Work closely with Partner Managers to identify high-impact opportunities and influence active deals. * Act as the primary marketing point of contact for priority partners, building strong relationships and driving execution. * Support partner recruitment through targeted marketing strategies and joint go-to-market initiatives. * Track, measure, and report on campaign performance, pipeline contribution, and ROI.   WHO YOU ARE: * 3-5+ years of B2B marketing experience, with a strong focus on partner or channel marketing. * Track record of driving pipeline and revenue through partners. * Experience working with GSIs, Technology, BPOs, or similar partner ecosystems. * Strong experience executing campaigns and events end-to-end with clear business outcomes. * Ability to prioritize effectively and focus on high-impact initiatives in a fast-paced environment. * Comfortable operating with a high degree of ownership and accountability. * Strong cross-functional collaboration and stakeholder management skills. * Excellent communication and organizational skills. What sets you apart * You think in pipeline and revenue, not activities. * You are selective and opinionated about where to invest time and budget. * You push partners (and internal teams) to execute at a higher standard. * You are comfortable saying no to protect focus. * You combine speed with quality, and strategy with execution. OUR RECRUITING PROCESS: Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser   WHY PARLOA? We’re at the beginning of a new era in customer experience, one where AI doesn’t just respond, but understands, reasons, and takes action. We’re building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren’t just support tickets; they’re defining experiences. We’re here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale—and want your work to matter in real, everyday moments—this is where you do it. At Parloa, ownership isn’t a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that’s evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.   We’ve grown beyond the earliest startup phase, but we’ve kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one. Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we’re scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.     Comp Ranges include OTE Salary Range $120,000—$142,000 USD   ---------------------------------------------------------------------------------------------------------------------------------- Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information. Parloa is an e-verify employer in the USA. Please click here to learn more. * We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network. We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas. Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline. Responsibilities GTM Strategy & Planning * Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage * Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement * Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals Co-Marketing & Campaigns * Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption * Develop scalable content campaigns to engage a broad range of existing partners * Analyze performance data to optimize campaigns and improve ROI across the partner channel Partner Enablement * Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement * Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content * Ensure partners are launch-ready and confident to sell effectively Cross-Functional Collaboration * Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging * Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans * Manage timelines, approvals, and dependencies across multiple internal and external stakeholders * Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting Qualifications * 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing * Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation * Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities * Experience shaping joint messaging with partners and translating product positioning into partner-ready content * Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model * Deep understanding of the partner channel funnel, sales cycle, and product lifecycle * Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications * Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences * Experience at a high-growth technology company * Experience in payments, financial technology, Credit, Lending, or Banking * Background in partner enablement, revenue enablement, or sales enablement * Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce) * Experience working with learning management systems (LetterAI) and employee enablement intranet platforms. * Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.