Head of B2B Marketing

Proton

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives. What you will do * Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth. * Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience. * Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models. * Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement. * Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI. * Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products. * Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach. Job requirements * Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry. * In-depth knowledge of B2B marketing strategies, lead generation, and demand generation. * Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness. * Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences. * Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders. * Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets. * Excellent command of both spoken and written English * Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE

Vizzia

🎯 MISSION You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into customers. You drive three disciplines - Product Marketing, Performance Marketing (Acquisition), and Brand & Communication - and you are accountable for aligning them around a single objective: accelerating revenue. In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster, and scale faster - and you make sure every marketing initiative translates into measurable impact on pipeline and revenue. WHAT YOU ACTUALLY DO You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the positioning, and the assets that make Vizzia a credible player in public safety - while accelerating Waste conversion in parallel. You arm Sales. You don't deliver marketing content - you give them a competitive edge in the room. Pitch decks, battlecards, case studies, objection handlers: every asset is built to close, not to fill a shared drive. You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full acquisition engine to generate a predictable, scalable lead flow. You mature the brand. The brand exists - but it needs to reach a new level of credibility to support Vizzia's commercial ambitions, particularly as we expand internationally. You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the right balance between lead autonomy and business priorities. WHAT WE'RE LOOKING FOR * 6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product marketing, performance/demand gen, brand/communication. * Proven track record managing a team (4+ people) in a structuring environment - you've built or professionalised a marketing function, not just operated within an existing one. * A bias for business impact: you don't measure success by campaigns launched, but by their effect on pipeline and revenue. * Experience working closely with Sales teams - you understand what they need, you speak their language, you know what actually helps in a meeting and what ends up in a drawer. * Fluent French, C1 English minimum. Bonus points that make a difference: B2G or long multi-stakeholder cycles; SaaS/tech B2B with a hardware or regulatory component; early-stage startup or scale-up (Series A–B); GTM experience on new markets; appetite for automation and modern outbound workflows. WHAT DESCRIBES YOU * You believe marketing only exists if it generates revenue. Vanity metrics leave you cold. * You balance analytical rigour with creative instinct - you measure everything, but you're also willing to make bets. * You'd rather ship an imperfect asset tested in a meeting on Monday than a perfect one delivered in three months. * You're comfortable challenging Sales on how they sell - and accepting when the field proves you wrong. * You hire and develop people who are better than you at their speciality, and you create the conditions for them to perform. TEAM & REPORTING Reports to the CMO. Direct team of ~5+ people at 12-month horizon, structured across three disciplines - Product Marketing, Performance Marketing (Acquisition), Brand & Communication. Direct interactions with the VP Sales, Product Managers, Head of New Markets, and BDR Manager. A high cross-functional impact role with direct visibility into the company's growth decisions. WHY THIS ROLE IS RARE This is not a "Head of Growth" role in disguise. It's a Head of Marketing role in the fullest sense of the term — where the challenge isn't just filling the top of the funnel, but making sure every marketing euro accelerates conversion and adoption across the entire chain. You don't launch campaigns: you build the system that makes Vizzia sell faster, adopt faster, and scale faster. This role gives you the responsibility to turn a nascent marketing function into a lasting competitive advantage — with direct, measurable impact on revenue. If you've read this far, you're probably very interested in the role and/or Vizzia. We'd like to hear from you even if you feel ou don't check every box.

Joko

At Joko, we help consumers shop smarter. Our mission is to revolutionize shopping, empowering people to find what they need, make informed decisions, and save money. Founded in Paris, Joko is a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York (and beyond). More than 6 million users already save money every day at 10,000+ merchants with Joko. From cashback and automatic coupons to price alerts and carbon tracking, we keep expanding our products to make shopping smarter. We’re now building an AI-powered shopping assistant to help users find the best products by price, quality, and environmental impact. Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US. It’s still day 1, come build the future of shopping with us! 🧚 OUR MARKETING TEAM No one is more creative and data-driven than this team — they have the best of both worlds. The Marketing Team's mission is to get our product into the hearts of millions of users around the world. * The Growth Team builds and scales innovative growth engines to conquer markets, attract, and retain users. * The Brand Team shapes Joko's long-term vision and builds a lasting emotional connection with users. * The Campaign & Merchandising Team drives our B2C campaign calendar and elevates the shopping experience. * The B2B Marketing Team positions Joko as the top partner in our space and builds a standout employer brand. Led by Isa, our CMO, the team is constantly innovating to take the business to new heights. 🌟 WHY THIS ROLE IS SPECIAL CAMPAIGNS & MERCHANDISING SITS AT THE INTERSECTION OF THREE THINGS THAT MATTER A LOT TO JOKO, AND THAT MAKES THIS SEAT GENUINELY RARE: * You own the moments when Joko shows up to millions of users. Joko has 6M+ users, and campaigns are how we turn a regular Tuesday into a shopping event. As Head of Campaigns & Merchandising, you set the calendar, the bar, and the cadence, and you see the impact land on millions of users within hours, not quarters. * You own a real commercial lever, not a marketing afterthought. Media Fees are a growing revenue line for Joko, and the campaign calendar is what unlocks them. You'll own what we sell to merchants, how we package it, and how we grow it, with the autonomy to shape the product end-to-end, partnering closely with B2B. * You lead a real team with executive visibility. You inherit a team of three plus one intern, including the Content Factory, and you'll define how it evolves as the function grows. This is a build role, with direct visibility to the CMO and the founders. 🎯 WHAT YOU WILL DO As Head of Campaigns & Merchandising, your mission is to own Joko's B2C campaign calendar end-to-end, scale the Content Factory and Media Fees product as Joko grows, and sharpen media performance so it becomes a meaningful driver of Joko's revenue. You will report to Isa (our CMO) and partner closely with B2B, Brand, Product, Data, and senior leadership. * Own the B2C campaign calendar. You'll plan and execute with your team Joko's campaign moments from end to end: choosing the merchant offers, shaping the creative narrative, coordinating B2B, Brand, CRM, Influence, Merchandising and measuring impact. You set the calendar, you defend it, and you raise the bar campaign after campaign, adjusting based on what worked, what didn't, and what's coming next in the business. * Define and grow the Media Fees strategy. Media Fees are how Joko monetizes campaign visibility for merchant partners. You'll define the offer, the packaging, and the pricing, always protecting user experience first. You'll partner with B2B to grow the revenue line, monitor booking ratios, build the Media Fees kit that the B2B team takes into merchant conversations, and own monthly performance reporting. * Lead the Content Factory. You'll oversee the in-house team producing campaign content across CRM, Merchandising, Social, and Influence. You'll set quality standards, scale output with AI where it makes sense, and make sure every piece delivered to merchants and brand partners is on-brand, on-time, and good enough to be proud of. You'll also be one of the key points of contact with selected key merchants on content. * Drive measurable impact. You'll obsess over the metrics that matter (traffic on the app, conversions, engagement, advertising revenue) and use data to continuously sharpen strategy and execution. You'll report impact to senior leadership in a way that's sharp, honest, and actionable. * Build and grow the team. You inherit a team of three plus one intern. You'll define how this team evolves over time: what to hire next, what to automate, where to specialize. You'll coach the team to operate at Joko's standard. 👀 WHO WE'RE LOOKING FOR * Experience: You have 8+ years of experience in campaign management, e-commerce, merchandising, or a closely related field. You've owned a campaign calendar end-to-end at a meaningful scale, in an environment where commercial impact is measured weekly, not yearly. * Creativity: You bring original ideas to the table, you have a strong eye for what makes a campaign land with users, and you push the bar on what "good" looks like, turning a regular calendar moment into something users actually notice and remember. * Business sense: You understand what makes a deal worth a campaign moment, what makes Media Fees worth paying for, and how to protect user experience while growing revenue. You make calls that hold up commercially. * Team leadership: You've managed a small team before and you see growing people as part of the job. You know how to balance owning the desk yourself with developing the people around you. * Cross-functional fluency: You're at home working across teams and functions, and you know how to align stakeholders without losing momentum. * Data-driven: You move between strategy deck and spreadsheet without friction. The metrics that matter (traffic, conversion, engagement, revenue) are your second language. * AI-curious: You have hands-on experience using AI tools to scale content and campaign work, and you have strong opinions formed from real experiments, not from reading about it. * Languages: You are fluent in French (our primary market) and have full work proficiency in English (our working language). 💎 OUR PERKS (Some of the benefits listed below are available to full-time positions only) At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through: * Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget. * Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year. On top of that, we offer plenty of perks: * 💸 Top-market compensation * 📈 Equity for everyone with the chance to own a piece of what you build * 🤖 Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills * 🌴 Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings * 💪 Contribution to your ClassPass subscription * 🍼 8-week leave paid 100% for the second parent * …and much more, check the full list here! 🤝 OUR HIRING PROCESS 1. Intro call: Quick screening with the Hiring Manager or the Talent team. 2. Step 1 – Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams). 3. Step 2 – Role-specific assessments * For non-engineering roles: A take-home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design). * For engineering roles: A 90-min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool). 4. Step 3 – Leadership interview (45 min): Conversation with a SteerCo member and a Founder. 5. References: Up to 3 calls with former colleagues or managers. ☕ You may also be invited for coffee with team members to get a feel for our culture.