Playable Ads Strategist

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.   TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.   ROLE Voodoo is looking for a Creative Strategist to join its Creative team, which produces performance-driven ad creatives to attract new users and optimize campaign impact. You will drive the creative vision and strategic direction across our entire portfolio of games and apps—identifying trends, guiding creative decisions, and helping turn great mobile products into global hits. You’ll also be responsible for transforming strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation, enabling Creative Leads and Producers to execute with clarity and impact. RESPONSIBILITIES * Define and lead the creative vision and strategy per game/app in collaboration with Creative Leads. * Generate structured, insight-driven creative briefs based on your benchmark analysis, market intelligence, and strategic ideation frameworks. * Define guidelines, priorities, and execution standards of the production on a weekly basis. * Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai) to identify high-performing creative trends early. * Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation. * Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps (e.g. Blitz, Wizz, WeMoms, and future products). * Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings across teams. * Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact. * Identify skill gaps in the creative team (e.g. motion design, 3D animation) and actively participate in sourcing and recruitment of new creative talent. PROFILE * Proven experience in a similar role, strategy consulting, or product/creative marketing. * Ability to envision, articulate, and document compelling creative strategies. * Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals. * Confident in using analytics and benchmarking tools to interpret data, draw insights, and optimize performance. * Strong creative ideation skills to turn insights into powerful hypotheses and ideas * Excellent written and verbal communication skills—capable of crafting clear briefs, persuasive recommendations, and actionable plans. * Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way. * Fast learner with a versatile mindset, eager to innovate and iterate. * Demonstrated track record of leading high-impact, cross-functional projects. * You thrive in an environment that values candor, freedom, and responsibility. BENEFITS Competitive salary and other benefits according to the country you reside in.   Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.

Voodoo

ABOUT VOODOO   Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Paper, alongside popular apps such as BeReal and Wizz. TEAM   Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and creative strategy. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market. Our core team mission in the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers, coordinators, creative strategists, and AI teams to turn a game into a high-performing HTML interactive ad experience. ROLE We are looking for a Playable Ads AI Engineer to help create the next generation of playable ads. You will combine strong playable development skills with applied AI expertise to build, modify, and scale interactive ads more efficiently. * Convert existing games into playable ads using Unity, Cocos Creator, HTML5, JavaScript, TypeScript, or other relevant technologies * Train, fine-tune, and evaluate AI models capable of generating or modifying playable ads * Develop AI workflows to iterate on gameplay logic, UI, visuals, difficulty, pacing, and end cards * Collaborate with creative, growth, data, and engineering teams to improve production pipelines and scale playable creation * Benchmark the market, test new ideas, and develop a strong understanding of what makes a playable ad perform   PROFILE   * Strong experience in playable ads development, Unity projects, game development, or creative technology * Experience creating playable ads with Unity, Cocos Creator, HTML5, JavaScript, TypeScript, Three.js, Phaser, or similar tools * Hands-on experience with AI model training, fine-tuning, prompt engineering, AI-assisted code generation, or generative AI workflows * Good understanding of object-oriented programming, interactive ad constraints, and mobile gaming performance drivers * Creative mindset, strong problem-solving skills, and ability to bridge gameplay, technology, and AI topics * Fluent in English, both oral and written * At least 3+ years of experience in playable ads development, Unity game development, AI engineering, or a similar role * Familiarity with analytics, A/B testing, MRAID, playable packaging, or ad network specifications is a plus BENEFITS Competitive salary and other benefits according to the country you reside in. Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.

Voodoo

ABOUT VOODOO Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz. TEAM Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market. ROLE * Manage ad monetization strategy across a variety of ad networks and demand partners  * Design and operate AdOps processes for many games via major ad mediation platforms * Work with studios to improve the overall monetization strategy of our games, including iAP, subscription, etc. * Deeply analyze monetization performance against key metrics to identify areas for improvement  * Run A/B tests to optimize monetization efforts: test from A to Z, analyze results and leverage them * Make recommendations to influence the product, create new ad placements, new user segmentation strategies, and optimize ad integrations to impact the LTV of users * Communicate with strategic partners & ad network contacts to build/maintain strong relationships * Liaise with our internal teams for tech-related topics: SDK integrations, data and dashboarding, automation needs PROFILE * At least 5 years experience in ad monetization, within a top studio * Data-driven and detail-oriented, with strong analytical and organization skills * Ability to develop proactive and efficient responses to pressing issues and challenges * Advanced knowledge of Excel * Experience in statistical analysis tools is an advantage * A hacker and creative mindset * Fluency in English ; French is a plus * Understanding of the mobile gaming competitive landscape and mobile ad tech ecosystem is a big plus BENEFITS * Premium healthcare (SideCare) for you and your family 100% borne by Voodoo * Swile Lunch voucher * Gymlib (100% borne by Voodoo) * Wellness activities in our Paris office * Flexible vacation policy * Remote days * Child daycare facilities (Les Petits Chaperons rouges)